Welcome you to the 6th edition of The Weekly Wrap-Up. Each week, our marketing team reviews the best articles related to e-commerce, SEO and digital marketing trends to bring you the most insightful ones.
Let’s quickly take a look at the most popular topics in the industry this week:
- The Ecommerce Challenge,
- Zalando’s approach to circular fashion,
- Python and Data Studio to visualize competitors’ insights,
- Essential SEO content consideration for Holiday Season,
- How to avoid keyword cannibalization.
The Ecommerce Challenge
Writing for InPublishing, Jim Bilton, managing director of media consulting firm Wessenden Marketing and BrandLab, questions whether the e-commerce sector is the future of media or just a risky diversion.
In the article, while focusing on the B2C market, Jim Bilton provides a roadmap for how to run a successful e-commerce operation.
Inside Zalando’s approach to circular fashion
In recent years, Zalando’s growth has been steadily increasing, with a 25% increase in sales in 2020 alone. The German multinational’s success is due to its vibrant transformation into a circular company. Zalando is taking multiple steps forward with bold initiatives in regenerative materials, early adoption of a second-hand channel, and a solution-oriented corporate culture.
In one of its latest articles, Glossy explains how Zalando is outperforming its e-commerce competitors by championing circular fashion.
Visualize competitor insights using Python and Data Studio
An essential part of SEO is to analyze the performance and ranking of keywords on search engines. While there are many approaches to determining which keywords are underperforming, Python and Data Studio have been called “game changers” by many in the SEO industry.
The Search Engine Journal published an article, this week, that examines how Python and Data Studio can help brands optimize their SEO strategies by analyzing competitors’ data.
5 Essential Content Considerations For Holiday Shopping SEO Success
Analysts are predicting a strong holiday shopping season for retailers, with revenues expected to increase from 7 to 9% compared to last year. According to Deloitte, Christmas sales could reach $1.3 trillion between November and January.
More than two-thirds of shoppers (66%) who want to shop in-store will search online to find the best locations, gifts and deals. Competition between ecommerce brands is set to be higher than ever before. A robust online presence in search is integral to sales success this holiday season !
Check out the guideline provided by Search Engine Journal to gear up your brand for the holiday shopping season.
How to avoid keyword cannibalization
Keyword cannibalization occurs when pages on your site compete with each other for rankings and traffic.
When two or more pages on a website target the same keyword phrase, but are not configured properly to work together, they can end up hurting each other in search engine results (SERPs).
To prevent keyword cannibalization from happening, the best approach is to be diligent in your research and planning. If you’ve done thorough research and organized the keywords and phrases you want to target, you shouldn’t have multiple pieces of content competing for the same terms.