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For the tenth issue of its Fast Five interview series, Verbolia is pleased to welcome Alain Pezzoni. Passionate about digital marketing, Alain Pezzoni has built up a solid expertise in traffic acquisition, lead generation and global digital marketing strategies by running marketing and e-commerce operations for Air France for nearly 20 years.  Since January 2014, […]

Each week for the Weekly Wrap-Up, we read articles published on blogs, newspapers and websites devoted to SEO, e-commerce and digital marketing trends. We then select and summarize for you the best articles we come across. Here’s a quick rundown of some of the most popular topics in the industry this week: Botify raises $55 […]

This week, as part of its Fast Five interview series, Verbolia is pleased to introduce Jef Van Gool, SEO expert and owner of Sherlock SEO Agency – a leading digital marketing agency. Specialized in search engine marketing, the agency assists companies in analyzing, optimizing and developing effective online marketing strategies. During the interview, Jef Van […]

This article is part of Verbolia’s new weekly series called “The Weekly Wrap-Up”.  Starting this week, every Friday, we’ll be bringing you the top 5 articles we’ve seen over the course of the week that relate to e-commerce, SEO and digital marketing trends. The changing face of e-commerce. Is e-commerce changing? The answer is obviously […]

For the 8th issue of its Fast Five interview series, Verbolia is pleased to welcome Raphaël Willet, SEO expert and founder of StratFlag, an innovative collaborative tool that allows you to create a digital strategy from different sources of keyword suggestions. StratFlag is actually the first tool in the world to combine both SEO and […]

Each week, for its Fast Five interview series, Verbolia invites opinion leaders to share their views on SEO and e-commerce. This week, we are pleased to welcome Steven De Moor, Digital Marketing Advisor at TVH, a global leader in aftermarket parts for forklifts, industrial construction and agricultural equipment. At TVH, Steven De Moor is responsible […]

This week, our Fast Five series takes us to meet Jan Coddens, Digital Marketeer at Pharmapets, a Belgian webshop for pet food, toys and pharmaceuticals. Former digital team leader at Fun Belgium, Jan Coddens has more than 10 years of experience in the areas of SEO and e-commerce. During the interview, Jan talked about his […]

With the rapid increase of online activities, ranking well on search engines is more and more challenging for website owners. Using keywords that align exactly with a person’s search is no longer the most important ranking factor. Instead, it’s more about the intent behind that keyword and if a piece of content can meet than […]

This week, as part of its Fast Five interview series, Verbolia welcomes Sven De Meyere, Freelance fractional CMO and founder of Calypsus – a platform providing Google Data Studio connectors for Facebook ads & Linkedin ads. With a wealth of experience working with and leading some of the brightest firms in our digital eco-system, Sven […]

Is your website performing well? Are you achieving your goals? Seemingly simple, these questions can often be difficult to answer. Tracking and monitoring your website’s results play a pivotal role in assessing which online strategies are working and which ones need to be addressed. If you don’t track your results, it will be nearly impossible […]

We couldn’t proceed with our Fast Five series without the participation of Bart Verschueren, our Chief Operating Officer. Having already come a long way in the SEO industry and with more than 10 years of experience, Bart Verschueren is the co-founder of Verbolia and eRowz, a booming Belgian scale-up firm. With more than 10 million […]

You need to understand how Google crawls and indexes your e-commerce website (and content), so you can fix every issue that might obstruct the Google web crawl process. While many website owners understand (and implement) on-page and off-page SEO strategies, only a few pay attention to technical SEO—even though it also impacts websites’ SEO health. […]