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Regardless of the product, the optimal goal of any e-commerce site is to attract customers. Once on your web page, customers can explore your well-designed interface and look at your products before closing a deal via call-to-action (CTA) buttons, such as “Buy Now” or “Add to Cart”. The more a customer navigate through your website, […]

This week, for its Fast Five series, Verbolia welcomes Esteve Castells, Global SEO Manager for the Adevinta group. Having helped some of the biggest brands in the world to achieve their SEO potential, Esteve Castells is currently in charge of the organic growth channels at Adevinta, a leading marketplace in 16 countries with 30M daily […]

Unlike SEO, where leads are effectively “free” after a long enough time, every paid search lead costs you money. So you have to make sure your landing page is converting as highly as possible—otherwise, you’ll just be burning through your cash. To avoid wasting money on paid search ads, you’ll need to optimize your eCommerce […]

One of most important elements, on which e-commerce players should focus on, are product attributes. Product attributes are pivotal to getting your brand noticed in an ever escalating e-commerce market. Product attributes refer to the characteristics that define a product. With each product being different to one another, your list of product features may be […]

For the second edition of our Fast Five series, we asked some questions to Olivier Tahir, SEO Manager at Bpost. Former Head of Operations at Verbolia, Olivier has a vast experience in the areas of SEO, CRO and Analytics. During our interview, Olivier told us about his first SEO project, his favorite SEO software and […]

Does beauty really count? When it comes to building websites, it clearly does ! The more attractive your website is, the more visitors you’ll receive.   That’s why it’s crucial to have all elements on your website fully optimized, namely your website theme. A theme is the look and feel of a website and includes such […]

Introducing our Fast Five series – a weekly rendezvous where we invite digital marketing thought leaders to share their insights on SEO, SEA and e-commerce. For the first edition of our Fast Five series, we interviewed Mathias Noyez, SEO Consultant at Toels – SEO Consultancy. Speaking to Verbolia, Mathias talks about his journey as an SEO specialist […]

With both online transactions and competition increasing steadily every day, it is essential for ecommerce firms to have all the components of their websites fully optimized. One key element to consider when doing on-site optimization is the HTML tags. Any SEO specialist will tell you that when done right, optimized HTML tags like the meta […]

Verbolia, the scalable traffic acquisition platform for e-commerce, and Upthrust, a leading European growth marketing firm, announced that they have entered into a strategic partnership. Upthrust will leverage Verbolia’s expertise and technology to further empower its growth framework in the market to allow hypergrowth of its clients across Europe. Verbolia’s objective is to become the top-of-mind […]

The products on your eCommerce website might be amazing, but how good is your website structure when it comes to SEO? That’s the kicker right there. A great strategy for your website structure is typically the difference between a complete mess of an eCommerce site and one that’s loved by customers and search engines. Want […]

Not many sectors are more competitive than ecommerce. The competition is so strong that it’s critical for any online business if it wants to capture the top positions in search results. That’s where Verbolia comes into action! Our scalable traffic acquisition platform is loaded with all the tools needed to fully optimize your website and […]

Optimizing your store for search engines is vital, but it’s more than just finding the right keywords and writing compelling product descriptions.   You have to make sure your technical SEO—all that “under-the-hood” SEO stuff—is clean and functioning correctly. Otherwise, you could get ranked much lower than you deserve and miss out on tons of […]