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Creating content is one of the most important components of building an ecommerce website. It’s through content that customers and prospects get to know who you are, see the available products and their descriptions, locate payment instructions, read blog posts, and more. The very success of your site’s search engine optimization (SEO) efforts is hinged […]

Not all products share the same demand cycle. Some products, especially necessities like household and grocery items, are in-demand throughout the year. However, those whose demand spikes during the holiday season require their own eCommerce seasonal landing pages.    All-year-round landing pages are okay if your eCommerce site stocks products that people buy throughout the […]

  There are 12 to 24 million eCommerce websites in the world. So how can your brand stand out?   While brick-and-mortar stores have to worry about foot traffic, you must focus on digital search engine traffic. Search engine optimization or SEO is an effective yet affordable long-term approach to growing your eCommerce business.    […]

Effective keyword research is vital because online shopping has become big business. According to some estimates, eCommerce sales accounted for 14.1% of retail purchases globally in 2019. And by 2024, this number is expected to grow to 22%.Therefore, every marketer must understand how to perform keyword research in 2022.   Keywords are the driving mechanism […]

Seventy percent of people prefer to find out about your ecommerce store through an article rather than a traditional ad.    This is why an effective content marketing strategy is critical. It allows you to build trust and traffic in a compounding way, which pays dividends over time.    So in this article, we’ll cover […]

The number of people who speak English is slightly above one billion. This means that if you aren’t implementing an international SEO strategy, you’re ignoring six billion people and leaving a lot of money on the table. In this post, we’ll show you how to tap into other markets and what you should consider when […]

Technical SEO refers to any changes you make to a website or server that can affect its search engine rankings. It consists of optimizing page titles, sitemaps, http headers, and title tags, to name a few. What technical SEO doesn’t involve are keyword research and backlinks.  Don’t overlook the following five technical SEO issues thinking […]

For the final chapter of this year’s Fast Five interview series, we are pleased to welcome Frederik Vermeire, SEO specialist at WiSEO, a Belgium-based marketing agency specialized in search engine optimization. With over 15 years of experience in the SEO and online marketing industry, Frederik Vermeire is undeniably the driving force behind WiSEO. With many […]

Friday, November 26, 2021 marked the kickoff of Black Friday (followed by Cyber Monday), one of the most important events for e-commerce. In recent years, this tradition,  which began in the United States, has spread around the world to become one of the most lucrative periods of online business. Today, more and more internet users […]

This week’s Fast Five interview takes us to Lyon, France where we met Nicolas Nguyen, SEO expert and co-founder of Semji, an innovative platform for generating super SEO optimized content. Founded in 2012, Semji is specialized in SEO, E-reputation and Content Marketing. Passionate about innovation and entrepreneurship, and with over 10 years of experience in […]

4 Super-Effective Link Building Tips for Ecommerce Websites   94% of all content gets zero backlinks.* This is good news for your ecommerce website because if you can generate at least a few backlinks to each piece of content on your website, you’ll be head and shoulders above most online stores in your niche. This […]

We are delighted to present you the 7th edition of The Weekly Wrap-Up. Each week, our marketing team reviews the best articles related to e-commerce, SEO and digital marketing trends to bring you the most insightful ones. Let’s quickly take a look at the most popular topics in the industry this week: Ecommerce brand’s valuation […]