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Content Marketing for Ecommerce Businesses: 5 Essential Tips

Posted by VerboliaFebruary 9, 2022

Seventy percent of people prefer to find out about your ecommerce store through an article rather than a traditional ad. 


This is why an effective content marketing strategy is critical. It allows you to build trust and traffic in a compounding way, which pays dividends over time. 


So in this article, we’ll cover five content marketing tips that’ll level up your online store.


1. Choose compelling topics to write about


Before you create ecommerce content, you must first discover topics that your target audience will find helpful. These topics power your content marketing strategy.


This is where research is vital. Instead of guessing what questions are on your audience’s mind, visit forums and identify popular questions. For example, if you’re selling coffee machinery, visit coffee forums and look for common questions. 




You might find questions like:


  • What’s a better option, an espresso machine or AeroPress?
  • What are the best affordable coffee machines?
  • How can I make better coffee with a French press?


Once you’ve gathered a list of common questions, build your content marketing strategy around them. A practical target is 52 questions since you can publish one post per week.


2. Optimize your content for SEO


The next tip is to optimize these articles for SEO. So use your favorite SEO tool to find out how people search those questions on Google and make sure your title is written the exact same way.


An easy way to find out how people are searching for a question is to type it into Google, and it’ll autofill automatically. Those are the popularly searched ways that people type that question into Google.



It also helps to use content optimization software like Clearscope or MarketMuse. It’ll present a list of keywords that you need to insert into your content, allowing you to rank higher.


3. Use the 80/20 rule


Many content marketers spend almost all their time creating the best content, but they don’t focus on sharing and promoting it. The 80/20 rule states that you must spend roughly 80% of your content marketing efforts on promoting articles while only 20% on creating blog posts.


This means sharing your articles on Facebook, Twitter, LinkedIn, and any other social media platform. It also helps to send newly published articles to your email newsletter subscribers.


4. Optimize your product pages


Your product pages are almost like salespeople who are constantly selling for you. So it’s worth it to optimize them in regards to SEO and design. 


This means writing a product title that aligns with what people are searching for. Also, your product description should clearly present the benefits of your product. 




An essential yet overlooked part of product pages is photography. It helps to invest in a high-quality camera and some extra equipment like lights since it can make your product stand out.


Another way to stand out from your competition is to take a video of the product you’re selling. In this video, explain the benefits and features of your product and how to use it.


Using the example from earlier, if you’re selling coffee equipment, present your coffee machine as the solution to drowsy mornings.


5. Consider YouTube content marketing



YouTube is an effective tool when trying to grow your ecommerce store.


It’s easier to capture your audience’s attention with a video, and just like conventional content marketing, it builds a relationship with viewers.


Here are additional benefits of using YouTube to grow your online store:


  1. It exposes you to a large audience
  2. Posting videos on YouTube helps people find you on Google
  3. You acquire qualified traffic
  4. Video has 12 times higher conversion rates than text
  5. You can repurpose YouTube videos into blog content


With all these benefits, consider integrating YouTube into your content marketing strategy. To do this, you’ll first need to identify your target audience. What are their passions, pain points, and goals?


Once you know who you’re trying to reach, you’ll need to define your value proposition. This could be something simple like, “We help coffee lovers make the best coffee with the cheapest equipment and beans.” This sets you apart from other coffee YouTubers.


Last, you must create a schedule and stick to it. Many business owners upload to YouTube infrequently and expect results. The key to content marketing for ecommerce websites is consistency and patience.


Level up your business with these content marketing tips


Effective content marketing for ecommerce websites is essential since it allows you to build deep and long-lasting relationships with potential customers. By following these five simple tips, you’ll be well on your way to scaling your ecommerce website.


If you’re looking to grow your ecommerce website, feel free to schedule a Verbolia demo with SEO experts today.