Verbolia is pleased to welcome Benoît Perrotin, Head of SEO at Eskimoz, an SEO agency based in France, for this week’s Fast Five interview. After studying IT development, Benoît quickly became interested in SEO. Over the years, Benoît has gained a lot of experience in this field and is now considered by his peers as a highly qualified SEO expert. At Eskimoz, Benoît is in charge for the e-commerce department. Each day, Benoît and his team help companies to implement strategies, adapted to their objectives, to increase their online visibility.
- What was your first SEO project, and how did it go?
My first SEO project was a betting site. At the time, I didn’t realize the impact of SEO!
It wasn’t until it came to traffic that I started optimizing the site to rank on live football scores.
- What are the main challenges of SEO in 2021 ?
Constantly working on Core Web Vitals for page speed, providing a better user experience (SXO – Search Experience Optimization) and content quality.
- What is your favourite SEO software ?
Screaming Frog, a tool that has evolved according to the expectations of SEO consultants and that remains easy to use.
- What is the most common SEO mistake you see people making?
Redirecting content by default to homepage and this issue is being challenged with the impacts of <H1> on the <title> served in SERPs.
- What is a typical low-hanging fruit optimization to make in SEO for e-commerce?
Anything that would increase internal links to qualified queries with high conversion, like targeting category and brand or size. The second step would be Schema Review markup which helps to boost CTR.
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