Challenges

• Full coverage of the organic funnel:

The team needed to comprehensively address different user search intents across all stages of the buying journey.

• Lack of scalability:

They required a solution capable of creating landing pages at scale to cover all queries, which was impossible with their existing resources.

• Technical dependency and friction:

Developing and implementing new features directly within the existing web infrastructure represented a major hurdle.

Solutions

Promofarma implemented Verbolia’s solution: Vpage for programmatic landing page creation.

Vpage established itself as an agile tool, enabling massive content generation with a simplified implementation.

• Massive creation with fewer resources:

The technology allowed Álvaro Martí’s team to handle a much larger volume of content production while drastically reducing the required resources.

• Versatile templates and easy integration:

The agility to generate new pages was paired with seamless integration into the existing site, thanks to the versatility of the provided templates.

• Internal linking optimization

The pages created via Vpage improved the site’s internal linking structure, redistributing authority to other strategic pages.

• Independent and universal integration:

Because Verbolia operates completely externally as a standalone layer, the technology requires zero internal server space, leaving the core IT infrastructure entirely untouched. It is remarkably simple and integrates seamlessly onto any e-commerce platform.

Benefits

• Agility and speed: New content generation is done very quickly thanks to the simplicity of the tool.
• Team independence: Vpage offers true autonomy to SEO teams when creating new pages, without needing to request help from the technical development team for every update.
• Long-tail targeting (Low-funnel): The ability to target highly specific search intents that are close to the actual purchase decision.
• High flexibility and adaptability: Álvaro Martí also mentioned how highly flexible the platform is. Indeed, we have noticed that users often find creative ways to customise the system to suit their specific needs, which makes managing day-to-day tasks even easier.

Conclusion

By adopting Verbolia’s Vpage, the Promofarma team turned a technical bottleneck and a lack of resources into a true engine for agile SEO growth. The ability to deploy targeted landing pages at scale not only boosted organic visibility and optimized internal linking for their product pages, but also directly drove higher conversion rates and ROI all while granting complete autonomy to the SEO team.