If you are looking to follow the news, you have to recognize that the Internet has considerably simplified the process. Today, to quickly access information, it is much easier to consult a website than to buy a paper version.
However, with so many online media sites, both general and specialized, it can be challenging to keep track of all the information. Each issue of our Weekly Wrap-up contains a selection of the most interesting and trending news in SEO, e-commerce and digital marketing.
Let’s take a quick look at the most popular topics in the industry this week:
- Future of Ecommerce is Headless,
- Convert leads faster with Call Tracking,
- Complete Guide to Keyword Search Volume for SEO,
- Lower your Carbon Footprint with Google Maps,
- The latest features in Google Analytics for marketers.
Future of Ecommerce is Headless
“Headless Ecommerce”, it’s fundamentally the separation of the front-end and back-end of an e-commerce application. The front-end and back-end operate independently, allowing for greater agility and adaptability.
If companies want to create a true omnichannel experience for their consumers, headless commerce is crucial.
The front-end delivers a personalized experience by automatically connecting secure personal data into the back-end to deliver product and service offerings, pricing and other content tailored to consumers’ interests and needs.
Headless e-commerce has far-reaching implications for the customer experience. Companies can quickly adopt new technology touchpoints, shape the buying journey and become more interactive through innovative digital experiences and personalization.
Convert leads faster with Call Tracking
It’s widely known that sales teams are always eager to adopt innovative sales techniques, as they can help them convert prospects faster. But how achievable is this in reality? Do they have all the tools to reach their goals?
In their latest article, Search Engine Journal provides a roadmap on how to improve the sales approach to deliver better customer experiences through well-planned paid and organic search campaigns using the right keywords, by employing call tracking.
Complete Guide to Keyword Search Volume for SEO
Keyword search volume is one of the most commonly used metrics for keyword research, but widely misunderstood.
Keyword search volume is typically averaged over a period of time to give marketers a general idea of the overall competitiveness and volume of a search term. This data is often contextualized within specific time frames to allow SEOs and marketers to see how certain keywords are driving traffic over time.
Follow the guide provided by the Search Engine Journal to learn more on keyword search volume for SEO and lay the groundwork for a successful campaign
Lower your Carbon Footprint with Google Maps
On October 6, Google announced the launch of its eco-friendly route feature, to help people take the most eco-conscious route.
Users can find the eco-friendliest route on Google Maps by looking for a small green leaf next to the directions offered. Google says that this will be beneficial for lowering emissions and saving drivers money on gas.
Google claims that the eco-friendly routing has the potential to prevent more than one million tons of carbon emissions from entering the atmosphere per year.
The latest features in Google Analytics for marketers
Google is reaching out marketers to present the new features of Google Analytics, launched last year, to help them reach their goals.
Google Analytics 4 properties offer privacy-secure solutions to measure the customer journey, machine learning to predict results and automate information discovery, and easy activation of this information into Google’s advertising platforms to improve marketing performance.
The most recent features added to Google’s platform include better search integration, smarter attribution to provide you with the insights you need to optimize performance across all marketing channels, and new modeling features that will fill in the gaps in your data.