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Trusted by leading global e-commerce brands

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Boohoo’s skyrocketing traffic

Based in UK, Boohoo is a trend-forward online fashion retailer, offering the latest styles at affordable prices.


How did Boohoo succeed?

Verbolia helped Boohoo achieve a 7-figure extra revenue by generating thousands of SEO-optimized landing pages of which 70% rank in Google’s top 10.

Want to know more about Verbolia and Boohoo?

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Need help?


Dive into our FAQ section and search for answers on how to demystify SEO for e-commerce.

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What is needed from us to setup Verbolia?

To launch Verbolia on your e-commerce, we need 3 things:

  • product catalog: can be your Google shopping feed or any feed URL where Verbolia can access your most up-to-date product information.
  • installation of Verbolia pages pages in a subfolder: all requests to a URL pattern of choice (e.g.,*) will be proxied to Verbolia’s servers. This ensures that Verbolia pages are seen (by end users, Google,…) as part of your domain
  • linking script: a ‘linking script’ to implement on your category pages and product detail pages. This will generate a linking block at the bottom of these pages, containing carefully selected links to Verbolia pages, in line with the content of your page. This script can be easily added via your Tag manager.

With what technology is Verbolia compatible ?

Any technology! The pages managed by Verbolia are independent from your technology. They are installed on the domain name of your website, but in a different folder from your ecommerce platform.

What happens when a page doesn't have products anymore ?

By default, when a Verbolia doesn’t find products in your feed for an existing page, a 302 temporary redirection is set to another similar Verbolia page. But you are free to change this behaviour any time you want. Verbolia offers the flexibility to change the redirection type and destination and this for 1, many or all keywords. You can also set as of how many products on a page the redirection should be triggered.

Is there a risk of SEO penalty?

Absolutely not, it’s even the opposite: the pages created by Verbolia provide to the visitors the very best experience, the fastest loading speed, carefully selected content and an internal linking architecture that will ease the crawling by the Search Engine bots. Furthermore, Verbolia has developed deduplication algorithms to avoid pages targeting same user intent. With this, you are even globally increasing the average SEO quality of your website.

Let’s get started on something great!

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