Search Engine Optimization: short tail versus long tail

As discussed in an earlier article, SEO is not a one shot process: instead, it is something that requires constant refinement and reconsideration. The same…

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SEO measures bringing Return on Investment

While the term Search Engine Optimization (SEO) was coined more than 20 years ago, and has existed since the early nineties, there are still a…

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Why You Should Consider Content Automation in 2019

You’ve heard it before and you’ll hear it again: When it comes to digital marketing, content is king. In this post, we explain you how…

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UX checklist – 8 things to keep in mind

Whatever your business, your goal is probably to maintain a high level of satisfaction for your users. So the satisfaction is often considered to be a prerequisite for a…

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How to Use Usability Testing for UX Design

User experience or UX design is increasingly important for websites and product innovation in general. It is an extension of the user-centered design approach, which…

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3 Tools to Analyze Your Website Architecture

SEO (or Search Engine Optimization) is like a complex puzzle with plenty of moving parts. Even experienced marketers have trouble understanding the exact mechanics of…

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