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Effective keyword research is vital because online shopping has become big business. According to some estimates, eCommerce sales accounted for 14.1% of retail purchases globally in 2019. And by 2024, this number is expected to grow to 22%.Therefore, every marketer must understand how to perform keyword research in 2022.   Keywords are the driving mechanism […]

Seventy percent of people prefer to find out about your ecommerce store through an article rather than a traditional ad.    This is why an effective content marketing strategy is critical. It allows you to build trust and traffic in a compounding way, which pays dividends over time.    So in this article, we’ll cover […]

The number of people who speak English is slightly above one billion. This means that if you aren’t implementing an international SEO strategy, you’re ignoring six billion people and leaving a lot of money on the table. In this post, we’ll show you how to tap into other markets and what you should consider when […]

Technical SEO refers to any changes you make to a website or server that can affect its search engine rankings. It consists of optimizing page titles, sitemaps, http headers, and title tags, to name a few. What technical SEO doesn’t involve are keyword research and backlinks.  Don’t overlook the following five technical SEO issues thinking […]

For the final chapter of this year’s Fast Five interview series, we are pleased to welcome Frederik Vermeire, SEO specialist at WiSEO, a Belgium-based marketing agency specialized in search engine optimization. With over 15 years of experience in the SEO and online marketing industry, Frederik Vermeire is undeniably the driving force behind WiSEO. With many […]

Friday, November 26, 2021 marked the kickoff of Black Friday (followed by Cyber Monday), one of the most important events for e-commerce. In recent years, this tradition,  which began in the United States, has spread around the world to become one of the most lucrative periods of online business. Today, more and more internet users […]

This week’s Fast Five interview takes us to Lyon, France where we met Nicolas Nguyen, SEO expert and co-founder of Semji, an innovative platform for generating super SEO optimized content. Founded in 2012, Semji is specialized in SEO, E-reputation and Content Marketing. Passionate about innovation and entrepreneurship, and with over 10 years of experience in […]

4 Super-Effective Link Building Tips for Ecommerce Websites   94% of all content gets zero backlinks.* This is good news for your ecommerce website because if you can generate at least a few backlinks to each piece of content on your website, you’ll be head and shoulders above most online stores in your niche. This […]

We are delighted to present you the 7th edition of The Weekly Wrap-Up. Each week, our marketing team reviews the best articles related to e-commerce, SEO and digital marketing trends to bring you the most insightful ones. Let’s quickly take a look at the most popular topics in the industry this week: Ecommerce brand’s valuation […]

For this week’s Fast Five interview, we met with Loïc Hélias, Head of SEO at Decathlon, the world’s largest sports retailer. With over 10 years experience in the SEO industry helping some of the biggest brands develop their SEO strategy and increase their growth, Loïc Hélias is a recognized SEO expert and seasonal speaker. During […]

Over half of Google searches end up without a click to any of the search results. This begs the question, why do people search for something without clicking on the results? And more importantly, how does that affect your website’s SEO rankings? This post covers everything you need to know about zero-click results, what it […]

For the 14th issue of our Fast Five interview series, we had the great pleasure of talking to Koen Van Lysebetten, Head of Growth at Gimber. Founded in 2018, Gimber is an innovative company that provides healthy and non-alcoholic beverages made with a blend of the finest organic ginger, spices and herbs. During the interview, […]