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What Are Zero-Click Results and What Do They Mean for SEO?
Over half of Google searches end up without a click to any of the search results. This begs the question, why do people search for something without clicking on the results? And more importantly, how does that affect your website’s SEO rankings? This post covers everything you need to know about zero-click results, what it […]
Fast Five – Koen Van Lysebetten
For the 14th issue of our Fast Five interview series, we had the great pleasure of talking to Koen Van Lysebetten, Head of Growth at Gimber. Founded in 2018, Gimber is an innovative company that provides healthy and non-alcoholic beverages made with a blend of the finest organic ginger, spices and herbs. During the interview, […]
What Is a Good Ecommerce Landing Page?
Many people associate landing pages with offers outside the eCommerce world, leaving many eCommerce businesses to overlook it as a potential marketing asset. However, a well-designed eCommerce landing page can give your conversions a dramatic boost on a particular product. Below, we’ll look at the benefits of eCommerce landing pages and how they’re different from […]
Weekly Wrap-Up #6
Welcome you to the 6th edition of The Weekly Wrap-Up. Each week, our marketing team reviews the best articles related to e-commerce, SEO and digital marketing trends to bring you the most insightful ones. Let’s quickly take a look at the most popular topics in the industry this week: The Ecommerce Challenge, Zalando’s approach to […]
Fast Five – Alex Veremij
This week’s Fast Five interview takes us to the Netherlands where we met Alex Veremij, marketing strategist at Promoguy, a fast-growing digital marketing agency. Although the name suggests it, the company doesn’t just focus on promotion. It also helps its clients create digital marketing strategies tailored to their needs. With many strings to his bow, […]
Weekly Wrap-Up #5
If you are looking to follow the news, you have to recognize that the Internet has considerably simplified the process. Today, to quickly access information, it is much easier to consult a website than to buy a paper version. However, with so many online media sites, both general and specialized, it can be challenging to […]
Fast Five – Benoît Perrotin
Verbolia is pleased to welcome Benoît Perrotin, Head of SEO at Eskimoz, an SEO agency based in France, for this week’s Fast Five interview. After studying IT development, Benoît quickly became interested in SEO. Over the years, Benoît has gained a lot of experience in this field and is now considered by his peers as […]
Weekly Wrap-Up #4
If you want to keep up with the news, you have to acknowledge that the Internet has changed the game considerably. Today, to quickly access information, it is much easier to consult a website than to buy a paper version. However, with the multitude of online media sites, both general and specialized, it can be […]
Fast Five – Tanguy Deglas
For this edition of our Fast Five series, we are pleased to welcome Tanguy Deglas. Specialized in SEO, Growth Hacking and CRO, Tanguy Deglas is an SEO specialist at Shippr, a digital platform that offers on-demand logistics and promotes environmentally sustainable deliveries. During the interview, Tanguy told us how he got involved in SEO, talked […]
Weekly Wrap-Up #3
Each week for the Weekly Wrap-Up, Verbolia reviews and brings you the most trending news related to SEO, e-commerce and digital marketing. Let’s take a quick look at the most popular topics in the industry in the last couple of days: The most important ranking factors for Google, Co-op accelerate e-commerce strategy, Moz’s three main […]
Fast Five – Alain Pezzoni
For the tenth issue of its Fast Five interview series, Verbolia is pleased to welcome Alain Pezzoni. Passionate about digital marketing, Alain Pezzoni has built up a solid expertise in traffic acquisition, lead generation and global digital marketing strategies by running marketing and e-commerce operations for Air France for nearly 20 years. Since January 2014, […]
Weekly Wrap-Up #2
Each week for the Weekly Wrap-Up, we read articles published on blogs, newspapers and websites devoted to SEO, e-commerce and digital marketing trends. We then select and summarize for you the best articles we come across. Here’s a quick rundown of some of the most popular topics in the industry this week: Botify raises $55 […]