Let’s take a quick look at the most popular topics in the industry in the last couple of days:
- The most important ranking factors for Google,
- Co-op accelerate e-commerce strategy,
- Moz’s three main pillars to SEO,
- PayPal raises fees between UK and Europe,
- Debate of the Week: Should virtual digital marketing events persist ?
The top 8 Google ranking factors
YES, Google is your friend! Especially if you own an e-commerce business, since most of your customers will find you by searching on Google.
While paid ads campaigns are a great way to get immediate exposure on Google, you should also focus on improving your organic rankings. With a strong presence in both paid and organic search engine results, you can certainly increase your visibility. A fairly simple process in principle, but it can become a real headache if you don’t follow Google’s best practices.
In its latest article, Search Engine Journal has put together a checklist of the top 8 factors that will help your website improve its ranking on Google.
Co-op accelerate e-commerce strategy
On September 16, Co-op announced plans to boost its e-commerce strategy and drive rapid growth in the UK home delivery market, with a new partnership with Amazon and an acceleration of robot deliveries.
The partnership with Amazon will give Prime customers the opportunity to do all their Co-op shopping on Amazon.co.uk, with same-day delivery. Initially launched in Glasgow, the initiative will be extended to other parts of the UK before the end of the year, with the ambition of becoming a national service.
Who knows, may be in a few years robot deliveries will be the new norm!
Moz’s three main pillars to SEO
Creating high quality content, developing a solid link building strategy, and making sure your website is technically sound should be considered as an essential part of SEO. Yet none of them will be effective if you don’t look at things from a broader, strategic perspective. You need to step back and look at what you are doing and why you are doing it in order to get the results you need.
In an article published last Friday, Moz highlighted the three main pillars of SEO that are taken into account when optimizing a website.
PayPal raises fees between UK and Europe
PayPal will increase fees for payments between businesses in the UK and those in Europe. The reason for the price increase is the Brexit. With the UK no longer part of the European Economic Area, PayPal’s fees are higher than usual.
British businesses will be charged a 1.29% fee for payments from the European Economic Area and vice versa. PayPal said it was now incurring extra costs, such as the rise in interchange fees between the UK and EEA.
Should virtual digital marketing events persist ?
The year 2020 was a turning point for marketing strategies as the world shifted to digital and remote approaches. A rapid transformation that has shown us that digital engagement isn’t just the new normal: it’s simply a better way of doing things.
Companies are embracing digital to improve customer engagement, generate higher quality leads and better data, while increasing projects and revenue. Now that physical events are back on track, should we go back to the old model?
In a Forbes article, Erik Huberman, founder and CEO of Hawke Media, an outsourced marketing consulting and CMO firm based in Los Angeles, expressed his views on the matter. For the marketing expert, virtual digital marketing events and webinars will continue to have merit in a post-pandemic era. They are a way to reach a wider audience while reducing travel costs and saving time.