Blog article
How to use cold content to grow the sales performance of your e-commerce landing page?
Some weeks ago, Google announced the launch of its latest helpful content update, which is expected to initially impact English searches worldwide, before being extended to other languages in the coming months.
What we do know is that this update will primarily affect websites that have a relatively high amount of unsatisfactory or useless content, where the content is written primarily for search engines.
So, as an e-commerce owner, what can you do to avoid being hit by Google?
We strongly recommend that e-commerce sites optimize their cold content by creating unique content that is relevant to the users visiting the long tail category or keyword page. One of the main reasons is that when a visitor lands on a category page related to their query, their user experience is enhanced and they are more likely to purchase what they are searching for from your site.
In this article, we will explain how one of our clients, specialized in sales of both new and second-hand vehicles, increased traffic to its website by optimizing cold content on its category pages. But first, what is cold content?
Importance of creating optimized cold content
In this article, we will explain how one of our clients, specialized in sales of both new and second-hand vehicles, increased traffic to its website by optimizing cold content on its category pages. But first, what is cold content?
- Thin content
- Hidden text and links,
- User-generated spam,
- Unnatural or poor quality links to your site
- Keyword stuffing,
- Hacked website and
- Abuse of structured data tags.
Results
The combination of Verbolia and Semji has allowed our client to position the pages generated by Verbolia in the top positions just a few weeks after they were launched.
And what we can say is that the results were amazing:
- 10,000 new SEO optimized landing pages created in a few clicks,
- 42% increase in organic traffic,
- 10% Verbolia landing pages powered by Semji have generated 50% of our client’s global traffic,
- 21,000 organic visits generated by “Verbolia + Semji” pages out of 42,000 total organic visits.
This phenomenon is not an isolated case! We see a 6-fold increase in SEO visits per page for our clients who have optimized “people-first
content”, like our automotive customer, compared to pages where they
have not added “people-first content”.
In short, the more points you have, the more your content will be optimized for SEO.
If you’d like to learn more about how Semji and Verbolia work, you can contact us and we’ll be happy to arrange a joint demo to show you how the combination of our complementary platforms can help you increase your ROI and compete with the big e-commerce leaders in your industry.
How can Verbolia help your e-commerce platform.
