How to boost your organic traffic during Black Friday 2025 with long-tail queries

Florence Noblet

Estimated reading time: 5 minutes

Black Friday is the moment when every click matters. And at Verbolia, we’ve tested two simple SEO methods that consistently drive strong results for e-commerce brands. Here’s how it works!

Why long-tail queries matter for Black Friday 2025

Let’s take the example of a retailer active in electronic goods. You can see clear seasonal spikes just before the big weekend for queries like:

• “laptops black friday” (2,900 monthly searches)
• “tablet black friday” (210 monthly searches)
• “keyboard black friday” (170 monthly searches)

These long-tail keywords show strong purchase intent, shoppers are actively looking for deals on specific products. Capturing this intent with optimized pages can make a major difference in your seasonal traffic.

And there’s more: long-tail queries are becoming even more critical with the rise of generative AI tools like ChatGPT or Perplexity. On average, prompts in AI tools contain 23 words, compared to just 2 in Google. That means people are searching with very long-tail queries and optimizing for these patterns helps your pages stay visible across both search engines and AI-driven discovery.

1. Duplicate your high-potential pages

Start with your top-performing pages — the ones that already bring in organic traffic and conversions.

Then, give them a seasonal twist by adding a “Black Friday [Year]” focus.

Here’s what to optimize:

• H1, URL, Title & Meta Description: Make sure they include “Black Friday [Year]” and relevant product keywords.

   

• Product selection: Highlight discounted or best-selling products.

   

• Content: Add short, engaging copy around Black Friday deals — think shopping tips, urgency messages (“limited stock,” “ends soon”), or promo details.

   

Tip: Make sure these pages are accessible through internal links and included in your sitemap so Google crawls and indexes them quickly.

2. Optimize your existing pages

Don’t have time to create new ones?

No problem, you can still make a big impact by updating existing pages. 

Batch update your key SEO fields:

• Add seasonal modifiers to titles and meta descriptions (e.g., “Black Friday Deals on Running Shoes 2025”).

   

• Adjust content slightly to reflect Black Friday intent, such as highlighting discounts, delivery deadlines, or best-selling items.

   

These quick updates can help your pages better match seasonal search queries and earn higher click-through rates.

Example: Vpage in Action for Black Friday

The Vpage platform makes this easy. Below is an example from our Keyword Management dashboard, where a retailer in electronics goods targets specific seasonal keywords like “external HDD 2TB Black Friday 2025” and “HP laser printer Black Friday 2025.”

With Vpage, you can manage millions of long-tail keywords at scale and identify which ones to activate for seasonal SEO growth, all in one place.

The results

Every year, we see brands double, sometimes even triple, their daily SEO clicks during the Black Friday period using one of these two methods.

Why does it work so well? Because these pages are:

1. Highly relevant to seasonal searches
2. Optimized for intent and timing
3. Fast to deploy: no need for heavy development

Black Friday SEO doesn’t have to be complicated. A few smart, well-timed optimizations can dramatically boost your visibility and revenue.

If you’d like to see how Verbolia solutions can help your e-commerce brand scale organic traffic before the next Black Friday, get in touch with us.