The challenge before using Vmax

Before implementing Vmax, Suit Direct was already aware of the importance of CRO (Conversion Rate Optimization) and was using a competitor’s solution to optimize product pages for traffic coming from Google Shopping campaigns specifically.

However, the previous tool operated by duplicating pages to test variants, which came with challenges:

• SEO risks from page duplication.
• Difficulty replicating custom animations and brand styling.
• Lack of clear, actionable performance reports (black box results).

On top of that, Suit Direct didn’t have access to a back-office of the previous solution to make edits, functioning more as an agency service than a self-serve platform.

Suit Direct needed a transparent and flexible solution that could optimize product page performance while preserving page structure and SEO integrity.

Solution

With Vmax, Suit Direct shifted to dynamic modifications of existing product pages, targeting specific audience segments without duplicating pages.

The team began by optimizing product pages for users coming from Google Shopping campaigns, using Vmax’s straightforward rule-based setup to segment visitors via URL parameters (e.g., containing gclid).

Example of segment targeting in Vmax

An initial 50-50% split test was set up to compare the original layout (control page) with Vmax-transformed layouts.

Setup of % of split between control and transformed page in Vmax

Multiple transformer variants were tested in rapid iterations to find the top performers, with transparent, granular performance data available directly to the Suit Direct team.

Results

After testing and refining the transformer layouts, Suit Direct achieved significant improvements:

Conversion rate increase

• +50% on Desktop
• +31% on Mobile

Value per session increase

• +42% on Desktop
• +44% on Mobile

Using Vmax, Suit Direct was able to:

• Dynamically optimize product pages for Google Shopping visitors.
• Retain their SEO structure with zero risk.
• Adapt quickly and confidently based on transparent data.

Expansion of the tool

Following the initial success, Suit Direct decided to expand the use of Vmax:

• Increased the share of traffic using Vmax transformers from 50% to 90%.
• Extended optimization to Facebook Paid users (via fbclid parameter) and Free Google Shopping listings (via srsltid parameter)

Why Suit Direct chose Vmax over competitors

• Transparent, actionable results: Clear data tracking and easy analysis.
• No SEO risk: Dynamic, on-page modifications without duplication.
• Quick adaptability: Fast testing and iteration to match user journeys.
• Ease of use: Self-service without IT dependency.

Suit Direct’s results show that dynamic, transparent, and SEO-safe CRO can transform your product pages into high-converting engines without duplicating pages or risking your SEO.