Challenge: a business not built for SEO

Before using Vpage, DeinDeal’s SEO efforts were nearly impossible to scale:

Heavy IT dependency

DeinDeal’s site is entirely custom (not built on a standard CMS) which gives the company full control over its infrastructure and the flexibility to meet complex business needs.

But that also means that it is much more difficult to deploy or test new SEO initiatives due to IT dependency. Any change required months of development work.

Short-lived pages

Once a deal expired, its page disappeared from the site, killing any long-term SEO value.

No sustainable traffic channel

Most traffic came from ads and newsletters, channels that stop working the moment you stop investing. There was no sustainable, long-term acquisition engine like SEO to bring in qualified visitors day after day.

Solution: programmatic SEO with Verbolia’s Vpage

DeinDeal implemented Verbolia’s Vpage to scale SEO without adding technical overhead. Within days, they were generating thousands of long-tail listing pages, all automatically optimized for high-intent keywords.

Key elements of the setup:

Smart keyword expansion with the Traffic Opportunities Tool embedded in Vpage

The traffic Opportunities tool embedded in Vpage identifies thousands of high-intent keywords by combining data from:

• Product feed
• Internal search data (Google Analytics)
• External sources like Google Search Console and competitor analysis

AI algorithms then generate keyword suggestions based on all this input.

DeinDeal runs the tool quarterly to identify new high-intent keywords and capture the evolution of search demand.

Automated product listing pages at scale

Once the keywords are identified, Vpage automatically generates and publishes thousands of SEO-optimized product listing pages in just a few clicks.

Each page follows technical SEO best practices and is matched to relevant products pulled from DeinDeal’s catalog.

Example of product listing page generated automatically by Vpage

Automated content optimization with ChatGPT

To improve content performance on listing pages, Colin Finger, Head of Performance Marketing at DeinDeal, built a custom ChatGPT prompt in Google Sheets to bulk-optimize SEO content at scale. This workflow helped achieve an average SEO content score of 70/100+. Once optimized, the content is injected directly into Verbolia for live deployment.

Manual boosts for top performing pages

Each month, the team manually reviews and fine-tunes top-ranking pages to maximize the results:

• Meta descriptions
• On-page copy
• Product selection (merchandising)

Redirection automation for deal volatility

To handle short product lifecycles and adapt to fluctuating product availability:

• If a page has fewer than X products, it is automatically redirected to the most relevant alternative using AI matching.
• When the product returns, the page is automatically republished.

Key benefits of using Vpage

Minimal IT involvement

Once implemented, the marketing team manages the platform end to end, no dev time needed.

Easy to use

Once implemented, the marketing team manages the platform end to end: no dev time needed.

Fast time to value

Pages go live in days, not months and start ranking quickly. This speed is crucial for short-term deals. Other Vpage clients, like BENU in the pharmaceutical sector, have also seen fast rankings that outpace competitors.

Smart automation

Automated page creation + keyword discovery + AI-powered redirects = consistent performance with minimal manual work.

Sustainable traffic channel

Verbolia gave DeinDeal a sustainable acquisition channel: reliable, scalable, and independent of ad spend.

Results: massive and measurable growth

In just two years, Verbolia became one of DeinDeal’s most impactful marketing investments.

Vpage now generates CHF 300,000+ of revenue per month and those pages represent 30% of the total SEO traffic.

The platform gives a ROI over 100. For Colin, this ROI is among the best for the investment done in marketing.

These results helped DeinDeal exceed its initial target of CHF 3 million annual revenue from Verbolia platform, reaching projections ahead of schedule.

Product expertise & customer support

Colin joined DeinDeal after Verbolia had been implemented, but quickly ramped up thanks to strong onboarding and ongoing support:

• Dedicated Customer Success Manager
• Monthly onboarding calls (now quarterly check-ins)
• Strategic advice on platform tricks like massive keyword update for seasonal planning (e.g. Black Friday)

Expansion

After success with product listing pages, DeinDeal decided to extend Vpage to new SEO use cases using the multi-layout feature.

Local SEO for Travel & Wellness couponing

Pages like “massage Zurich” or “hotel Milan” now drive new revenue streams. Those specific pages are built entirely in Verbolia, without IT, with a customized layout just for coupon-based offers.

Example of a local couponing page created with Vpage

Future plans

DeinDeal is planning to launch a fully SEO-optimized blog, powered by Verbolia’s multi-layout system:

• No IT involvement
• Tied directly to their product feed
• Story-driven content automatically linked to relevant listings

Conclusion

For DeinDeal, Verbolia didn’t just boost SEO: it created a new, independent revenue channel.

By automating long-tail page generation and simplifying optimization, DeinDeal turned a once-neglected SEO opportunity into a reliable profit engine.