Case study
Why REVOLVE shows up first in AI answers
As AI-powered search transforms how consumers discover products, brands need to rethink how they show up in results.
At the start of 2024, REVOLVE, a global leader in online fashion retail, chose Verbolia’s Vpage to scale long-tail SEO and grow organic traffic from Google. But what started as an SEO play quickly turned into a powerful advantage in the emerging world of AI-generated search experiences.
REVOLVE
REVOLVE is a leading e-commerce retailer known for curating premium fashion for millennial and Gen Z audiences. With thousands of SKUs and a dynamic product offering, maintaining high visibility across search channels is a core growth lever for their digital team.
- Founded in 2003
- 66,000+ products
- About 1,500 employees
From programmatic SEO for Google to programmatic SEO for LLMs
To address REVOLVE’s need for scalable, high-performing landing pages, Verbolia deployed Vpage, a solution designed to:
- Generate SEO/GEO-optimized long-tail product listing pages at scale
- Drive more qualified traffic from specific, high-intent queries
REVOLVE initially adopted Vpage to boost organic traffic on Google. But soon, they noticed something even more impactful: the same pages were performing well across AI search platforms like ChatGPT, Google AI Overview, and AI Mode.
”With Verbolia, we’re not just ranking—we’re being recommended by ChatGPT, Google AI Overview, and more.
Paul BaterinaHead of SEO at Revolve
And that’s no coincidence.
On average, prompts in AI tools contain 23 words, compared to just 2 in Google.
Long-tail SEO is not just compatible with AI search, it’s essential. REVOLVE’s success with Verbolia’s Vpage proves it, showing how long-tail SEO drives visibility across generative AI platforms.
The results: AI visibility, backed by strong data
Thanks to Vpage, REVOLVE quickly became a top performer in AI-powered search. Here’s what the numbers say (based on SEMrush data from October 2025):
- AI visibility score: 70/100
Outranking key competitors like Lulus, Shopbop, Asos and Moda Operandi.
- Monthly AI audience: 28.2 million
This is the search volume behind all prompts where REVOLVE appears—a massive pool of potential shoppers. It reflects REVOLVE’s reach across AI-powered search engines like ChatGPT, Google AI Overview, and AI Mode.
- Mentions in AI answers: 15.7K
Revolve is named in over 15,000 prompts across ChatGPT, AI Mode, and AI Overview.
- Cited pages: 23.5K
LLMs don’t just mention REVOLVE, they trust its content enough to cite it as a source in their answers.
- 45% of the Top 100 most cited pages are Vpage pages
Nearly half of REVOLVE’s most trusted, most cited pages in AI tools are built with Verbolia’s Vpage solution.
Dashboard from Semrush for revolve.com
”Vpage is our secret weapon to stay ahead in the new era of AI search.
Paul BaterinaHead of SEO at Revolve
Long-tail SEO is the key to AI visibility
In a search world shaped by LLMs and natural language prompts, REVOLVE’s forward-thinking approach puts them exactly where they need to be: in the answers.
With Verbolia’s Vpage, they’re not only winning clicks from Google… They’re also becoming a trusted source for AI-generated search results.
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