80% of shoppers want THIS in their online experience

Florence Noblet

Estimated reading time: 4 minutes

Creating a personalized shopping experience is no longer optional for e-commerce brands. With over 80% of consumers expecting tailored interactions at every stage of their journey, personalization is the key to turning traffic into conversion. This means understanding each visitor’s intent and delivering the right experience, whether they’re browsing for inspiration or ready to buy. Advanced tools like Verbolia’s Vmax can help you deliver personalized content and layouts at scale, boosting engagement, satisfaction, and ultimately, revenue.

Table of Contents

Why is personalization so critical in e-commerce today?

Shoppers no longer settle for one-size-fits-all websites. Whether they’re researching options or looking to purchase immediately, they expect e-commerce platforms to understand their intent and adapt accordingly.

A study by Epsilon shows that 80% of consumers are more likely to purchase when brands offer personalized experiences. This means product recommendations, layouts, content, and calls to action must change based on a user’s journey stage. Personalization reduces friction, increases relevance, and leads to higher conversions.

If you’re wondering how to deliver this without compromising privacy, we cover how to balance personalization and privacy in e-commerce.

What does a personalized e-commerce experience look like?

Personalized e-commerce isn’t just about recommending similar items. It’s about full-page transformation at every touchpoint:

Inspiration phase: A user searching “ideas for outdoor terraces” might need full-screen visuals, inspirational content, and mood boards.
Consideration phase: Someone searching for “best oak flooring” is likely comparing options and looking for detailed product specs.
Purchase phase: A buyer searching “oak floor for my terrace” is ready to convert. They need trust signals, pricing clarity, and a prominent add-to-cart button.

Personalization aligns your site to each user’s mindset and intent.

How does Verbolia’s Vmax help personalize experiences at scale?

Vmax, Verbolia’s conversion rate optimization solution, uses predictive models to dynamically adapt product pages to each visitor. By analyzing real-time user behavior, it identifies where they are in their buying journey and transforms the page layout accordingly:

High visuals for inspirational stages
Rich content and details for consideration
Focused CTAs for purchase-ready users

This full-page personalization removes friction and accelerates decisions, all without needing IT involvement.

Discover how Vmax works

What are the advantages of personalization in e-commerce?

Higher conversion rates: By matching intent with experience
Lower bounce rates: Users find what they need, faster
Increased AOV: Better recommendations and layouts encourage larger purchases
Stronger brand loyalty: Shoppers return to sites that “get” them

Brands like Decathlon are already using Verbolia’s Vmax to power large-scale personalization strategies with impressive results. And companies like Oreca Store saw a 48% conversion rate increase thanks to personalized landing pages created with Verbolia.

“Vmax didn’t just optimize our pages; it optimized our results. The impact on our revenue per user was immediate and undeniable.”
Mathias Jannequin, Traffic Manager at ORECA Store

FAQ: More questions about personalized e-commerce experiences?

What is full-page personalization in e-commerce?

It refers to dynamically changing the entire layout of a product or landing page based on user behavior and intent, not just the content blocks like basic product recommendations.

How can I personalize the experience for different shopper intents?

Use tools that track user behavior and segment traffic by buyer journey stages. Then adapt layout, CTAs, and visuals accordingly. Technologies like Vmax allow you to personalize the user experience based on shopper behavior and intent with no IT skill.

Does personalization improve conversion rates?

Yes, personalized experiences create relevance, which drives engagement and conversions. We typically see at least 15% improvement in conversion rate.

How can I improve e-commerce conversion rates with personalization?

By aligning your content and page design with each user’s intent. Verbolia’s Vmax adapts the entire layout in real-time to match where users are in their journey.