Verbolia launches Vrender: Making e-commerce sites fully discoverable for search engines and AI bots
Estimated reading time: 5 minutes
Search engines and AI bots increasingly struggle with JavaScript-heavy websites — a problem that costs retailers visibility and sales. At Verbolia, we believe every page should be discoverable, which is why we’re excited to announce the launch of Vrender, a dynamic rendering solution designed to make websites fully visible to search engines and AI-powered bots.
Modern e-commerce websites rely heavily on JavaScript to deliver rich, interactive user experiences. While great for shoppers, this creates a visibility problem: search engines and AI crawlers often fail to index JavaScript content, leaving product pages and catalogs hidden from potential customers.
Verbolia launches Vrender
Vrender solves this challenge by delivering a clean, crawlable HTML version of a website to bots — while maintaining the full JavaScript experience for human visitors. The result: better crawlability, faster indexing, higher visibility, and zero compromise on user experience.
“With the rise of AI-driven search, making every page discoverable has become more critical than ever. Vrender ensures e-commerce brands can benefit from both worlds: rich JavaScript experiences for users, and fully accessible, SEO-optimized content for search engines and AI assistants.”
Alicia Medina, Senior Product Manager at Verbolia
With bots now accounting for 50% of all web traffic, Vrender helps e-commerce companies cut costs by offloading bot traffic to Verbolia’s infrastructure. Instead of overloading your servers, crawlers are routed to Vrender’s high-availability network — reducing infrastructure costs while improving performance.
“The field was crazy about it”
The solution has already generated strong traction ahead of its official launch. During the must-attend European event for retailers, Shoptalk Europe 2025, which took place in Barcelona in June, Verbolia previewed the concept to the market.
“The feedback was incredible! The field was crazy about it. Even before the official launch, we’ve already signed two proof-of-concept agreements with leading e-commerce brands. The demand shows how urgent this problem has become for retailers.”
Eric Haeken, CCO at Verbolia
Leadership vision
For Verbolia’s leadership, Vrender marks the next step in helping enterprise retailers adapt to the future of search.
“E-commerce brands are under pressure to perform in a world where Google’s AI Overview and AI assistants reshape how people discover products. Vrender is built to make every page discoverable by every bot, ensuring our clients don’t lose visibility or revenue in this shift.”
Pierre-Olivier Danhaive, CEO at Verbolia
Key benefits of Vrender
Here’s what makes Vrender unique:
- Full visibility for search engines & AI bots
- Faster indexing & higher discoverability
- Reduced server load & infrastructure costs
- Enterprise-ready scalability
Learn more about Vrender or request a demo today.
About Verbolia
Verbolia is a leading provider of SEO and CRO solutions for enterprise e-commerce brands. Its technology suite — including Vpage, Vmax, Vlink, and now Vrender — helps retailers maximize discoverability, optimize conversions, and drive sustainable online growth. Trusted by global leaders such as Decathlon, Revolve, Chanel, and Walmart, Verbolia is redefining how retailers succeed in search and AI-driven discovery.
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