Empty category pages are a hidden problem for many online shops. Redirects are a precious tool that preserve the value of your pages in terms of both traffic and backlinks. Discover when and how implementing redirects.
Every ecommerce website often experiences category pages with limited products resulting in lower conversion. The good news is fallback search is the perfect solution to reduce frustration and improve conversion.
Not all products share the same demand cycle. Some products, especially necessities like household and grocery items, are in-demand throughout the year…
Seventy percent of people prefer to find out about your ecommerce store through an article rather than a traditional ad. This is why an effective content marketing strategy is critical. It allows you to build trust and traffic in a compounding way, which pays dividends over time. So in this article, we’ll cover five content marketing tips that’ll level up your online store.
Discover how content marketing can improve your ecommerce website’s SEO performance. Explore the integral role of keyword research and tools to leverage for success.
Effective keyword research is vital because online shopping has become big business. According to some estimates, eCommerce sales accounted for 14.1% of retail purchases globally in 2022. And by 2024, this number is expected to grow to 22%.Therefore, every marketer must understand how to perform keyword research in 2022.
Change is the only constant in life, and nowhere is this more apparent than in digital marketing. Frequent updates and shifts mean that the factors that contribute to a qualitative SEO website a few years ago may differ significantly from those in 2023.
Unlock the potential of your ecommerce site’s SEO. This article explores improving search engine crawlability through effective link structure, simplified site architecture, link silo implementation, and the use of XML sitemaps.
Unlike SEO, where leads are effectively “free” after a long enough time, every paid search lead costs you money. So you have to make sure your landing pages for paid search are converting as highly as possible—otherwise, you’ll just be burning through your cash.