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Weekly Wrap-Up #7

Posted by VerboliaNovember 19, 2021

We are delighted to present you the 7th edition of The Weekly Wrap-Up. Each week, our marketing team reviews the best articles related to e-commerce, SEO and digital marketing trends to bring you the most insightful ones.

Let’s quickly take a look at the most popular topics in the industry this week:

  • Ecommerce brand’s valuation grows to $12.4 billion,
  • Google: Bold text can help your SEO,
  • AI-driven predictive analytics for marketers in the new data economy,
  • Four Google SERP features to make your brand a conversion magnet during the Holiday Season,
  • 9 ways to boost PPC campaigns using customer information.

Faire Valuation Grows to $12.4 Billion 

On November 16, Faire announced the closing of a $400 million Series G financing round, co-led by new investor Durable Capital Partners LP and previous investors D1 Capital Partners and Dragoneer Investment Group – bringing its valuation to $12.4 billion.

Faire is an online wholesale marketplace connecting over 300,000 retailers with 40,000 brands worldwide. Founded in 2017, Faire now serves 300,000 retailers across North America and Europe, as well as 40,000 brands from over 80 countries. Last year, the online platform sold more than 125 million products, averaging more than $10 million in sales per day during peak shopping periods.

Google: Bold text can help your SEO

On 12 November, at the Google Search Central SEO office-hours hangout, Google’s John Mueller confirmed that bolding important text in a paragraph can help your site’s SEO, as it helps Google understand the content better.

However, the extent to which this helps depends on the rest of the content on the page.

In one of its recent articles, Search Engine Journal provides a comprehensive guide to its meaning and how it can optimise your SEO campaigns.

How AI-driven predictive analytics will benefit marketers in the new data economy

Marketers are all conscious of the issues that are pushing us towards a new data economy. Google’s restrictions on third-party cookies are becoming increasingly important and have already forced brands to reconfigure their relationships with publishers and other primary data providers, while creating and enriching their own customer information.

By using predictive analysis, publishers can deliver enrichment that’s transparent and cost-effective, leading to a far higher quality of data than is delivered by the black box third-party solution that brands have used previously to target audiences.

Four Google SERP features to help brands increase conversion during the holiday season

There is arguably no type of business that is better suited to SEO than e-commerce companies.  E-commerce brands need to spend a lot of time optimising their SEO, especially during the holiday season. One crucial way to do this is to optimise your site to appear in the various Google SERP features.

In an article published this week, Search Engine Watch listed four of the most vital Google SERP features for which you should be optimizing your ecommerce business’ SEO.

9 ways to boost PPC campaigns using customer information

Providing fresh content is integral to the overall success of your PPC campaigns. With competition increasing each day, online businesses need to find new content to convert as many users as possible.

To strategically broaden your ad targeting, Search Engine Journal suggests looking for content from your customers. After all, they are the ones most in tune with your products.

The digital media site has compiled a list of 9 effective ways to incorporate customer input into your PPC advertising strategy.