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<title>How Google Overview AI changes SEO for e-commerce brands</title>
<link>https://www.verbolia.com/how-google-overview-ai-changes-seo-for-e-commerce-brands/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Wed, 11 Jun 2025 12:43:05 +0000</pubDate>
<category><![CDATA[AI in SEO]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=6052</guid>
<description><![CDATA[<p>Discover how Google AI Overview changes SEO for e-commerce. Learn how to adapt your strategy, protect traffic, and stay visible in AI-driven search results.</p>
<p>The post <a href="https://www.verbolia.com/how-google-overview-ai-changes-seo-for-e-commerce-brands/">How Google Overview AI changes SEO for e-commerce brands</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h1 class="ai-optimize-381">How Google Overview AI changes SEO for e-commerce brands</h1>
<p class="ai-optimize-382">
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<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
<div class="wp-block-post-author__content">
<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper ai-optimize-383"><span class="yoast-reading-time__descriptive-text">Estimated reading time: 4</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<p class="ai-optimize-385">In May 2024, Google rolled out AI Overviews (formerly known as Search Generative Experience, or SGE), a game-changing feature that’s transforming how users interact with search and how brands drive traffic. In May 2025, it was recently expanded to +200 countries.</p>
<p class="ai-optimize-386">While AI Overviews promise faster, smarter answers for users, they also introduce new SEO challenges, especially for e-commerce websites that rely heavily on organic visibility.</p>
<p class="ai-optimize-387">So, what exactly is Google’s AI Overview, how accurate is it, and how will it affect your e-commerce SEO strategy?</p>
<p class="ai-optimize-388">Let’s break it down.</p>
<p class="ai-optimize-389">
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<h2 id="h-why-visitors-bounce-from-google-shopping-campaigns" class="wp-block-heading ai-optimize-390">What is Google AI Overview?</h2>
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<p class="ai-optimize-123 ai-optimize-introduction">Google’s AI Overview uses generative AI (powered by Gemini) to create short, summary-style answers pulled from multiple sources across the web. These AI answers appear at the very top of the search results, above ads and organic listings, and include links for deeper reading.</p>
<p><img decoding="async" class="wp-image-6053 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/06/Example-of-google-ai-overview-results-300x199.webp" alt="Example of Google AI Overview results." width="562" height="373" srcset="https://www.verbolia.com/wp-content/uploads/2025/06/Example-of-google-ai-overview-results-300x199.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/06/Example-of-google-ai-overview-results-1024x678.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/06/Example-of-google-ai-overview-results-768x509.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/06/Example-of-google-ai-overview-results-360x239.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/06/Example-of-google-ai-overview-results.webp 1286w" sizes="(max-width: 562px) 100vw, 562px" /></p>
<p class="ai-optimize-392">Think of it like a supercharged featured snippet, but instead of citing a single source, it blends multiple perspectives into one concise block.</p>
<p class="ai-optimize-393">As of June 2025, AI Overviews are live in over 120 countries, including the US, UK, France, and Belgium. Unlike its early testing phase, users no longer need to opt in, the experience is now integrated directly into the standard search flow.</p>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading ai-optimize-395">How accurate is Google’s AI Overview?</h2>
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<p class="ai-optimize-397">One of the biggest concerns around AI-generated answers is accuracy. So far, the results have been mixed:</p>
<ul style="padding-left: 50px;">
<li class="ai-optimize-398">Contextually accurate in most cases, especially for general or well-established topics.</li>
<li class="ai-optimize-399">Risk of outdated or misinterpreted information, especially for nuanced or fast-changing content.</li>
<li class="ai-optimize-400">Lack of source clarity: While Google does cite sources, the AI summary may not accurately reflect each source’s original nuance or intent.</li>
</ul>
<p class="ai-optimize-401">For brands, this means you may appear in an AI overview but not in the way you want. Even worse, your competitors might be featured more prominently even if your content is stronger.</p>
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<h2 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading ai-optimize-306">What is the impact of AI Overview on SEO performance?</h2>
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<h3 class="ai-optimize-381"><span style="font-weight: 400;">Declining click-through rates (CTR)</span></h3>
<p class="ai-optimize-382"><span style="font-weight: 400;">Recent studies reveal a clear trend: when AI Overviews appear, clicks drop.</span></p>
<ul style="padding-left: 50px;">
<li class="ai-optimize-383" style="font-weight: 400;" aria-level="1"><a href="https://www.amsive.com/insights/seo/google-ai-overviews-new-research-reveals-how-to-navigate-click-drop-off/"><span style="font-weight: 400;">Amsive</span></a><span style="font-weight: 400;"> found a 15.49% average CTR drop for keywords triggering AI Overviews</span></li>
<li class="ai-optimize-384" style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">For pages ranked below position 3, CTR dropped by 27.04%</span></li>
</ul>
<p class="ai-optimize-385"><span style="font-weight: 400;">Why? Because users often get their answer without needing to click.</span></p>
<h3 class="ai-optimize-386"><span style="font-weight: 400;">Zero-click searches are rising</span></h3>
<p class="ai-optimize-387"><span style="font-weight: 400;">This is a direct consequence. More AI answers = fewer clicks = </span><a href="https://www.verbolia.com/what-are-zero-click-results-and-what-do-they-mean-for-seo/"><span style="font-weight: 400;">more zero-click searches</span></a><span style="font-weight: 400;">.</span></p>
<ul style="padding-left: 50px;">
<li class="ai-optimize-388" style="font-weight: 400;" aria-level="1"><a href="https://www.semrush.com/blog/semrush-ai-overviews-study/"><span style="font-weight: 400;">According to Semrush</span></a><span style="font-weight: 400;">, AI Overviews appear in 13.14% of queries as of March 2025</span></li>
<li class="ai-optimize-389" style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">That’s more than double what it was in January (6.49%) </span></li>
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<p class="ai-optimize-390"><span style="font-weight: 400;">And this trend isn’t slowing down.</span></p>
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<h2 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading ai-optimize-452">How Google AI Overview changes SEO for e-commerce?</h2>
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<h3 class="ai-optimize-207"><span style="font-weight: 400;">Informational queries are at risk for SEO</span></h3>
<p class="ai-optimize-208"><span style="font-weight: 400;">AI Overviews are primarily triggered by informational queries, like:</span></p>
<ul style="padding-left: 50px;">
<li class="ai-optimize-209" style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">“best hiking shoes for flat feet”</span></li>
<li class="ai-optimize-210" style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">“how to clean white sneakers”</span></li>
<li class="ai-optimize-211" style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">“sustainable brands for winter jackets”</span></li>
</ul>
<p class="ai-optimize-212"><span style="font-weight: 400;">These are precisely the types of queries e-commerce SEO teams use to attract top-of-funnel traffic. That traffic may now go to AI summaries instead of clicking on your blog post or buying guide.</span></p>
<p class="ai-optimize-213"><span style="font-weight: 400;">Transactional queries like “buy Nike Air Max 97 size 42” are less affected, for now. But as Google improves, it could blur the line between informational and commercial intent.</span></p>
<h3 class="ai-optimize-214"><span style="font-weight: 400;">AI Overviews appear above paid ads, in top result in SERP</span></h3>
<p class="ai-optimize-215"><span style="font-weight: 400;">Even if you’re investing in SEA or Shopping ads, AI Overviews now sit at the very top of the SERP.</span></p>
<p class="ai-optimize-216"><span style="font-weight: 400;">This new layout reorders the SERP hierarchy:</span></p>
<ol style="padding-left: 50px;">
<li class="ai-optimize-217"><span style="font-weight: 400;">AI-generated answer (Google AI Overview)</span></li>
<li class="ai-optimize-218"><span style="font-weight: 400;">Sponsored results</span></li>
<li class="ai-optimize-219"><span style="font-weight: 400;">Organic listings</span></li>
</ol>
<p class="ai-optimize-220"><span style="font-weight: 400;">This means fewer clicks for both paid and organic content, even if your site is ranking well or spending heavily on Google Shopping.</span></p>
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<h2 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading ai-optimize-527">How can e-commerce brands optimize for Google AI Overview?</h2>
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<p class="ai-optimize-408"><span style="font-weight: 400;">Google AI Overview is here to stay and it’s built on the same rules SEO experts have followed for years. But adapting is key. Here’s how to future-proof your strategy:</span></p>
<h3 class="ai-optimize-409"><span style="font-weight: 400;">Focus on topical expertise</span></h3>
<p class="ai-optimize-410"><span style="font-weight: 400;">AI Overviews prioritize content that shows real-world experience and niche authority.</span></p>
<ul style="padding-left: 50px;">
<li class="ai-optimize-411" style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Use expert voices, customer quotes, or user-generated content</span></li>
<li class="ai-optimize-412" style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Build content clusters, not one-off posts</span></li>
<li class="ai-optimize-413" style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Cover your topic comprehensively, across multiple pages</span></li>
</ul>
<h3 class="ai-optimize-414"><span style="font-weight: 400;">Optimize for inclusion</span></h3>
<p class="ai-optimize-415"><span style="font-weight: 400;">Even if users don’t click, being cited builds visibility and trust.</span></p>
<ul style="padding-left: 50px;">
<li class="ai-optimize-416" style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Add a summary paragraph under each H1 for clarity</span></li>
<li class="ai-optimize-417" style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Use short, clear sections that AI can easily extract</span></li>
<li class="ai-optimize-418" style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Structure your content to answer questions quickly</span></li>
</ul>
<h3 class="ai-optimize-419"><span style="font-weight: 400;">Leverage structured data</span></h3>
<p class="ai-optimize-420"><span style="font-weight: 400;">Structured data helps Google (and its AI) better understand your content.</span></p>
<ul style="padding-left: 50px;">
<li class="ai-optimize-421" style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Use JSON-LD schema for product, article, FAQ, and HowTo pages</span></li>
<li class="ai-optimize-422" style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Prioritize clear formats Google can parse and present in Overviews</span></li>
</ul>
<p class="ai-optimize-423"><span style="font-weight: 400;">Structure data improves chances of being featured both in AI and classic search features.</span></p>
<h3 class="ai-optimize-424"><span style="font-weight: 400;">Target more long-tail transactional keywords</span></h3>
<p class="ai-optimize-425"><span style="font-weight: 400;">If informational space is shrinking, double down on mid-to-bottom funnel queries that drive sales. Think “black leather boots size 39 UK” instead of “winter footwear trends”. </span></p>
<p class="ai-optimize-426"><span style="font-weight: 400;">These keywords may have lower volume but much higher conversion rates.</span></p>
<p class="ai-optimize-427"><span style="font-weight: 400;">At Verbolia, we’ve developed Vpage, a solution that identifies and creates thousands of SEO-optimized long-tail pages automatically. It leverages large language models (LLMs), product feeds, internal search data, and Google Search Console, helping you scale SEO efficiently without sacrificing quality.</span></p>
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<h2 class="ai-optimize-534">What’s the difference between AI Mode and AI Overviews?</h2>
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<p class="ai-optimize-535">AI Mode and AI Overviews are both features in Google Search, but they serve different purposes. AI Overviews give you quick, AI-generated summaries at the top of your search results, great for getting a fast answer without clicking around. AI Mode, on the other hand, turns your search into a conversation, letting you ask follow-up questions and dig deeper into a topic.</p>
<p class="ai-optimize-535">While AI Overviews are automatic and show up for many queries, AI Mode is something you opt into and interact with more directly.</p>
<p class="ai-optimize-535">Think of AI Overview as a shortcut to useful info, and AI Mode as your space to explore ideas and ask “what if?” questions.</p>
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<h2 class="ai-optimize-538">Final thoughts</h2>
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<p class="ai-optimize-699"><span style="font-weight: 400;">Google AI Overviews are the biggest shift in SEO since featured snippets.</span></p>
<p class="ai-optimize-700"><span style="font-weight: 400;">For e-commerce brands, they’re both a threat to the status quo and an opportunity to evolve smarter strategies.</span></p>
<p class="ai-optimize-701"><span style="font-weight: 400;">By focusing on topical depth, clear summaries, structured data, and transactional keywords, you can still win, even when AI takes the top of the page.</span></p>
<h3 class="ai-optimize-702"><span style="font-weight: 400;">Future of search: How Verbolia can help e-commerce brands?</span></h3>
<p class="ai-optimize-703"><span style="font-weight: 400;">At Verbolia, we help e-commerce companies adapt to the new SEO landscape with:</span></p>
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<li class="ai-optimize-704" style="font-weight: 400;" aria-level="1"><a href="https://www.verbolia.com/solutions/listing-pages-for-long-tail-keywords/"><span style="font-weight: 400;">Vpage</span></a><span style="font-weight: 400;">: CMS to publish pages optimized for bots (Google, AI Overview, ChatGPT, Perplexity, …)</span></li>
<li class="ai-optimize-705" style="font-weight: 400;" aria-level="1"><a href="https://www.verbolia.com/solutions/linking-engine/"><span style="font-weight: 400;">Vlink</span></a><span style="font-weight: 400;">: Dynamic internal linking</span></li>
</ul>
<p class="ai-optimize-706"><span style="font-weight: 400;">Let’s talk about how we can help you grow in the AI era. <a href="https://www.verbolia.com/request-a-demo/">Contact us to get started</a>.</span></p>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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<p>The post <a href="https://www.verbolia.com/how-google-overview-ai-changes-seo-for-e-commerce-brands/">How Google Overview AI changes SEO for e-commerce brands</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>SEO in the Age of AI: Why It’s More Alive Than Ever</title>
<link>https://www.verbolia.com/seo-in-the-age-of-ai-why-its-more-alive-than-ever/</link>
<dc:creator><![CDATA[Robin De Troch]]></dc:creator>
<pubDate>Fri, 06 Jun 2025 13:04:48 +0000</pubDate>
<category><![CDATA[AI in SEO]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=6040</guid>
<description><![CDATA[<p>SEO is no longer just about Google Rankings, it’s about being the source LLMs rely on. And guess what? The fundamentals still win.</p>
<p>The post <a href="https://www.verbolia.com/seo-in-the-age-of-ai-why-its-more-alive-than-ever/">SEO in the Age of AI: Why It’s More Alive Than Ever</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h1>SEO in the Age of AI: Why It’s More Alive Than Ever</h1>
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<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/b5fe61623c3a061669080b72fa74f8b16966d136de67f4f2323dd0fe4502a3d5?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/b5fe61623c3a061669080b72fa74f8b16966d136de67f4f2323dd0fe4502a3d5?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
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<p class="wp-block-post-author__name">Robin De Troch
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: 4</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="627" width="1200" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2025/06/SEO-in-the-Age-of-AI-chatgpt-perplexity-gemini-google.webp" alt="SEO in the age of AI with ChatGPT, Perplexity, Gemini, ..." srcset="https://www.verbolia.com/wp-content/uploads/2025/06/SEO-in-the-Age-of-AI-chatgpt-perplexity-gemini-google.webp 1200w, https://www.verbolia.com/wp-content/uploads/2025/06/SEO-in-the-Age-of-AI-chatgpt-perplexity-gemini-google-300x157.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/06/SEO-in-the-Age-of-AI-chatgpt-perplexity-gemini-google-1024x535.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/06/SEO-in-the-Age-of-AI-chatgpt-perplexity-gemini-google-768x401.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/06/SEO-in-the-Age-of-AI-chatgpt-perplexity-gemini-google-360x188.webp 360w" sizes="(max-width: 1200px) 100vw, 1200px" />
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<p>From Yahoo and Altavista to Google domination, and now ChatGPT and AI-driven search ~ SEO has never been more relevant.</p>
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<h3 id="h-why-visitors-bounce-from-google-shopping-campaigns" class="wp-block-heading"><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f4a1.png" alt="💡" class="wp-smiley" style="height: 1em; max-height: 1em;" /> TL;DR</h3>
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<p>SEO never really went away. But with the rise of AI, LLMs, and conversational search, it’s having a full-on renaissance. It’s no longer just about Google Rankings, it’s about being the source LLMs rely on. And guess what? The fundamentals still win.</p>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading"><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f680.png" alt="🚀" class="wp-smiley" style="height: 1em; max-height: 1em;" /> The Roots: Yahoo, Altavista & DMOZ</h2>
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<p>Let’s rewind. In the early days, SEO meant optimizing websites for search engines like Yahoo, Altavista, Lycos, and the legendary DMOZ directory. The internet was smaller, slower, and way more chaotic. Ranking higher often just meant stuffing your page with keywords and hoping the bots would bite. It was like throwing spaghetti at the wall and seeing what stuck.<br />Then came Google. And everything changed.</p>
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<h2 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading"><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f3af.png" alt="🎯" class="wp-smiley" style="height: 1em; max-height: 1em;" /> The Golden Age of Google: Chasing That #1 Spot</h2>
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<p>As Google rose to dominance, SEO morphed into something more focused, more competitive, and more intense. Suddenly, we weren’t just optimizing for any search engine. We were optimizing for the search engine.</p>
<p>This was the age of “GRO”: Google Ranking Optimization. Everyone wanted to be on Page 1, Position 1. Tactics ranged from clever to downright shady. Remember keyword cloaking? Link farms? Spinning articles? The early 2000s were a digital Wild West. Black hat SEO thrived…until it didn’t.</p>
<p>As Google got smarter, so did SEOs. What was once considered black hat turned white hat. Some even argue the grey zone never really left. But the savvy SEOs adapted, embraced algorithm changes, and mastered the art of doing the right things for the right reasons. Not just for rankings, but for real users.</p>
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<h2 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading"><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f916.png" alt="🤖" class="wp-smiley" style="height: 1em; max-height: 1em;" /> The AI Era: Search Starts Over</h2>
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<p>And now here we are. In the era of AI, LLMs, and conversational search. Platforms like ChatGPT, Perplexity, Gemini, and other AI-powered assistants are changing how people find information. It’s not just about “Googling” anymore. People are querying differently. They expect answers, not just links.</p>
<p>Yet while the interface and interaction modes have changed, the core idea of SEO remains critical. Only now, we’re optimizing for a different kind of engine.</p>
<p>And let’s be clear: while user-first content is important, I still firmly believe you need to optimize for bots first. SEO has always been about understanding how machines interpret content, structure, and signals. And in the era of AI, that understanding matters even more. Clean, structured, crawlable content is what fuels these LLMs and powers quality results.</p>
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<h2 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading"><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f4cc.png" alt="📌" class="wp-smiley" style="height: 1em; max-height: 1em;" /> What Still Works (and Works Better Than Ever)</h2>
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<p>In this new landscape, it’s the fundamentals that shine:</p>
<ul style="padding-left: 50px;">
<li><strong>On-page SEO:</strong> Clear structure, compelling content, and semantic relevance.</li>
<li><strong>Technical SEO:</strong> Fast-loading pages, proper indexing, schema, canonical tags, and accessibility.</li>
<li><strong>Content quality:</strong> Writing that makes sense to users, but is also semantically rich for algorithms.</li>
<li><strong>Experience:</strong> UX, Core Web Vitals, and mobile-first design.</li>
</ul>
<p>You don’t need to overthink it. Just use common sense, and make things understandable for both humans and bots.</p>
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<h2><b><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f389.png" alt="🎉" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Why This Is Fun (Again)</b></h2>
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<p><span style="font-weight: 400;">What makes this moment thrilling is that we’re back to uncharted territory, just like the early days. New SERPs. New channels. New behaviors. And with AI constantly reshaping how and where search happens, we get to learn and evolve all over again.</span></p>
<p><span style="font-weight: 400;">SEO didn’t die. It leveled up.</span></p>
<p><span style="font-weight: 400;">It transformed; and now it’s more alive, dynamic, and essential than ever before.</span></p>
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<h2><b><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f6e0.png" alt="🛠" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Verbolia Was Built for This</b></h2>
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<p><span style="font-weight: 400;">At Verbolia, we’ve quietly been preparing for this moment for 7 years.</span></p>
<p><span style="font-weight: 400;">Our scalable, high-performance, perfectly optimized pages (generated via <a href="https://www.verbolia.com/solutions/listing-pages-for-long-tail-keywords/">our solution Vpage</a>) have always focused on doing the fundamentals right.</span></p>
<p><span style="font-weight: 400;">And now? Now, AI is validating what we’ve been doing all along.</span></p>
<p><span style="font-weight: 400;"><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f449.png" alt="👉" class="wp-smiley" style="height: 1em; max-height: 1em;" /> We did the analysis: our customers’ pages are showing up in LLM answers to transactional and conversational queries, as trusted sources. Why? Because the structure, content, and speed of their Vpages align perfectly with how AI models evaluate relevance.</span></p>
<p style="text-align: center;"><img decoding="async" class=" wp-image-6046 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-Perplexity-ranking-vpage-240x300.webp" alt="" width="350" height="438" srcset="https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-Perplexity-ranking-vpage-240x300.webp 240w, https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-Perplexity-ranking-vpage-819x1024.webp 819w, https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-Perplexity-ranking-vpage-768x960.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-Perplexity-ranking-vpage-360x450.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-Perplexity-ranking-vpage.webp 1080w" sizes="(max-width: 350px) 100vw, 350px" /></p>
<p style="text-align: center;"><em>Example of transactional query for CHANEL on Perplexity.</em></p>
<p style="text-align: center;"><img decoding="async" class="alignnone wp-image-6047" src="https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-Google-AI-Mode-ranking-vpage-240x300.webp" alt="" width="350" height="438" srcset="https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-Google-AI-Mode-ranking-vpage-240x300.webp 240w, https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-Google-AI-Mode-ranking-vpage-819x1024.webp 819w, https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-Google-AI-Mode-ranking-vpage-768x960.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-Google-AI-Mode-ranking-vpage-360x450.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-Google-AI-Mode-ranking-vpage.webp 1080w" sizes="(max-width: 350px) 100vw, 350px" /></p>
<p style="text-align: center;"><em>Example of transactional query for PrettyLittleThing on Google AI Mode.</em></p>
<p style="text-align: center;"><img decoding="async" class="alignnone wp-image-6048" src="https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-ChatGPT-ranking-vpage-240x300.webp" alt="" width="350" height="438" srcset="https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-ChatGPT-ranking-vpage-240x300.webp 240w, https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-ChatGPT-ranking-vpage-819x1024.webp 819w, https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-ChatGPT-ranking-vpage-768x960.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-ChatGPT-ranking-vpage-360x450.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-ChatGPT-ranking-vpage.webp 1080w" sizes="(max-width: 350px) 100vw, 350px" /></p>
<p style="text-align: center;"><em>Example of transactional query for Decathlon on ChatGPT.</em></p>
<p><span style="font-weight: 400;">We weren’t adapting to the future. We were already building it.</span></p>
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<p>Robin De Troch has a diverse background in customer success, revenue management, and project management. With experience at companies such as Verbolia, Veepee, Thomas Cook, Orange, and bpost, Robin has demonstrated expertise in driving retention, growth, and customer experience.</p>
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</div></div><p>The post <a href="https://www.verbolia.com/seo-in-the-age-of-ai-why-its-more-alive-than-ever/">SEO in the Age of AI: Why It’s More Alive Than Ever</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>Omnichannel in e-commerce: how Verbolia supports your online & offline strategy</title>
<link>https://www.verbolia.com/omnichannel-in-e-commerce-how-verbolia-supports-your-online-and-offline-strategy/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Wed, 21 May 2025 11:39:14 +0000</pubDate>
<category><![CDATA[Ecommerce]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=6025</guid>
<description><![CDATA[<p>Discover how to build an omnichannel e-commerce strategy with SEO, CRO, and local pages to boost traffic, conversions and in-store visits.</p>
<p>The post <a href="https://www.verbolia.com/omnichannel-in-e-commerce-how-verbolia-supports-your-online-and-offline-strategy/">Omnichannel in e-commerce: how Verbolia supports your online & offline strategy</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h1>Omnichannel in e-commerce: How Verbolia supports your online & offline strategy</h1>
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<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: 4</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="800" width="1200" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2025/05/Omnichannel-e-commerce-digital-and-physical.webp" alt="Omnichannel in e-commerce: which strategy?" srcset="https://www.verbolia.com/wp-content/uploads/2025/05/Omnichannel-e-commerce-digital-and-physical.webp 1200w, https://www.verbolia.com/wp-content/uploads/2025/05/Omnichannel-e-commerce-digital-and-physical-300x200.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/05/Omnichannel-e-commerce-digital-and-physical-1024x683.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/05/Omnichannel-e-commerce-digital-and-physical-768x512.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/05/Omnichannel-e-commerce-digital-and-physical-360x240.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/05/Omnichannel-e-commerce-digital-and-physical-900x600.webp 900w" sizes="(max-width: 1200px) 100vw, 1200px" />
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<p>Omnichannel e-commerce is no longer a nice-to-have: it’s a must. Customers expect a seamless experience across every touchpoint: from online search to mobile apps and in-store visits. That means your digital strategy needs to do more than just attract clicks. It must convert visitors and drive foot traffic to your physical locations too.</p>
<p>At Verbolia, we understand that challenge. At Verbolia, we’ve built solutions designed to help you scale your omnichannel e-commerce strategy efficiently and effectively.</p>
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<h2 id="h-why-visitors-bounce-from-google-shopping-campaigns" class="wp-block-heading">Omnichannel e-commerce begins with great customer experience</h2>
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<p>Client experience and omnichannel approach go hand in hand. The goal of any omnichannel approach is to create a unified and coherent experience across channels, whether a user starts their journey via Google Shopping or ends it in your store. For brands serious about omnichannel e-commerce, the customer experience must remain at the heart of every channel.</p>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading">Boost your SEO traffic with Vpage</h2>
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<p>The first step in any strong omnichannel strategy is increasing your visibility and that starts with organic search.</p>
<p>To scale your SEO traffic, we recommend creating SEO-optimized pages targeting long-tail keywords.</p>
<p>Our product <a href="https://www.verbolia.com/solutions/listing-pages-for-long-tail-keywords/">Vpage</a> is an AI-powered CMS designed specifically to generate SEO-optimized pages at scale. By targeting high-intent, long-tail keywords, Vpage helps you:</p>
<ul style="padding-left: 50px;">
<li>Create thousands of unique, indexable landing pages</li>
<li>Drive qualified traffic from users actively searching for your products or services</li>
<li>Improve discoverability of your online catalog without heavy dev work required</li>
</ul>
<p>With this approach, each long-tail keyword has its own dedicated landing page, aligned with user intent and delivering a seamless, relevant experience.</p>
<p>By using Vpage, we also ensure that the user experience is 100% consistent with the rest of your site. Users won’t notice any difference between Vpage-generated pages and your standard pages built with your CMS or custom tools.</p>
<p><img decoding="async" class=" wp-image-6029 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/05/Revolve-own-website-300x187.webp" alt="Example of a client page from Revolve, to compare with a Verbolia Vpage" width="450" height="280" srcset="https://www.verbolia.com/wp-content/uploads/2025/05/Revolve-own-website-300x187.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/05/Revolve-own-website-1024x640.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/05/Revolve-own-website-768x480.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/05/Revolve-own-website-1536x959.webp 1536w, https://www.verbolia.com/wp-content/uploads/2025/05/Revolve-own-website-2048x1279.webp 2048w, https://www.verbolia.com/wp-content/uploads/2025/05/Revolve-own-website-360x225.webp 360w" sizes="(max-width: 450px) 100vw, 450px" /></p>
<p style="text-align: center;"><em>Revolve page</em></p>
<p><img decoding="async" class="aligncenter wp-image-6030 " src="https://www.verbolia.com/wp-content/uploads/2025/05/Revolve-Verbolia-page-scaled-e1747827213902-300x187.webp" alt="Example of Verbolia page for our client, Revolve." width="450" height="280" srcset="https://www.verbolia.com/wp-content/uploads/2025/05/Revolve-Verbolia-page-scaled-e1747827213902-300x187.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/05/Revolve-Verbolia-page-scaled-e1747827213902-1024x638.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/05/Revolve-Verbolia-page-scaled-e1747827213902-768x479.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/05/Revolve-Verbolia-page-scaled-e1747827213902-1536x958.webp 1536w, https://www.verbolia.com/wp-content/uploads/2025/05/Revolve-Verbolia-page-scaled-e1747827213902-2048x1277.webp 2048w, https://www.verbolia.com/wp-content/uploads/2025/05/Revolve-Verbolia-page-scaled-e1747827213902-360x224.webp 360w" sizes="(max-width: 450px) 100vw, 450px" /></p>
<p style="text-align: center;"><em>Revolve page created by Vpage (no user experience difference)</em></p>
<p>Whether you sell sporting goods, fashion, electronics, or home improvement tools, Vpage ensures your website ranks where it matters.</p>
</div>
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<h2 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading">Personalize the product page experience at every stage with Vmax</h2>
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<p>Studies consistently show that customers prefer a personalized experience. Yet, most product pages remain static, showing the same content to every visitor, regardless of where they are in their buying journey.</p>
<p>But someone in the inspiration phase doesn’t need the same information as someone ready to purchase.</p>
<p><a href="https://www.verbolia.com/solutions/conversion-optimization/">Vmax</a> changes that.<br />It’s a <a href="https://www.verbolia.com/ecommerce-conversion-rate-optimization-tool/">conversion rate optimisation (CRO)</a> solution that personalizes product pages in real time, adapting the layout and content based on each visitor’s profile and traffic source.</p>
<p>For omnichannel e-commerce brands, this means:</p>
<ul style="padding-left: 50px;">
<li>Higher ROAS from paid media campaigns</li>
<li>Tailored UX based on user profiles and traffic sources</li>
<li>Frictionless, relevant journeys that lead to more conversions</li>
</ul>
</div>
</div>
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<h2 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading">Drive in-store visits with local SEO pages</h2>
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<p>Omnichannel e-commerce also includes drive-to-store strategies because physical locations are still major revenue drivers. That’s why Verbolia has added a powerful new feature to Vpage: <a href="https://www.verbolia.com/solutions/listing-pages-for-long-tail-keywords/multi-layouts/">Local SEO pages</a>. You can now create store-specific, geo-targeted landing pages that help convert online interest into in-store visits.</p>
<p>These pages are built to rank for geo-specific service queries, like:</p>
<p>“Bike repair in Brussels”<br />“iPhone screen replacement in Manchester”</p>
<p>Each page is automatically generated and optimized for both SEO and user intent and can include store-specific information like address, opening hours, services offered, and more. It’s a powerful way to turn online searches into in-store visits, without additional manual work from your team.</p>
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<h2 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading">Your plan for creating a seamless omnichannel experience</h2>
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<p>A successful omnichannel e-commerce strategy should be seamless for both your customers and your team. At <a href="https://www.verbolia.com/">Verbolia</a>, we help e-commerce brands:</p>
<ul style="padding-left: 50px;">
<li>Scale SEO with Vpage</li>
<li>Improve conversion rates with real-time personalization with Vmax</li>
<li>Drive store visits with local SEO landing pages</li>
</ul>
<p>Whether you’re optimizing for organic growth, increasing conversions, or driving foot traffic, Verbolia’s tools are built to support every part of the omnichannel journey.</p>
<p>Want to see how we can help grow your omnichannel e-commerce performance? <a href="https://www.verbolia.com/request-a-demo/">Request a demo now</a>!</p>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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<a href="https://www.verbolia.com/author/bart/" class="awpa-more-posts">See author's posts</a>
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</div></div><p>The post <a href="https://www.verbolia.com/omnichannel-in-e-commerce-how-verbolia-supports-your-online-and-offline-strategy/">Omnichannel in e-commerce: how Verbolia supports your online & offline strategy</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>Balancing personalization and privacy in e-commerce: you can have both</title>
<link>https://www.verbolia.com/balancing-personalization-and-privacy-in-e-commerce-you-can-have-both/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Fri, 18 Apr 2025 15:16:29 +0000</pubDate>
<category><![CDATA[Ecommerce]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=5969</guid>
<description><![CDATA[<p>Personalization vs. privacy? You can have both. Discover how e-commerce brands boost conversions with privacy-first personalization strategies.</p>
<p>The post <a href="https://www.verbolia.com/balancing-personalization-and-privacy-in-e-commerce-you-can-have-both/">Balancing personalization and privacy in e-commerce: you can have both</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h1>Balancing personalization and privacy in e-commerce: You can have both</h1>
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<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: 4</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<p>In the world of conversion rate optimization (CRO), two topics continue to dominate the conversation: personalization and privacy. On the surface, they might seem like opposing forces: one requiring user data to tailor experiences, the other safeguarding that very data. But here’s the truth: personalization and privacy don’t need to compete. In fact, the best e-commerce strategies find a way to make them work together.</p>
<p>Let’s clear something up right away: you can absolutely personalize without compromising privacy. Smart personalization doesn’t mean collecting everything about a user and sharing it. It means using data in a secure, ethical, and efficient way to create experiences that are relevant and valuable.</p>
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<h2 id="h-why-visitors-bounce-from-google-shopping-campaigns" class="wp-block-heading">Why personalization is worth it</h2>
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<p><span style="font-weight: 400;">Multiple studies have shown that users expect personalized experiences, and they enjoy them. Personalized content, product recommendations, and tailored browsing paths improve user engagement and drive conversions. People want their shopping experience to feel like it was designed for them.</span></p>
<p><span style="font-weight: 400;">But personalization doesn’t have to be loud or invasive. It’s not about overwhelming users with popups, banners, or forced logins. Often, it’s about subtle tweaks that align with each user’s intent and behavior.</span></p>
<p><span style="font-weight: 400;">For example:</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Enlarging product photos for users who have shown interest in visual design.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Highlighting feature comparisons higher up the page for users who are actively evaluating products.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Showing products tailored to a visitor’s browsing history or traffic source (e.g., different layouts for users coming from Google Shopping vs. organic search).</span></li>
</ul>
<p><span style="font-weight: 400;">These are the kinds of personalized changes that make users feel seen without making them feel watched.</span></p>
</div>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading">What about privacy?</h2>
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<p><span style="font-weight: 400;">Here’s the key: good personalization doesn’t mean broadcasting user data. Yes, some level of data is necessary to personalize experiences. But there’s no reason to share that data outside your platform or use it inappropriately.</span></p>
<p><span style="font-weight: 400;">Modern personalization models are designed to respect privacy. They process user interactions to understand behavior, but they don’t store or expose sensitive personal information. The data stays where it should, secure, anonymized, and purpose-driven.</span></p>
<p><span style="font-weight: 400;">At Verbolia, for example, we believe in privacy-first personalization. Our CRO solution (</span><a href="https://www.verbolia.com/solutions/conversion-optimization/"><span style="font-weight: 400;">Vmax</span></a><span style="font-weight: 400;">) adapts product pages in real time based on user profiles and behavior without ever compromising user privacy. You get tailored UX, better conversions, and your users feel safe and respected.</span></p>
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<h2 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading"><strong>The future is privacy-conscious personalization</strong></h2>
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<p><span style="font-weight: 400;">Personalization and privacy aren’t just compatible, they’re inseparable. Users expect personalized experiences but also demand transparency and control over their data. The brands that succeed will be those that combine both, creating seamless experiences without sacrificing trust.</span></p>
<p><span style="font-weight: 400;">So the next time someone asks if personalization compromises privacy, remind them: it doesn’t have to. You can, and should, do both.</span></p>
<p><span style="font-weight: 400;">Want to learn how Verbolia helps leading e-commerce brands balance personalization and privacy with our CRO solution, Vmax?</span> <a href="https://www.verbolia.com/request-a-demo/"><span style="font-weight: 400;">Get in touch with us</span></a><span style="font-weight: 400;">.</span></p>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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</div></div><p>The post <a href="https://www.verbolia.com/balancing-personalization-and-privacy-in-e-commerce-you-can-have-both/">Balancing personalization and privacy in e-commerce: you can have both</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>Solving SEO orphan pages for classified websites: why dynamic internal linking is essential</title>
<link>https://www.verbolia.com/solving-seo-orphan-pages-for-classified-websites-why-dynamic-internal-linking-is-essential/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Thu, 17 Apr 2025 14:32:24 +0000</pubDate>
<category><![CDATA[Ecommerce]]></category>
<category><![CDATA[Technical SEO]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=5964</guid>
<description><![CDATA[<p>Discover how dynamic internal linking helps classified websites prevent SEO orphan pages.</p>
<p>The post <a href="https://www.verbolia.com/solving-seo-orphan-pages-for-classified-websites-why-dynamic-internal-linking-is-essential/">Solving SEO orphan pages for classified websites: why dynamic internal linking is essential</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h1>Solving SEO orphan pages for classified websites: why dynamic internal linking is essential</h1>
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<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
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<p class="wp-block-post-author__name">Bart Verschueren
</div>
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">6</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="800" width="1200" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2025/04/Orphan-pages-seo-classified-websites.webp" alt="How to tackle orphan pages in SEO for classified websites" srcset="https://www.verbolia.com/wp-content/uploads/2025/04/Orphan-pages-seo-classified-websites.webp 1200w, https://www.verbolia.com/wp-content/uploads/2025/04/Orphan-pages-seo-classified-websites-300x200.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/04/Orphan-pages-seo-classified-websites-1024x683.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/04/Orphan-pages-seo-classified-websites-768x512.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/04/Orphan-pages-seo-classified-websites-360x240.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/04/Orphan-pages-seo-classified-websites-900x600.webp 900w" sizes="(max-width: 1200px) 100vw, 1200px" />
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<p>Classified websites are similar to e-commerce platforms, but they have one key difference: listings don’t stay online for long. Every day, users upload thousands of items—everything from smartphones to secondhand furniture. Some listings vanish within hours, others within a few days. This high turnover poses a unique challenge for SEO, particularly when it comes to internal linking.</p>
<p>And that’s where the issue of orphan pages becomes critical.</p>
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<h2 id="h-why-visitors-bounce-from-google-shopping-campaigns" class="wp-block-heading">What are orphan pages (and why do they hurt your SEO)?</h2>
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<p>An orphan page is a page on your website that has no internal links pointing to it. From a search engine’s perspective, it’s practically invisible. Google and other crawlers rely heavily on internal linking to discover, understand, and index content. So if your page isn’t linked from somewhere else on the site, it’s unlikely to be crawled or ranked—no matter how relevant or well-optimized the page is.</p>
<p>Now think about a classified website. If products come and go rapidly, how can you ensure that each new page is quickly discovered by search engines? Static internal linking—the traditional method of manually inserting links in menus, footers, and body content—just isn’t built to handle that level of volatility.</p>
<p>This is where dynamic internal linking becomes not just useful, but essential.</p>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading">The SEO challenge of classified websites</h2>
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<p>Let’s break it down:</p>
<ul style="padding-left: 50px;">
<li>High Volume: Thousands—or even millions—of different items exist at any given time.</li>
<li>Short Lifespan: Listings are temporary, often live for just a few hours or days.</li>
<li>Unpredictability: User-generated content comes with little structure.</li>
</ul>
<p>This chaotic environment makes it incredibly difficult for static internal linking to keep up. Without constant updates, it’s easy for valuable product or listing pages to be left without links. And when that happens, you lose SEO visibility—fast.</p>
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<h2 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading">The solution: Dynamic internal linking</h2>
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<p><span style="font-weight: 400;">Dynamic internal linking uses smart algorithms to automatically generate and refresh links based on specific rules and behaviors. Instead of relying on a fixed set of links that can easily become outdated, dynamic linking adapts in real-time to changes in your product catalog or listing inventory.</span></p>
<p>Here’s how it works:</p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Dynamically updated link blocks are embedded in key areas like category pages or listings.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">These blocks are populated with contextually relevant links to new or underlinked pages.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Algorithms determine which pages need visibility—such as those with no incoming links or high potential value.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The system refreshes regularly, keeping everything up-to-date for users and crawlers alike.</span></li>
</ul>
<p><span style="font-weight: 400;">This means that even if a product is live for just a short time, it still has a chance to be discovered and indexed.</span></p>
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<h3>Real-world impact: Verbolia’s Vlink in action</h3>
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<p>At Verbolia, we’ve developed a dynamic internal linking tool called <a href="https://www.verbolia.com/solutions/linking-engine/">Vlink</a>, designed specifically for large-scale e-commerce and classified platforms.</p>
<p>One of our clients, Leboncoin, one of the biggest classified websites in France (<a href="https://www.verbolia.com/top-2024-e-commerce-sites-in-france-ranking-by-industry/">recognized by FEVAD</a>), uses Vlink to solve the orphan page issue across its fast-moving inventory. Thanks to Vlink, they’re able to continuously update internal linking across the site, ensuring maximum discoverability.</p>
<p>Another great example is <a href="https://www.verbolia.com/case-studies/pmg/">Pet Media Group (PMG)</a>, a growing pet marketplace operating across six countries. PMG had a vast number of long-tail keyword pages generated from internal searches. These pages weren’t part of the site’s main category structure and thus had no internal links pointing to them. That meant lost visibility and lost SEO potential.</p>
<p>With Vlink, we dynamically inserted smart link blocks into listing pages, using rules to ensure only relevant matches were displayed. These blocks are invisible if no matching links are found—maintaining a clean user experience while maximizing crawlability.</p>
<p>The result? A 15% increase in organic traffic in just 6 months.</p>
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<h2>Best practices for dynamic internal linking</h2>
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<p><span style="font-weight: 400;">If you’re considering a dynamic linking strategy, here are a few things to keep in mind:</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><b>Avoid overlinking</b><span style="font-weight: 400;">: Too many links dilute PageRank. Focus on quality over quantity.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Highlight uncrawled pages</b><span style="font-weight: 400;">: Prioritize pages that haven’t been indexed yet.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Use semantic matching</b><span style="font-weight: 400;">: Link pages that are contextually relevant to one another.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Update frequently</b><span style="font-weight: 400;">: Ensure your linking blocks refresh on a regular basis to reflect current inventory.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Preserve UX</b><span style="font-weight: 400;">: Smart linking should be helpful, not distracting. Keep the design user-friendly.</span></li>
</ul>
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<h2>Final thoughts</h2>
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<p><span style="font-weight: 400;">Dynamic internal linking is no longer a nice-to-have for classified sites: it’s a necessity. With solutions like Vlink, you can automate the process, prevent orphan pages, and improve your site’s overall SEO health without compromising user experience.</span></p>
<p><span style="font-weight: 400;">If you’re running a marketplace or classified platform and are struggling with visibility, it might be time to rethink your internal linking strategy.</span></p>
<p><span style="font-weight: 400;">Want to learn more about Vlink or how dynamic linking could help your business grow?</span> <a href="https://www.verbolia.com/request-a-demo/"><span style="font-weight: 400;">Get in touch with our team</span></a><span style="font-weight: 400;">!</span></p>
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<h3 class="awpa-title">About The Author</h3>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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</div></div><p>The post <a href="https://www.verbolia.com/solving-seo-orphan-pages-for-classified-websites-why-dynamic-internal-linking-is-essential/">Solving SEO orphan pages for classified websites: why dynamic internal linking is essential</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>Verbolia is heading to Shoptalk Europe 2025!</title>
<link>https://www.verbolia.com/verbolia-is-heading-to-shoptalk-europe-2025/</link>
<dc:creator><![CDATA[Florence Noblet]]></dc:creator>
<pubDate>Mon, 14 Apr 2025 11:55:59 +0000</pubDate>
<category><![CDATA[Ecommerce]]></category>
<category><![CDATA[Life at Verbolia]]></category>
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<description><![CDATA[<p>Join Verbolia at Shoptalk Europe 2025 in Barcelona from June 2-4. Apply for free tickets and up to €650 in travel and accommodation support!</p>
<p>The post <a href="https://www.verbolia.com/verbolia-is-heading-to-shoptalk-europe-2025/">Verbolia is heading to Shoptalk Europe 2025!</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<div class="wpb_text_column wpb_content_element " >
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<h1>Verbolia is heading to Shoptalk Europe 2025!</h1>
</div>
</div>
<div class="wpb_text_column wpb_content_element " >
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<div class="wp-block-post-author">
<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/f01610473e09e6be2e0b05c8c3ac41af90fd05a54d5c185055fa84fa4ca796e9?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/f01610473e09e6be2e0b05c8c3ac41af90fd05a54d5c185055fa84fa4ca796e9?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
<div class="wp-block-post-author__content">
<p class="wp-block-post-author__name">Florence Noblet
</div>
</div>
<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">3</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="800" width="1200" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2025/04/Shoptalk-Euope-show-2025.webp" alt="Shoptalk Europe 2025" srcset="https://www.verbolia.com/wp-content/uploads/2025/04/Shoptalk-Euope-show-2025.webp 1200w, https://www.verbolia.com/wp-content/uploads/2025/04/Shoptalk-Euope-show-2025-300x200.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/04/Shoptalk-Euope-show-2025-1024x683.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/04/Shoptalk-Euope-show-2025-768x512.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/04/Shoptalk-Euope-show-2025-360x240.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/04/Shoptalk-Euope-show-2025-900x600.webp 900w" sizes="(max-width: 1200px) 100vw, 1200px" />
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<p><span style="font-weight: 400;">After the success of </span><b>Shoptalk Europe 2024</b><span style="font-weight: 400;"> and </span><a href="https://www.verbolia.com/shoptalk-spring-2025-get-33-off-with-verbolia-promo-code/"><b>Shoptalk Spring</b></a><b> in Las Vegas</b><span style="font-weight: 400;">, we’re happy to announce that Verbolia is back for another round of insightful conversations in the e-commerce field. This time, we’re joining the </span><b>2025 edition of </b><a href="https://shoptalkeurope.com"><b>Shoptalk Europe</b></a><b> in Barcelona</b><span style="font-weight: 400;">, from </span><b>June 2–4</b><span style="font-weight: 400;">!</span></p>
<p><span style="font-weight: 400;">Come find us at <strong>booth D71</strong>, where we’ll be showcasing how Verbolia helps e-commerce businesses scale SEO and boost conversion strategies, all with ease.</span></p>
<p><span style="font-weight: 400;">Meet our solutions in action:</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><a href="https://www.verbolia.com/solutions/listing-pages-for-long-tail-keywords/">Vpage</a>: Automatically publish thousands of SEO-optimized pages targeting long-tail keywords</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><a href="https://www.verbolia.com/solutions/conversion-optimization/">Vmax</a>: Increase conversion rates on product pages with AI-powered personalization</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><a href="https://www.verbolia.com/solutions/linking-engine/">Vlink</a>: Implement smart internal linking at scale</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><a href="https://www.verbolia.com/solutions/product-recommendation/">Vmerch</a>: Set up product recommendations that drive results</span></li>
</ul>
</div>
</div>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading">Apply for your free Shoptalk Europe ticket!</h2>
</div>
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<p><!-- /wp:post-content --><!-- /wp:list --></p>
<p><span style="font-weight: 400;">Shoptalk is offering free 3-day tickets to qualified retailers and consumer brands, plus up to €650 in travel and accommodation support!</span></p>
<p><span style="font-weight: 400;">Don’t miss the chance to join the biggest names in e-commerce this June in Barcelona.</span></p>
<p><span style="font-weight: 400;"> Apply now to see if you qualify: </span><a href="https://ste25-registration.personatech.com/form/initiate?fId=OTcwZTQwZmQtMTJjMi00YTAyLTgyMjQtMWJmZjE0YTNjYzEz&OTID=eb6d3526-f100-4ac3-b3dd-1ddb22301033&__hstc=82244425.282be509133c30158f0b9b62944eea9f.1739869503740.1744619726868.1744630714517.15&__hssc=82244425.7.1744630714517&__hsfp=4259959823&_gl=1*f38y5q*_gcl_au*NjAzODAyNTU1LjE3Mzk4Njk1MDM.*_ga*MTI0NDk5NTUxOC4xNzM5ODY5NTA0*_ga_QLXPSDKW97*MTc0NDYzMDcxNC4xOC4xLjE3NDQ2MzA4NzYuMC4wLjA."><span style="font-weight: 400;">Apply here</span></a></p>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading">Why you should meet Verbolia at Shoptalk</h2>
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<p>Whether you’re looking to:</p>
<ul style="padding-left: 50px;">
<li>Scale SEO across thousands of long-tail keywords</li>
<li>Improve conversion with smart user personalization</li>
<li>Setup dynamic internal linking that works</li>
</ul>
<p>…we’d love to connect and show you how Verbolia can support your growth.</p>
<p><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f517.png" alt="🔗" class="wp-smiley" style="height: 1em; max-height: 1em;" /> For more about the event and what to expect, check out the official site: <a href="https://shoptalkeurope.com/community">shoptalkeurope.com/community</a></p>
<p>See you in sunny Barcelona! <img src="https://s.w.org/images/core/emoji/15.1.0/72x72/2600.png" alt="☀" class="wp-smiley" style="height: 1em; max-height: 1em;" /></p>
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<h3 class="awpa-title">About The Author</h3>
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<div class="awpa-tab-content active" id="16_awpa-tab1">
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<a href="https://www.verbolia.com/author/florence/"><img alt='' src='https://secure.gravatar.com/avatar/f01610473e09e6be2e0b05c8c3ac41af90fd05a54d5c185055fa84fa4ca796e9?s=150&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/f01610473e09e6be2e0b05c8c3ac41af90fd05a54d5c185055fa84fa4ca796e9?s=300&d=mm&r=g 2x' class='avatar avatar-150 photo' height='150' width='150' /></a>
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<h4 class="awpa-display-name">
<a href="https://www.verbolia.com/author/florence/">Florence Noblet</a>
</h4>
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</div>
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<a href="https://www.verbolia.com/author/florence/" class="awpa-more-posts">See author's posts</a>
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<p><strong>How can Verbolia help your e-commerce platform.</strong></p>
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<div id="fws_684e22dcd8cea" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
<div class="vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
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</div></div><p>The post <a href="https://www.verbolia.com/verbolia-is-heading-to-shoptalk-europe-2025/">Verbolia is heading to Shoptalk Europe 2025!</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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</item>
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<title>Static vs dynamic internal linking: Which one should you use?</title>
<link>https://www.verbolia.com/static-vs-dynamic-internal-linking-which-one-should-you-use/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Mon, 07 Apr 2025 13:50:42 +0000</pubDate>
<category><![CDATA[Ecommerce]]></category>
<category><![CDATA[SEO strategy]]></category>
<category><![CDATA[Technical SEO]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=5927</guid>
<description><![CDATA[<p>Discover the benefits of static vs dynamic internal linking and how combining both can boost SEO, improve navigation, and scale your e-commerce strategy.</p>
<p>The post <a href="https://www.verbolia.com/static-vs-dynamic-internal-linking-which-one-should-you-use/">Static vs dynamic internal linking: Which one should you use?</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
]]></description>
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<div class="wpb_text_column wpb_content_element " >
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<h1><span style="font-weight: 900;">Static vs dynamic internal linking: Which one should you use?</span></h1>
</div>
</div>
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<div class="wp-block-post-author">
<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
<div class="wp-block-post-author__content">
<p class="wp-block-post-author__name">Bart Verschueren
</div>
</div>
<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">6</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
<p> </p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="800" width="1200" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2025/04/dynamics-vs-static-internal-linking.webp" alt="Dynamic vs static internal linking" srcset="https://www.verbolia.com/wp-content/uploads/2025/04/dynamics-vs-static-internal-linking.webp 1200w, https://www.verbolia.com/wp-content/uploads/2025/04/dynamics-vs-static-internal-linking-300x200.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/04/dynamics-vs-static-internal-linking-1024x683.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/04/dynamics-vs-static-internal-linking-768x512.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/04/dynamics-vs-static-internal-linking-360x240.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/04/dynamics-vs-static-internal-linking-900x600.webp 900w" sizes="(max-width: 1200px) 100vw, 1200px" />
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<p><span style="font-weight: 400;">When it comes to optimizing your website for SEO and user experience, internal linking plays a crucial role. But as your product catalog grows, the question becomes: should you rely on static internal linking or switch to dynamic internal linking?</span></p>
<p><span style="font-weight: 400;">Let’s break down the difference, the benefits of each, and how to combine both strategies effectively for maximum SEO impact.</span></p>
</div>
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<h2 id="h-why-visitors-bounce-from-google-shopping-campaigns" class="wp-block-heading"><strong>What is static internal linking?</strong></h2>
</div>
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<div class="wpb_text_column wpb_content_element " >
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<p><b>Static internal linking</b><span style="font-weight: 400;"> involves manually placing links within your website—typically in navigation menus, footers, or on-page content. This approach gives you full control over anchor text and destination pages. It’s especially useful for:</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Homepages</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Top-level category pages often in the navigation bar menu</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Evergreen content</span></li>
</ul>
<p><span style="font-weight: 400;">However, static linking has limitations:</span></p>
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<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It’s time-consuming to maintain.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It doesn’t scale well with large catalogs.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Links can become outdated (e.g., after seasonal changes or product availability updates).</span></li>
</ul>
<p><span style="font-weight: 400;">For these reasons, static linking alone isn’t always the right solution, especially when there’s a risk of linking to empty or unpublished pages.</span></p>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading"><strong>Enter dynamic internal linking</strong></h2>
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<p><b>Dynamic internal linking</b><span style="font-weight: 400;"> uses rules or algorithms to automatically insert internal links across your website. It’s especially powerful for e-commerce and classified websites that deal with thousands or even millions of products that frequently change.</span></p>
<p><span style="font-weight: 400;">Why choose dynamic linking?</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It adapts automatically to inventory changes.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It scales seamlessly for large catalogs.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It prevents orphan pages, pages without internal links, which search engines struggle to discover.</span></li>
</ul>
<p><span style="font-weight: 400;">In short, dynamic internal linking improves both </span><b>SEO performance</b><span style="font-weight: 400;"> and </span><b>user navigation</b><span style="font-weight: 400;">, helping visitors and search engines find relevant content faster.</span></p>
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<h3 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading"><strong>Best practices for dynamic internal linking</strong></h3>
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<p><span style="font-weight: 400;">To get the most out of your dynamic linking setup, make sure to define smart rules:</span></p>
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<li style="font-weight: 400;" aria-level="1"><b>Don’t overdo it.</b><span style="font-weight: 400;"> Avoid adding too many links per page to prevent PageRank dilution.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Help search engines.</b><span style="font-weight: 400;"> Highlight pages that haven’t been crawled recently to boost indexation speed.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Prioritize for business impact.</b><span style="font-weight: 400;"> Link to products with the highest revenue or margin potential.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Use clear, relevant anchor text.</b><span style="font-weight: 400;"> Skip generic terms like “click here” or “see more”.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Ensure contextual relevance.</b><span style="font-weight: 400;"> Match links to content using advanced algorithms that consider semantic relevance.</span></li>
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<p><span style="font-weight: 400;">Advanced tools such as <a href="https://www.verbolia.com/solutions/linking-engine/">Vlink</a>, a dynamic internal linking solution developed by Verbolia, allow you to insert links based on contextual proximity.</span></p>
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<h3><strong>Real-world example: dynamic linking in action</strong></h3>
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<p><span style="font-weight: 400;">At Verbolia, </span><a href="https://www.verbolia.com/case-studies/pmg/"><span style="font-weight: 400;">we implemented a dynamic internal linking strategy for PMG</span></a><span style="font-weight: 400;">, a fast-growing pet marketplace operating in six countries. We connected thousands of long-tail keyword pages, outside their core navigation tree, using dynamic linking. PMG wanted to rank pages generated from internal searches that weren’t included in their navigation tree. Without incoming links, these pages remained invisible to Google.</span></p>
<p><span style="font-weight: 400;">We added a smart block of internal links on other listing pages, designed to appear only when relevant matches were found. Using this approach, we applied advanced rules to automatically promote newly created pages.</span></p>
<h4><span style="font-weight: 400;">The result?</span></h4>
<p><span style="font-weight: 400;">A 15% increase in organic traffic within just 6 months.</span></p>
<p><span style="font-weight: 400;">More recently, we applied the same methodology for </span><b>Leboncoin</b><span style="font-weight: 400;">, one of France’s largest classified websites </span><a href="https://www.verbolia.com/top-2024-e-commerce-sites-in-france-ranking-by-industry/"><span style="font-weight: 400;">according to a recent study from FEVAD</span></a><span style="font-weight: 400;">, to ensure their fast-changing inventory remains crawlable and indexable at scale.</span></p>
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<h2><strong>So… Static or dynamic? Why not both?</strong></h2>
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<p><span style="font-weight: 400;">The best approach combines the strengths of both:</span></p>
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<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Use </span><b>static internal links</b><span style="font-weight: 400;"> for your core structure (homepage, key categories, main menu).</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Use </span><b>dynamic internal links</b><span style="font-weight: 400;"> for all other pages, especially product pages, filtered results, or long-tail landing pages.</span></li>
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<p><span style="font-weight: 400;">This hybrid strategy ensures that every page contributes to SEO performance and improves overall navigation and discoverability.</span></p>
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<h2><strong>Conclusion</strong></h2>
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<p><span style="font-weight: 400;">As websites grow more complex, </span><b>dynamic internal linking</b><span style="font-weight: 400;"> is no longer a luxury: it’s a necessity for scalable SEO. Whether you run a global e-commerce platform or a fast-moving classified site, leveraging the power of automated linking can unlock significant gains in visibility, traffic, and conversions.</span></p>
<p><span style="font-weight: 400;">Need help implementing a smart dynamic linking strategy?</span> <a href="https://www.verbolia.com/contact-us/"><span style="font-weight: 400;">Get in touch with us</span></a><span style="font-weight: 400;"> at Verbolia.</span></p>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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</div></div><p>The post <a href="https://www.verbolia.com/static-vs-dynamic-internal-linking-which-one-should-you-use/">Static vs dynamic internal linking: Which one should you use?</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>Scaling long-tail SEO for e-commerce: indexing filters vs searchdexing</title>
<link>https://www.verbolia.com/long-tail-seo-for-e-commerce-indexing-filters-vs-searchdexing/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Wed, 26 Mar 2025 10:54:54 +0000</pubDate>
<category><![CDATA[Ecommerce]]></category>
<category><![CDATA[SEO strategy]]></category>
<category><![CDATA[Technical SEO]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=5903</guid>
<description><![CDATA[<p>Learn how indexing filters and searchdexing can help you scale long-tail SEO traffic and boost performance for your e-commerce website.</p>
<p>The post <a href="https://www.verbolia.com/long-tail-seo-for-e-commerce-indexing-filters-vs-searchdexing/">Scaling long-tail SEO for e-commerce: indexing filters vs searchdexing</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
]]></description>
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<h1><span style="font-weight: 900;">Scaling long-tail SEO for e-commerce: indexing filters vs searchdexing</span></h1>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">7</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<p><span style="font-weight: 400;">As an e-commerce business, your goal is clear: more organic traffic that actually converts. But once you’ve optimized your category pages and secured visibility for the most common product searches, what’s next? How do you scale your SEO efforts and tap into the wealth of long-tail traffic that can make all the difference?</span></p>
<p><span style="font-weight: 400;">The answer lies in long-tail SEO, a strategy focused on capturing highly specific, often less competitive search queries that show strong buying intent. But to truly leverage the potential of long-tail SEO, e-commerce businesses need to deploy the right techniques. Two primary strategies stand out: </span><strong>indexing filters</strong><span style="font-weight: 400;"> and </span><strong>searchdexing</strong><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">In this post, we’ll break down both techniques, their advantages and drawbacks, and explain how you can use them to scale your long-tail SEO strategy.</span></p>
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<h2 id="h-why-visitors-bounce-from-google-shopping-campaigns" class="wp-block-heading">What is long-tail seo and why does it matter?</h2>
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<p><span style="font-weight: 400;">Long-tail SEO refers to optimizing your website for highly specific search queries that are typically longer in length (usually 3-5 words or more). These queries are less competitive but often show a higher likelihood of conversion because they address very specific needs or desires. For example, instead of someone searching for “sneakers,” a long-tail search could be “adidas blue shoes for women”</span></p>
<p><span style="font-weight: 400;">While these queries may have lower search volume, the quality of the traffic is often much higher, as users are looking for exactly what you sell. However, capturing this traffic requires a different approach compared to ranking for general, high-volume keywords.</span></p>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading"><strong>Two strategies: Index filters vs searchdexing</strong></h2>
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<h3><span style="font-weight: 400;">Strategy 1: Indexing filters</span></h3>
<p><span style="font-weight: 400;">One of the simplest ways to generate long-tail traffic is through </span><b>indexing filters</b><span style="font-weight: 400;">. This strategy involves creating dedicated, SEO-friendly pages by indexing filtered product pages on your site. For example, if you sell shoes and have a filter for color, such as “red sneakers,” indexing that filter would create a page like yoursite.com/sneakers?color=red.</span></p>
<p><span style="font-weight: 400;">This technique works by allowing search engines to crawl and rank these filtered pages, enabling them to show up in search results for specific long-tail queries. But while indexing filters can help generate additional organic traffic, there are a few important considerations.</span></p>
<h4><span style="font-weight: 400;">Advantages of indexing filters:</span></h4>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><b>Easy to implement</b><span style="font-weight: 400;">: Creating filter-specific pages is relatively straightforward and can be implemented quickly on most e-commerce platforms.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Increased reach</b><span style="font-weight: 400;">: By allowing search engines to crawl filtered pages, you can capture traffic for a wide range of specific searches, increasing your visibility.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Highly relevant pages</b><span style="font-weight: 400;">: Filtered pages are typically highly relevant to specific user queries, which means they have a good chance of converting.</span></li>
</ul>
<h4><span style="font-weight: 400;">Drawbacks of indexing filters:</span></h4>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><b>Manual process</b><span style="font-weight: 400;">: Setting up and maintaining filter-specific pages can be time-consuming and requires ongoing attention, particularly if you have a large inventory with numerous filter options. You also need to carefully choose the relevant filter combinations for each category.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Duplicate content</b><span style="font-weight: 400;">: If you have several filters that overlap (e.g., “red running shoes” and “burgundy running shoes”), you may encounter <a href="https://www.verbolia.com/how-to-avoid-duplicate-content-on-your-ecommerce-site/">duplicate content issues</a>. This can negatively impact SEO if not managed properly.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Indexing empty pages due to seasonality: </b><span style="font-weight: 400;">Some pages are highly relevant only at specific times of the year (e.g., “red Christmas sweater”). However, once the season ends, it’s crucial to either unindex or redirect these pages to avoid serving empty content to Google crawlers, which could negatively impact your SEO.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Limitation to filter values:</b><span style="font-weight: 400;"> Indexing filters comes with an inherent limitation. It only allows known filter values to be indexed. For example, if you don’t have a “turquoise” filter, you won’t be able to generate a page for “turquoise long-sleeve t-shirt. </span></li>
<li style="font-weight: 400;" aria-level="1"><b>Manual internal linking: </b><span style="font-weight: 400;">Once you’ve ensured that Google can index the filtered pages, you’ll need to make sure they are properly linked together. However, doing this manually can be a challenge, especially as your site grows.</span></li>
</ul>
<h3><span style="font-weight: 400;">Strategy 2: Searchdexing</span></h3>
<p><span style="font-weight: 400;">While indexing filters is a good starting point, </span><b>searchdexing</b><span style="font-weight: 400;"> is the next step in truly scaling your long-tail SEO efforts. Searchdexing involves creating dedicated, indexable pages based on real user searches. These pages are generated on-demand, meaning they target specific, high-intent long-tail keywords (e.g., “adidas blue shoes for women”).</span></p>
<p><span style="font-weight: 400;">What makes searchdexing different is that it leverages advanced technology to automate the creation of these pages without the need for manual intervention. It creates pages dynamically based on actual searches, allowing for much broader coverage and greater scalability.</span></p>
<h4><span style="font-weight: 400;">Advantages of searchdexing:</span></h4>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><b>Automated scalability</b><span style="font-weight: 400;">: Once implemented, searchdexing technology automatically creates pages based on real user queries, allowing you to scale your SEO efforts without having to manually create new pages.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>High-intent traffic</b><span style="font-weight: 400;">: By targeting real user searches, searchdexing helps you capture highly relevant, high-converting traffic.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Internal link distribution</b><span style="font-weight: 400;">: Advanced technologies also automate the distribution of internal links to these pages, ensuring they get proper visibility and authority within your site.</span></li>
</ul>
<h4><span style="font-weight: 400;">Drawbacks of searchdexing:</span></h4>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><b>Limited to large e-commerce sites: </b><span style="font-weight: 400;">Since searchdexing targets highly specific search queries, it is most effective for large e-commerce sites with thousands of products and significant traffic (at least 100K monthly organic visits). Because each query often has a low monthly search volume (sometimes as little as 100 searches), success relies on ranking thousands of these pages while ensuring enough product availability to match user queries.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Requires a third-party tool: </b><span style="font-weight: 400;">Implementing searchdexing effectively requires specialized tools. It’s not a process that can be set up manually. Solutions like Vpage enable seamless implementation, allowing businesses to deploy searchdexing quickly and achieve an average organic traffic increase of 30% or more.</span></li>
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<h2 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading">How to implement searchdexing and indexing filters for long-tail SEO</h2>
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<p><span style="font-weight: 400;">So, how can you take advantage of these strategies and use them to drive more organic traffic to your e-commerce site?</span></p>
<ol style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><b>Start with indexing filters</b><span style="font-weight: 400;">: Begin by creating filtered pages for your most common product categories. Look at filters like size, color, material, and other attributes that are relevant to your products, strategically combining filters to maximize search potential. Ensure that these pages are optimized for SEO by using relevant keywords and providing unique content on each page.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Scale with searchdexing</b><span style="font-weight: 400;">: Once you’ve mastered indexing filters, it’s time to scale up with searchdexing. <a href="https://www.verbolia.com/solutions/listing-pages-for-long-tail-keywords/">By leveraging technology to automatically generate pages based on real user searches</a>, you can quickly capture thousands of long-tail keyword opportunities without the manual effort involved in indexing filters.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Monitor and optimize: </b><span style="font-weight: 400;">Regardless of the technique you use, always track the performance of your pages. Analyze key metrics like organic traffic and conversion rates to identify top-performing pages. Use this data to refine your approach whether by adjusting filter combinations or fine-tuning the searchdexing algorithm.</span></li>
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<h2><b>Conclusion</b></h2>
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<p><span style="font-weight: 400;">Long-tail SEO offers one of the best opportunities for e-commerce businesses to increase organic traffic and drive conversions. By using strategies like indexing filters and searchdexing, you can position your site to capture high-intent, specific search queries that bring in targeted visitors who are ready to convert.</span></p>
<p><span style="font-weight: 400;">While indexing filters offer a simple starting point, searchdexing unlocks the full potential of long-tail SEO by automating the process and targeting a vast number of user searches. With the right tools and strategies in place, you can scale your SEO efforts and grow your e-commerce business faster than ever before.</span></p>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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</div></div><p>The post <a href="https://www.verbolia.com/long-tail-seo-for-e-commerce-indexing-filters-vs-searchdexing/">Scaling long-tail SEO for e-commerce: indexing filters vs searchdexing</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>The must-have pages for long-tail SEO success e-commerce</title>
<link>https://www.verbolia.com/the-must-have-pages-for-long-tail-seo-success-e-commerce/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Thu, 27 Feb 2025 15:57:22 +0000</pubDate>
<category><![CDATA[Ecommerce]]></category>
<category><![CDATA[Life at Verbolia]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=5781</guid>
<description><![CDATA[<p>Discover the must-have page types for dominating long-tail SEO, including inspirational, informational and drive-to-store pages.</p>
<p>The post <a href="https://www.verbolia.com/the-must-have-pages-for-long-tail-seo-success-e-commerce/">The must-have pages for long-tail SEO success e-commerce</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h1><span style="font-weight: 900;">The must-have pages for long-tail SEO success e-commerce</span></h1>
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<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">11</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="800" width="1200" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2025/02/Must-have-templates-pages-e-commerce.webp" alt="4 types of pages for e-commerce SEO." srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Must-have-templates-pages-e-commerce.webp 1200w, https://www.verbolia.com/wp-content/uploads/2025/02/Must-have-templates-pages-e-commerce-300x200.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/02/Must-have-templates-pages-e-commerce-1024x683.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/02/Must-have-templates-pages-e-commerce-768x512.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Must-have-templates-pages-e-commerce-360x240.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/02/Must-have-templates-pages-e-commerce-900x600.webp 900w" sizes="(max-width: 1200px) 100vw, 1200px" />
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<p><span style="font-weight: 400;">Long-tail keywords are a goldmine for e-commerce SEO. They capture highly specific user intent, drive qualified traffic, and improve conversion rates. With <a href="https://www.verbolia.com/solutions/listing-pages-for-long-tail-keywords/">Vpage</a>, businesses can scale their SEO strategy by publishing thousands of pages optimized for long-tail queries. But to truly maximize visibility, large e-commerce sites must diversify the types of pages they create, matching them to different stages of the customer journey.</span></p>
<p><span style="font-weight: 400;">Discover the must-have page types for dominating long-tail SEO in this article. Be sure to read until the end, where we’ll show you how Vpage can automatically generate these pages for you!</span></p>
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<h2 id="h-why-visitors-bounce-from-google-shopping-campaigns" class="wp-block-heading">Must-have page types for dominating long-tail SEO</h2>
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<h3><span style="font-weight: 400;">1. Hybrid informational pages</span></h3>
<p><span style="font-weight: 400;">Blogs have long been a staple of SEO, but what if you could combine informative content included in a blog post with product listings? Hybrid informational pages do just that.</span></p>
<p><span style="font-weight: 400;">By integrating AI or manually generated content with relevant product recommendations, these pages serve users looking for educational content while also guiding them toward purchase. Aimed at educating users, these pages build authority and trust while subtly pushing users down the conversion funnel.</span></p>
<p><span style="font-weight: 400;">Example query and auto-generated page:</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Query: Best rated noise-canceling headphones</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Auto-generated page:</span></li>
</ul>
<p><img decoding="async" class=" wp-image-5782 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Informational-Headphones-203x300.webp" alt="Example of informational page with automated content." width="313" height="462" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Informational-Headphones-203x300.webp 203w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Informational-Headphones-693x1024.webp 693w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Informational-Headphones-768x1134.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Informational-Headphones-1040x1536.webp 1040w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Informational-Headphones-1387x2048.webp 1387w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Informational-Headphones-347x512.webp 347w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Informational-Headphones-scaled.webp 1734w" sizes="(max-width: 313px) 100vw, 313px" /></p>
<p><span style="font-weight: 400;">With this approach, a user searching for recommendations will land on a page that not only explains the features of top headphones but also directly links to the best-rated products. This strategy engages users at different stages, whether they are in the research phase or ready to buy.</span></p>
<div style="background-color: #ffe9dd; padding: 20px;">
<h4><span style="font-weight: 400;">Example of Nike.com</span></h4>
<p><span style="font-weight: 400;">Nike is leveraging informational pages to drive a significant volume of organic traffic. According to Similarweb data, informational pages make up 11% of the long-tail keywords Nike targets, acting as a key driver of organic traffic. When analyzing the clicks generated by these keywords, they account for millions of visits per year.</span></p>
<p style="text-align: center;"><span style="font-weight: 400;"><img decoding="async" class="alignnone wp-image-5868 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-all-keywords-300x197.webp" alt="Number of long-tail keywords targeted by Nike.com (according to Similarweb data)" width="615" height="404" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-all-keywords-300x197.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-all-keywords-1024x673.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-all-keywords-768x505.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-all-keywords-360x237.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-all-keywords.webp 1410w" sizes="(max-width: 615px) 100vw, 615px" /><em>Nike.com targets 1,217,421 long-tail keywords in total (data from Similarweb)</em></span></p>
<p style="text-align: center;"><span style="font-weight: 400;"><img decoding="async" class="alignnone wp-image-5867 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-informational-keywords-300x198.webp" alt="Number of long-tail keywords targeted by Nike.com on informational pages containing /a/ (according to Similarweb data)" width="615" height="406" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-informational-keywords-300x198.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-informational-keywords-1024x675.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-informational-keywords-768x506.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-informational-keywords-360x237.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-informational-keywords.webp 1409w" sizes="(max-width: 615px) 100vw, 615px" /></span><span style="font-weight: 400;"><em>Nike.com targets 135,068 long-tail keywords with informational pages (data from Similarweb)</em></span></p>
</div>
<h3><span style="font-weight: 400;">2. Inspirational pages</span></h3>
<p><span style="font-weight: 400;">Some users aren’t ready to buy yet. They’re looking for ideas and inspiration. By creating inspiration-driven pages, e-commerce sites can attract users in the early stages of their journey and guide them toward purchase decisions. These pages provide ideas and inspiration, often through photo galleries, to engage users in the discovery phase.</span></p>
<p><span style="font-weight: 400;">Example query and auto-generated page:</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Query: Rooftop terrace ideas</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Auto-generated page:</span></li>
</ul>
<p><img decoding="async" class=" wp-image-5784 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Inspirational-Terrace-151x300.webp" alt="Example of inspirational page for e-commerce with automated content." width="293" height="582" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Inspirational-Terrace-151x300.webp 151w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Inspirational-Terrace-516x1024.webp 516w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Inspirational-Terrace-768x1523.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Inspirational-Terrace-775x1536.webp 775w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Inspirational-Terrace-1033x2048.webp 1033w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Inspirational-Terrace-258x512.webp 258w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Inspirational-Terrace-scaled.webp 1291w" sizes="(max-width: 293px) 100vw, 293px" /></p>
<p><span style="font-weight: 400;">These pages provide inspirational images while seamlessly integrating relevant product links. Consider adding social proof (e.g., user-generated content on social media) on these pages to further enhance engagement and trust.</span></p>
<div style="background-color: #ffe9dd; padding: 20px;">
<h4><span style="font-weight: 400;">Example of Ikea</span></h4>
<p><span style="font-weight: 400;">According to Similarweb data, Ikea targets around 1% of its long-tail keywords with inspirational pages under the /ideas/ section. Scaling this strategy across multiple page types can drive significant traffic to a website.</span></p>
<p style="text-align: center;"><img decoding="async" class="alignnone wp-image-5870 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-all-keywords-300x197.webp" alt="Number of long-tail keywords targeted by Ikea.com/us/en (according to Similarweb data)" width="615" height="404" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-all-keywords-300x197.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-all-keywords-1024x672.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-all-keywords-768x504.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-all-keywords-360x236.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-all-keywords.webp 1412w" sizes="(max-width: 615px) 100vw, 615px" /><span style="font-weight: 400;"><em>IKEA targets 655,740 long-tail keywords in total on the us-en website (data from Similarweb)</em></span></p>
<p id="h-blog-article-10-ways-to-decrease-your-ecommerce-bounce-rate-and-increase-your-conversions" class="wp-block-heading" style="text-align: center;"><img decoding="async" class="alignnone wp-image-5869 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-inspirational-keywords-300x196.webp" alt="Number of long-tail keywords targeted by Ikea.com on inspirational pages containing en/us/ideas/ (according to Similarweb data)" width="614" height="402" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-inspirational-keywords-300x196.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-inspirational-keywords-1024x670.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-inspirational-keywords-768x502.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-inspirational-keywords-360x235.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-inspirational-keywords.webp 1408w" sizes="(max-width: 614px) 100vw, 614px" /><span style="font-weight: 400;"><em>IKEA targets 5,707 long-tail keywords with inspirational pages on the us-en website (data from Similarweb)</em></span></p>
</div>
<h3><span style="font-weight: 400;">3. Drive-to-store pages</span></h3>
<p><span style="font-weight: 400;">For businesses with physical locations, local SEO is key. Drive-to-store pages target users searching for specific stores, product availability nearby or if you offer local services. These pages include essential details such as store locations, opening hours, and available stock.</span><span style="font-weight: 400;"> </span></p>
<p><span style="font-weight: 400;">Instead of having only one location page, with Vpage, you can publish hundreds of drive-to-store pages to match the user query.</span><span style="font-weight: 400;"> </span></p>
<p><span style="font-weight: 400;">Example queries and auto-generated page:</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Queries:</span>
<ul style="padding-left: 70px;">
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Toys shop in New York</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Children toys shop in New York</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Wooden toys shop in New York</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Toys shop in Mannathan</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Bike maintenance shop in Los Angeles</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Iphone screen replacement in New York</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">…</span></li>
</ul>
</li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Auto-generated page:</span></li>
</ul>
<p><img decoding="async" class=" wp-image-5783 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Drive-to-store-Toy-215x300.webp" alt="Example of drive-to-store page with automated content." width="328" height="458" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Drive-to-store-Toy-215x300.webp 215w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Drive-to-store-Toy-735x1024.webp 735w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Drive-to-store-Toy-768x1069.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Drive-to-store-Toy-1103x1536.webp 1103w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Drive-to-store-Toy-1471x2048.webp 1471w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Drive-to-store-Toy.webp 1473w" sizes="(max-width: 328px) 100vw, 328px" /></p>
<p><span style="font-weight: 400;">These pages not only enhance visibility in local search results but also help convert online searches into in-store visits.</span></p>
<h3><span style="font-weight: 400;">4. Buying-intent listing pages</span></h3>
<p><span style="font-weight: 400;">When users are actively searching for products to buy, they use transactional queries. Listing pages optimized for these searches ensure that e-commerce websites appear in front of high-intent shoppers.</span></p>
<p><span style="font-weight: 400;">Example query and auto-generated page:</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Query: bridal dresses for engagement party</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Auto-generated page:</span></li>
</ul>
<p><img decoding="async" class="alignnone wp-image-5787 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Example-listing-page-Revolve-with-vpage-220x300.png" alt="Example of listing page with automated content for e-commerce." width="335" height="456" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Example-listing-page-Revolve-with-vpage-220x300.png 220w, https://www.verbolia.com/wp-content/uploads/2025/02/Example-listing-page-Revolve-with-vpage-752x1024.png 752w, https://www.verbolia.com/wp-content/uploads/2025/02/Example-listing-page-Revolve-with-vpage-768x1046.png 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Example-listing-page-Revolve-with-vpage-1127x1536.png 1127w, https://www.verbolia.com/wp-content/uploads/2025/02/Example-listing-page-Revolve-with-vpage-360x491.png 360w, https://www.verbolia.com/wp-content/uploads/2025/02/Example-listing-page-Revolve-with-vpage.png 1368w" sizes="(max-width: 335px) 100vw, 335px" /></p>
<p><span style="font-weight: 400;">By structuring these pages effectively with SEO-friendly titles and metadata, optimized product descriptions, and internal linking, businesses can attract e-shoppers at the point of purchase. These pages should be cleanly designed with easy navigation to encourage conversions. </span></p>
<p>These product listing pages can generate significant additional traffic with highly qualified, purchase-ready visitors. For example, they contribute to <a href="https://www.verbolia.com/case-studies/revolve/">15% of REVOLVE’s unbranded organic traffic</a>.</p>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading">Keyword strategy</h2>
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<p><span style="font-weight: 400;">You can define rules to group queries by intent type, ensuring that the most appropriate pages are created for each. Here are some example recommendations:</span></p>
<h3><span style="font-weight: 400;">1. Hybrid informational pages</span></h3>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><strong>Product recommendations:</strong> <span style="font-weight: 400;">Use phrases like “best smart watch to practice sports” or “benefits of organic cotton clothing”.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>In-depth articles:</strong><span style="font-weight: 400;"> Target keywords such as “comprehensive guide to DSLR cameras” or “understanding different types of coffee beans”.</span></li>
</ul>
<h3><span style="font-weight: 400;">2. Inspirational pages</span></h3>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><strong>“How-to” guides:</strong> <span style="font-weight: 400;">Craft content around “how to style a bohemian living room” or “how to choose the right running shoes”.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Trend articles:</strong><span style="font-weight: 400;"> Focus on keywords like “latest home decor trends 2025” or “top fashion colors this season”.</span></li>
</ul>
<h3><span style="font-weight: 400;">3. Drive-to-store pages</span></h3>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><strong>“Near me” searches:</strong> <span style="font-weight: 400;">Utilize phrases like “electronics store near me” or “furniture outlet in [City Name]”.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Local event promotions:</strong><span style="font-weight: 400;"> Include keywords such as “Black Friday deals in [City Name]” or “summer sale [Neighborhood]”.</span></li>
</ul>
<h3><span style="font-weight: 400;">4. Listing pages</span></h3>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><strong>Product category + attributes:</strong><span style="font-weight: 400;"> Target combinations like “men’s waterproof hiking boots” or “4K ultra HD smart TVs”.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>User intent phrases:</strong><span style="font-weight: 400;"> Incorporate terms such as “affordable laptops for students” or “eco-friendly kitchen appliances”.</span></li>
</ul>
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<h3 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading">How Vpage automates long-tail page publishing</h3>
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<p><span style="font-weight: 400;">Creating multiple page templates tailored to user queries can be highly effective but also time-consuming, especially for large e-commerce sites with thousands of pages. That’s where <a href="https://www.verbolia.com/solutions/listing-pages-for-long-tail-keywords/">Vpage</a> comes in. It automates the creation of long-tail pages, <a href="https://www.verbolia.com/solutions/listing-pages-for-long-tail-keywords/multi-layouts/">whether inspirational, drive-to-store, informational, or listing pages</a>, saving you significant time and effort by eliminating the need for manual page creation.</span></p>
<h3><span style="font-weight: 400;">Process of creating pages with Vpage</span></h3>
<p><span style="font-weight: 400;">Here’s how the process works:</span></p>
<h4><b>1. Define templates</b></h4>
<p><span style="font-weight: 400;">First, you’ll define a template for each page category (e.g., inspirational, drive-to-store, informational, or listing pages). Think of this template as a dynamic container with placeholders for various types of content. Once defined, you simply call these templates whenever needed depending on the query. The placeholders within the templates are automatically filled with the most relevant data from various sources, including contextual content, your product feed, and even real-time data via API integrations.</span></p>
<h4><b>2. Keyword identification</b></h4>
<p><span style="font-weight: 400;">Vpage starts by identifying long-tail keywords that are most relevant for each page type. These keywords could relate to user intent, such as “how-to” guides, location-based searches, or specific product queries.</span></p>
<h4><b>3. Content and product matching</b></h4>
<p><span style="font-weight: 400;">Vpage automatically populates the pages with contextual content, such as text or images that you’ve provided. Additionally, it selects the best products from your product feed, using AI to match the query with the products’ attributes (e.g., features, price, or category).</span></p>
<h3><span style="font-weight: 400;">Why it matters</span></h3>
<p><span style="font-weight: 400;">Automating the creation of long-tail SEO pages means you can scale your content strategy, reach more customers at different stages of their journey, and significantly improve your site’s search engine rankings, all without the need for constant manual effort. Whether you’re <a href="https://www.verbolia.com/solutions/listing-pages-for-long-tail-keywords/multi-layouts/">creating informational content, inspiration-driven pages, or localized drive-to-store pages</a>, Vpage ensures that every page is optimized for maximum visibility and conversion potential.</span></p>
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<h3 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading"><b>Grow your SEO long-tail revenue</b></h3>
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<p><span style="font-weight: 400;">By strategically incorporating these different page types, large e-commerce sites can significantly improve their organic reach, attract highly targeted traffic, and increase organic revenue. Whether your goal is to educate, inspire, guide users to stores, or capture buying intent, diversifying your page types is key to long-tail SEO success.</span></p>
<p><span style="font-weight: 400;">Are you ready to explore the full potential of Vpage for your SEO strategy? With Vpage, you can publish SEO-optimized pages in no time. <a href="https://www.verbolia.com/request-a-demo/">Let’s grow your search visibility together!</a></span></p>
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<a href="https://www.verbolia.com/author/bart/"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=150&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=300&d=mm&r=g 2x' class='avatar avatar-150 photo' height='150' width='150' /></a>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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</div></div><p>The post <a href="https://www.verbolia.com/the-must-have-pages-for-long-tail-seo-success-e-commerce/">The must-have pages for long-tail SEO success e-commerce</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>Verbolia is heading to the Retail Technology Show 2025 in London!</title>
<link>https://www.verbolia.com/verbolia-is-heading-to-the-retail-technology-show-2025-in-london/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Wed, 19 Feb 2025 08:44:07 +0000</pubDate>
<category><![CDATA[Ecommerce]]></category>
<category><![CDATA[Life at Verbolia]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=5767</guid>
<description><![CDATA[<p>Join Verbolia at the Retail Technology Show 2025 in London on April 2-3! Get your free ticket now and meet us at stand Q80!</p>
<p>The post <a href="https://www.verbolia.com/verbolia-is-heading-to-the-retail-technology-show-2025-in-london/">Verbolia is heading to the Retail Technology Show 2025 in London!</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h1>Verbolia is heading to the Retail Technology Show 2025 in London!</h1>
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<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">3</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="800" width="1200" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2025/02/RTS2025.webp" alt="Verbolia is attending Retail Technology Show 2025 in London" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/RTS2025.webp 1200w, https://www.verbolia.com/wp-content/uploads/2025/02/RTS2025-300x200.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/02/RTS2025-1024x683.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/02/RTS2025-768x512.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/RTS2025-360x240.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/02/RTS2025-900x600.webp 900w" sizes="(max-width: 1200px) 100vw, 1200px" />
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<p>Verbolia will be attending the <a href="https://www.retailtechnologyshow.com/exhibitors/verbolia?&searchTerm=verbolia&searchgroup=libraryentry-exhibitors">Retail Technology Show</a> on April 2nd and 3rd, 2025, in London! This is one of the most exciting events in the retail and e-commerce industry, where leading innovators come together to showcase the latest tech solutions transforming the retail landscape. It’s the perfect place to explore innovative solutions, meet with industry leaders, and discover new ways to boost your business.</p>
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<h2 id="h-why-visitors-bounce-from-google-shopping-campaigns" class="wp-block-heading">What’s in it for you?</h2>
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<h3 class="p1">Explore Verbolia’s solutions</h3>
<p class="p1">At the event, we will be showcasing our four core solutions designed to boost e-commerce performance:</p>
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<li class="p2"><span class="s1"><b>Vmax</b></span>: AI-powered personalization to boost product page conversions.</li>
<li class="p2"><span class="s1"><b>Vpage</b></span>: Scalable, SEO-optimized pages to target long-tail keywords.</li>
<li class="p2"><span class="s1"><b>Vlink</b></span>: A powerful internal linking strategy that elevates both SEO and UX.</li>
<li class="p2"><span class="s1"><b>Vmerch</b></span>: Smart product recommendations to increase average order value.</li>
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<p>Whether you’re looking to increase organic traffic, enhance product page conversions, or optimize internal linking strategies, we have the tools to boost your e-commerce performance! Verbolia will be showcasing at stand Q80. Come meet us at RTS2025!</p>
<h3 class="p3">Attend inspiring conferences</h3>
<p class="p1">The Retail Technology Show 2025 is more than just an exhibition. It’s packed with <span class="s1"><b>inspiring conferences</b></span> designed to give you insights into the latest trends and technologies in retail. Plan your agenda now to make the most of these sessions. <a href="https://www.retailtechnologyshow.com/2025-conference-programme">Access the full conference agenda for 2025</a> and get ready to be inspired!</p>
<h3 class="p3">Exclusive networking</h3>
<p class="p1">The event offers a unique opportunity to <span class="s1">network</span> with e-commerce professionals, thought leaders, and partners from around the world. It’s a perfect space to explore <span class="s1">new collaboration opportunities</span> and exchange ideas on how to elevate your business.</p>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading"><strong>Get your free ticket</strong></h2>
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<p class="p3">We’re excited to invite you to join us at this must-attend event! As a valued partner, we’re offering <span class="s1"><b>free tickets</b></span> to the Retail Technology Show. Simply click the link below to claim your tickets and join us in London:</p>
<p class="p3"><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f449.png" alt="👉" class="wp-smiley" style="height: 1em; max-height: 1em;" /> <a href="https://rfg.circdata.com/publish/RTS25?exhibitorid=f1253be3-6265-47df-8126-b22a00725985">Get Your Free Tickets Here</a></p>
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<h3 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading">Can’t make it to RTS2025?</h3>
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<p><span style="font-weight: 400;">No problem! You can still stay up-to-date on the latest retail trends and insights by following us on <a href="https://www.linkedin.com/company/verbolia/">LinkedIn</a>. We’ll be sharing key takeaways from RTS2025 and providing expert analysis on what it all means for the future of retail.</span></p>
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<h3 class="awpa-title">About The Author</h3>
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<a href="https://www.verbolia.com/author/bart/"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=150&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=300&d=mm&r=g 2x' class='avatar avatar-150 photo' height='150' width='150' /></a>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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<a href="https://www.verbolia.com/author/bart/" class="awpa-more-posts">See author's posts</a>
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<a href="https://be.linkedin.com/in/bartverschueren" class="awpa-linkedin awpa-icon-linkedin"></a>
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<p><strong>How can Verbolia help your e-commerce platform.</strong></p>
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</div></div><p>The post <a href="https://www.verbolia.com/verbolia-is-heading-to-the-retail-technology-show-2025-in-london/">Verbolia is heading to the Retail Technology Show 2025 in London!</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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