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<title>Balancing personalization and privacy in e-commerce: You can have both</title>
<link>https://www.verbolia.com/balancing-personalization-and-privacy-in-e-commerce-you-can-have-both/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Fri, 18 Apr 2025 15:16:29 +0000</pubDate>
<category><![CDATA[Ecommerce]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=5969</guid>
<description><![CDATA[<p>Personalization vs. privacy? You can have both. Discover how e-commerce brands boost conversions with privacy-first personalization strategies.</p>
<p>The post <a href="https://www.verbolia.com/balancing-personalization-and-privacy-in-e-commerce-you-can-have-both/">Balancing personalization and privacy in e-commerce: You can have both</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h1>Balancing personalization and privacy in e-commerce: You can have both</h1>
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<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: 4</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<p>In the world of conversion rate optimization (CRO), two topics continue to dominate the conversation: personalization and privacy. On the surface, they might seem like opposing forces: one requiring user data to tailor experiences, the other safeguarding that very data. But here’s the truth: personalization and privacy don’t need to compete. In fact, the best e-commerce strategies find a way to make them work together.</p>
<p>Let’s clear something up right away: you can absolutely personalize without compromising privacy. Smart personalization doesn’t mean collecting everything about a user and sharing it. It means using data in a secure, ethical, and efficient way to create experiences that are relevant and valuable.</p>
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<h2 id="h-why-visitors-bounce-from-google-shopping-campaigns" class="wp-block-heading">Why personalization is worth it</h2>
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<p><span style="font-weight: 400;">Multiple studies have shown that users expect personalized experiences, and they enjoy them. Personalized content, product recommendations, and tailored browsing paths improve user engagement and drive conversions. People want their shopping experience to feel like it was designed for them.</span></p>
<p><span style="font-weight: 400;">But personalization doesn’t have to be loud or invasive. It’s not about overwhelming users with popups, banners, or forced logins. Often, it’s about subtle tweaks that align with each user’s intent and behavior.</span></p>
<p><span style="font-weight: 400;">For example:</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Enlarging product photos for users who have shown interest in visual design.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Highlighting feature comparisons higher up the page for users who are actively evaluating products.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Showing products tailored to a visitor’s browsing history or traffic source (e.g., different layouts for users coming from Google Shopping vs. organic search).</span></li>
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<p><span style="font-weight: 400;">These are the kinds of personalized changes that make users feel seen without making them feel watched.</span></p>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading">What about privacy?</h2>
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<p><span style="font-weight: 400;">Here’s the key: good personalization doesn’t mean broadcasting user data. Yes, some level of data is necessary to personalize experiences. But there’s no reason to share that data outside your platform or use it inappropriately.</span></p>
<p><span style="font-weight: 400;">Modern personalization models are designed to respect privacy. They process user interactions to understand behavior, but they don’t store or expose sensitive personal information. The data stays where it should, secure, anonymized, and purpose-driven.</span></p>
<p><span style="font-weight: 400;">At Verbolia, for example, we believe in privacy-first personalization. Our CRO solution (</span><a href="https://www.verbolia.com/solutions/conversion-optimization/"><span style="font-weight: 400;">Vmax</span></a><span style="font-weight: 400;">) adapts product pages in real time based on user profiles and behavior without ever compromising user privacy. You get tailored UX, better conversions, and your users feel safe and respected.</span></p>
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<h2 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading"><strong>The future is privacy-conscious personalization</strong></h2>
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<p><span style="font-weight: 400;">Personalization and privacy aren’t just compatible, they’re inseparable. Users expect personalized experiences but also demand transparency and control over their data. The brands that succeed will be those that combine both, creating seamless experiences without sacrificing trust.</span></p>
<p><span style="font-weight: 400;">So the next time someone asks if personalization compromises privacy, remind them: it doesn’t have to. You can, and should, do both.</span></p>
<p><span style="font-weight: 400;">Want to learn how Verbolia helps leading e-commerce brands balance personalization and privacy with our CRO solution, Vmax?</span> <a href="https://www.verbolia.com/request-a-demo/"><span style="font-weight: 400;">Get in touch with us</span></a><span style="font-weight: 400;">.</span></p>
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<h3 class="awpa-title">About The Author</h3>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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</div></div><p>The post <a href="https://www.verbolia.com/balancing-personalization-and-privacy-in-e-commerce-you-can-have-both/">Balancing personalization and privacy in e-commerce: You can have both</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>Solving SEO orphan pages for classified websites: why dynamic internal linking is essential</title>
<link>https://www.verbolia.com/solving-seo-orphan-pages-for-classified-websites-why-dynamic-internal-linking-is-essential/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Thu, 17 Apr 2025 14:32:24 +0000</pubDate>
<category><![CDATA[Ecommerce]]></category>
<category><![CDATA[Technical SEO]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=5964</guid>
<description><![CDATA[<p>Discover how dynamic internal linking helps classified websites prevent SEO orphan pages.</p>
<p>The post <a href="https://www.verbolia.com/solving-seo-orphan-pages-for-classified-websites-why-dynamic-internal-linking-is-essential/">Solving SEO orphan pages for classified websites: why dynamic internal linking is essential</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
]]></description>
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<div class="wp-block-post-author__content">
<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">6</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="800" width="1200" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2025/04/Orphan-pages-seo-classified-websites.webp" alt="How to tackle orphan pages in SEO for classified websites" srcset="https://www.verbolia.com/wp-content/uploads/2025/04/Orphan-pages-seo-classified-websites.webp 1200w, https://www.verbolia.com/wp-content/uploads/2025/04/Orphan-pages-seo-classified-websites-300x200.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/04/Orphan-pages-seo-classified-websites-1024x683.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/04/Orphan-pages-seo-classified-websites-768x512.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/04/Orphan-pages-seo-classified-websites-360x240.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/04/Orphan-pages-seo-classified-websites-900x600.webp 900w" sizes="(max-width: 1200px) 100vw, 1200px" />
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<p>Classified websites are similar to e-commerce platforms, but they have one key difference: listings don’t stay online for long. Every day, users upload thousands of items—everything from smartphones to secondhand furniture. Some listings vanish within hours, others within a few days. This high turnover poses a unique challenge for SEO, particularly when it comes to internal linking.</p>
<p>And that’s where the issue of orphan pages becomes critical.</p>
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<h2 id="h-why-visitors-bounce-from-google-shopping-campaigns" class="wp-block-heading">What are orphan pages (and why do they hurt your SEO)?</h2>
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<p>An orphan page is a page on your website that has no internal links pointing to it. From a search engine’s perspective, it’s practically invisible. Google and other crawlers rely heavily on internal linking to discover, understand, and index content. So if your page isn’t linked from somewhere else on the site, it’s unlikely to be crawled or ranked—no matter how relevant or well-optimized the page is.</p>
<p>Now think about a classifieds website. If products come and go rapidly, how can you ensure that each new page is quickly discovered by search engines? Static internal linking—the traditional method of manually inserting links in menus, footers, and body content—just isn’t built to handle that level of volatility.</p>
<p>This is where dynamic internal linking becomes not just useful, but essential.</p>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading">The SEO challenge of classified websites</h2>
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<p>Let’s break it down:</p>
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<li>High Volume: Thousands—or even millions—of different items exist at any given time.</li>
<li>Short Lifespan: Listings are temporary, often live for just a few hours or days.</li>
<li>Unpredictability: User-generated content comes with little structure.</li>
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<p>This chaotic environment makes it incredibly difficult for static internal linking to keep up. Without constant updates, it’s easy for valuable product or listing pages to be left without links. And when that happens, you lose SEO visibility—fast.</p>
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<h2 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading">The solution: Dynamic internal linking</h2>
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<p><span style="font-weight: 400;">Dynamic internal linking uses smart algorithms to automatically generate and refresh links based on specific rules and behaviors. Instead of relying on a fixed set of links that can easily become outdated, dynamic linking adapts in real-time to changes in your product catalog or listing inventory.</span></p>
<p>Here’s how it works:</p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Dynamically updated link blocks are embedded in key areas like category pages or listings.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">These blocks are populated with contextually relevant links to new or underlinked pages.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Algorithms determine which pages need visibility—such as those with no incoming links or high potential value.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The system refreshes regularly, keeping everything up-to-date for users and crawlers alike.</span></li>
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<p><span style="font-weight: 400;">This means that even if a product is live for just a short time, it still has a chance to be discovered and indexed.</span></p>
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<h3>Real-world impact: Verbolia’s Vlink in action</h3>
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<p>At Verbolia, we’ve developed a dynamic internal linking tool called <a href="https://www.verbolia.com/solutions/linking-engine/">Vlink</a>, designed specifically for large-scale e-commerce and classified platforms.</p>
<p>One of our clients, Leboncoin, one of the biggest classifieds websites in France (<a href="https://www.verbolia.com/top-2024-e-commerce-sites-in-france-ranking-by-industry/">recognized by FEVAD</a>), uses Vlink to solve the orphan page issue across its fast-moving inventory. Thanks to Vlink, they’re able to continuously update internal linking across the site, ensuring maximum discoverability.</p>
<p>Another great example is <a href="https://www.verbolia.com/case-studies/pmg/">Pet Media Group (PMG)</a>, a growing pet marketplace operating across six countries. PMG had a vast number of long-tail keyword pages generated from internal searches. These pages weren’t part of the site’s main category structure and thus had no internal links pointing to them. That meant lost visibility and lost SEO potential.</p>
<p>With Vlink, we dynamically inserted smart link blocks into listing pages, using rules to ensure only relevant matches were displayed. These blocks are invisible if no matching links are found—maintaining a clean user experience while maximizing crawlability.</p>
<p>The result? A 15% increase in organic traffic in just 6 months.</p>
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<h2>Best practices for dynamic internal linking</h2>
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<p><span style="font-weight: 400;">If you’re considering a dynamic linking strategy, here are a few things to keep in mind:</span></p>
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<li style="font-weight: 400;" aria-level="1"><b>Avoid overlinking</b><span style="font-weight: 400;">: Too many links dilute PageRank. Focus on quality over quantity.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Highlight uncrawled pages</b><span style="font-weight: 400;">: Prioritize pages that haven’t been indexed yet.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Use semantic matching</b><span style="font-weight: 400;">: Link pages that are contextually relevant to one another.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Update frequently</b><span style="font-weight: 400;">: Ensure your linking blocks refresh on a regular basis to reflect current inventory.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Preserve UX</b><span style="font-weight: 400;">: Smart linking should be helpful, not distracting. Keep the design user-friendly.</span></li>
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<h2>Final thoughts</h2>
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<p><span style="font-weight: 400;">Dynamic internal linking is no longer a nice-to-have for classifieds sites: it’s a necessity. With solutions like Vlink, you can automate the process, prevent orphan pages, and improve your site’s overall SEO health without compromising user experience.</span></p>
<p><span style="font-weight: 400;">If you’re running a marketplace or classified platform and are struggling with visibility, it might be time to rethink your internal linking strategy.</span></p>
<p><span style="font-weight: 400;">Want to learn more about Vlink or how dynamic linking could help your business grow?</span> <a href="https://www.verbolia.com/request-a-demo/"><span style="font-weight: 400;">Get in touch with our team</span></a><span style="font-weight: 400;">!</span></p>
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<a href="https://www.verbolia.com/author/bart/"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=150&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=300&d=mm&r=g 2x' class='avatar avatar-150 photo' height='150' width='150' /></a>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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<a href="https://www.verbolia.com/author/bart/" class="awpa-more-posts">See author's posts</a>
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<a href="https://be.linkedin.com/in/bartverschueren" class="awpa-linkedin awpa-icon-linkedin"></a>
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</div></div><p>The post <a href="https://www.verbolia.com/solving-seo-orphan-pages-for-classified-websites-why-dynamic-internal-linking-is-essential/">Solving SEO orphan pages for classified websites: why dynamic internal linking is essential</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>Verbolia is heading to Shoptalk Europe 2025!</title>
<link>https://www.verbolia.com/verbolia-is-heading-to-shoptalk-europe-2025/</link>
<dc:creator><![CDATA[Florence Noblet]]></dc:creator>
<pubDate>Mon, 14 Apr 2025 11:55:59 +0000</pubDate>
<category><![CDATA[Ecommerce]]></category>
<category><![CDATA[Life at Verbolia]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=5952</guid>
<description><![CDATA[<p>Join Verbolia at Shoptalk Europe 2025 in Barcelona from June 2-4. Apply for free tickets and up to €650 in travel and accommodation support!</p>
<p>The post <a href="https://www.verbolia.com/verbolia-is-heading-to-shoptalk-europe-2025/">Verbolia is heading to Shoptalk Europe 2025!</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h1>Verbolia is heading to Shoptalk Europe 2025!</h1>
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<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/f01610473e09e6be2e0b05c8c3ac41af90fd05a54d5c185055fa84fa4ca796e9?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/f01610473e09e6be2e0b05c8c3ac41af90fd05a54d5c185055fa84fa4ca796e9?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
<div class="wp-block-post-author__content">
<p class="wp-block-post-author__name">Florence Noblet
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">3</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="800" width="1200" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2025/04/Shoptalk-Euope-show-2025.webp" alt="Shoptalk Europe 2025" srcset="https://www.verbolia.com/wp-content/uploads/2025/04/Shoptalk-Euope-show-2025.webp 1200w, https://www.verbolia.com/wp-content/uploads/2025/04/Shoptalk-Euope-show-2025-300x200.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/04/Shoptalk-Euope-show-2025-1024x683.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/04/Shoptalk-Euope-show-2025-768x512.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/04/Shoptalk-Euope-show-2025-360x240.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/04/Shoptalk-Euope-show-2025-900x600.webp 900w" sizes="(max-width: 1200px) 100vw, 1200px" />
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<p><span style="font-weight: 400;">After the success of </span><b>Shoptalk Europe 2024</b><span style="font-weight: 400;"> and </span><a href="https://www.verbolia.com/shoptalk-spring-2025-get-33-off-with-verbolia-promo-code/"><b>Shoptalk Spring</b></a><b> in Las Vegas</b><span style="font-weight: 400;">, we’re happy to announce that Verbolia is back for another round of insightful conversations in the e-commerce field. This time, we’re joining the </span><b>2025 edition of </b><a href="https://shoptalkeurope.com"><b>Shoptalk Europe</b></a><b> in Barcelona</b><span style="font-weight: 400;">, from </span><b>June 2–4</b><span style="font-weight: 400;">!</span></p>
<p><span style="font-weight: 400;">Come find us at <strong>booth D71</strong>, where we’ll be showcasing how Verbolia helps e-commerce businesses scale SEO and boost conversion strategies, all with ease.</span></p>
<p><span style="font-weight: 400;">Meet our solutions in action:</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><a href="https://www.verbolia.com/solutions/listing-pages-for-long-tail-keywords/">Vpage</a>: Automatically publish thousands of SEO-optimized pages targeting long-tail keywords</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><a href="https://www.verbolia.com/solutions/conversion-optimization/">Vmax</a>: Increase conversion rates on product pages with AI-powered personalization</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><a href="https://www.verbolia.com/solutions/linking-engine/">Vlink</a>: Implement smart internal linking at scale</span></li>
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<title>Static vs dynamic internal linking: Which one should you use?</title>
<link>https://www.verbolia.com/static-vs-dynamic-internal-linking-which-one-should-you-use/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Mon, 07 Apr 2025 13:50:42 +0000</pubDate>
<category><![CDATA[Ecommerce]]></category>
<category><![CDATA[SEO strategy]]></category>
<category><![CDATA[Technical SEO]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=5927</guid>
<description><![CDATA[<p>Discover the benefits of static vs dynamic internal linking and how combining both can boost SEO, improve navigation, and scale your e-commerce strategy.</p>
<p>The post <a href="https://www.verbolia.com/static-vs-dynamic-internal-linking-which-one-should-you-use/">Static vs dynamic internal linking: Which one should you use?</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h1><span style="font-weight: 900;">Static vs dynamic internal linking: Which one should you use?</span></h1>
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<p class="wp-block-post-author__name">Bart Verschueren
</div>
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">6</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<p><span style="font-weight: 400;">When it comes to optimizing your website for SEO and user experience, internal linking plays a crucial role. But as your product catalog grows, the question becomes: should you rely on static internal linking or switch to dynamic internal linking?</span></p>
<p><span style="font-weight: 400;">Let’s break down the difference, the benefits of each, and how to combine both strategies effectively for maximum SEO impact.</span></p>
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<h2 id="h-why-visitors-bounce-from-google-shopping-campaigns" class="wp-block-heading"><strong>What is static internal linking?</strong></h2>
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<p><b>Static internal linking</b><span style="font-weight: 400;"> involves manually placing links within your website—typically in navigation menus, footers, or on-page content. This approach gives you full control over anchor text and destination pages. It’s especially useful for:</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Homepages</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Top-level category pages often in the navigation bar menu</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Evergreen content</span></li>
</ul>
<p><span style="font-weight: 400;">However, static linking has limitations:</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It’s time-consuming to maintain.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It doesn’t scale well with large catalogs.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Links can become outdated (e.g., after seasonal changes or product availability updates).</span></li>
</ul>
<p><span style="font-weight: 400;">For these reasons, static linking alone isn’t always the right solution, especially when there’s a risk of linking to empty or unpublished pages.</span></p>
</div>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading"><strong>Enter dynamic internal linking</strong></h2>
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<p><b>Dynamic internal linking</b><span style="font-weight: 400;"> uses rules or algorithms to automatically insert internal links across your website. It’s especially powerful for e-commerce and classified websites that deal with thousands or even millions of products that frequently change.</span></p>
<p><span style="font-weight: 400;">Why choose dynamic linking?</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It adapts automatically to inventory changes.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It scales seamlessly for large catalogs.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It prevents orphan pages, pages without internal links, which search engines struggle to discover.</span></li>
</ul>
<p><span style="font-weight: 400;">In short, dynamic internal linking improves both </span><b>SEO performance</b><span style="font-weight: 400;"> and </span><b>user navigation</b><span style="font-weight: 400;">, helping visitors and search engines find relevant content faster.</span></p>
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<h3 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading"><strong>Best practices for dynamic internal linking</strong></h3>
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<p><span style="font-weight: 400;">To get the most out of your dynamic linking setup, make sure to define smart rules:</span></p>
<ol style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><b>Don’t overdo it.</b><span style="font-weight: 400;"> Avoid adding too many links per page to prevent PageRank dilution.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Help search engines.</b><span style="font-weight: 400;"> Highlight pages that haven’t been crawled recently to boost indexation speed.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Prioritize for business impact.</b><span style="font-weight: 400;"> Link to products with the highest revenue or margin potential.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Use clear, relevant anchor text.</b><span style="font-weight: 400;"> Skip generic terms like “click here” or “see more”.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Ensure contextual relevance.</b><span style="font-weight: 400;"> Match links to content using advanced algorithms that consider semantic relevance.</span></li>
</ol>
<p><span style="font-weight: 400;">Advanced tools such as <a href="https://www.verbolia.com/solutions/linking-engine/">Vlink</a>, a dynamic internal linking solution developed by Verbolia, allow you to insert links based on contextual proximity.</span></p>
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<h3><strong>Real-world example: dynamic linking in action</strong></h3>
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<p><span style="font-weight: 400;">At Verbolia, </span><a href="https://www.verbolia.com/case-studies/pmg/"><span style="font-weight: 400;">we implemented a dynamic internal linking strategy for PMG</span></a><span style="font-weight: 400;">, a fast-growing pet marketplace operating in six countries. We connected thousands of long-tail keyword pages, outside their core navigation tree, using dynamic linking. PMG wanted to rank pages generated from internal searches that weren’t included in their navigation tree. Without incoming links, these pages remained invisible to Google.</span></p>
<p><span style="font-weight: 400;">We added a smart block of internal links on other listing pages, designed to appear only when relevant matches were found. Using this approach, we applied advanced rules to automatically promote newly created pages.</span></p>
<h4><span style="font-weight: 400;">The result?</span></h4>
<p><span style="font-weight: 400;">A 15% increase in organic traffic within just 6 months.</span></p>
<p><span style="font-weight: 400;">More recently, we applied the same methodology for </span><b>Leboncoin</b><span style="font-weight: 400;">, one of France’s largest classified websites </span><a href="https://www.verbolia.com/top-2024-e-commerce-sites-in-france-ranking-by-industry/"><span style="font-weight: 400;">according to a recent study from FEVAD</span></a><span style="font-weight: 400;">, to ensure their fast-changing inventory remains crawlable and indexable at scale.</span></p>
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<h2><strong>So… Static or dynamic? Why not both?</strong></h2>
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<p><span style="font-weight: 400;">The best approach combines the strengths of both:</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Use </span><b>static internal links</b><span style="font-weight: 400;"> for your core structure (homepage, key categories, main menu).</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Use </span><b>dynamic internal links</b><span style="font-weight: 400;"> for all other pages, especially product pages, filtered results, or long-tail landing pages.</span></li>
</ul>
<p><span style="font-weight: 400;">This hybrid strategy ensures that every page contributes to SEO performance and improves overall navigation and discoverability.</span></p>
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<p><span style="font-weight: 400;">As websites grow more complex, </span><b>dynamic internal linking</b><span style="font-weight: 400;"> is no longer a luxury: it’s a necessity for scalable SEO. Whether you run a global e-commerce platform or a fast-moving classified site, leveraging the power of automated linking can unlock significant gains in visibility, traffic, and conversions.</span></p>
<p><span style="font-weight: 400;">Need help implementing a smart dynamic linking strategy?</span> <a href="https://www.verbolia.com/contact-us/"><span style="font-weight: 400;">Get in touch with us</span></a><span style="font-weight: 400;"> at Verbolia.</span></p>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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</div></div><p>The post <a href="https://www.verbolia.com/static-vs-dynamic-internal-linking-which-one-should-you-use/">Static vs dynamic internal linking: Which one should you use?</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>Scaling long-tail SEO for e-commerce: indexing filters vs searchdexing</title>
<link>https://www.verbolia.com/long-tail-seo-for-e-commerce-indexing-filters-vs-searchdexing/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Wed, 26 Mar 2025 10:54:54 +0000</pubDate>
<category><![CDATA[Ecommerce]]></category>
<category><![CDATA[SEO strategy]]></category>
<category><![CDATA[Technical SEO]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=5903</guid>
<description><![CDATA[<p>Learn how indexing filters and searchdexing can help you scale long-tail SEO traffic and boost performance for your e-commerce website.</p>
<p>The post <a href="https://www.verbolia.com/long-tail-seo-for-e-commerce-indexing-filters-vs-searchdexing/">Scaling long-tail SEO for e-commerce: indexing filters vs searchdexing</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h1><span style="font-weight: 900;">Scaling long-tail SEO for e-commerce: indexing filters vs searchdexing</span></h1>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">7</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<p><span style="font-weight: 400;">As an e-commerce business, your goal is clear: more organic traffic that actually converts. But once you’ve optimized your category pages and secured visibility for the most common product searches, what’s next? How do you scale your SEO efforts and tap into the wealth of long-tail traffic that can make all the difference?</span></p>
<p><span style="font-weight: 400;">The answer lies in long-tail SEO, a strategy focused on capturing highly specific, often less competitive search queries that show strong buying intent. But to truly leverage the potential of long-tail SEO, e-commerce businesses need to deploy the right techniques. Two primary strategies stand out: </span><strong>indexing filters</strong><span style="font-weight: 400;"> and </span><strong>searchdexing</strong><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">In this post, we’ll break down both techniques, their advantages and drawbacks, and explain how you can use them to scale your long-tail SEO strategy.</span></p>
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<h2 id="h-why-visitors-bounce-from-google-shopping-campaigns" class="wp-block-heading">What is long-tail seo and why does it matter?</h2>
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<p><span style="font-weight: 400;">Long-tail SEO refers to optimizing your website for highly specific search queries that are typically longer in length (usually 3-5 words or more). These queries are less competitive but often show a higher likelihood of conversion because they address very specific needs or desires. For example, instead of someone searching for “sneakers,” a long-tail search could be “adidas blue shoes for women”</span></p>
<p><span style="font-weight: 400;">While these queries may have lower search volume, the quality of the traffic is often much higher, as users are looking for exactly what you sell. However, capturing this traffic requires a different approach compared to ranking for general, high-volume keywords.</span></p>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading"><strong>Two strategies: Index filters vs searchdexing</strong></h2>
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<h3><span style="font-weight: 400;">Strategy 1: Indexing filters</span></h3>
<p><span style="font-weight: 400;">One of the simplest ways to generate long-tail traffic is through </span><b>indexing filters</b><span style="font-weight: 400;">. This strategy involves creating dedicated, SEO-friendly pages by indexing filtered product pages on your site. For example, if you sell shoes and have a filter for color, such as “red sneakers,” indexing that filter would create a page like yoursite.com/sneakers?color=red.</span></p>
<p><span style="font-weight: 400;">This technique works by allowing search engines to crawl and rank these filtered pages, enabling them to show up in search results for specific long-tail queries. But while indexing filters can help generate additional organic traffic, there are a few important considerations.</span></p>
<h4><span style="font-weight: 400;">Advantages of indexing filters:</span></h4>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><b>Easy to implement</b><span style="font-weight: 400;">: Creating filter-specific pages is relatively straightforward and can be implemented quickly on most e-commerce platforms.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Increased reach</b><span style="font-weight: 400;">: By allowing search engines to crawl filtered pages, you can capture traffic for a wide range of specific searches, increasing your visibility.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Highly relevant pages</b><span style="font-weight: 400;">: Filtered pages are typically highly relevant to specific user queries, which means they have a good chance of converting.</span></li>
</ul>
<h4><span style="font-weight: 400;">Drawbacks of indexing filters:</span></h4>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><b>Manual process</b><span style="font-weight: 400;">: Setting up and maintaining filter-specific pages can be time-consuming and requires ongoing attention, particularly if you have a large inventory with numerous filter options. You also need to carefully choose the relevant filter combinations for each category.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Duplicate content</b><span style="font-weight: 400;">: If you have several filters that overlap (e.g., “red running shoes” and “burgundy running shoes”), you may encounter <a href="https://www.verbolia.com/how-to-avoid-duplicate-content-on-your-ecommerce-site/">duplicate content issues</a>. This can negatively impact SEO if not managed properly.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Indexing empty pages due to seasonality: </b><span style="font-weight: 400;">Some pages are highly relevant only at specific times of the year (e.g., “red Christmas sweater”). However, once the season ends, it’s crucial to either unindex or redirect these pages to avoid serving empty content to Google crawlers, which could negatively impact your SEO.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Limitation to filter values:</b><span style="font-weight: 400;"> Indexing filters comes with an inherent limitation. It only allows known filter values to be indexed. For example, if you don’t have a “turquoise” filter, you won’t be able to generate a page for “turquoise long-sleeve t-shirt. </span></li>
<li style="font-weight: 400;" aria-level="1"><b>Manual internal linking: </b><span style="font-weight: 400;">Once you’ve ensured that Google can index the filtered pages, you’ll need to make sure they are properly linked together. However, doing this manually can be a challenge, especially as your site grows.</span></li>
</ul>
<h3><span style="font-weight: 400;">Strategy 2: Searchdexing</span></h3>
<p><span style="font-weight: 400;">While indexing filters is a good starting point, </span><b>searchdexing</b><span style="font-weight: 400;"> is the next step in truly scaling your long-tail SEO efforts. Searchdexing involves creating dedicated, indexable pages based on real user searches. These pages are generated on-demand, meaning they target specific, high-intent long-tail keywords (e.g., “adidas blue shoes for women”).</span></p>
<p><span style="font-weight: 400;">What makes searchdexing different is that it leverages advanced technology to automate the creation of these pages without the need for manual intervention. It creates pages dynamically based on actual searches, allowing for much broader coverage and greater scalability.</span></p>
<h4><span style="font-weight: 400;">Advantages of searchdexing:</span></h4>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><b>Automated scalability</b><span style="font-weight: 400;">: Once implemented, searchdexing technology automatically creates pages based on real user queries, allowing you to scale your SEO efforts without having to manually create new pages.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>High-intent traffic</b><span style="font-weight: 400;">: By targeting real user searches, searchdexing helps you capture highly relevant, high-converting traffic.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Internal link distribution</b><span style="font-weight: 400;">: Advanced technologies also automate the distribution of internal links to these pages, ensuring they get proper visibility and authority within your site.</span></li>
</ul>
<h4><span style="font-weight: 400;">Drawbacks of searchdexing:</span></h4>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><b>Limited to large e-commerce sites: </b><span style="font-weight: 400;">Since searchdexing targets highly specific search queries, it is most effective for large e-commerce sites with thousands of products and significant traffic (at least 100K monthly organic visits). Because each query often has a low monthly search volume (sometimes as little as 100 searches), success relies on ranking thousands of these pages while ensuring enough product availability to match user queries.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Requires a third-party tool: </b><span style="font-weight: 400;">Implementing searchdexing effectively requires specialized tools. It’s not a process that can be set up manually. Solutions like Vpage enable seamless implementation, allowing businesses to deploy searchdexing quickly and achieve an average organic traffic increase of 30% or more.</span></li>
</ul>
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<h2 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading">How to implement searchdexing and indexing filters for long-tail SEO</h2>
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<p><span style="font-weight: 400;">So, how can you take advantage of these strategies and use them to drive more organic traffic to your e-commerce site?</span></p>
<ol style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><b>Start with indexing filters</b><span style="font-weight: 400;">: Begin by creating filtered pages for your most common product categories. Look at filters like size, color, material, and other attributes that are relevant to your products, strategically combining filters to maximize search potential. Ensure that these pages are optimized for SEO by using relevant keywords and providing unique content on each page.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Scale with searchdexing</b><span style="font-weight: 400;">: Once you’ve mastered indexing filters, it’s time to scale up with searchdexing. <a href="https://www.verbolia.com/solutions/listing-pages-for-long-tail-keywords/">By leveraging technology to automatically generate pages based on real user searches</a>, you can quickly capture thousands of long-tail keyword opportunities without the manual effort involved in indexing filters.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Monitor and optimize: </b><span style="font-weight: 400;">Regardless of the technique you use, always track the performance of your pages. Analyze key metrics like organic traffic and conversion rates to identify top-performing pages. Use this data to refine your approach whether by adjusting filter combinations or fine-tuning the searchdexing algorithm.</span></li>
</ol>
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<h2><b>Conclusion</b></h2>
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<p><span style="font-weight: 400;">Long-tail SEO offers one of the best opportunities for e-commerce businesses to increase organic traffic and drive conversions. By using strategies like indexing filters and searchdexing, you can position your site to capture high-intent, specific search queries that bring in targeted visitors who are ready to convert.</span></p>
<p><span style="font-weight: 400;">While indexing filters offer a simple starting point, searchdexing unlocks the full potential of long-tail SEO by automating the process and targeting a vast number of user searches. With the right tools and strategies in place, you can scale your SEO efforts and grow your e-commerce business faster than ever before.</span></p>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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</div></div><p>The post <a href="https://www.verbolia.com/long-tail-seo-for-e-commerce-indexing-filters-vs-searchdexing/">Scaling long-tail SEO for e-commerce: indexing filters vs searchdexing</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>The must-have pages for long-tail SEO success e-commerce</title>
<link>https://www.verbolia.com/the-must-have-pages-for-long-tail-seo-success-e-commerce/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Thu, 27 Feb 2025 15:57:22 +0000</pubDate>
<category><![CDATA[Ecommerce]]></category>
<category><![CDATA[Life at Verbolia]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=5781</guid>
<description><![CDATA[<p>Discover the must-have page types for dominating long-tail SEO, including inspirational, informational and drive-to-store pages.</p>
<p>The post <a href="https://www.verbolia.com/the-must-have-pages-for-long-tail-seo-success-e-commerce/">The must-have pages for long-tail SEO success e-commerce</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h1><span style="font-weight: 900;">The must-have pages for long-tail SEO success e-commerce</span></h1>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">11</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="800" width="1200" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2025/02/Must-have-templates-pages-e-commerce.webp" alt="4 types of pages for e-commerce SEO." srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Must-have-templates-pages-e-commerce.webp 1200w, https://www.verbolia.com/wp-content/uploads/2025/02/Must-have-templates-pages-e-commerce-300x200.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/02/Must-have-templates-pages-e-commerce-1024x683.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/02/Must-have-templates-pages-e-commerce-768x512.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Must-have-templates-pages-e-commerce-360x240.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/02/Must-have-templates-pages-e-commerce-900x600.webp 900w" sizes="(max-width: 1200px) 100vw, 1200px" />
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<p><span style="font-weight: 400;">Long-tail keywords are a goldmine for e-commerce SEO. They capture highly specific user intent, drive qualified traffic, and improve conversion rates. With <a href="https://www.verbolia.com/solutions/listing-pages-for-long-tail-keywords/">Vpage</a>, businesses can scale their SEO strategy by publishing thousands of pages optimized for long-tail queries. But to truly maximize visibility, large e-commerce sites must diversify the types of pages they create, matching them to different stages of the customer journey.</span></p>
<p><span style="font-weight: 400;">Discover the must-have page types for dominating long-tail SEO in this article. Be sure to read until the end, where we’ll show you how Vpage can automatically generate these pages for you!</span></p>
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<h2 id="h-why-visitors-bounce-from-google-shopping-campaigns" class="wp-block-heading">Must-have page types for dominating long-tail SEO</h2>
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<h3><span style="font-weight: 400;">1. Hybrid informational pages</span></h3>
<p><span style="font-weight: 400;">Blogs have long been a staple of SEO, but what if you could combine informative content included in a blog post with product listings? Hybrid informational pages do just that.</span></p>
<p><span style="font-weight: 400;">By integrating AI or manually generated content with relevant product recommendations, these pages serve users looking for educational content while also guiding them toward purchase. Aimed at educating users, these pages build authority and trust while subtly pushing users down the conversion funnel.</span></p>
<p><span style="font-weight: 400;">Example query and auto-generated page:</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Query: Best rated noise-canceling headphones</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Auto-generated page:</span></li>
</ul>
<p><img decoding="async" class=" wp-image-5782 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Informational-Headphones-203x300.webp" alt="Example of informational page with automated content." width="313" height="462" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Informational-Headphones-203x300.webp 203w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Informational-Headphones-693x1024.webp 693w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Informational-Headphones-768x1134.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Informational-Headphones-1040x1536.webp 1040w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Informational-Headphones-1387x2048.webp 1387w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Informational-Headphones-347x512.webp 347w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Informational-Headphones-scaled.webp 1734w" sizes="(max-width: 313px) 100vw, 313px" /></p>
<p><span style="font-weight: 400;">With this approach, a user searching for recommendations will land on a page that not only explains the features of top headphones but also directly links to the best-rated products. This strategy engages users at different stages, whether they are in the research phase or ready to buy.</span></p>
<div style="background-color: #ffe9dd; padding: 20px;">
<h4><span style="font-weight: 400;">Example of Nike.com</span></h4>
<p><span style="font-weight: 400;">Nike is leveraging informational pages to drive a significant volume of organic traffic. According to Similarweb data, informational pages make up 11% of the long-tail keywords Nike targets, acting as a key driver of organic traffic. When analyzing the clicks generated by these keywords, they account for millions of visits per year.</span></p>
<p style="text-align: center;"><span style="font-weight: 400;"><img decoding="async" class="alignnone wp-image-5868 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-all-keywords-300x197.webp" alt="Number of long-tail keywords targeted by Nike.com (according to Similarweb data)" width="615" height="404" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-all-keywords-300x197.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-all-keywords-1024x673.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-all-keywords-768x505.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-all-keywords-360x237.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-all-keywords.webp 1410w" sizes="(max-width: 615px) 100vw, 615px" /><em>Nike.com targets 1,217,421 long-tail keywords in total (data from Similarweb)</em></span></p>
<p style="text-align: center;"><span style="font-weight: 400;"><img decoding="async" class="alignnone wp-image-5867 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-informational-keywords-300x198.webp" alt="Number of long-tail keywords targeted by Nike.com on informational pages containing /a/ (according to Similarweb data)" width="615" height="406" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-informational-keywords-300x198.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-informational-keywords-1024x675.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-informational-keywords-768x506.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-informational-keywords-360x237.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-informational-keywords.webp 1409w" sizes="(max-width: 615px) 100vw, 615px" /></span><span style="font-weight: 400;"><em>Nike.com targets 135,068 long-tail keywords with informational pages (data from Similarweb)</em></span></p>
</div>
<h3><span style="font-weight: 400;">2. Inspirational pages</span></h3>
<p><span style="font-weight: 400;">Some users aren’t ready to buy yet. They’re looking for ideas and inspiration. By creating inspiration-driven pages, e-commerce sites can attract users in the early stages of their journey and guide them toward purchase decisions. These pages provide ideas and inspiration, often through photo galleries, to engage users in the discovery phase.</span></p>
<p><span style="font-weight: 400;">Example query and auto-generated page:</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Query: Rooftop terrace ideas</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Auto-generated page:</span></li>
</ul>
<p><img decoding="async" class=" wp-image-5784 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Inspirational-Terrace-151x300.webp" alt="Example of inspirational page for e-commerce with automated content." width="293" height="582" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Inspirational-Terrace-151x300.webp 151w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Inspirational-Terrace-516x1024.webp 516w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Inspirational-Terrace-768x1523.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Inspirational-Terrace-775x1536.webp 775w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Inspirational-Terrace-1033x2048.webp 1033w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Inspirational-Terrace-258x512.webp 258w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Inspirational-Terrace-scaled.webp 1291w" sizes="(max-width: 293px) 100vw, 293px" /></p>
<p><span style="font-weight: 400;">These pages provide inspirational images while seamlessly integrating relevant product links. Consider adding social proof (e.g., user-generated content on social media) on these pages to further enhance engagement and trust.</span></p>
<div style="background-color: #ffe9dd; padding: 20px;">
<h4><span style="font-weight: 400;">Example of Ikea</span></h4>
<p><span style="font-weight: 400;">According to Similarweb data, Ikea targets around 1% of its long-tail keywords with inspirational pages under the /ideas/ section. Scaling this strategy across multiple page types can drive significant traffic to a website.</span></p>
<p style="text-align: center;"><img decoding="async" class="alignnone wp-image-5870 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-all-keywords-300x197.webp" alt="Number of long-tail keywords targeted by Ikea.com/us/en (according to Similarweb data)" width="615" height="404" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-all-keywords-300x197.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-all-keywords-1024x672.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-all-keywords-768x504.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-all-keywords-360x236.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-all-keywords.webp 1412w" sizes="(max-width: 615px) 100vw, 615px" /><span style="font-weight: 400;"><em>IKEA targets 655,740 long-tail keywords in total on the us-en website (data from Similarweb)</em></span></p>
<p id="h-blog-article-10-ways-to-decrease-your-ecommerce-bounce-rate-and-increase-your-conversions" class="wp-block-heading" style="text-align: center;"><img decoding="async" class="alignnone wp-image-5869 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-inspirational-keywords-300x196.webp" alt="Number of long-tail keywords targeted by Ikea.com on inspirational pages containing en/us/ideas/ (according to Similarweb data)" width="614" height="402" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-inspirational-keywords-300x196.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-inspirational-keywords-1024x670.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-inspirational-keywords-768x502.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-inspirational-keywords-360x235.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-inspirational-keywords.webp 1408w" sizes="(max-width: 614px) 100vw, 614px" /><span style="font-weight: 400;"><em>IKEA targets 5,707 long-tail keywords with inspirational pages on the us-en website (data from Similarweb)</em></span></p>
</div>
<h3><span style="font-weight: 400;">3. Drive-to-store pages</span></h3>
<p><span style="font-weight: 400;">For businesses with physical locations, local SEO is key. Drive-to-store pages target users searching for specific stores, product availability nearby or if you offer local services. These pages include essential details such as store locations, opening hours, and available stock.</span><span style="font-weight: 400;"> </span></p>
<p><span style="font-weight: 400;">Instead of having only one location page, with Vpage, you can publish hundreds of drive-to-store pages to match the user query.</span><span style="font-weight: 400;"> </span></p>
<p><span style="font-weight: 400;">Example queries and auto-generated page:</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Queries:</span>
<ul style="padding-left: 70px;">
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Toys shop in New York</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Children toys shop in New York</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Wooden toys shop in New York</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Toys shop in Mannathan</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Bike maintenance shop in Los Angeles</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Iphone screen replacement in New York</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">…</span></li>
</ul>
</li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Auto-generated page:</span></li>
</ul>
<p><img decoding="async" class=" wp-image-5783 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Drive-to-store-Toy-215x300.webp" alt="Example of drive-to-store page with automated content." width="328" height="458" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Drive-to-store-Toy-215x300.webp 215w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Drive-to-store-Toy-735x1024.webp 735w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Drive-to-store-Toy-768x1069.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Drive-to-store-Toy-1103x1536.webp 1103w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Drive-to-store-Toy-1471x2048.webp 1471w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Drive-to-store-Toy.webp 1473w" sizes="(max-width: 328px) 100vw, 328px" /></p>
<p><span style="font-weight: 400;">These pages not only enhance visibility in local search results but also help convert online searches into in-store visits.</span></p>
<h3><span style="font-weight: 400;">4. Buying-intent listing pages</span></h3>
<p><span style="font-weight: 400;">When users are actively searching for products to buy, they use transactional queries. Listing pages optimized for these searches ensure that e-commerce websites appear in front of high-intent shoppers.</span></p>
<p><span style="font-weight: 400;">Example query and auto-generated page:</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Query: bridal dresses for engagement party</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Auto-generated page:</span></li>
</ul>
<p><img decoding="async" class="alignnone wp-image-5787 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Example-listing-page-Revolve-with-vpage-220x300.png" alt="Example of listing page with automated content for e-commerce." width="335" height="456" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Example-listing-page-Revolve-with-vpage-220x300.png 220w, https://www.verbolia.com/wp-content/uploads/2025/02/Example-listing-page-Revolve-with-vpage-752x1024.png 752w, https://www.verbolia.com/wp-content/uploads/2025/02/Example-listing-page-Revolve-with-vpage-768x1046.png 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Example-listing-page-Revolve-with-vpage-1127x1536.png 1127w, https://www.verbolia.com/wp-content/uploads/2025/02/Example-listing-page-Revolve-with-vpage-360x491.png 360w, https://www.verbolia.com/wp-content/uploads/2025/02/Example-listing-page-Revolve-with-vpage.png 1368w" sizes="(max-width: 335px) 100vw, 335px" /></p>
<p><span style="font-weight: 400;">By structuring these pages effectively with SEO-friendly titles and metadata, optimized product descriptions, and internal linking, businesses can attract e-shoppers at the point of purchase. These pages should be cleanly designed with easy navigation to encourage conversions. </span></p>
<p>These product listing pages can generate significant additional traffic with highly qualified, purchase-ready visitors. For example, they contribute to <a href="https://www.verbolia.com/case-studies/revolve/">15% of REVOLVE’s unbranded organic traffic</a>.</p>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading">Keyword strategy</h2>
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<p><span style="font-weight: 400;">You can define rules to group queries by intent type, ensuring that the most appropriate pages are created for each. Here are some example recommendations:</span></p>
<h3><span style="font-weight: 400;">1. Hybrid informational pages</span></h3>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><strong>Product recommendations:</strong> <span style="font-weight: 400;">Use phrases like “best smart watch to practice sports” or “benefits of organic cotton clothing.”</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>In-depth articles:</strong><span style="font-weight: 400;"> Target keywords such as “comprehensive guide to DSLR cameras” or “understanding different types of coffee beans.”</span></li>
</ul>
<h3><span style="font-weight: 400;">2. Inspirational pages</span></h3>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><strong>“How-to” guides:</strong> <span style="font-weight: 400;">Craft content around “how to style a bohemian living room” or “how to choose the right running shoes.”</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Trend articles:</strong><span style="font-weight: 400;"> Focus on keywords like “latest home decor trends 2025” or “top fashion colors this season.</span></li>
</ul>
<h3><span style="font-weight: 400;">3. Drive-to-store pages</span></h3>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><strong>“Near me” searches:</strong> <span style="font-weight: 400;">Utilize phrases like “electronics store near me” or “furniture outlet in [City Name].”</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Local event promotions:</strong><span style="font-weight: 400;"> Include keywords such as “Black Friday deals in [City Name]” or “summer sale [Neighborhood].”</span></li>
</ul>
<h3><span style="font-weight: 400;">4. Listing pages</span></h3>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><strong>Product category + attributes:</strong><span style="font-weight: 400;"> Target combinations like “men’s waterproof hiking boots” or “4K ultra HD smart TVs.”</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>User intent phrases:</strong><span style="font-weight: 400;"> Incorporate terms such as “affordable laptops for students” or “eco-friendly kitchen appliances.”</span></li>
</ul>
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<h3 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading">How Vpage automates long-tail page publishing</h3>
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<p><span style="font-weight: 400;">Creating multiple page templates tailored to user queries can be highly effective but also time-consuming, especially for large e-commerce sites with thousands of pages. That’s where <a href="https://www.verbolia.com/solutions/listing-pages-for-long-tail-keywords/">Vpage</a> comes in. It automates the creation of long-tail pages, <a href="https://www.verbolia.com/solutions/listing-pages-for-long-tail-keywords/multi-layouts/">whether inspirational, drive-to-store, informational, or listing pages</a>, saving you significant time and effort by eliminating the need for manual page creation.</span></p>
<h3><span style="font-weight: 400;">Process of creating pages with Vpage</span></h3>
<p><span style="font-weight: 400;">Here’s how the process works:</span></p>
<h4><b>1. Define templates</b></h4>
<p><span style="font-weight: 400;">First, you’ll define a template for each page category (e.g., inspirational, drive-to-store, informational, or listing pages). Think of this template as a dynamic container with placeholders for various types of content. Once defined, you simply call these templates whenever needed depending on the query. The placeholders within the templates are automatically filled with the most relevant data from various sources, including contextual content, your product feed, and even real-time data via API integrations.</span></p>
<h4><b>2. Keyword identification</b></h4>
<p><span style="font-weight: 400;">Vpage starts by identifying long-tail keywords that are most relevant for each page type. These keywords could relate to user intent, such as “how-to” guides, location-based searches, or specific product queries.</span></p>
<h4><b>3. Content and product matching</b></h4>
<p><span style="font-weight: 400;">Vpage automatically populates the pages with contextual content, such as text or images that you’ve provided. Additionally, it selects the best products from your product feed, using AI to match the query with the products’ attributes (e.g., features, price, or category).</span></p>
<h3><span style="font-weight: 400;">Why it matters</span></h3>
<p><span style="font-weight: 400;">Automating the creation of long-tail SEO pages means you can scale your content strategy, reach more customers at different stages of their journey, and significantly improve your site’s search engine rankings, all without the need for constant manual effort. Whether you’re <a href="https://www.verbolia.com/solutions/listing-pages-for-long-tail-keywords/multi-layouts/">creating informational content, inspiration-driven pages, or localized drive-to-store pages</a>, Vpage ensures that every page is optimized for maximum visibility and conversion potential.</span></p>
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<h3 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading"><b>Grow your SEO long-tail revenue</b></h3>
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<p><span style="font-weight: 400;">By strategically incorporating these different page types, large e-commerce sites can significantly improve their organic reach, attract highly targeted traffic, and increase organic revenue. Whether your goal is to educate, inspire, guide users to stores, or capture buying intent, diversifying your page types is key to long-tail SEO success.</span></p>
<p><span style="font-weight: 400;">Are you ready to explore the full potential of Vpage for your SEO strategy? With Vpage, you can publish SEO-optimized pages in no time. <a href="https://www.verbolia.com/request-a-demo/">Let’s grow your search visibility together!</a></span></p>
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<h3 class="awpa-title">About The Author</h3>
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<a href="https://www.verbolia.com/author/bart/"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=150&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=300&d=mm&r=g 2x' class='avatar avatar-150 photo' height='150' width='150' /></a>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
</h4>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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</div></div><p>The post <a href="https://www.verbolia.com/the-must-have-pages-for-long-tail-seo-success-e-commerce/">The must-have pages for long-tail SEO success e-commerce</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>Verbolia is heading to the Retail Technology Show 2025 in London!</title>
<link>https://www.verbolia.com/verbolia-is-heading-to-the-retail-technology-show-2025-in-london/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Wed, 19 Feb 2025 08:44:07 +0000</pubDate>
<category><![CDATA[Ecommerce]]></category>
<category><![CDATA[Life at Verbolia]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=5767</guid>
<description><![CDATA[<p>Join Verbolia at the Retail Technology Show 2025 in London on April 2-3! Get your free ticket now and meet us at stand Q80!</p>
<p>The post <a href="https://www.verbolia.com/verbolia-is-heading-to-the-retail-technology-show-2025-in-london/">Verbolia is heading to the Retail Technology Show 2025 in London!</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h1>Verbolia is heading to the Retail Technology Show 2025 in London!</h1>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">3</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="800" width="1200" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2025/02/RTS2025.webp" alt="Verbolia is attending Retail Technology Show 2025 in London" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/RTS2025.webp 1200w, https://www.verbolia.com/wp-content/uploads/2025/02/RTS2025-300x200.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/02/RTS2025-1024x683.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/02/RTS2025-768x512.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/RTS2025-360x240.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/02/RTS2025-900x600.webp 900w" sizes="(max-width: 1200px) 100vw, 1200px" />
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<p>Verbolia will be attending the <a href="https://www.retailtechnologyshow.com/exhibitors/verbolia?&searchTerm=verbolia&searchgroup=libraryentry-exhibitors">Retail Technology Show</a> on April 2nd and 3rd, 2025, in London! This is one of the most exciting events in the retail and e-commerce industry, where leading innovators come together to showcase the latest tech solutions transforming the retail landscape. It’s the perfect place to explore innovative solutions, meet with industry leaders, and discover new ways to boost your business.</p>
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<h2 id="h-why-visitors-bounce-from-google-shopping-campaigns" class="wp-block-heading">What’s in it for you?</h2>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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<title>Top 2024 e-commerce sites in France (Ranking by industry)</title>
<link>https://www.verbolia.com/top-2024-e-commerce-sites-in-france-ranking-by-industry/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Tue, 18 Feb 2025 13:02:45 +0000</pubDate>
<category><![CDATA[Ecommerce]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=5741</guid>
<description><![CDATA[<p>What are the top 2024 e-commerce sites in France? See industry leaders and market trends across key sectors.</p>
<p>The post <a href="https://www.verbolia.com/top-2024-e-commerce-sites-in-france-ranking-by-industry/">Top 2024 e-commerce sites in France (Ranking by industry)</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h1>Top 2024 e-commerce sites in France (Ranking by industry)</h1>
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<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">5</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<p><span style="font-weight: 400;">The French e-commerce federation (<a href="https://www.fevad.com/">FEVAD</a>) has released its <a href="https://www.fevad.com/classement-fevad-2024-des-sites-e-commerce-en-nombre-de-clients/">annual ranking of the top e-commerce sites in France for 2024</a>. This ranking is based on a survey of 2,100 French internet users conducted by Toluna Harris Interactive.</span></p>
<p><span style="font-weight: 400;">Top 10 industries according to FEVAD:</span></p>
<ol style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">E-tourisme</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Fashion</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Cultural products</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Electronics & home appliances</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Toys & games</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Sport equipment</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Beauty, Health & Hygiene</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Furniture & home decor</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">DIY & Tools</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Groceries & FMCG</span></li>
</ol>
<p><span style="font-weight: 400;">FEVAD also ranked top second-hand marketplaces.</span></p>
<p><span style="font-weight: 400;">While Amazon remains dominant in many categories, several French companies lead in various sectors. Discover the categories and top e-commerce sites below.</span></p>
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<h2 id="h-why-visitors-bounce-from-google-shopping-campaigns" class="wp-block-heading">What this means for your business</h2>
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<p>If you’re an e-commerce business in France, understanding the FEVAD ranking is crucial. It helps you identify key competitors, stay ahead of market trends, and refine your strategy based on consumer preferences.<br />Since the ranking is based on a survey of French internet users, the results provide valuable insights into local consumer behavior.</p>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading">Winners by category</h2>
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<h3><b>E-tourism: The undisputed leader in online sales</b></h3>
<p><span style="font-weight: 400;">Travel remains the most purchased online category (58.4%). Booking.com (29.2%) leads the sector, followed by Airbnb (21.0%) and SNCF Connect (12.4%). FlixBus has made significant gains, especially among younger travelers.</span></p>
<h3><b><img decoding="async" class="size-medium wp-image-5764 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Top-e-commerce-sites-in-france-2024-e-tourism-300x225.webp" alt="Top e-commerce sites in France - Category e-tourism" width="300" height="225" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Top-e-commerce-sites-in-france-2024-e-tourism-300x225.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-e-commerce-sites-in-france-2024-e-tourism-768x576.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-e-commerce-sites-in-france-2024-e-tourism-360x270.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-e-commerce-sites-in-france-2024-e-tourism.webp 800w" sizes="(max-width: 300px) 100vw, 300px" /></b></h3>
<h3><b>Fashion: The leading e-commerce market</b></h3>
<p><span style="font-weight: 400;">Fashion is the leading e-commerce sector in France (excluding e-tourism), with 57.6% of online shoppers making a purchase in the past year (+3.3 points vs. 2023). Amazon, Vinted, and Shein continue to dominate, while Temu climbs three spots. Kiabi secures the top position in children’s fashion, and among Gen Z shoppers, Vinted takes the lead. Decathlon and Zalando maintain their rankings.</span></p>
<h3><b><img decoding="async" class="size-medium wp-image-5752 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-fashion-300x225.webp" alt="Top e-commerce sites in France - Category fashion" width="300" height="225" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-fashion-300x225.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-fashion-768x576.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-fashion-360x270.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-fashion.webp 800w" sizes="(max-width: 300px) 100vw, 300px" /></b></h3>
<h3><b>Cultural products: Stability at the top</b></h3>
<p><span style="font-weight: 400;">With 51.6% of online shoppers purchasing cultural products, this sector retains its third-place ranking. Amazon (52.5%) and Fnac (32.1%) lead, with Cultura in third place. Notably, Leboncoin enters the category, securing a top-five spot.</span></p>
<p><img decoding="async" class="size-medium wp-image-5751 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-cultural-products-300x225.webp" alt="Top e-commerce sites in France - Category cultural products" width="300" height="225" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-cultural-products-300x225.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-cultural-products-768x576.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-cultural-products-360x270.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-cultural-products.webp 800w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<h3><b>Electronics & home appliances: Boulanger joins the top 3</b></h3>
<p><span style="font-weight: 400;">This sector remains the fourth most popular, with 50.4% of online shoppers (+4.8 points). Amazon leads (36.2%), followed by Cdiscount (14%). Boulanger surpasses Darty, while Temu ranks second among 15-24-year-olds.</span></p>
<h3><b><img decoding="async" class="size-medium wp-image-5750 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-cultural-electronics-home-appliances-300x225.webp" alt="Top e-commerce sites in France - Category electronics and home appliances" width="300" height="225" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-cultural-electronics-home-appliances-300x225.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-cultural-electronics-home-appliances-768x576.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-cultural-electronics-home-appliances-360x270.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-cultural-electronics-home-appliances.webp 800w" sizes="(max-width: 300px) 100vw, 300px" /></b></h3>
<h3><b>Toys & games: A strong rebound</b></h3>
<p><span style="font-weight: 400;">After a decline in 2023, this sector sees a 5.1-point increase, with 48.2% of online shoppers purchasing toys and games over the past year. Amazon dominates (46.1%), while E.Leclerc rises to second place, pushing Cdiscount to third.</span></p>
<h3><b><img decoding="async" class="size-medium wp-image-5749 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-toys-games-300x225.webp" alt="Top e-commerce sites in France - Category toys and games" width="300" height="225" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-toys-games-300x225.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-toys-games-768x576.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-toys-games-360x270.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-toys-games.webp 800w" sizes="(max-width: 300px) 100vw, 300px" /></b></h3>
<h3><b>Sports equipment: Decathlon overtakes Amazon</b></h3>
<p><span style="font-weight: 400;">Sports-related purchases account for 44.8% of online shoppers. Decathlon claims the top spot (30.1%), surpassing Amazon (29.6%), while Nike holds third place. Temu makes an impressive entry into the top 10.</span></p>
<p><img decoding="async" class="size-medium wp-image-5748 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-sports-equipment-300x225.webp" alt="Top e-commerce sites in France - Category sports equipment" width="300" height="225" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-sports-equipment-300x225.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-sports-equipment-768x576.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-sports-equipment-360x270.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-sports-equipment.webp 800w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<h3><b>Beauty, health & hygiene: No changes at the top</b></h3>
<p><span style="font-weight: 400;">This sector sees 42.1% of online shoppers making purchases. Amazon (31.7%), Yves Rocher (23.5%), and Sephora (19.0%) retain their positions. Marionnaud holds the fifth spot, while Aroma Zone climbs four places, and E.Leclerc enters the top seven.</span></p>
<p><img decoding="async" class="size-medium wp-image-5747 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-beauty-health-300x225.webp" alt="Top e-commerce sites in France - Category beauty, health and hygiene" width="300" height="225" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-beauty-health-300x225.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-beauty-health-768x576.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-beauty-health-360x270.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-beauty-health.webp 800w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<h3><b>Furniture & home decor: Amazon, Ikea, and Cdiscount lead</b></h3>
<p><span style="font-weight: 400;">With 41.6% of shoppers (+4.5 points), the sector remains stable. Amazon (32.4%) tops the list, followed by Ikea (16.3%) and Cdiscount (14.4%). Maisons du Monde makes notable gains.</span></p>
<p><img decoding="async" class="size-medium wp-image-5746 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-furniture-home-decor-300x225.webp" alt="Top e-commerce sites in France - Category furniture and home decor" width="300" height="225" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-furniture-home-decor-300x225.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-furniture-home-decor-768x576.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-furniture-home-decor-360x270.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-furniture-home-decor.webp 800w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<h3><b>DIY & tools: Lidl and Carrefour make moves</b></h3>
<p><span style="font-weight: 400;">The sector holds steady with 31.8% of online shoppers. Amazon (37.8%) remains first, followed by Leroy Merlin (21.6%) and Cdiscount (14.1%). Lidl and Carrefour climb the rankings.</span></p>
<p><img decoding="async" class="size-medium wp-image-5745 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-diy-tools-300x225.webp" alt="Top e-commerce sites in France - Category DIY and tools" width="300" height="225" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-diy-tools-300x225.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-diy-tools-768x576.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-diy-tools-360x270.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-diy-tools.webp 800w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<h3><b>Groceries & FMCG: Traditional retailers dominate</b></h3>
<p><span style="font-weight: 400;">Despite inflation and evolving consumer habits, online grocery sales hold 10th place (24.2%). E.Leclerc (28.2%) leads, followed by Amazon (23.6%) and Carrefour (20.8%). Uber Eats and Deliveroo debut in the rankings.</span></p>
<p><img decoding="async" class="size-medium wp-image-5744 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-groceries-fmcg-300x225.webp" alt="Top e-commerce sites in France - Category groceries and FMCG" width="300" height="225" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-groceries-fmcg-300x225.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-groceries-fmcg-768x576.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-groceries-fmcg-360x270.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-groceries-fmcg.webp 800w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<h3><b>Second-hand market: A rapidly growing trend</b></h3>
<p><span style="font-weight: 400;">43.9% of online shoppers buy second-hand goods. Vinted (21.8%) leads, followed by Leboncoin (18.7%) and Amazon (12.8%). Popular second-hand categories include books (38%), electronics (32%), toys (31%), and fashion (30%).</span></p>
<p><img decoding="async" class="size-medium wp-image-5742 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-second-hand-market-300x225.webp" alt="Top e-commerce sites in France - Second-hand market" width="300" height="225" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-second-hand-market-300x225.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-second-hand-market-768x576.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-second-hand-market-360x270.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/02/Top-ecommerce-sites-in-france-second-hand-market.webp 800w" sizes="(max-width: 300px) 100vw, 300px" /></p>
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<li style="font-weight: 400;" aria-level="1"><b>Cultura</b></li>
<li style="font-weight: 400;" aria-level="1"><b>Cdiscount</b></li>
<li style="font-weight: 400;" aria-level="1"><b>Marionnaud</b></li>
<li style="font-weight: 400;" aria-level="1"><b>Leboncoin</b></li>
<li style="font-weight: 400;" aria-level="1"><b>Darty</b></li>
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<p><span style="font-weight: 400;">Want to boost your e-commerce success in France? Let’s talk! <a href="https://www.verbolia.com/request-a-demo/">Contact us today</a> to see how Verbolia can help your business thrive.</span></p>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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</div></div><p>The post <a href="https://www.verbolia.com/top-2024-e-commerce-sites-in-france-ranking-by-industry/">Top 2024 e-commerce sites in France (Ranking by industry)</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<link>https://www.verbolia.com/shoptalk-spring-2025-get-33-off-with-verbolia-promo-code/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Wed, 05 Feb 2025 15:14:25 +0000</pubDate>
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<p>The post <a href="https://www.verbolia.com/shoptalk-spring-2025-get-33-off-with-verbolia-promo-code/">Shoptalk Spring 2025: Get 33% off with Verbolia promo code!</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<p data-sourcepos="3:1-3:253"><a href="https://shoptalk.com/us"><span style="font-weight: 400;">Shoptalk Spring 2025</span></a><span style="font-weight: 400;"> is just around the corner, and it’s shaping up to be the biggest and most exciting event yet! Taking place at Mandalay Bay in Las Vegas from March 25-27, this is the must-attend event for anyone working in the retail sector. As an official partner of Shoptalk Spring, </span><a href="https://shoptalk.com/us/sponsors/verbolia"><span style="font-weight: 400;">Verbolia</span></a><span style="font-weight: 400;"> is happy to offer an exclusive promo code for 33% off!</span></p>
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<h2 id="h-why-visitors-bounce-from-google-shopping-campaigns" class="wp-block-heading"><strong>Why Shoptalk Spring is a must-attend</strong></h2>
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<p><span style="font-weight: 400;">Shoptalk is where the industry’s brightest minds, biggest brands, and most innovative startups converge to explore the future of retail. Here’s what you can expect:</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><strong>World-class speakers:</strong><span style="font-weight: 400;"> Hear from inspiring leaders at companies like Amazon, Google, TikTok, and more. They’ll share their insights on the trends shaping the industry and the strategies that are driving success.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Trending technologies:</strong><span style="font-weight: 400;"> Discover the latest technologies that are transforming the retail landscape, from AI-powered personalization to immersive shopping experiences.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Networking:</strong><span style="font-weight: 400;"> Connect with 10,000+ retail professionals, including C-suite executives, investors, and entrepreneurs. Build relationships that can help you grow your business and advance your career.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Inspiration and ideas:</strong> Get inspired by innovative ideas, groundbreaking technologies, and success stories from across the retail industry.</li>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading"><strong>Exclusive discount for Verbolia readers</strong></h2>
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<p class="p1"><span style="font-weight: 400;">We’ve partnered with Shoptalk to offer our readers an exclusive 33% discount on tickets! Simply use the code </span><b>RBVERBO923</b><span style="font-weight: 400;"> at checkout to claim your discount or </span><a href="https://stspring25-registration.personatech.com/code?cId=UkJWRVJCTzkyMw%3D%3D"><span style="font-weight: 400;">use our partner link here</span></a>.</p>
<h3 id="h-blog-article-10-ways-to-decrease-your-ecommerce-bounce-rate-and-increase-your-conversions" class="wp-block-heading"><img decoding="async" class="size-full wp-image-5714 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/promo-code-shoptalk-verbolia.png" alt="Promo code for Shoptalk Spring with Verbolia." width="300" height="250" /></h3>
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<h3 id="h-blog-article-10-ways-to-decrease-your-ecommerce-bounce-rate-and-increase-your-conversions" class="wp-block-heading">E-mail template – Convince your manager!</h3>
<p>Need help convincing your boss to invest in your professional development? We’ve got you covered! Use our free email template, customize it with your information, and make a compelling case for why attending Shoptalk Spring is a smart investment for your company.</p>
<p>Hey [Boss’s Name],</p>
<p>Hope you’re having a great week!</p>
<p>I’ve been looking into Shoptalk Spring 2025 in Vegas (March 25-27) https://shoptalk.com/us, and I think it could be a really valuable opportunity for us. It’s *the* event for retail innovation, and I believe it could spark some exciting projects for our [Your Department] team and [Company Name].</p>
<p>Here’s why I think Shoptalk Spring is worth considering:</p>
<ul style="padding-left: 50px;">
<li>Competitive Intelligence: With over 10,000 attendees, including many of our competitors, it’s a prime opportunity to get a sense of their focus, identify emerging trends, and ensure we stay ahead of the curve.</li>
<li>Enhanced Retail Strategies: Shoptalk offers targeted sessions on topics like customer experience, store optimization, and data analytics – all areas crucial to our retail success. These insights could be directly applicable to our current initiatives.</li>
<li>Networking & Partnerships: It’s a fantastic platform to connect with potential partners, suppliers, and industry experts. Building these relationships could open doors to new collaborations and opportunities.</li>
</ul>
<p>On top of all that, I found a 33% discount (code: RBVERBO923) on registration through Verbolia, which makes it even more budget-friendly.</p>
<p>I’d be happy to prepare a presentation outlining the key takeaways and how we can translate them into actionable strategies. Just let me know what you think!</p>
<p>Best,</p>
<p>[Your Name]
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<h2 id="h-why-you-need-vmax-for-your-google-shopping-campaigns" class="wp-block-heading">See you in Vegas (and participate in our $10K lottery)!</h2>
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<p>We’re excited to be a part of Shoptalk Spring 2025 and can’t wait to connect with you there. Stop by our booth (SS9) to say hello and learn more about how Verbolia is helping retailers create exceptional customer experiences.</p>
<p class="p1">An additional reason to visit us? We’re giving away $10,000 in prizes at our booth! Stop by for your chance to win, no purchase necessary.</p>
<p><img decoding="async" class="wp-image-5719 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Lottery-10K-Shoptalk-Spring-Verbolia-300x71.png" alt="Verbolia lottery: $10K prizes at Shoptalk Spring 2025." width="1195" height="283" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Lottery-10K-Shoptalk-Spring-Verbolia-300x71.png 300w, https://www.verbolia.com/wp-content/uploads/2025/02/Lottery-10K-Shoptalk-Spring-Verbolia-1024x244.png 1024w, https://www.verbolia.com/wp-content/uploads/2025/02/Lottery-10K-Shoptalk-Spring-Verbolia-768x183.png 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Lottery-10K-Shoptalk-Spring-Verbolia-360x86.png 360w, https://www.verbolia.com/wp-content/uploads/2025/02/Lottery-10K-Shoptalk-Spring-Verbolia.png 2000w" sizes="(max-width: 1195px) 100vw, 1195px" /></p>
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<h3 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading">Can’t make it to Vegas?</h3>
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<p><span style="font-weight: 400;">No problem! You can still stay up-to-date on the latest retail trends and insights by following us on <a href="https://www.linkedin.com/company/verbolia/">LinkedIn</a>. We’ll be sharing key takeaways from Shoptalk Spring and providing expert analysis on what it all means for the future of retail.</span></p>
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<h2>Verbolia at Shoptalk: expanding our US presence</h2>
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<p><span style="font-weight: 400;">Participating in Shoptalk Spring further solidifies our presence in the US retail market. Verbolia is already working with leading US brands like Samsonite, The Webster, Walmart, and Revolve, and we’re excited to connect with even more US retailers in Vegas.</span></p>
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<p><span style="font-weight: 400;"><img decoding="async" class="wp-image-5322 alignleft" src="https://www.verbolia.com/wp-content/uploads/2024/11/paul-revolve-testimonial-300x157.webp" alt="Paul Baterina, Head of SEO at Revolve explaining how Verbolia CMS transformed his approach to SEO." width="368" height="192" srcset="https://www.verbolia.com/wp-content/uploads/2024/11/paul-revolve-testimonial-300x157.webp 300w, https://www.verbolia.com/wp-content/uploads/2024/11/paul-revolve-testimonial-1024x535.webp 1024w, https://www.verbolia.com/wp-content/uploads/2024/11/paul-revolve-testimonial-768x401.webp 768w, https://www.verbolia.com/wp-content/uploads/2024/11/paul-revolve-testimonial-360x188.webp 360w, https://www.verbolia.com/wp-content/uploads/2024/11/paul-revolve-testimonial.webp 1200w" sizes="(max-width: 368px) 100vw, 368px" /></span></p>
<p><strong>“One of my favorite features of Verbolia is its <a href="https://www.verbolia.com/solutions/listing-pages-for-long-tail-keywords/">content management system</a>. We can create thousands of pages quickly.”</strong> – Paul Baterina, Head of SEO at Revolve</p>
<p><a href="https://www.verbolia.com/case-studies/revolve">Watch the video testimonial now!</a></p>
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<p><span style="font-weight: 400;">We look forward to seeing you at Shoptalk Spring 2025 and discussing how Verbolia can help your retail business thrive!</span></p>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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<p><strong>How can Verbolia help your e-commerce platform.</strong></p>
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</div></div><p>The post <a href="https://www.verbolia.com/shoptalk-spring-2025-get-33-off-with-verbolia-promo-code/">Shoptalk Spring 2025: Get 33% off with Verbolia promo code!</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>Top 3 SEO secrets for large e-commerce</title>
<link>https://www.verbolia.com/top-3-seo-secrets-for-large-e-commerce/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Mon, 13 Jan 2025 14:05:00 +0000</pubDate>
<category><![CDATA[SEO strategy]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=5654</guid>
<description><![CDATA[<p>Discover the top 3 SEO secrets for large e-commerce sites to boost your organic traffic and increase sales.</p>
<p>The post <a href="https://www.verbolia.com/top-3-seo-secrets-for-large-e-commerce/">Top 3 SEO secrets for large e-commerce</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h1><strong>Top 3 SEO secrets for large e-commerce</strong></h1>
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<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: 7</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="800" width="1200" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2025/01/SEO-secrets-for-large-e-commerce-sites.webp" alt="SEO secrets for large e-commerce sites." srcset="https://www.verbolia.com/wp-content/uploads/2025/01/SEO-secrets-for-large-e-commerce-sites.webp 1200w, https://www.verbolia.com/wp-content/uploads/2025/01/SEO-secrets-for-large-e-commerce-sites-300x200.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/01/SEO-secrets-for-large-e-commerce-sites-1024x683.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/01/SEO-secrets-for-large-e-commerce-sites-768x512.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/01/SEO-secrets-for-large-e-commerce-sites-360x240.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/01/SEO-secrets-for-large-e-commerce-sites-900x600.webp 900w" sizes="(max-width: 1200px) 100vw, 1200px" />
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<p>Ever feel like your e-commerce site is getting lost in the vast sea of the internet? You’re not alone. In the competitive world of online retail, getting your products seen by the right customers can be a real challenge.<br />This is especially crucial for large e-commerce sites with extensive catalogs, where organic traffic can significantly impact revenue. Search engines are the gatekeepers to organic traffic, and understanding the top ranking factors for e-commerce SEO can help you increase your organic traffic and therefore increase organic sales.</p>
<p>Our CEO and co-founder, Pierre-Olivier Danhaive, aka, Pod, recently revealed his top 3 SEO success factors for large e-commerce sites according to common practices of industry leaders like Decathlon, Revolve, Walmart, Boohoo, …<br />So, let’s dive into Pod’s insights and discover how you can boost your e-commerce SEO!</p>
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<h2 id="h-why-visitors-bounce-from-google-shopping-campaigns" class="wp-block-heading">1. Relevant content</h2>
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<p><span style="font-weight: 400;">Think of your website as a treasure map. Your website visitors are the explorers, and your products are the buried treasure. Your job? Make that map as easy to follow as possible!</span></p>
<p><span style="font-weight: 400;">E-commerce SEO success depends on relevant content because search engines like Google want to provide the best answers to their users’ queries. In the industry of e-commerce sites, that often means showing them the most relevant product listing pages (PLPs).</span></p>
<h3><b>Why focus on PLPs?</b></h3>
<p><span style="font-weight: 400;">PLPs are the heart of your e-commerce site, </span><a href="https://www.verbolia.com/why-should-you-create-more-product-listing-pages/"><span style="font-weight: 400;">driving up to 70% of your SEO traffic</span></a><span style="font-weight: 400;">. They’re often the first impression a customer has of your brand, so make it count!</span></p>
<p><b>Pro tip:</b><span style="font-weight: 400;"> Keep your PLPs fresh and up-to-date! Make sure your products are in stock and reflect the latest trends.</span></p>
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<h4 id="h-blog-article-10-ways-to-decrease-your-ecommerce-bounce-rate-and-increase-your-conversions" class="wp-block-heading">Ebook – How to optimize your organic traffic with product listing pages?</h4>
<p>Discover actionable strategies to optimize your Product Listing Pages and boost your SEO traffic in our ebook.</p>
<p style="background-color: #000000; padding: 10px; color: #ffffff; display: inline; text-align: center;"><a style="text-decoration: none;" href="https://www.verbolia.com/ebooks/unlock-your-e-commerce-potential/">Download the ebook</a></p>
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<h3><b>What makes content relevant?</b></h3>
<p><span style="font-weight: 400;">To rank well, your pages must align closely with the intent of your visitors. When a user searches for a specific product or category, here is what you should pay attention on your PLPs:</span></p>
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<li style="font-weight: 400;" aria-level="1"><b>Display products that match their search query.</b><span style="font-weight: 400;"> Your PLPs should perfectly match what your customer is searching for. </span></li>
<li style="font-weight: 400;" aria-level="1"><b>Provide all the juicy details:</b><span style="font-weight: 400;"> think captivating product descriptions, helpful reviews, and high-quality images.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Use keywords naturally throughout your page.</b><span style="font-weight: 400;"> </span></li>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading">2. Engagement</h2>
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<p><span style="font-weight: 400;">Once a customer lands on your site, you want to keep them engaged. Think of it like throwing a party – you want your guests to stay and have fun!</span></p>
<p><span style="font-weight: 400;">Google uses engagement metrics (like time spent on page and bounce rate) to see how much people are enjoying your site.</span></p>
<h3><b>How to boost engagement?</b></h3>
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<li style="font-weight: 400;" aria-level="1"><b>Speed things up!</b> <span style="font-weight: 400;">A slow website frustrates visitors and signals to Google that your site may not provide a positive user experience and therefore, no relevant answers.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Make it easy to navigate.</b><span style="font-weight: 400;"> Clear menus and a search bar are your best friends.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Use visuals wisely.</b> <span style="font-weight: 400;">High-quality images, videos, and interactive elements like 360-degree product views can captivate visitors.</span></li>
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<h3><b>The engagement-conversion connection</b></h3>
<p><span style="font-weight: 400;">Engagement isn’t just an SEO metric—it directly impacts conversions. The longer a visitor spends exploring your site, the more likely they are to make a purchase. By creating an engaging user experience, you’re not only improving your search rankings but also consequently boosting your bottom line.</span></p>
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<h2 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading"><strong>3. Internal linking</strong></h2>
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<p><span style="font-weight: 400;">It might not grab headlines, but <a href="https://www.verbolia.com/how-to-build-internal-linking-for-large-e-commerce-sites/">internal linking a powerful strategy for SEO</a>. For large e-commerce websites, ensuring that all pages are easily discoverable by search engines is essential.</span></p>
<h3><b>Why internal linking matters?</b></h3>
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<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Improves crawlability: Internal links help search engine bots find and index your pages more effectively.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Boosts page authority: Linking to key pages distributes link equity across your site, signaling their importance to search engines.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Enhances user navigation: Thoughtful internal linking guides visitors to related products or categories, improving their experience and increasing the likelihood of a purchase.</span></li>
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<h3><b>Best practices for internal linking</b></h3>
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<li style="font-weight: 400;" aria-level="1"><b>Use clear and descriptive anchor text</b> <span style="font-weight: 400;">that clearly indicates the linked page’s content</span><span style="font-weight: 400;">.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Broken links: </b><span style="font-weight: 400;">Regularly audit your site to identify and fix broken links.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Link to both high-priority and newly added pages</b><span style="font-weight: 400;"> to maintain a balanced structure.</span></li>
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<p><b>Pro tip:</b><span style="font-weight: 400;"> Avoid “orphan pages” – pages that aren’t linked to from anywhere else on your site. </span><span style="font-weight: 400;">These pages can harm your SEO performance by becoming invisible to search engines.</span></p>
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<h2><strong>Putting it all together</strong></h2>
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<p><span style="font-weight: 400;">To succeed in e-commerce SEO, it’s crucial to focus on the factors that matter most: relevance, engagement, and internal linking. By optimizing your PLPs, creating an engaging user experience, and ensuring your pages are well-connected, you can:</span></p>
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<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Drive more organic traffic to your site.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Improve your search engine rankings.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Increase conversions and revenue.</span></li>
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<p><span style="font-weight: 400;">SEO is a journey, not a destination. By regularly analyzing your site’s performance and adapting to search engine algorithm updates, you can maintain your competitive advantage.</span></p>
<p><span style="font-weight: 400;">Start implementing these strategies today and watch your site’s performance soar!</span></p>
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<h3 class="awpa-title">About The Author</h3>
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<a href="https://www.verbolia.com/author/bart/"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=150&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=300&d=mm&r=g 2x' class='avatar avatar-150 photo' height='150' width='150' /></a>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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<a href="https://www.verbolia.com/author/bart/" class="awpa-more-posts">See author's posts</a>
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<a href="https://be.linkedin.com/in/bartverschueren" class="awpa-linkedin awpa-icon-linkedin"></a>
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<p><strong>How can Verbolia help your e-commerce platform.</strong></p>
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</div></div><p>The post <a href="https://www.verbolia.com/top-3-seo-secrets-for-large-e-commerce/">Top 3 SEO secrets for large e-commerce</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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