One of most important elements, on which e-commerce players should focus on, are product attributes. Product attributes are pivotal to getting your brand noticed in an ever escalating e-commerce market.
Product attributes refer to the characteristics that define a product. With each product being different to one another, your list of product features may be almost endless. Some common examples of product features are: type, brand, color, size, height, weight etc…
Since customers look for and buy goods with very specific product attributes, online shops must offer to their potential buyers what they want in a convenient way easy for everyone to find. Product attributes allow you to meet the extremely specific needs and desires of potential buyers by helping them to refine the research by using filters. They also provide more content to your web pages, so that in the long run, it can impact your ranking on search engines. However, you should bear in mind that it’s really a small percentage of what will help your page to rank better.
When you have hundreds of thousands of products on your website, managing and optimizing your product feed can be somewhat grueling.
If you are looking for a more integrated solution, you must try Verbolia. Our scalable tool enables you to set up and manage your product feed on a unique platform. Whether you have a catalog of 2,000 or more than 100,000 products, our feature list management tool will still work perfectly.
Simply, import your product feed to our platform. Then, select which product features need to be visible on your product description, can be used for your product match and ultimately, as a filter for specific searches.
A meaningful product description provides customers with the features, solutions and other benefits that will help them close a transaction. Just as your product description, product matching is key to the success of your online store as it enables you to identify which product is the most relevant for a given keyword. For instance, let’s say you have a keyword “blue denim dress”. You may find blue in the “color” feature and not in the title.
With the Verbolia platform, you have also the flexibility to customize your product features to fit your needs. Let’s say you want to change the name of a given feature. All you need to do is to select the feature and modify it. In real-time, the change will be applicable to all your pages.
You may also export the feature list, as a file, if you need to change several attributes at a time. In addition, the Verbolia platform allows you to activate or disactivate the different product features independently of each other.
From optimizing your keywords, generating perfect landing pages to managing your product features, Verbolia provides intelligent solutions, so that you can take your online business to the next level. Many e-commerce firms have already been convinced by our integrated platform for traffic acquisition and benefiting from our expertise.
Curious to discover our platform and learn more about Verbolia ? Book a free demo today !