We’re back with our Fast Five interview series! Every two weeks, we invite experts from the SEO scene to share with us valuable insights into SEO and their views on the challenges ahead.
This week we are pleased to welcome Javier Osorio, General Manager of MundoMD, a digital marketing agency specialized in SEO and search marketing. Javier is not only an expert in SEO and SEM. He also shares his knowledge by giving courses in various educational institutions.
- What was your first SEO project, and how did it go?
My first SEO project was managing a full redesign and migration project for Metlife Chile corporate website. How did it go? Well, not great actually 😅
We were working on a new CMS which we didn’t know very well, and we didn’t have the best content strategy, but we managed to eventually understand what we did wrong and fix (most of) it.
- What are the main challenges of SEO in 2022 ?
I believe the main challenge today is being able to “edit”. What I mean by that is that we need to stop contributing to the noise and start focusing on adding value.
There are just too many low value pages trying to find their way into our SERP’s and that is a disaster for your brand, so focus on creating the best pages possible with high quality content.
For ecommerce those high-quality pages usually mean high relevance pages. Just show the products people are looking for and name those pages accordingly.
- What is your favourite SEO software ?
We work with a lot of small businesses so trying to find a good “budget” tool was a real challenge.
We all know the value of industry giants like SEMRush or Screaming Frog but I want to highlight a very interesting budget option, it’s called Mangools and it has a very interesting product suite at a really reasonable price, if you need a budget option, definitely check it out.
- What is the most common SEO mistake you see people making?
I’ve been seeing this more these last years and it’s related to my answer for main challenges. It’s what I’m calling (from now on) the “releasing the hounds” strategy, which basically means big ecommerce sites releasing millions of pages with low quality and low relevance for a lot of keywords without a clear strategy.
I believe that is one of the main selling points of Verbolia, being able to do something like this but with full control, always keeping relevance at its peak.
- What is a typical low-hanging fruit optimization to make in SEO for e-commerce?
Just working on having great product listing pages (PLP’s) for high value keywords, focusing in both on-page and off-page SEO, even adding some context to these pages through content (and making sure they’re being indexed, help them with internal linking)