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<title>Solving SEO orphan pages for classified websites: why dynamic internal linking is essential</title>
<link>https://www.verbolia.com/solving-seo-orphan-pages-for-classified-websites-why-dynamic-internal-linking-is-essential/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Thu, 17 Apr 2025 14:32:24 +0000</pubDate>
<category><![CDATA[Ecommerce]]></category>
<category><![CDATA[Technical SEO]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=5964</guid>
<description><![CDATA[<p>Discover how dynamic internal linking helps classified websites prevent SEO orphan pages.</p>
<p>The post <a href="https://www.verbolia.com/solving-seo-orphan-pages-for-classified-websites-why-dynamic-internal-linking-is-essential/">Solving SEO orphan pages for classified websites: why dynamic internal linking is essential</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h1>Solving SEO orphan pages for classified websites: why dynamic internal linking is essential</h1>
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<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">6</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<img fetchpriority="high" decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="800" width="1200" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2025/04/Orphan-pages-seo-classified-websites.webp" alt="How to tackle orphan pages in SEO for classified websites" srcset="https://www.verbolia.com/wp-content/uploads/2025/04/Orphan-pages-seo-classified-websites.webp 1200w, https://www.verbolia.com/wp-content/uploads/2025/04/Orphan-pages-seo-classified-websites-300x200.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/04/Orphan-pages-seo-classified-websites-1024x683.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/04/Orphan-pages-seo-classified-websites-768x512.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/04/Orphan-pages-seo-classified-websites-360x240.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/04/Orphan-pages-seo-classified-websites-900x600.webp 900w" sizes="(max-width: 1200px) 100vw, 1200px" />
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<p>Classified websites are similar to e-commerce platforms, but they have one key difference: listings don’t stay online for long. Every day, users upload thousands of items—everything from smartphones to secondhand furniture. Some listings vanish within hours, others within a few days. This high turnover poses a unique challenge for SEO, particularly when it comes to internal linking.</p>
<p>And that’s where the issue of orphan pages becomes critical.</p>
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<h2 id="h-why-visitors-bounce-from-google-shopping-campaigns" class="wp-block-heading">What are orphan pages (and why do they hurt your SEO)?</h2>
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<p>An orphan page is a page on your website that has no internal links pointing to it. From a search engine’s perspective, it’s practically invisible. Google and other crawlers rely heavily on internal linking to discover, understand, and index content. So if your page isn’t linked from somewhere else on the site, it’s unlikely to be crawled or ranked—no matter how relevant or well-optimized the page is.</p>
<p>Now think about a classified website. If products come and go rapidly, how can you ensure that each new page is quickly discovered by search engines? Static internal linking—the traditional method of manually inserting links in menus, footers, and body content—just isn’t built to handle that level of volatility.</p>
<p>This is where dynamic internal linking becomes not just useful, but essential.</p>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading">The SEO challenge of classified websites</h2>
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<p>Let’s break it down:</p>
<ul style="padding-left: 50px;">
<li>High Volume: Thousands—or even millions—of different items exist at any given time.</li>
<li>Short Lifespan: Listings are temporary, often live for just a few hours or days.</li>
<li>Unpredictability: User-generated content comes with little structure.</li>
</ul>
<p>This chaotic environment makes it incredibly difficult for static internal linking to keep up. Without constant updates, it’s easy for valuable product or listing pages to be left without links. And when that happens, you lose SEO visibility—fast.</p>
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<h2 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading">The solution: Dynamic internal linking</h2>
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<p><span style="font-weight: 400;">Dynamic internal linking uses smart algorithms to automatically generate and refresh links based on specific rules and behaviors. Instead of relying on a fixed set of links that can easily become outdated, dynamic linking adapts in real-time to changes in your product catalog or listing inventory.</span></p>
<p>Here’s how it works:</p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Dynamically updated link blocks are embedded in key areas like category pages or listings.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">These blocks are populated with contextually relevant links to new or underlinked pages.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Algorithms determine which pages need visibility—such as those with no incoming links or high potential value.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The system refreshes regularly, keeping everything up-to-date for users and crawlers alike.</span></li>
</ul>
<p><span style="font-weight: 400;">This means that even if a product is live for just a short time, it still has a chance to be discovered and indexed.</span></p>
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<h3>Real-world impact: Verbolia’s Vlink in action</h3>
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<p>At Verbolia, we’ve developed a dynamic internal linking tool called <a href="https://www.verbolia.com/solutions/linking-engine/">Vlink</a>, designed specifically for large-scale e-commerce and classified platforms.</p>
<p>One of our clients, Leboncoin, one of the biggest classified websites in France (<a href="https://www.verbolia.com/top-2024-e-commerce-sites-in-france-ranking-by-industry/">recognized by FEVAD</a>), uses Vlink to solve the orphan page issue across its fast-moving inventory. Thanks to Vlink, they’re able to continuously update internal linking across the site, ensuring maximum discoverability.</p>
<p>Another great example is <a href="https://www.verbolia.com/case-studies/pmg/">Pet Media Group (PMG)</a>, a growing pet marketplace operating across six countries. PMG had a vast number of long-tail keyword pages generated from internal searches. These pages weren’t part of the site’s main category structure and thus had no internal links pointing to them. That meant lost visibility and lost SEO potential.</p>
<p>With Vlink, we dynamically inserted smart link blocks into listing pages, using rules to ensure only relevant matches were displayed. These blocks are invisible if no matching links are found—maintaining a clean user experience while maximizing crawlability.</p>
<p>The result? A 15% increase in organic traffic in just 6 months.</p>
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<h2>Best practices for dynamic internal linking</h2>
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<p><span style="font-weight: 400;">If you’re considering a dynamic linking strategy, here are a few things to keep in mind:</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><b>Avoid overlinking</b><span style="font-weight: 400;">: Too many links dilute PageRank. Focus on quality over quantity.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Highlight uncrawled pages</b><span style="font-weight: 400;">: Prioritize pages that haven’t been indexed yet.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Use semantic matching</b><span style="font-weight: 400;">: Link pages that are contextually relevant to one another.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Update frequently</b><span style="font-weight: 400;">: Ensure your linking blocks refresh on a regular basis to reflect current inventory.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Preserve UX</b><span style="font-weight: 400;">: Smart linking should be helpful, not distracting. Keep the design user-friendly.</span></li>
</ul>
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<h2>Final thoughts</h2>
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<p><span style="font-weight: 400;">Dynamic internal linking is no longer a nice-to-have for classified sites: it’s a necessity. With solutions like Vlink, you can automate the process, prevent orphan pages, and improve your site’s overall SEO health without compromising user experience.</span></p>
<p><span style="font-weight: 400;">If you’re running a marketplace or classified platform and are struggling with visibility, it might be time to rethink your internal linking strategy.</span></p>
<p><span style="font-weight: 400;">Want to learn more about Vlink or how dynamic linking could help your business grow?</span> <a href="https://www.verbolia.com/request-a-demo/"><span style="font-weight: 400;">Get in touch with our team</span></a><span style="font-weight: 400;">!</span></p>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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</div></div><p>The post <a href="https://www.verbolia.com/solving-seo-orphan-pages-for-classified-websites-why-dynamic-internal-linking-is-essential/">Solving SEO orphan pages for classified websites: why dynamic internal linking is essential</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>Static vs dynamic internal linking: Which one should you use?</title>
<link>https://www.verbolia.com/static-vs-dynamic-internal-linking-which-one-should-you-use/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Mon, 07 Apr 2025 13:50:42 +0000</pubDate>
<category><![CDATA[Ecommerce]]></category>
<category><![CDATA[SEO strategy]]></category>
<category><![CDATA[Technical SEO]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=5927</guid>
<description><![CDATA[<p>Discover the benefits of static vs dynamic internal linking and how combining both can boost SEO, improve navigation, and scale your e-commerce strategy.</p>
<p>The post <a href="https://www.verbolia.com/static-vs-dynamic-internal-linking-which-one-should-you-use/">Static vs dynamic internal linking: Which one should you use?</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
]]></description>
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<h1><span style="font-weight: 900;">Static vs dynamic internal linking: Which one should you use?</span></h1>
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<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">6</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<p><span style="font-weight: 400;">When it comes to optimizing your website for SEO and user experience, internal linking plays a crucial role. But as your product catalog grows, the question becomes: should you rely on static internal linking or switch to dynamic internal linking?</span></p>
<p><span style="font-weight: 400;">Let’s break down the difference, the benefits of each, and how to combine both strategies effectively for maximum SEO impact.</span></p>
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<h2 id="h-why-visitors-bounce-from-google-shopping-campaigns" class="wp-block-heading"><strong>What is static internal linking?</strong></h2>
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<p><b>Static internal linking</b><span style="font-weight: 400;"> involves manually placing links within your website—typically in navigation menus, footers, or on-page content. This approach gives you full control over anchor text and destination pages. It’s especially useful for:</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Homepages</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Top-level category pages often in the navigation bar menu</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Evergreen content</span></li>
</ul>
<p><span style="font-weight: 400;">However, static linking has limitations:</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It’s time-consuming to maintain.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It doesn’t scale well with large catalogs.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Links can become outdated (e.g., after seasonal changes or product availability updates).</span></li>
</ul>
<p><span style="font-weight: 400;">For these reasons, static linking alone isn’t always the right solution, especially when there’s a risk of linking to empty or unpublished pages.</span></p>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading"><strong>Enter dynamic internal linking</strong></h2>
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<p><b>Dynamic internal linking</b><span style="font-weight: 400;"> uses rules or algorithms to automatically insert internal links across your website. It’s especially powerful for e-commerce and classified websites that deal with thousands or even millions of products that frequently change.</span></p>
<p><span style="font-weight: 400;">Why choose dynamic linking?</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It adapts automatically to inventory changes.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It scales seamlessly for large catalogs.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It prevents orphan pages, pages without internal links, which search engines struggle to discover.</span></li>
</ul>
<p><span style="font-weight: 400;">In short, dynamic internal linking improves both </span><b>SEO performance</b><span style="font-weight: 400;"> and </span><b>user navigation</b><span style="font-weight: 400;">, helping visitors and search engines find relevant content faster.</span></p>
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<h3 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading"><strong>Best practices for dynamic internal linking</strong></h3>
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<p><span style="font-weight: 400;">To get the most out of your dynamic linking setup, make sure to define smart rules:</span></p>
<ol style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><b>Don’t overdo it.</b><span style="font-weight: 400;"> Avoid adding too many links per page to prevent PageRank dilution.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Help search engines.</b><span style="font-weight: 400;"> Highlight pages that haven’t been crawled recently to boost indexation speed.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Prioritize for business impact.</b><span style="font-weight: 400;"> Link to products with the highest revenue or margin potential.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Use clear, relevant anchor text.</b><span style="font-weight: 400;"> Skip generic terms like “click here” or “see more”.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Ensure contextual relevance.</b><span style="font-weight: 400;"> Match links to content using advanced algorithms that consider semantic relevance.</span></li>
</ol>
<p><span style="font-weight: 400;">Advanced tools such as <a href="https://www.verbolia.com/solutions/linking-engine/">Vlink</a>, a dynamic internal linking solution developed by Verbolia, allow you to insert links based on contextual proximity.</span></p>
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<h3><strong>Real-world example: dynamic linking in action</strong></h3>
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<p><span style="font-weight: 400;">At Verbolia, </span><a href="https://www.verbolia.com/case-studies/pmg/"><span style="font-weight: 400;">we implemented a dynamic internal linking strategy for PMG</span></a><span style="font-weight: 400;">, a fast-growing pet marketplace operating in six countries. We connected thousands of long-tail keyword pages, outside their core navigation tree, using dynamic linking. PMG wanted to rank pages generated from internal searches that weren’t included in their navigation tree. Without incoming links, these pages remained invisible to Google.</span></p>
<p><span style="font-weight: 400;">We added a smart block of internal links on other listing pages, designed to appear only when relevant matches were found. Using this approach, we applied advanced rules to automatically promote newly created pages.</span></p>
<h4><span style="font-weight: 400;">The result?</span></h4>
<p><span style="font-weight: 400;">A 15% increase in organic traffic within just 6 months.</span></p>
<p><span style="font-weight: 400;">More recently, we applied the same methodology for </span><b>Leboncoin</b><span style="font-weight: 400;">, one of France’s largest classified websites </span><a href="https://www.verbolia.com/top-2024-e-commerce-sites-in-france-ranking-by-industry/"><span style="font-weight: 400;">according to a recent study from FEVAD</span></a><span style="font-weight: 400;">, to ensure their fast-changing inventory remains crawlable and indexable at scale.</span></p>
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<h2><strong>So… Static or dynamic? Why not both?</strong></h2>
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<p><span style="font-weight: 400;">The best approach combines the strengths of both:</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Use </span><b>static internal links</b><span style="font-weight: 400;"> for your core structure (homepage, key categories, main menu).</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Use </span><b>dynamic internal links</b><span style="font-weight: 400;"> for all other pages, especially product pages, filtered results, or long-tail landing pages.</span></li>
</ul>
<p><span style="font-weight: 400;">This hybrid strategy ensures that every page contributes to SEO performance and improves overall navigation and discoverability.</span></p>
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<h2><strong>Conclusion</strong></h2>
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<p><span style="font-weight: 400;">As websites grow more complex, </span><b>dynamic internal linking</b><span style="font-weight: 400;"> is no longer a luxury: it’s a necessity for scalable SEO. Whether you run a global e-commerce platform or a fast-moving classified site, leveraging the power of automated linking can unlock significant gains in visibility, traffic, and conversions.</span></p>
<p><span style="font-weight: 400;">Need help implementing a smart dynamic linking strategy?</span> <a href="https://www.verbolia.com/contact-us/"><span style="font-weight: 400;">Get in touch with us</span></a><span style="font-weight: 400;"> at Verbolia.</span></p>
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<h3 class="awpa-title">About The Author</h3>
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<a href="https://www.verbolia.com/author/bart/"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=150&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=300&d=mm&r=g 2x' class='avatar avatar-150 photo' height='150' width='150' /></a>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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</div></div><p>The post <a href="https://www.verbolia.com/static-vs-dynamic-internal-linking-which-one-should-you-use/">Static vs dynamic internal linking: Which one should you use?</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
]]></content:encoded>
</item>
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<title>Scaling long-tail SEO for e-commerce: indexing filters vs searchdexing</title>
<link>https://www.verbolia.com/long-tail-seo-for-e-commerce-indexing-filters-vs-searchdexing/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Wed, 26 Mar 2025 10:54:54 +0000</pubDate>
<category><![CDATA[Ecommerce]]></category>
<category><![CDATA[SEO strategy]]></category>
<category><![CDATA[Technical SEO]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=5903</guid>
<description><![CDATA[<p>Learn how indexing filters and searchdexing can help you scale long-tail SEO traffic and boost performance for your e-commerce website.</p>
<p>The post <a href="https://www.verbolia.com/long-tail-seo-for-e-commerce-indexing-filters-vs-searchdexing/">Scaling long-tail SEO for e-commerce: indexing filters vs searchdexing</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
]]></description>
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<h1><span style="font-weight: 900;">Scaling long-tail SEO for e-commerce: indexing filters vs searchdexing</span></h1>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p><span style="font-weight: 400;">As an e-commerce business, your goal is clear: more organic traffic that actually converts. But once you’ve optimized your category pages and secured visibility for the most common product searches, what’s next? How do you scale your SEO efforts and tap into the wealth of long-tail traffic that can make all the difference?</span></p>
<p><span style="font-weight: 400;">The answer lies in long-tail SEO, a strategy focused on capturing highly specific, often less competitive search queries that show strong buying intent. But to truly leverage the potential of long-tail SEO, e-commerce businesses need to deploy the right techniques. Two primary strategies stand out: </span><strong>indexing filters</strong><span style="font-weight: 400;"> and </span><strong>searchdexing</strong><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">In this post, we’ll break down both techniques, their advantages and drawbacks, and explain how you can use them to scale your long-tail SEO strategy.</span></p>
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<h2 id="h-why-visitors-bounce-from-google-shopping-campaigns" class="wp-block-heading">What is long-tail seo and why does it matter?</h2>
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<p><span style="font-weight: 400;">Long-tail SEO refers to optimizing your website for highly specific search queries that are typically longer in length (usually 3-5 words or more). These queries are less competitive but often show a higher likelihood of conversion because they address very specific needs or desires. For example, instead of someone searching for “sneakers,” a long-tail search could be “adidas blue shoes for women”</span></p>
<p><span style="font-weight: 400;">While these queries may have lower search volume, the quality of the traffic is often much higher, as users are looking for exactly what you sell. However, capturing this traffic requires a different approach compared to ranking for general, high-volume keywords.</span></p>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading"><strong>Two strategies: Index filters vs searchdexing</strong></h2>
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<h3><span style="font-weight: 400;">Strategy 1: Indexing filters</span></h3>
<p><span style="font-weight: 400;">One of the simplest ways to generate long-tail traffic is through </span><b>indexing filters</b><span style="font-weight: 400;">. This strategy involves creating dedicated, SEO-friendly pages by indexing filtered product pages on your site. For example, if you sell shoes and have a filter for color, such as “red sneakers,” indexing that filter would create a page like yoursite.com/sneakers?color=red.</span></p>
<p><span style="font-weight: 400;">This technique works by allowing search engines to crawl and rank these filtered pages, enabling them to show up in search results for specific long-tail queries. But while indexing filters can help generate additional organic traffic, there are a few important considerations.</span></p>
<h4><span style="font-weight: 400;">Advantages of indexing filters:</span></h4>
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<li style="font-weight: 400;" aria-level="1"><b>Easy to implement</b><span style="font-weight: 400;">: Creating filter-specific pages is relatively straightforward and can be implemented quickly on most e-commerce platforms.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Increased reach</b><span style="font-weight: 400;">: By allowing search engines to crawl filtered pages, you can capture traffic for a wide range of specific searches, increasing your visibility.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Highly relevant pages</b><span style="font-weight: 400;">: Filtered pages are typically highly relevant to specific user queries, which means they have a good chance of converting.</span></li>
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<h4><span style="font-weight: 400;">Drawbacks of indexing filters:</span></h4>
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<li style="font-weight: 400;" aria-level="1"><b>Manual process</b><span style="font-weight: 400;">: Setting up and maintaining filter-specific pages can be time-consuming and requires ongoing attention, particularly if you have a large inventory with numerous filter options. You also need to carefully choose the relevant filter combinations for each category.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Duplicate content</b><span style="font-weight: 400;">: If you have several filters that overlap (e.g., “red running shoes” and “burgundy running shoes”), you may encounter <a href="https://www.verbolia.com/how-to-avoid-duplicate-content-on-your-ecommerce-site/">duplicate content issues</a>. This can negatively impact SEO if not managed properly.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Indexing empty pages due to seasonality: </b><span style="font-weight: 400;">Some pages are highly relevant only at specific times of the year (e.g., “red Christmas sweater”). However, once the season ends, it’s crucial to either unindex or redirect these pages to avoid serving empty content to Google crawlers, which could negatively impact your SEO.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Limitation to filter values:</b><span style="font-weight: 400;"> Indexing filters comes with an inherent limitation. It only allows known filter values to be indexed. For example, if you don’t have a “turquoise” filter, you won’t be able to generate a page for “turquoise long-sleeve t-shirt. </span></li>
<li style="font-weight: 400;" aria-level="1"><b>Manual internal linking: </b><span style="font-weight: 400;">Once you’ve ensured that Google can index the filtered pages, you’ll need to make sure they are properly linked together. However, doing this manually can be a challenge, especially as your site grows.</span></li>
</ul>
<h3><span style="font-weight: 400;">Strategy 2: Searchdexing</span></h3>
<p><span style="font-weight: 400;">While indexing filters is a good starting point, </span><b>searchdexing</b><span style="font-weight: 400;"> is the next step in truly scaling your long-tail SEO efforts. Searchdexing involves creating dedicated, indexable pages based on real user searches. These pages are generated on-demand, meaning they target specific, high-intent long-tail keywords (e.g., “adidas blue shoes for women”).</span></p>
<p><span style="font-weight: 400;">What makes searchdexing different is that it leverages advanced technology to automate the creation of these pages without the need for manual intervention. It creates pages dynamically based on actual searches, allowing for much broader coverage and greater scalability.</span></p>
<h4><span style="font-weight: 400;">Advantages of searchdexing:</span></h4>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><b>Automated scalability</b><span style="font-weight: 400;">: Once implemented, searchdexing technology automatically creates pages based on real user queries, allowing you to scale your SEO efforts without having to manually create new pages.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>High-intent traffic</b><span style="font-weight: 400;">: By targeting real user searches, searchdexing helps you capture highly relevant, high-converting traffic.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Internal link distribution</b><span style="font-weight: 400;">: Advanced technologies also automate the distribution of internal links to these pages, ensuring they get proper visibility and authority within your site.</span></li>
</ul>
<h4><span style="font-weight: 400;">Drawbacks of searchdexing:</span></h4>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><b>Limited to large e-commerce sites: </b><span style="font-weight: 400;">Since searchdexing targets highly specific search queries, it is most effective for large e-commerce sites with thousands of products and significant traffic (at least 100K monthly organic visits). Because each query often has a low monthly search volume (sometimes as little as 100 searches), success relies on ranking thousands of these pages while ensuring enough product availability to match user queries.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Requires a third-party tool: </b><span style="font-weight: 400;">Implementing searchdexing effectively requires specialized tools. It’s not a process that can be set up manually. Solutions like Vpage enable seamless implementation, allowing businesses to deploy searchdexing quickly and achieve an average organic traffic increase of 30% or more.</span></li>
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<h2 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading">How to implement searchdexing and indexing filters for long-tail SEO</h2>
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<p><span style="font-weight: 400;">So, how can you take advantage of these strategies and use them to drive more organic traffic to your e-commerce site?</span></p>
<ol style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><b>Start with indexing filters</b><span style="font-weight: 400;">: Begin by creating filtered pages for your most common product categories. Look at filters like size, color, material, and other attributes that are relevant to your products, strategically combining filters to maximize search potential. Ensure that these pages are optimized for SEO by using relevant keywords and providing unique content on each page.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Scale with searchdexing</b><span style="font-weight: 400;">: Once you’ve mastered indexing filters, it’s time to scale up with searchdexing. <a href="https://www.verbolia.com/solutions/listing-pages-for-long-tail-keywords/">By leveraging technology to automatically generate pages based on real user searches</a>, you can quickly capture thousands of long-tail keyword opportunities without the manual effort involved in indexing filters.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Monitor and optimize: </b><span style="font-weight: 400;">Regardless of the technique you use, always track the performance of your pages. Analyze key metrics like organic traffic and conversion rates to identify top-performing pages. Use this data to refine your approach whether by adjusting filter combinations or fine-tuning the searchdexing algorithm.</span></li>
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<h2><b>Conclusion</b></h2>
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<p><span style="font-weight: 400;">Long-tail SEO offers one of the best opportunities for e-commerce businesses to increase organic traffic and drive conversions. By using strategies like indexing filters and searchdexing, you can position your site to capture high-intent, specific search queries that bring in targeted visitors who are ready to convert.</span></p>
<p><span style="font-weight: 400;">While indexing filters offer a simple starting point, searchdexing unlocks the full potential of long-tail SEO by automating the process and targeting a vast number of user searches. With the right tools and strategies in place, you can scale your SEO efforts and grow your e-commerce business faster than ever before.</span></p>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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</div></div><p>The post <a href="https://www.verbolia.com/long-tail-seo-for-e-commerce-indexing-filters-vs-searchdexing/">Scaling long-tail SEO for e-commerce: indexing filters vs searchdexing</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
]]></content:encoded>
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<title>Simplify SEO A/B testing for e-commerce with Vpage</title>
<link>https://www.verbolia.com/simplify-seo-a-b-testing-for-e-commerce-with-vpage/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Wed, 18 Dec 2024 09:13:05 +0000</pubDate>
<category><![CDATA[SEO tools]]></category>
<category><![CDATA[Technical SEO]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=5619</guid>
<description><![CDATA[<p>Discover how A/B testing can be applied to SEO for large e-commerce, enabling data-driven decisions to boost rankings and conversions.</p>
<p>The post <a href="https://www.verbolia.com/simplify-seo-a-b-testing-for-e-commerce-with-vpage/">Simplify SEO A/B testing for e-commerce with Vpage</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h1>Simplify SEO A/B testing for e-commerce with Vpage</h1>
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<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: 7</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="800" width="1200" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2024/12/AB-testing-in-seo-e-commerce.webp" alt="SEO A/B testing in e-commerce is feasible. Discover how!" srcset="https://www.verbolia.com/wp-content/uploads/2024/12/AB-testing-in-seo-e-commerce.webp 1200w, https://www.verbolia.com/wp-content/uploads/2024/12/AB-testing-in-seo-e-commerce-300x200.webp 300w, https://www.verbolia.com/wp-content/uploads/2024/12/AB-testing-in-seo-e-commerce-1024x683.webp 1024w, https://www.verbolia.com/wp-content/uploads/2024/12/AB-testing-in-seo-e-commerce-768x512.webp 768w, https://www.verbolia.com/wp-content/uploads/2024/12/AB-testing-in-seo-e-commerce-360x240.webp 360w, https://www.verbolia.com/wp-content/uploads/2024/12/AB-testing-in-seo-e-commerce-900x600.webp 900w" sizes="(max-width: 1200px) 100vw, 1200px" />
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<p><span style="font-weight: 400;">While A/B testing is a proven method for optimizing digital marketing campaigns, applying it to SEO presents unique challenges. In SEO A/B testing, Google’s crawler acts as the only ‘user,’ making testing more complex compared to traditional user-based A/B tests. So, how can you run meaningful A/B tests for SEO?</span></p>
<p><span style="font-weight: 400;">In this blog post, we’ll explore how Verbolia and more specifically, </span><a href="https://verbolia.com/solutions/listing-pages-for-long-tail-keywords"><span style="font-weight: 400;">Vpage solution</span></a><span style="font-weight: 400;">, enables large e-commerce sites to perform A/B tests on SEO page templates with ease.</span></p>
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<h2 id="h-why-visitors-bounce-from-google-shopping-campaigns" class="wp-block-heading">How to apply reliable A/B testing in e-commerce</h2>
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<p><span style="font-weight: 400;">A/B testing is a method used to compare two versions of a product, webpage, or marketing campaign to determine which performs better. It is widely applied in digital marketing, web development or product optimization. The core idea behind A/B testing is simple: present two versions (A and B) to different groups of users and analyze which one yields better results based on a specific performance metric, such as conversion rate, click-through rate (CTR), or sales.</span></p>
<p><span style="font-weight: 400;">A/B testing involves dividing a group of users into two groups: a control group and a variant group. The control group is exposed to the unchanged version (version A), while the variant group experiences a modified version where one specific variable is altered (version B). The goal is to determine whether this change has a positive impact on the desired outcome.</span></p>
<p><span style="font-weight: 400;">For example, consider an A/B test for a marketing e-mail where the position of the call-to-action (CTA) button is changed. In the control group, the CTA is positioned below the fold, requiring users to scroll down to see it. In the variant group, the CTA is moved higher up, making it immediately visible. The objective is to analyze whether this adjustment increases the click-through rate (CTR).</span></p>
<p><span style="font-weight: 400;">A/B testing is widely used, but how do you apply it in practice and ensure that differences in results aren’t due to chance?</span></p>
<p><span style="font-weight: 400;">What makes A/B testing powerful is its reliance on statistical principles. At its core, A/B testing applies statistical hypothesis testing, which involves formulating two hypotheses: </span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The null hypothesis (H₀), assuming that both versions perform equally, and</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The alternative hypothesis (H₁), assuming that one version outperforms the other.</span></li>
</ul>
<p><span style="font-weight: 400;">To ensure the results are meaningful, statistical tests measure the likelihood that observed differences happened by chance. This probability is called the p-value. A low p-value indicates that the observed differences are unlikely to have occurred by chance, suggesting a real improvement.</span></p>
<p><span style="font-weight: 400;">Additionally, using a large enough sample size ensures that the results aren’t influenced by random fluctuations. This makes A/B testing a reliable way to make data-driven decisions and improve business outcomes.</span></p>
<p><span style="font-weight: 400;">By integrating these statistical concepts, A/B testing becomes a data-driven decision-making tool. It transforms uncertainty into actionable insights, enabling businesses to optimize their products, marketing strategies, and user experiences with confidence.</span></p>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading">The challenge of A/B testing in SEO for e-commerce sites</h2>
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<p><span style="font-weight: 400;">In traditional A/B testing, users are divided into two groups, with each group seeing a different version. But in SEO, the “user” is Google’s crawler, and it only sees one version of a page at a time.</span></p>
<p><span style="font-weight: 400;">However, large e-commerce sites often have thousands of similar pages (like product listing pages), creating an ideal testing environment. By applying different templates to different sets of pages, you can run A/B tests that Google will recognize as separate, allowing you to measure performance differences between groups.</span></p>
<p><span style="font-weight: 400;">In SEO A/B testing, unlike traditional A/B testing, you divide pages into groups rather than splitting users. Each group of pages uses a specific template, allowing search engines to evaluate them separately. However, this method yields statistically significant results only when applied to thousands of similar pages. This is why SEO A/B testing is typically feasible only for large e-commerce websites.</span></p>
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<h2 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading">Elements to A/B test for SEO with Vpage</h2>
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<p><span style="font-weight: 400;">Vpage allows you to A/B test a variety of elements on your e-commerce pages to improve SEO performance. Here are a few examples:</span></p>
<h3><span style="font-weight: 400;">1. Product listing order</span></h3>
<p><span style="font-weight: 400;">Experiment with displaying products based on popularity (most clicks) or relevance to boost user engagement and potentially improve search engine rankings.</span></p>
<h3><span style="font-weight: 400;">2. Content placement</span></h3>
<p><span style="font-weight: 400;">Test the impact of placing SEO-optimized text above the fold (for immediate visibility) or below the fold (to prioritize product display).</span></p>
<h3><span style="font-weight: 400;">3. Meta data and heading structure</span></h3>
<p><span style="font-weight: 400;">Try variations in meta descriptions, titles, and heading tags (H1, H2, etc.) to see what leads to improved search rankings.</span></p>
<h3><span style="font-weight: 400;">4. Theme design</span></h3>
<p><span style="font-weight: 400;">Compare the performance of two different design themes on similar pages to identify which resonates better with users and search engines.</span></p>
<h3><span style="font-weight: 400;">5. Technical tests</span></h3>
<p><span style="font-weight: 400;">You can also test technical aspects, such as using JavaScript versus CSS for filters (e.g. filters on listing pages to adjust which products are displayed), to evaluate their impact on page speed and overall performance.</span></p>
<p><span style="font-weight: 400;">Remember, A/B testing allows you to make data-driven decisions to optimize your website for search engines and improve user experience.</span></p>
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<p style="text-align: center;"><em>Example of SEO A/B test for e-commerce on the order of products displayed on a product listing page: by priority (most clicks) or by relevance (based on matching with the keyword).</em></p>
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<h2><b>How Vpage makes SEO A/B testing for e-commerce easy</b></h2>
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<p><span style="font-weight: 400;">Vpage streamlines the entire SEO A/B testing process with just a few clicks. Here’s how it works in three simple steps:</span></p>
<h3><span style="font-weight: 400;">1. Define your test parameters</span></h3>
<p><span style="font-weight: 400;">Select the change to include in the variant group compared to the control group (e.g., 1,000 pages for Template A and 1,000 for Template B).</span></p>
<h3><span style="font-weight: 400;">2. Apply changes automatically</span></h3>
<p><span style="font-weight: 400;">Use Vpage’s interface to deploy the desired template changes instantly, without IT development.</span></p>
<h3><span style="font-weight: 400;">3. Monitor results</span></h3>
<p><span style="font-weight: 400;">Track key SEO metrics like average rankings and CTR for both the control (A) and variant (B) groups.</span></p>
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<h2><b>Why SEO A/B testing matters</b></h2>
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<p><span style="font-weight: 400;">SEO algorithms constantly evolve, meaning strategies that worked last year may no longer be effective. With Vpage’s A/B testing capabilities, you can continuously optimize your e-commerce site based on data-driven insights, staying ahead of the competition.</span></p>
<p><span style="font-weight: 400;">Discover how Vpage can help you scale your testing strategy and maximize your organic search performance.</span></p>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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</div></div><p>The post <a href="https://www.verbolia.com/simplify-seo-a-b-testing-for-e-commerce-with-vpage/">Simplify SEO A/B testing for e-commerce with Vpage</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>The importance of keywords in URLs and page titles for ecommerce SEO</title>
<link>https://www.verbolia.com/the-importance-of-keywords-in-urls-and-page-titles-for-ecommerce-seo/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Mon, 09 Oct 2023 07:00:45 +0000</pubDate>
<category><![CDATA[Technical SEO]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=2558</guid>
<description><![CDATA[<p> Strategically placing keywords in your page titles and URLs isn't just basic SEO—it's a game changer. Even subtle shifts can propel you ahead of your competition. Discover how.</p>
<p>The post <a href="https://www.verbolia.com/the-importance-of-keywords-in-urls-and-page-titles-for-ecommerce-seo/">The importance of keywords in URLs and page titles for ecommerce SEO</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h1><strong>The importance of keywords in URLs and page titles for e-commerce SEO</strong></h1>
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<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">7</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<p><span style="font-weight: 400;">Are there SEO benefits of having a keyword in the URLs and the Page title? Definitely! SEO is all about making sure you maximize all the possible benefits (even small ones) because the last subtle detail might be the factor that gains you 1 position over your competitor.</span></p>
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<h2><strong>Why URLs and Title tags matter for SEO</strong></h2>
<p><span style="font-weight: 400;"><a href="https://www.verbolia.com/6-html-tags-to-improve-your-seo-and-rank-better/">Page title tags</a> and URLs play significant roles in SEO for several reasons. Both are vital elements that influence how search engines understand, rank, and display a webpage in search results. Here’s why they’re so important:</span></p>
<p><strong>Page Title Tag</strong><span style="font-weight: 400;">:</span><span style="font-weight: 400;"> It’s one of the first things a search engine looks at to determine the content and relevance of a page. A well-optimized title tag that contains pertinent keywords can help search engines understand what a page is about and how it should be ranked for specific queries.</span></p>
<p><span style="font-weight: 400;">When users perform a search, the title tag is what they typically see first in the search results. A clear and compelling title can make a difference in whether a user clicks on your link or a competitor’s. It serves as a brief introduction to the page’s content.</span></p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="157" width="608" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/09/page-title.webp" alt="page title" srcset="https://www.verbolia.com/wp-content/uploads/2023/09/page-title.webp 608w, https://www.verbolia.com/wp-content/uploads/2023/09/page-title-300x77.webp 300w" sizes="(max-width: 608px) 100vw, 608px" />
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<p><strong>URL</strong><span style="font-weight: 400;">: </span><span style="font-weight: 400;">A descriptive and keyword-relevant URL can provide both search engines and users with more context about the content of the page. For example, if you sell coffee machines, having a URL like “yourwebsite.com/moka-express-maker” signals to search engines that this page is all about moka express makers.</span></p>
<p><span style="font-weight: 400;">Keyword-rich URLs are not just for search engines; they’re for your visitors too. A clear and descriptive URL immediately tells users what to expect when they click on it. Imagine you’re shopping for running shoes. Which URL would you prefer to click on: “yourwebsite.com/product?id=123” or “yourwebsite.com/moka-express-maker”? The second one, right? It tells you exactly what you’ll find on that page.</span></p>
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<h2><strong>Tips for creating SEO-friendly URLs</strong></h2>
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<li style="font-weight: 400;" aria-level="1"><b>Keep it simple</b><span style="font-weight: 400;">: Use clear, concise words that represent the page’s content.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Use hyphens (-) to separate words</b><span style="font-weight: 400;">: Hyphens are more search engine-friendly than spaces or underscores.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Avoid using numbers and random characters</b><span style="font-weight: 400;">: They can confuse both users and search engines.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Be consistent</b><span style="font-weight: 400;">: Keep your URLs consistent with the content on the page.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Include relevant keywords</b>: Choose keywords that accurately reflect the page’s content and what users might search for.</li>
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<h2><strong>Importance of page titles in SEO</strong></h2>
<p><span style="font-weight: 400;"><a href="https://www.verbolia.com/why-is-it-necessary-to-optimize-page-titles/">Page titles</a> are like the headlines of a book – they provide a quick preview of what to expect on a webpage. In the context of SEO, they serve several vital functions:</span></p>
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<li style="font-weight: 400;" aria-level="1"><b>First impressions</b><span style="font-weight: 400;">: Page titles are the first thing users see in search results. A well-crafted title can entice users to click on your link instead of others, increasing your click-through rate.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Search engine ranking</b><span style="font-weight: 400;">: Search engines use page titles to understand the content and relevance of a page. A keyword-rich page title can improve your chances of ranking higher in search results for specific search queries.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>User experience</b>: Clear and descriptive page titles help users navigate your website more efficiently. They should accurately represent the content of the page, making it easier for users to find what they’re looking for.</li>
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<h2><strong>Include keywords in page titles</strong></h2>
<p><span style="font-weight: 400;">Including relevant keywords in your page titles can significantly enhance your website’s visibility in search results. When users type in a search query, search engines scan the page titles to determine which results are most relevant. Here’s how it works:</span></p>
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<li style="font-weight: 400;" aria-level="1"><b>Keyword match</b><span style="font-weight: 400;">: If a user’s search query matches the keywords in your page title, search engines are more likely to display your page as a relevant result.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Increased clicks</b>: A keyword-rich page title not only boosts your chances of appearing in search results but also encourages users to click on your link. If someone is looking for “affordable espresso makers,” they are more likely to click on a link with that exact phrase in the title.</li>
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<h2><strong>Guidelines for writing effective page titles</strong></h2>
<p><span style="font-weight: 400;">Crafting effective page titles involves a mix of creativity and strategic thinking. Here are some guidelines to help you create page titles that work:</span></p>
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<li style="font-weight: 400;" aria-level="1"><b>Use keywords naturally:</b><span style="font-weight: 400;"> Incorporate your target keywords in the title in a way that sounds natural and informative.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Keep titles concise</b><span style="font-weight: 400;">: Page titles should be concise, ideally under 70 characters, to ensure they display correctly in search results.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Front-load keywords</b><span style="font-weight: 400;">: Place your primary keyword near the beginning of the title for maximum impact.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Be descriptive</b><span style="font-weight: 400;">: Clearly convey what the page is about. A descriptive title helps users understand the content and relevance.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Avoid duplicate titles</b><span style="font-weight: 400;">: Each page should have a unique title to avoid confusion for both users and search engines.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Avoid capital letters</b><span style="font-weight: 400;">: Refrain from using capital letters in your titles, as they may come across as aggressive or intrusive.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Include your brand name</b>: Typically, add your brand name at the end of the title, separated by a pipe or dash. This helps users recognize your brand and builds trust.</li>
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<h2><strong>Our methodology to experiment page titles </strong></h2>
<p><span style="font-weight: 400;">We have a methodology to test changes on your pages titles. Here is our method : </span></p>
<h3><span style="font-weight: 400;">Step 1: Identifying product listing pages</span></h3>
<p><span style="font-weight: 400;">List your <a href="https://www.verbolia.com/why-should-you-create-more-product-listing-pages/">product listing pages</a>. Then, we sorted the top 1,000 of these pages based on their visit count, with the most popular at the top and the least at the bottom</span></p>
<h3><span style="font-weight: 400;">Step 2: Labeling ‘A’ and ‘B’ pages</span></h3>
<p><span style="font-weight: 400;">We divided these pages into two groups: ‘A’ and ‘B’, first page as ‘A’, second as ‘B’, third as ‘A’ and so on…</span></p>
<h3><span style="font-weight: 400;"> </span><span style="font-weight: 400;">Step 3: Updating page title templates</span></h3>
<p><span style="font-weight: 400;">Update the page title templates, but only for the ‘B’ pages : </span></p>
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<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">‘A’ pages: “[KEYWORD] for sale | yourshop”</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">‘B’ pages “[KEYWORD] up to -[MAX_DISCOUNT]% off | yourshop”</span></li>
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<h3><span style="font-weight: 400;">Step 4: Tracking daily organic traffic</span></h3>
<p><span style="font-weight: 400;">Now, the fun part – tracking the results. We monitored the daily organic traffic for both ‘A’ and ‘B’ pages to see if there was any noticeable difference in their performance after the changes.</span></p>
<p><span style="font-weight: 400;">Important:</span></p>
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<li style="font-weight: 400;" aria-level="1"><b>Google Indexing Time: </b><span style="font-weight: 400;">it usually takes a few days for Google to register your changes because it needs time to crawl and process your updated pages.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Significance: </b>ensure the changes are substantial enough to impact the Click-Through Rate (CTR). Minor tweaks are unlikely to yield significant results.</li>
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<p><span style="font-weight: 400;">Example of the change in organic visits you can expect:</span></p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="212" width="602" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/09/Change-in-organic-visits-after-page-title-change.webp" alt="change in organic visits after page title change" srcset="https://www.verbolia.com/wp-content/uploads/2023/09/Change-in-organic-visits-after-page-title-change.webp 602w, https://www.verbolia.com/wp-content/uploads/2023/09/Change-in-organic-visits-after-page-title-change-300x106.webp 300w, https://www.verbolia.com/wp-content/uploads/2023/09/Change-in-organic-visits-after-page-title-change-600x212.webp 600w" sizes="(max-width: 602px) 100vw, 602px" />
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<p><span style="font-weight: 400;">In our tests, tweaking page titles led to </span><b>up to a 15% increase</b><span style="font-weight: 400;"> in organic traffic. The same approach can be applied to URLs.</span></p>
<p><span style="font-weight: 400;">In conclusion, keywords in URLs and page titles are really important for making your online store shine. These tweaks may seem small, but they can be the game-changer you need in the world of SEO. By following our advice and experimenting a bit, you can boost your website’s visibility and potentially outshine your competitors. Our tests showed that you could even get up to 15% more organic traffic. Just remember, patience is key because Google takes a little time to notice your changes. So, keep up the good work and watch your ecommerce site soar to success!</span></p>
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<h3 class="awpa-title">About The Author</h3>
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<a href="https://www.verbolia.com/author/bart/"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=150&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=300&d=mm&r=g 2x' class='avatar avatar-150 photo' height='150' width='150' /></a>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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</div></div><p>The post <a href="https://www.verbolia.com/the-importance-of-keywords-in-urls-and-page-titles-for-ecommerce-seo/">The importance of keywords in URLs and page titles for ecommerce SEO</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
]]></content:encoded>
</item>
<item>
<title>The technical side of e-commerce SEO: a step-by-step guide</title>
<link>https://www.verbolia.com/the-technical-side-of-ecommerce-seo-a-step-by-step-guide/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Tue, 12 Sep 2023 09:49:42 +0000</pubDate>
<category><![CDATA[Technical SEO]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=2536</guid>
<description><![CDATA[<p>Master the technical SEO intricacies for e-commerce. Dive into our comprehensive guide to optimize user experience, boost visibility, and foster trust.</p>
<p>The post <a href="https://www.verbolia.com/the-technical-side-of-ecommerce-seo-a-step-by-step-guide/">The technical side of e-commerce SEO: a step-by-step guide</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
]]></description>
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<h1><strong>The technical side of e-commerce SEO: a step-by-step guide</strong></h1>
</div>
</div>
<div class="wpb_text_column wpb_content_element " >
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<div class="wp-block-post-author">
<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
<div class="wp-block-post-author__content">
<p class="wp-block-post-author__name">Bart Verschueren
</div>
</div>
<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">8</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="1703" width="2560" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/09/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-scaled.webp" alt="Hands typing on a laptop" srcset="https://www.verbolia.com/wp-content/uploads/2023/09/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-scaled.webp 2560w, https://www.verbolia.com/wp-content/uploads/2023/09/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-300x200.webp 300w, https://www.verbolia.com/wp-content/uploads/2023/09/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-1024x681.webp 1024w, https://www.verbolia.com/wp-content/uploads/2023/09/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-768x511.webp 768w, https://www.verbolia.com/wp-content/uploads/2023/09/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-1536x1022.webp 1536w, https://www.verbolia.com/wp-content/uploads/2023/09/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-2048x1363.webp 2048w, https://www.verbolia.com/wp-content/uploads/2023/09/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-900x600.webp 900w" sizes="(max-width: 2560px) 100vw, 2560px" />
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<p><span style="font-weight: 400;">Technical SEO for e-commerce is much like the foundation of a building. You might not see it, but its strength determines how high the structure can soar. In the vast skyline of online shopping, ensure your building not only stands but dominates.</span></p>
</div>
</div>
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<h2><strong>The i</strong><strong>mportance of technical SEO for e-commerce websites</strong></h2>
</div>
</div>
<div class="nectar-fancy-ul" data-list-icon="steadysets-icon-arrow-right" data-animation="false" data-animation-delay="0" data-color="extra-color-3" data-spacing="15px" data-alignment="left">
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Elevated user experience</strong>: </span><span style="font-weight: 400;">At the heart of every successful e-commerce site lies an impeccable user experience. From a technical SEO standpoint, this means a website that loads quickly, adapts seamlessly to different devices, and provides an intuitive navigation. Users shouldn’t encounter broken links or error pages. When everything runs smoothly behind the scenes, users can focus on their shopping experience, leading to increased conversions and repeat visits.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Maximized organic visibility</strong>: </span><span style="font-weight: 400;">Technical SEO ensures that search engines can easily crawl, interpret, and index your website, amplifying its visibility in organic search results. Furthermore, it’s crucial to ensure that while search engines can access all the necessary parts of your site, they are also instructed not to crawl or index certain pages you don’t want visible in search results. This can be done through tools like the robots.txt file, no-index meta tags, and more. Without proper technical SEO, even your highest quality content or products can remain hidden from search engines.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Building trust and credibility</strong>: Consider an online store that loads swiftly, doesn’t crash, is safe from malware, and ensures all transactions are secure. Such a site immediately instills confidence in its users. By ensuring that your website meets these technical criteria and adheres to SEO best practices, you’re not only optimizing for search engines but also communicating to your audience that their security, privacy, and overall user experience are paramount to you. This builds long-term trust and credibility, which are essential for the sustainability and growth of an e-commerce platform.</li>
</ul>
</div><div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
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<h2><strong>Getting started with technical SEO</strong></h2>
</div>
</div>
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<h3><span style="font-weight: 400;">Initial setup</span></h3>
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<ul>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;"><strong>Google Search Console and Bing Webmaster Tools</strong>: </span><span style="font-weight: 400;">Begin your SEO journey by submitting your website with these essential services offered by Google and Microsoft. They are free to use and act as intermediaries between your website and search engines, offering invaluable insights into your website’s health and visibility. Several reports help in identifying and fixing potential indexing issues. </span></li>
<li style="font-weight: 400;" aria-level="2"><strong>Investing in website crawling tools</strong>: Equip yourself with tools like Screaming Frog or Netpeak Spider. Acting as search engine spiders, they’ll crawl your site, quickly spotting potential hindrances that might deter genuine <a href="https://www.verbolia.com/how-google-crawls-your-website-and-indexes-your-content/">search engine crawlers</a>. They allow you to quickly analyze website elements like meta tags, header tags and more. These tools can highlight instances of duplicate titles, meta descriptions, and even pages, helping to mitigate potential penalties. They can also provide a visual representation of a website’s structure, which helps understanding how pages are linked together and how to improve internal linking and site navigation.</li>
</ul>
</div><div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
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<h3><span style="font-weight: 400;">Diagnostics for your e-commerce site</span></h3>
</div>
</div>
<div class="wpb_text_column wpb_content_element " >
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<p><span style="font-weight: 400;">Viewing through the lens of search engines :</span></p>
</div>
</div>
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<ul>
<li><span style="font-weight: 400;"><strong>Non-indexed pages</strong>: </span><span style="font-weight: 400;">utilize Google Search Console’s ‘Coverage Report’ to identify non-indexed pages. Consider whether they should be indexed or intentionally excluded. If they should be indexed, check for no-index tags, canonical issues, or exclusion in robots.txt.</span></li>
<li><strong>Robots.txt</strong>: periodically review and test this file using the robots.txt Tester in Google Search Console. Ensure no essential pages or resources (like CSS and JS files) are being inadvertently blocked.</li>
<li><strong>Rendering issues</strong>: use the ‘URL Inspection’ tool in Google Search Console. Submit URLs periodically to see how Googlebot renders them. Check for blocked resources or scripts that might affect the rendering.</li>
<li><span style="font-weight: 400;"><strong>Duplication issues</strong>: </span><span style="font-weight: 400;">employ crawling tools like to identify and analyze duplicate content. Implement canonical tags where necessary to signal search engines about the preferred version of the content.</span></li>
</ul>
</div>
<div class="wpb_text_column wpb_content_element " >
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<p><span style="font-weight: 400;">Conducting an internal audit:</span></p>
</div>
</div>
<div class="nectar-fancy-ul" data-list-icon="steadysets-icon-arrow-right" data-animation="false" data-animation-delay="0" data-color="extra-color-3" data-spacing="15px" data-alignment="left">
<ul>
<li style="font-weight: 400;" aria-level="3"><span style="font-weight: 400;"><strong>Broken links</strong>: </span><span style="font-weight: 400;">use website crawlers like Screaming Frog or Netpeak Spider to scan your site for 404 errors. Implement proper 301 redirects for any broken links pointing to essential pages or fix the link to point to the correct URL.</span></li>
<li style="font-weight: 400;" aria-level="3"><span style="font-weight: 400;"><strong>Redirect loops</strong>: </span><span style="font-weight: 400;">these can be identified using crawl tools. Once detected, analyze the redirection path to determine where the loop starts and ends, and then correct the redirect sequence to ensure a straight path.</span></li>
<li style="font-weight: 400;" aria-level="3"><a href="https://www.verbolia.com/how-to-improve-page-speed-on-your-website/"><strong>Site speed</strong></a>: use Google PageSpeed Insights and find actionable recommendations to enhance site performance, such as compressing images, leveraging browser caching, and reducing server response times. Implement these suggestions for a faster site, keeping in mind that every second counts in e-commerce. Regularly monitor and optimize, especially after adding new features or products.</li>
</ul>
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<h2><strong>Implementing technical SEO on your e-commerce site</strong></h2>
</div>
</div>
<div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
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<h3><span style="font-weight: 400;">Mobile usability</span></h3>
</div>
</div>
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<ul>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">use Google’s Mobile-Friendly Test to check how your site performs on mobile devices.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">ensure buttons and touchpoints are appropriately sized and spaced for mobile users.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">optimize images to load quickly on mobile connections without sacrificing quality.</span></li>
</ul>
</div><div class="img-with-aniamtion-wrap " data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="none" >
<div class="inner">
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<div class="hover-wrap-inner">
<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="872" width="1392" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/09/mobile-friendly-test.webp" alt="mobile friendly test screenshot" srcset="https://www.verbolia.com/wp-content/uploads/2023/09/mobile-friendly-test.webp 1392w, https://www.verbolia.com/wp-content/uploads/2023/09/mobile-friendly-test-300x188.webp 300w, https://www.verbolia.com/wp-content/uploads/2023/09/mobile-friendly-test-1024x641.webp 1024w, https://www.verbolia.com/wp-content/uploads/2023/09/mobile-friendly-test-768x481.webp 768w" sizes="(max-width: 1392px) 100vw, 1392px" />
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<h3><span style="font-weight: 400;"><a href="https://www.verbolia.com/rich-snippets-explained-everything-you-need-to-know/">Rich snippets</a> and structured data</span></h3>
</div>
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<ul>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Use Google’s Structured Data Testing Tool to verify the correct implementation of your data.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Implement Schema.org markup for products, reviews, and other relevant e-commerce entities.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Regularly check for any structured data errors in Google Search Console.</span></li>
</ul>
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<div class="inner">
<div class="hover-wrap">
<div class="hover-wrap-inner">
<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="229" width="883" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/09/structured-data.webp" alt="Google result page with rich snippets" srcset="https://www.verbolia.com/wp-content/uploads/2023/09/structured-data.webp 883w, https://www.verbolia.com/wp-content/uploads/2023/09/structured-data-300x78.webp 300w, https://www.verbolia.com/wp-content/uploads/2023/09/structured-data-768x199.webp 768w" sizes="(max-width: 883px) 100vw, 883px" />
</div>
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<div class="wpb_text_column wpb_content_element " >
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<h3><span style="font-weight: 400;">Managing out-of-stock products</span></h3>
</div>
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<ul>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Consider keeping reviews and other valuable content even if a product is permanently discontinued.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Always provide an alternative or upsell opportunity if a product is no longer available.</span></li>
</ul>
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<div class="wpb_text_column wpb_content_element " >
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<h3><span style="font-weight: 400;">Addressing pagination and filtering:</span></h3>
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</div>
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<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Use the rel=”next” and rel=”prev” tags for paginated series.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Implement faceted navigation best practices like using the “nofollow” attribute or blocking certain parameterized URLs via robots.txt.</span></li>
</ul>
</div><div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
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<h3><span style="font-weight: 400;">Internal linking and orphan pages</span></h3>
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<ul>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Use crawling tools to identify orphan pages.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Implement breadcrumb navigation to ensure deeper pages are easily accessible.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Use relevant anchor texts for <a href="https://www.verbolia.com/how-to-build-internal-linking-for-large-e-commerce-sites/">internal links</a> to boost SEO and UX.</span></li>
</ul>
</div><div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
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<h3><span style="font-weight: 400;">Image and video optimizations</span></h3>
</div>
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<ul>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Use tools like TinyPNG or ShortPixel to compress images without compromising quality.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Implement lazy-loading for images and videos to improve page speed.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Include descriptive alt tags for images and transcripts for videos.</span></li>
</ul>
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<h3><span style="font-weight: 400;">Canonical tags</span></h3>
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<ul>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">When using parameterized URLs (like sorting options), ensure to set the canonical tag to the main product page to avoid duplicate content issues.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Regularly check for canonicalization issues using site audit tools.</span></li>
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<h3><span style="font-weight: 400;">XML sitemap</span></h3>
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<ul>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Generate an XML sitemap using tools like Yoast SEO (for WordPress) or Screaming Frog.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Submit your sitemap to both Google Search Console and Bing Webmaster Tools for better indexation.</span></li>
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<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Regularly update your CMS and plugins to ensure no vulnerabilities are present.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Monitor for any security breaches or malware issues through Google Search Console.</span></li>
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<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Use the Core Web Vitals report in Google Search Console to identify problematic pages.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Implement suggestions from tools like Google PageSpeed Insights or WebPageTest to improve LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift).</span></li>
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<h2><strong>The continuous journey of monitoring and improvement</strong></h2>
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<p><span style="font-weight: 400;">Technical SEO is a continuous commitment. Regularly consult platforms like Google Search Console for performance checks, ensuring your website remains search engine-friendly and user-centric. As you refine your technical SEO expertise overtime and address issues, your e-commerce site stands a better chance at dominating the search results.</span></p>
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<h2><strong>Conclusion</strong></h2>
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<p><span style="font-weight: 400;">Technical SEO is integral to e-commerce success. Through optimization, you ensure a seamless shopping experience and a website that both search engines and users cherish.</span></p>
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<a href="https://www.verbolia.com/author/bart/"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=150&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=300&d=mm&r=g 2x' class='avatar avatar-150 photo' height='150' width='150' /></a>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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</div></div><p>The post <a href="https://www.verbolia.com/the-technical-side-of-ecommerce-seo-a-step-by-step-guide/">The technical side of e-commerce SEO: a step-by-step guide</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>How To Optimize Your Pages With Canonical URLs</title>
<link>https://www.verbolia.com/how-to-optimize-your-pages-with-canonical-urls/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Fri, 12 May 2023 07:28:40 +0000</pubDate>
<category><![CDATA[Technical SEO]]></category>
<guid isPermaLink="false">https://verbolia.miniem.be/?p=1668</guid>
<description><![CDATA[<p>Understanding how to optimize your pages with canonical URLs can greatly enhance your SEO efforts. In our latest blog post, we provide a clear guide on how to use canonical URLs effectively for better search engine visibility and ranking.</p>
<p>The post <a href="https://www.verbolia.com/how-to-optimize-your-pages-with-canonical-urls/">How To Optimize Your Pages With Canonical URLs</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h6>Blog article</h6>
<h1>How To Optimize Your Pages With Canonical URLs</h1>
</div>
</div>
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<div class="wp-block-post-author">
<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">5</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<p>Duplicate content is unfortunately prevalent online. Many ill-intentioned individuals copy others’ content and make slight adjustments to try and trick search engines into ranking that content.</p>
<p>Google has gotten wise to this and punishes those websites when its algorithms detect intentional duplicate content.</p>
<p>What’s more, you may accidentally duplicate your own content. This won’t necessarily result in penalties, but it unintentionally harms SEO because crawlers get confused (also called content or keyword cannibalization).</p>
<p>Regardless of the duplicate content’s source, the canonical URL is one of your best options for solving this issue.</p>
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<h2>What is a canonical URL and how does it work?</h2>
<p>Canonical URLs—also called canonical tags—were designed specifically to address duplicate content issues.</p>
<p>The canonical tag essentially defines which URL is the one containing the original content—hence the word “canonical.”</p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="812" width="768" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/05/canonical1-768x812-1.webp" alt="" srcset="https://www.verbolia.com/wp-content/uploads/2023/05/canonical1-768x812-1.webp 768w, https://www.verbolia.com/wp-content/uploads/2023/05/canonical1-768x812-1-284x300.webp 284w" sizes="(max-width: 768px) 100vw, 768px" />
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<h3>How does a canonical URL impact your SEO?</h3>
<p>Canonical URLs impact your SEO in two ways:</p>
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<ul>
<li><strong>Direct increase in search results. </strong>The specific page you define as canonical with the canonical tag will rise in the search rankings.</li>
<li><strong>General website boost. </strong>Using canonical tags reduces the number of pages search engines have to focus on for specific keywords, making it easier for the search engine to look at more of your site and rank it appropriately.</li>
</ul>
<p>As you can see, this simple tag can provide a nice SEO boost if you have any duplicate content issues. </div><div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
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<h3>What about 301 redirects?</h3>
<p>A 301 redirect is used to tell search engines a page doesn’t exist. It directs traffic to a new page and passes the link equity to that page. If you truly don’t need that page anymore at all, a 301 redirect might work.</p>
<p>However, perhaps you do need that similar page. For example, if you have a main pricing page with subpages for each product, search engines might consider that to be duplicate content.</p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="493" width="768" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/05/301-redirect-768x493-1.webp" alt="" srcset="https://www.verbolia.com/wp-content/uploads/2023/05/301-redirect-768x493-1.webp 768w, https://www.verbolia.com/wp-content/uploads/2023/05/301-redirect-768x493-1-300x193.webp 300w" sizes="(max-width: 768px) 100vw, 768px" />
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<p>With the canonical tag, you can define the main pricing page as the canonical URL. That way, your search rankings aren’t hurt (and it still passes link equity), but users can still land on those other pages.</p>
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<h2>How to set up a canonical URL</h2>
<p>There are a variety of ways you can set up a canonical URL—let’s get into it!</p>
<h3>1. The HTML method</h3>
<p>First off is the HTML method. Here, you place the canonical tag at the head level of your page’s HTML code.</p>
<p>On all pages that are “duplicates” of the main page, place the following code between the <head> and </head>:</p>
<p><strong><link rel=”canonical” href=”https://yourstore.com/page1/ /></strong></p>
<p>Doing this helps search engines determine which page is the true, original page they should index and rank.</p>
<h3>2. The sitemap method</h3>
<p>When you submit a sitemap to Google, every page on the sitemap is considered the canonical page.</p>
<p>That means you get to pick every page you’d like to be the canonical URL at once—there’s no need to go in and edit code. Thus, this method works well if you fear you may run into multiple duplicate content issues.</p>
<h3>3. The plugin method</h3>
<p>Plugins offer a nice, neat way to add canonical URLs fast. For example, WordPress users can install the Yoast SEO plugin, which provides a space for you to enter your desired canonical URL.</p>
<p>Yoast automatically creates a self-referencing canonical URL (covered next), but you can copy and paste whichever URL you want into its search box.</p>
<p>Of course, different plugins will vary in how they let you edit canonical URLs.</p>
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<h2>When should I use canonical URLs?</h2>
<p>Here are several situations where defining the canonical URL can come in handy.</p>
<h3>Using multiple variations of a similar page</h3>
<p>eCommerce stores often have <a href="https://www.verbolia.com/how-many-web-pages-should-a-website-have/">several similar pages</a>, each with different products. This may confuse search engines, despite slight URL differences.</p>
<p>A canonical tag ensures search engines know which page to consider when evaluating your site for SEO.</p>
<h3>Split-testing pages</h3>
<p>Imagine you’re split-testing two product pages to see which product description copy sells more of a particular product off of paid traffic. Search engines may get confused at two similar pages. You can tell the search engines which page is the real page so your organic SEO traffic isn’t interrupted while you’re testing paid ads.</p>
<h3>Someone’s stealing your content</h3>
<p>Unfortunately, scammers and thieves will swipe the store you put so much work into and copy it for themselves. Not only are they stealing your customers without the accompanying effort—they’re harming your SEO rankings.</p>
<p>Canonical tags can fix this. You can use the canonical tag to tell search engines which pages are the <em>real</em> pages—aka yours.</p>
<h2>Let Verbolia take care of the details</h2>
<p>Canonical tags are just one little SEO detail that’s vital yet easy to forget about. There are plenty more you might miss-but not with Verbolia.</p>
<p>Verbolia allows you to create highly optimized web pages automatically with nothing more than a list of keywords. You can watch your traffic increase over the weeks and months, too, thanks to Verbolia’s reporting features. Schedule your Verbolia demo today.</p>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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</div></div><p>The post <a href="https://www.verbolia.com/how-to-optimize-your-pages-with-canonical-urls/">How To Optimize Your Pages With Canonical URLs</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>3 Tools to Analyze Your Website Architecture</title>
<link>https://www.verbolia.com/3-tools-to-analyze-your-website-architecture/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Fri, 12 May 2023 03:45:19 +0000</pubDate>
<category><![CDATA[Technical SEO]]></category>
<guid isPermaLink="false">https://verbolia.miniem.be/?p=1639</guid>
<description><![CDATA[<p>Website Architecture Tools – Our favorite 3 tools that will help you create SEO-friendly internal link architecture !</p>
<p>The post <a href="https://www.verbolia.com/3-tools-to-analyze-your-website-architecture/">3 Tools to Analyze Your Website Architecture</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h6>Blog article</h6>
<h1 style="text-align: left;">3 Tools to Analyze Your Website Architecture</h1>
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<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">7</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<p>Search Engine Optimization (SEO) is like a complex puzzle with plenty of moving parts.</p>
<p>Even experienced marketers have trouble understanding the exact mechanics of how search engines like Google rank pages. However, there are a handful of established SEO practices that are proven to get positive results.</p>
<p>Creating an SEO-friendly internal link architecture, for example, is something marketers should think about before even launching a new site.</p>
<p>Why is it important? Think of websites as a small building with different rooms on multiple floors.</p>
<p>These rooms represent your content, whereas floors signify various content categories. A search engine crawler then arrives to evaluate the quality of the rooms and their importance on each floor. To access these areas, the crawler must pass through doors and climb stairs.</p>
<p>If you haven’t guessed it yet, the doors and stairs represent the internal links within a website. Without them, crawlers won’t be able to reach, inspect, and ultimately index your entire site.</p>
<p>Now that we got that out of the way, let’s talk about website architectures.</p>
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<h4>Why is Your Website Architecture Important?</h4>
<p>First and foremost, modern SEO requires website owners to create an architecture that prioritizes the user experience. It’s all about making it easy to navigate a site and discover related pieces of content within your internal link structure.</p>
<p>The better the user experience, the more likely visitors are to stick around or even complete a conversion. These, in turn, affect your website’s rank worthiness in the eyes of search engines.</p>
<p>Internal links also establish the contextual relevance of your content. This requires a deeper understanding of on-page SEO and how internal links work.</p>
<p>But that’s enough about website architectures.</p>
<p>For the rest of this post, we’ll take a look at the top three tools that will help you analyze your website’s internal link architecture as well as identify on-page SEO opportunities.</p>
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<h3>1. Netpeak Spider</h3>
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<p><span style="font-weight: 400;">If you’re seeking a robust desktop-based solution for in-depth website analysis, </span><a href="https://netpeaksoftware.com/spider?utm_source=verbolia.com&utm_medium=referral&utm_content=blogpost+Netpeak+Spider&utm_campaign=Partners"><span style="font-weight: 400;">Netpeak Spider</span></a><span style="font-weight: 400;"> is the tool that should be on your radar. Unlike browser-based alternatives, Netpeak Spider offers a comprehensive suite of features designed to crawl your website, unearth SEO issues, and empower you with actionable insights, all from the comfort of your desktop.</span></p>
<p><strong>Crawlability Assessment:</strong><span style="font-weight: 400;"> Netpeak Spider serves as a lightweight, customizable crawler right at your fingertips. It delves deep into your website, examining its crawlability and ensuring that all your pages are readily accessible to search engines. This is essential to improve your website’s visibility in search engine rankings.</span></p>
<p><strong>On-Page SEO Diagnostics:</strong><span style="font-weight: 400;"> Beyond the basics, Netpeak Spider excels in detecting a multitude of on-page SEO issues. It meticulously identifies problems such as broken links, duplicate content, and server errors, providing you with a comprehensive view of areas that require immediate attention. These insights are invaluable for optimizing your website’s performance.</span></p>
<p><strong>Crucial On-Page Elements:</strong><span style="font-weight: 400;"> Netpeak Spider goes a step further by analyzing critical on-page elements that significantly impact your search engine rankings. It scrutinizes content titles, meta descriptions, and post length to ensure they meet best practices and adhere to SEO guidelines. This meticulous evaluation helps you fine-tune your content for optimal search engine visibility.</span></p>
<p><strong>XML Sitemap Generation:</strong><span style="font-weight: 400;"> Managing your website’s sitemap is made effortless with Netpeak Spider. The tool can automatically generate an XML sitemap, simplifying the process of organizing your site’s structure and content. This sitemap can then be submitted to search engines like Google, facilitating their crawlers in efficiently navigating your website.</span><span style="font-weight: 400;">Elevate your SEO game with Netpeak Spider and enjoy an exclusive 20% discount on your subscription purchase by using promo code “</span><strong>verbolia</strong><span style="font-weight: 400;">.” Don’t miss out on this fantastic opportunity to optimize your website’s performance.</span></p>
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<h3>2. SEMrush</h3>
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<p>Okay — <a href="https://www.semrush.com/">SEMrush</a> is more than just a website architecture analysis tool.</p>
<p>It is a comprehensive <strong>SEO toolkit</strong> that can help you through every step of an SEO campaign — from <strong>keyword research</strong> all the way to <strong>link building</strong>.</p>
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<p>As far as internal link architectures go, SEMrush value stems from the “Site Audit” feature, which will give you an overview of every link that goes in and out of your site. Simply click on “Site Audit” from the main dashboard and enter your domain’s URL to begin the analysis.</p>
<p>Depending on the size of your website, the audit may take anywhere between a few seconds to several minutes — sometimes an hour.</p>
<p>When done, it will lead you to an overview page where you are shown your domain’s total SEO score, crawlability, performance, and more.</p>
<p>SEMrush will also show you a complete list of warnings, errors, and other notices found on your website.</p>
<p>Remember, you want your entire website — not just your internal link structure — to be as polished as possible. Issues such as redirect chains, broken internal links, and missing pages all hurt your site’s rank worthiness and must, therefore, be addressed as soon as possible.</p>
<p>Just like Screaming Frog, SEMrush also detects duplicate pages and other flaws that can negatively affect your rankings. Technical issues such as unminified site codes, missing meta descriptions, and low word count will also be highlighted in the audit.</p>
<p>In addition to the Site Audit feature, SEMrush can also help you analyze your traffic, track your rankings, and develop a custom SEO content template based on your target keywords. This can be paired with a long-tail SEO content generation tool, which puts your content development efforts in high gear while spending less time on content research.</p>
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<h3>3. Ahrefs</h3>
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<p>If there’s one tool that can match SEMrush in terms of comprehensiveness, it would be <a href="https://ahrefs.com/">Ahrefs</a> — a complete SEO ecosystem with pretty much the same tools as SEMrush.</p>
<p>Ahrefs also comes with a “Site Audit” feature that will enable you to analyze your website architecture. There is, however, a few extra steps that change how the task is done.</p>
<p>Instead of scanning your website’s on-page optimization right off the bat, Ahrefs requires you to verify your ownership of the site first. It may seem tedious, but it’s essential in preventing competitors from spying on another brand’s website data.</p>
<p>After the audit, Ahrefs will also show you an overall SEO score based on the prevalence of on-page optimization practices.</p>
<p>Of course, Ahrefs is also capable of detecting on-page issues that need to be fixed.</p>
<p>One of the features that make Ahrefs incredibly effective for SEO is the “Top Content” report. This can help website owners determine the type of content their current audience prefers — allowing them to double down on the development of similar posts in the future.</p>
<p>You can also take advantage of the Ahrefs “Site Explorer” feature to spy on your top competitors and understand their content strategy. It will also reveal their top link sources, which will help you decide which site to target for link building opportunities next.</p>
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<h4>Conclusion</h4>
<p>Planning and tracking your internal link architecture is just as important as building your site.</p>
<p>Remember, not even search engine bots with no sense of boredom will put up with a badly structured site. Use the tools above to make sure you have enough links to help human readers and search engine crawlers discover every bit of content you have to offer. Cheers!</p>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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</div></div><p>The post <a href="https://www.verbolia.com/3-tools-to-analyze-your-website-architecture/">3 Tools to Analyze Your Website Architecture</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>How Google Crawls Your Website and Indexes Your Content</title>
<link>https://www.verbolia.com/how-google-crawls-your-website-and-indexes-your-content/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Sun, 12 Feb 2023 08:11:51 +0000</pubDate>
<category><![CDATA[Technical SEO]]></category>
<guid isPermaLink="false">https://verbolia.miniem.be/?p=1678</guid>
<description><![CDATA[<p>Grasping how Google crawls and indexes your website content is fundamental to SEO success. Our blog post demystifies this process, offering insights into Google's mechanisms to help you optimize your site for better visibility and ranking.</p>
<p>The post <a href="https://www.verbolia.com/how-google-crawls-your-website-and-indexes-your-content/">How Google Crawls Your Website and Indexes Your Content</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h6>Blog article</h6>
<h1>How Google Crawls Your Website and Indexes Your Content</h1>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">6</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<p>You need to understand how Google crawls and indexes your e-commerce website (and content), so you can fix every issue that might obstruct the Google web crawl process.</p>
<p>While many website owners understand (and implement) <a href="https://backlinko.com/on-page-seo">on-page</a> and <a href="https://neilpatel.com/blog/everything-you-need-to-know-about-off-page-seo/">off-page</a> SEO strategies, only a few pay attention to technical SEO—even though it also impacts websites’ SEO health.</p>
<p>In this guide, you’ll discover how Google crawls and indexes web pages and tactics you could utilize to improve your website’s technical SEO and search rankings in the search engine results page (SERP).</p>
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<h2>What is search engine crawling, and how does Google crawl a website?</h2>
<p>Google strives to provide the most relevant and recent content to searchers. So, Googlebot (the search engine’s bot) crawls websites to dig up helpful content that will display when people search on Google.</p>
<p>You can think of <a href="https://support.google.com/webmasters/answer/7646114?hl=en&ref_topic=7508311">Google website crawling</a> as the scouting of web pages (by Googlebot) to find new or updated content to index. Indexed content could be videos, images, blog posts, and PDFs.</p>
<p>Crawling begins with the discovery of a web page. After Googlebot finds a web page, it follows other links on the page to uncover new content that it also needs to crawl.</p>
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<h2>Three reasons Google isn’t crawling your website</h2>
<p>When some essential pages on your e-commerce website aren’t showing up on Google, it’s most likely that Googlebot is struggling to crawl your web pages.</p>
<p>Below are three possible reasons why Google isn’t crawling your website:</p>
<h3>Your website has several missing pages</h3>
<p>Your customers aren’t the only ones who become frustrated when they land on a missing page. Search bots also expect to find active pages (and not broken links) when they crawl your website.</p>
<p>It’s not uncommon to land on 404 error pages when browsing an e-commerce website. Pages that often return 404 errors include:</p>
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<li aria-level="1">Seasonal deals pages (like a Black Friday deal page)</li>
<li aria-level="1">Pages of products that are out of stock</li>
<li aria-level="1">Pages of products that are no longer on sale</li>
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<p>You’ll have to fix missing pages on your website to ensure that Google properly crawls it. There are specialized tools for digging up missing pages on a website. However, you can also <a href="https://www.shoutmeloud.com/how-to-find-404-error-pages-using-google-webmaster-tool.html">do this on Google Search Console (GSC)</a>.</p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="426" width="982" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/05/how-google-crawls-2.webp" alt="" srcset="https://www.verbolia.com/wp-content/uploads/2023/05/how-google-crawls-2.webp 982w, https://www.verbolia.com/wp-content/uploads/2023/05/how-google-crawls-2-300x130.webp 300w, https://www.verbolia.com/wp-content/uploads/2023/05/how-google-crawls-2-768x333.webp 768w" sizes="(max-width: 982px) 100vw, 982px" />
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<p>After listing every page that returns a 404 error, <a href="https://ahrefs.com/blog/301-redirects/">set up a 301 redirect</a> to make these pages redirect automatically to active web pages—and enhance the Google web crawl process.</p>
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<h3>2. There are issues with your website’s sitemap</h3>
<p>Sitemaps help search bots understand <a href="https://www.verbolia.com/4-website-structure-tips-to-improve-search-engine-crawlability/">your website’s structure</a> and identify the <a href="https://www.verbolia.com/how-many-web-pages-should-a-website-have/">most important pages on your website</a>.</p>
<p>So, Google’s inability to crawl your web pages could result from an issue with your sitemap.</p>
<p>Some hosting providers automatically generate sitemaps for websites. However, you can use an <a href="https://www.xml-sitemaps.com/">XML sitemap generator</a> to create one for your website if you have none.</p>
<p>Once you have your sitemap (as an XML file), <a href="https://developers.google.com/search/docs/advanced/sitemaps/build-sitemap">submit it via GSC</a>.</p>
<h3>3. Your website’s robots.txt files aren’t configured properly</h3>
<p>Robots.txt files tell search bots which web pages they should and shouldn’t crawl.</p>
<p>Google crawls all the pages on a website when it finds no robots.txt file. However, when there’s a robots.txt file on your website, search bots will have to follow the instructions the file contains.</p>
<p>So, modify the file and change every command disallowing Googlebot from accessing your important web pages. You can view your website’s robot.txt file by typing <b>“yourwebsite.com/robots.txt”</b> into your browser address bar.</p>
<h2>What is search engine indexing?</h2>
<p>After Googlebot detects relevant content on your website, it proceeds to store the information in an <a href="https://support.google.com/webmasters/answer/7643011?hl=en&ref_topic=7508311">index</a>. Your web pages will show up on Google as search results only after indexing.</p>
<p>You can check if Google has indexed your website by typing “<b>site:yourwebsite.com</b>” into the Google search bar. You can also use “<b>site:yourwebsite.com/url-slug</b>” to check if a specific page is in the Google index.</p>
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<h2>Three foolproof ways to make Google index your web pages fast</h2>
<p>Your content won’t show up in the SERP if Google doesn’t index it.</p>
<p>Have you noticed that Google indexes your content slowly or isn’t indexing your website at all? Here are three strategies you could implement:</p>
<h3>1. Modify your website’s robots.txt file</h3>
<p>There might be crawl blocks in your robots.txt hindering Google from indexing certain web pages on your website.</p>
<p>Worst of all, your robots.txt file could be disallowing Google from crawling (and indexing) all the pages of your websites. So, <a href="https://www.contentkingapp.com/academy/robotstxt/">check your robots.txt file</a> for any error-generating commands and make necessary modifications.</p>
<h3>2. Weed out all less-important pages</h3>
<p>You’ll end up exhausting your crawl budget when your e-commerce website has numerous unnecessary pages.</p>
<p>So, investigate the pages on your e-commerce website and remove irrelevant ones. Afterward, optimize your important pages for search engines or use Verbolia to create stylish, keyword-rich pages that’ll drive targeted organic traffic to your website.</p>
<h3>3. Build high-quality backlinks</h3>
<p>Backlinks, an important <a href="https://www.monsterinsights.com/google-ranking-factors/">Google ranking factor</a>, helps Google gauge how authoritative and credible your website is. So, <a href="https://www.business2community.com/ecommerce/ultimate-list-of-link-building-strategies-for-ecommerce-02194074">building high-quality backlinks</a> will improve the speed at which Google indexes your content.</p>
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<h2>Build web pages Google crawlers can’t ignore</h2>
<p>Your SEO efforts will pay off only when your web pages eventually rank at the top of SERPs. So, it’s not enough for Google to crawl and index your content. Also ensure you execute strategies that’ll make your content show up in Google’s top results.</p>
<p>Do you want to improve your website’s rankings by creating unique web pages optimized for search engines? Do not hesitate to <a href="https://www.verbolia.com/request-a-demo/">request a free demo</a>.</p>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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</div></div><p>The post <a href="https://www.verbolia.com/how-google-crawls-your-website-and-indexes-your-content/">How Google Crawls Your Website and Indexes Your Content</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>How To Avoid Duplicate Content</title>
<link>https://www.verbolia.com/how-to-avoid-duplicate-content-seo/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Tue, 17 Jan 2023 12:12:56 +0000</pubDate>
<category><![CDATA[Technical SEO]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=1803</guid>
<description><![CDATA[<p>Duplicate content is a major concern for content creators since it affects both a website’s traffic and its ranking on search engines. As a result, it can be harmful for any online platform.</p>
<p>The post <a href="https://www.verbolia.com/how-to-avoid-duplicate-content-seo/">How To Avoid Duplicate Content</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h6>Blog article</h6>
<h1>How To Avoid Duplicate Content</h1>
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<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">5</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<p>Duplicate content is a major concern for content creators since it affects both a website’s traffic and its ranking on search engines. As a result, it can be harmful for any online platform. In this article, we will be sharing some tips on how to <a href="https://www.verbolia.com/how-to-avoid-duplicate-content-on-your-ecommerce-site/">avoid duplicate content</a>.</p>
<h2><strong>What is duplicate content?</strong></h2>
<p>As per Google’s own definition, “duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.”</p>
<p>In simpler terms, duplicate content means having identical or similar content on two or more different web pages. It can be found on the same site as well as on different sites.</p>
<p>For search engines, duplicate content poses indexing problems. Even if Google has stated that duplicate content will not penalize your website, you still risk experiencing ranking and traffic losses. Duplicate content may lead to self-competition for the same keyword, making each page less relevant than if they were unique.</p>
<p>Very often, duplicate content is only the result of human or technical errors. That’s why identifying and correcting it is one of the priorities of an SEO analyst.</p>
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<h2>How to identify pages with duplicate content on your site?</h2>
<p>Nobody knows exactly how Google evaluates when content is duplicate. However, Google has published a paper in 2007 explaining a method to “Detect Near-Duplicates for Web Crawling”.You can read all about this <a href="http://static.googleusercontent.com/media/research.google.com/en//pubs/archive/33026.pdf">here</a>. This paper describes the Simhash technique which is an algorithm used by Google to quickly identify near duplicate pages. Some crawling tools like Oncrawl have included Simhash calculation in their reporting. This allows you to identify clusters of similar pages on your website.</p>
<h2> 4 ways to avoid duplicate content</h2>
<p>Using a txt.robot is considered by many to be the short route to preventing Google from crawling and indexing pages with duplicate content. However, Google strongly warns against this practice and instead recommends the following techniques:</p>
<h3><a href="https://www.verbolia.com/content-marketing-for-ecommerce-businesses-5-essential-tips/">Write your own content</a></h3>
<p>To avoid duplicate content on your website, it is advisable to avoid using <strong>external content</strong>. Instead you should write your own content, blog posts, product descriptions or any other content that you require. In the event that you need content from an external editor, be sure to check that the content has not been copied from another website. There are several <strong>online tools</strong>, such as Kill Duplicate and the MozBar plugin, that can help you detect cross-domain or external duplicate content.</p>
<h3>301 redirect</h3>
<p>SEO experts recommend using <strong>301 redirects</strong> when you have similar content on your website and want to redirect to the original URL. A 301 redirect indicates to web users and search engines that the given content has either been moved to another web address or permanently deleted. It also passes link authority to the new URL and desindexes the old URL. This is the most common method of redirection as it allows your <strong>new URL</strong> to keep the<strong> reputation</strong> of the old one.</p>
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<h3><a href="https://www.verbolia.com/how-to-optimize-your-pages-with-canonical-urls/">Use a canonical tag</a></h3>
<p>A canonical tag, also known as <strong>rel canonical</strong>, shows Google which reference page should be indexed in the event that several pages of the same site have duplicate content. While it allows you to redirect the <strong>link juice</strong> like a 301, it does not influence your traffic, meaning that users can still access your page.</p>
<p>To implement the canonical tag, you should place the tag below in the < header > part of your webpage. It takes the following form:</p>
<p><em><link rel=”canonical” href=”https://example.com” /> </em></p>
<h3>Meta robots noindex</h3>
<p>Meta robots noindex is a term used in SEO to instruct <strong>search engines</strong> not to index a particular web page. It comes into play when you have duplicate content on one or more web pages. Here’s how to implement meta robots noindex on your website:</p>
<p>You must set the meta robot tag in the <strong>header part</strong> of the pages to avoid indexing the pages or to deindex them. It should appear in either of the following formats:</p>
<p><em><meta name=”robots” content=”noindex,follow”></em></p>
<p>or,</p>
<p><em><meta name=”robots” content=”noindex,nofollow”></em></p>
<p>When the Googlebot reads the word <strong>“noindex”</strong> in the tag while <strong>crawling</strong>, it will understand that this page must not be indexed or should be removed from it’s index.</p>
<p>In case you want to remove indexed pages and you have added the “noindex” tag, be patient. It may take weeks and even months before Google crawled your page with the updated tag and followed up on this instruction.</p>
<h3><strong>Bottom Line </strong></h3>
<p>Taking the time to check if and where you have duplicate content is totally worth it. The more pages you have on your website, the more likely it is that you have duplicate content.</p>
<p>Needless to say if ever you need an extra helping hand to analyze your content, we will happily assist you. Our solution encompasses a series of tools that will create automatically perfect unique landing pages without any duplicate content.</p>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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<div id="fws_6812ba8308b3b" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle bottom_margin_-12pct translate_y_-27px translate_y_phone_0px" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
<div class="vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
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<div class="vc_col-sm-8 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
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<p><strong>How can Verbolia help your e-commerce platform.</strong></p>
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<a class="nectar-button large regular accent-color regular-button button-float-right" role="button" style="" href="/request-a-demo/" data-color-override="false" data-hover-color-override="false" data-hover-text-color-override="#fff"><span>Request a demo</span></a>
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</div></div><p>The post <a href="https://www.verbolia.com/how-to-avoid-duplicate-content-seo/">How To Avoid Duplicate Content</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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