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<title>SEO tools Archives - Verbolia</title>
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<title>Simplify SEO A/B testing for e-commerce with Vpage</title>
<link>https://www.verbolia.com/simplify-seo-a-b-testing-for-e-commerce-with-vpage/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Wed, 18 Dec 2024 09:13:05 +0000</pubDate>
<category><![CDATA[SEO tools]]></category>
<category><![CDATA[Technical SEO]]></category>
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<description><![CDATA[<p>Discover how A/B testing can be applied to SEO for large e-commerce, enabling data-driven decisions to boost rankings and conversions.</p>
<p>The post <a href="https://www.verbolia.com/simplify-seo-a-b-testing-for-e-commerce-with-vpage/">Simplify SEO A/B testing for e-commerce with Vpage</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h1>Simplify SEO A/B testing for e-commerce with Vpage</h1>
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<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: 7</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<img fetchpriority="high" decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="800" width="1200" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2024/12/AB-testing-in-seo-e-commerce.webp" alt="SEO A/B testing in e-commerce is feasible. Discover how!" srcset="https://www.verbolia.com/wp-content/uploads/2024/12/AB-testing-in-seo-e-commerce.webp 1200w, https://www.verbolia.com/wp-content/uploads/2024/12/AB-testing-in-seo-e-commerce-300x200.webp 300w, https://www.verbolia.com/wp-content/uploads/2024/12/AB-testing-in-seo-e-commerce-1024x683.webp 1024w, https://www.verbolia.com/wp-content/uploads/2024/12/AB-testing-in-seo-e-commerce-768x512.webp 768w, https://www.verbolia.com/wp-content/uploads/2024/12/AB-testing-in-seo-e-commerce-360x240.webp 360w, https://www.verbolia.com/wp-content/uploads/2024/12/AB-testing-in-seo-e-commerce-900x600.webp 900w" sizes="(max-width: 1200px) 100vw, 1200px" />
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<p><span style="font-weight: 400;">While A/B testing is a proven method for optimizing digital marketing campaigns, applying it to SEO presents unique challenges. In SEO A/B testing, Google’s crawler acts as the only ‘user,’ making testing more complex compared to traditional user-based A/B tests. So, how can you run meaningful A/B tests for SEO?</span></p>
<p><span style="font-weight: 400;">In this blog post, we’ll explore how Verbolia and more specifically, </span><a href="https://verbolia.com/solutions/listing-pages-for-long-tail-keywords"><span style="font-weight: 400;">Vpage solution</span></a><span style="font-weight: 400;">, enables large e-commerce sites to perform A/B tests on SEO page templates with ease.</span></p>
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<h2 id="h-why-visitors-bounce-from-google-shopping-campaigns" class="wp-block-heading">How to apply reliable A/B testing in e-commerce</h2>
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<p><span style="font-weight: 400;">A/B testing is a method used to compare two versions of a product, webpage, or marketing campaign to determine which performs better. It is widely applied in digital marketing, web development or product optimization. The core idea behind A/B testing is simple: present two versions (A and B) to different groups of users and analyze which one yields better results based on a specific performance metric, such as conversion rate, click-through rate (CTR), or sales.</span></p>
<p><span style="font-weight: 400;">A/B testing involves dividing a group of users into two groups: a control group and a variant group. The control group is exposed to the unchanged version (version A), while the variant group experiences a modified version where one specific variable is altered (version B). The goal is to determine whether this change has a positive impact on the desired outcome.</span></p>
<p><span style="font-weight: 400;">For example, consider an A/B test for a marketing e-mail where the position of the call-to-action (CTA) button is changed. In the control group, the CTA is positioned below the fold, requiring users to scroll down to see it. In the variant group, the CTA is moved higher up, making it immediately visible. The objective is to analyze whether this adjustment increases the click-through rate (CTR).</span></p>
<p><span style="font-weight: 400;">A/B testing is widely used, but how do you apply it in practice and ensure that differences in results aren’t due to chance?</span></p>
<p><span style="font-weight: 400;">What makes A/B testing powerful is its reliance on statistical principles. At its core, A/B testing applies statistical hypothesis testing, which involves formulating two hypotheses: </span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The null hypothesis (H₀), assuming that both versions perform equally, and</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The alternative hypothesis (H₁), assuming that one version outperforms the other.</span></li>
</ul>
<p><span style="font-weight: 400;">To ensure the results are meaningful, statistical tests measure the likelihood that observed differences happened by chance. This probability is called the p-value. A low p-value indicates that the observed differences are unlikely to have occurred by chance, suggesting a real improvement.</span></p>
<p><span style="font-weight: 400;">Additionally, using a large enough sample size ensures that the results aren’t influenced by random fluctuations. This makes A/B testing a reliable way to make data-driven decisions and improve business outcomes.</span></p>
<p><span style="font-weight: 400;">By integrating these statistical concepts, A/B testing becomes a data-driven decision-making tool. It transforms uncertainty into actionable insights, enabling businesses to optimize their products, marketing strategies, and user experiences with confidence.</span></p>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading">The challenge of A/B testing in SEO for e-commerce sites</h2>
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<p><span style="font-weight: 400;">In traditional A/B testing, users are divided into two groups, with each group seeing a different version. But in SEO, the “user” is Google’s crawler, and it only sees one version of a page at a time.</span></p>
<p><span style="font-weight: 400;">However, large e-commerce sites often have thousands of similar pages (like product listing pages), creating an ideal testing environment. By applying different templates to different sets of pages, you can run A/B tests that Google will recognize as separate, allowing you to measure performance differences between groups.</span></p>
<p><span style="font-weight: 400;">In SEO A/B testing, unlike traditional A/B testing, you divide pages into groups rather than splitting users. Each group of pages uses a specific template, allowing search engines to evaluate them separately. However, this method yields statistically significant results only when applied to thousands of similar pages. This is why SEO A/B testing is typically feasible only for large e-commerce websites.</span></p>
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<h2 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading">Elements to A/B test for SEO with Vpage</h2>
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<p><span style="font-weight: 400;">Vpage allows you to A/B test a variety of elements on your e-commerce pages to improve SEO performance. Here are a few examples:</span></p>
<h3><span style="font-weight: 400;">1. Product listing order</span></h3>
<p><span style="font-weight: 400;">Experiment with displaying products based on popularity (most clicks) or relevance to boost user engagement and potentially improve search engine rankings.</span></p>
<h3><span style="font-weight: 400;">2. Content placement</span></h3>
<p><span style="font-weight: 400;">Test the impact of placing SEO-optimized text above the fold (for immediate visibility) or below the fold (to prioritize product display).</span></p>
<h3><span style="font-weight: 400;">3. Meta data and heading structure</span></h3>
<p><span style="font-weight: 400;">Try variations in meta descriptions, titles, and heading tags (H1, H2, etc.) to see what leads to improved search rankings.</span></p>
<h3><span style="font-weight: 400;">4. Theme design</span></h3>
<p><span style="font-weight: 400;">Compare the performance of two different design themes on similar pages to identify which resonates better with users and search engines.</span></p>
<h3><span style="font-weight: 400;">5. Technical tests</span></h3>
<p><span style="font-weight: 400;">You can also test technical aspects, such as using JavaScript versus CSS for filters (e.g. filters on listing pages to adjust which products are displayed), to evaluate their impact on page speed and overall performance.</span></p>
<p><span style="font-weight: 400;">Remember, A/B testing allows you to make data-driven decisions to optimize your website for search engines and improve user experience.</span></p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="627" width="1200" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2024/12/SEO-AB-testing-Vpage-example-card-order.webp" alt="Example of SEO A/B testing for e-commerce on Vpage with a listing page." srcset="https://www.verbolia.com/wp-content/uploads/2024/12/SEO-AB-testing-Vpage-example-card-order.webp 1200w, https://www.verbolia.com/wp-content/uploads/2024/12/SEO-AB-testing-Vpage-example-card-order-300x157.webp 300w, https://www.verbolia.com/wp-content/uploads/2024/12/SEO-AB-testing-Vpage-example-card-order-1024x535.webp 1024w, https://www.verbolia.com/wp-content/uploads/2024/12/SEO-AB-testing-Vpage-example-card-order-768x401.webp 768w, https://www.verbolia.com/wp-content/uploads/2024/12/SEO-AB-testing-Vpage-example-card-order-360x188.webp 360w" sizes="(max-width: 1200px) 100vw, 1200px" />
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<p style="text-align: center;"><em>Example of SEO A/B test for e-commerce on the order of products displayed on a product listing page: by priority (most clicks) or by relevance (based on matching with the keyword).</em></p>
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<h2><b>How Vpage makes SEO A/B testing for e-commerce easy</b></h2>
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<p><span style="font-weight: 400;">Vpage streamlines the entire SEO A/B testing process with just a few clicks. Here’s how it works in three simple steps:</span></p>
<h3><span style="font-weight: 400;">1. Define your test parameters</span></h3>
<p><span style="font-weight: 400;">Select the change to include in the variant group compared to the control group (e.g., 1,000 pages for Template A and 1,000 for Template B).</span></p>
<h3><span style="font-weight: 400;">2. Apply changes automatically</span></h3>
<p><span style="font-weight: 400;">Use Vpage’s interface to deploy the desired template changes instantly, without IT development.</span></p>
<h3><span style="font-weight: 400;">3. Monitor results</span></h3>
<p><span style="font-weight: 400;">Track key SEO metrics like average rankings and CTR for both the control (A) and variant (B) groups.</span></p>
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<h2><b>Why SEO A/B testing matters</b></h2>
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<p><span style="font-weight: 400;">SEO algorithms constantly evolve, meaning strategies that worked last year may no longer be effective. With Vpage’s A/B testing capabilities, you can continuously optimize your e-commerce site based on data-driven insights, staying ahead of the competition.</span></p>
<p><span style="font-weight: 400;">Discover how Vpage can help you scale your testing strategy and maximize your organic search performance.</span></p>
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<h3 class="awpa-title">About The Author</h3>
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<a href="https://www.verbolia.com/author/bart/"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=150&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=300&d=mm&r=g 2x' class='avatar avatar-150 photo' height='150' width='150' /></a>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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<title>Internal Linking Automation: The 10-Step SEO Guide</title>
<link>https://www.verbolia.com/internal-linking-automation-10-step-seo-guide/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Tue, 02 Jan 2024 13:24:12 +0000</pubDate>
<category><![CDATA[SEO tools]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=3173</guid>
<description><![CDATA[<p>Learn to overcome internal linking challenges with this 10-step guide. Discover automation strategies for improved site structure, navigation, and search engine performance.</p>
<p>The post <a href="https://www.verbolia.com/internal-linking-automation-10-step-seo-guide/">Internal Linking Automation: The 10-Step SEO Guide</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h6>Blog article</h6>
<h1 data-pm-slice="1 1 []">Internal Linking Automation: The 10-Step SEO Guide</h1>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">7</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="1024" width="1792" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2024/01/internal-linking-for-ecommerce.webp" alt="internal linking for ecommerce" srcset="https://www.verbolia.com/wp-content/uploads/2024/01/internal-linking-for-ecommerce.webp 1792w, https://www.verbolia.com/wp-content/uploads/2024/01/internal-linking-for-ecommerce-300x171.webp 300w, https://www.verbolia.com/wp-content/uploads/2024/01/internal-linking-for-ecommerce-1024x585.webp 1024w, https://www.verbolia.com/wp-content/uploads/2024/01/internal-linking-for-ecommerce-768x439.webp 768w, https://www.verbolia.com/wp-content/uploads/2024/01/internal-linking-for-ecommerce-1536x878.webp 1536w" sizes="(max-width: 1792px) 100vw, 1792px" />
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<p data-pm-slice="1 1 []">Large websites face unique internal linking challenges, often struggling with the distribution of link equity and the complexity of their site structure. These issues can lead to imbalances where crucial pages lack sufficient internal links, resulting in underperformance in search rankings. Conversely, some pages may have an excess of outgoing links, diluting their link power. This guide aims to address these challenges, offering a comprehensive solution to unlock the SEO potential of large websites.</p>
<p>In this guide, you’ll learn how to effectively manage your internal linking strategy, focusing on automation to handle the scale and complexity of your site. We’ll cover essential steps such as creating a logical and hierarchical site structure, implementing advanced techniques like content clustering, contextual linking, and dynamic internal linking. These strategies are crucial for guiding both search engines and users more effectively through your site.</p>
<p>Moreover, this guide will dive into a case study demonstrating the tangible impact of improved internal linking on organic SERP positions for a leading European classified ad website. We will analyze a set of pages that significantly benefitted from an increased number of internal links, showcasing the direct correlation between well-strategized internal linking and enhanced search engine visibility and rankings.</p>
<p>By following this 10-step guide, you’ll gain insights into optimizing your internal link structures, thereby improving your site’s visibility, user navigation, and overall search engine performance. You’ll discover how to ensure that your priority pages receive the link equity they deserve, how to balance the distribution of internal links, and how to leverage advanced internal link management techniques suitable for the scale of large websites.</p>
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<h2 data-pm-slice="1 1 []">What is Internal Linking Automation?</h2>
<p>Internal linking automation is a strategic approach tailored for large websites, aimed at streamlining and enhancing their internal link structure. This process is vital for several reasons:</p>
<h3>Enhancing page authority and relevance</h3>
<p>Internal linking plays a crucial role in determining the authority and relevance of web pages. A well-implemented internal linking strategy can significantly influence a page’s perceived authority, directly impacting its ability to rank in search engine results. With automation, the management of these links becomes more efficient, ensuring that the right pages gain the necessary authority to rank for relevant queries.</p>
<h3>Improving site usability and SEO</h3>
<p>Effective internal linking also greatly benefits the usability and SEO of a website. <a href="https://www.verbolia.com/how-google-crawls-your-website-and-indexes-your-content/">Internal links are essential for search engines</a> to discover and understand content. They also help users navigate a website more easily. Automation tools can ensure that these links are placed strategically within content, improving both the user experience and the website’s visibility in search engines.</p>
<h3>Streamlining site structure and navigation</h3>
<p>For large websites, organizing content in a coherent, hierarchical structure can be a daunting task. Internal linking should be designed to establish a clear hierarchy and thematic relevance, thus guiding users through the website more intuitively. Automated tools can assist in this process, creating a site structure that is not only SEO-friendly but also user-centric, enhancing the overall browsing experience.</p>
<p>Internal linking automation offers a systematic way to enhance page authority, improve SEO performance, and streamline site navigation. By leveraging this approach, websites can overcome the challenges of manual link management and ensure that their content is effectively interconnected, enhancing both their search engine rankings and user engagement.</p>
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<div class="nectar-cta hover_color_rgba(255,255,255,0.01) text_hover_color_000000 alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit font_size_desktop_18px font_size_tablet_14px " data-color="extra-color-3" data-using-bg="true" data-display="block" data-style="underline" data-alignment="left" data-text-color="custom" ><p style="color: #000000;"> <span class="text"><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f50d.png" alt="🔍" class="wp-smiley" style="height: 1em; max-height: 1em;" /> For an in-depth exploration of building internal linking specifically for large e-commerce sites, consider this comprehensive guide from Verbolia: </span><span class="link_wrap" ><a class="link_text" style="border-color: #000000;" role="button" href="https://www.verbolia.com/how-to-build-internal-linking-for-large-e-commerce-sites/">How to Build Internal Linking for Large E-Commerce Sites.</a></span></p></div><div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
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<h2>Top 5 Benefits of Internal Link-Building</h2>
<h3><strong>Top 5 Benefits of Internal Link-Building</strong></h3>
<p> </p>
<h4>1. Establishing a clear site hierarchy</h4>
<p>A well-structured internal linking strategy helps in organizing content into distinct categories and subcategories. This clear hierarchical arrangement not only aids user navigation but also enables search engines to understand the layout and importance of various pages, improving the website’s SEO performance.</p>
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<h4 data-pm-slice="1 1 []">2. Identifying and empowering priority pages</h4>
<p>By pinpointing and focusing on priority pages, internal linking ensures that these key pages receive the attention they need. Whether it’s category pages on e-commerce sites or main articles on content platforms, directing more internal links to these pages can significantly boost their rankings in search results as we’ll discuss in our case study later in this article.</p>
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<h4 data-pm-slice="1 1 []">3. Enhancing anchor text optimization</h4>
<p>Optimized anchor text for internal links is a subtle yet powerful way to improve SEO. By using relevant, concise, and keyword-rich anchor text, you help search engines understand what the linked page is about, which aids in appropriately indexing and ranking that page for related search queries and which ultimately improves their chances of ranking higher.</p>
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<h4 data-pm-slice="1 1 []">4. Optimizing link and click depth</h4>
<p>Managing the number of clicks required to reach important pages from the homepage (link depth) can drastically improve user experience and site accessibility. A shallow link depth ensures that important content is readily accessible, which is favored by search engine algorithms for crawling and indexing.</p>
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<h4 data-pm-slice="1 1 []">5. Leveraging analytical insights for continuous improvement</h4>
<p>Internal linking analysis tools like Oncrawl and Botify offer valuable insights into how effectively the internal links are distributed. Regular audits and adjustments based on these insights can lead to continual improvement of the site’s internal linking structure, benefiting both SEO and user experience.</p>
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<p data-pm-slice="1 1 []">Verbolia’s Linking Engine offers a unique approach to internal linking for large and complex websites. It addresses common challenges such as deep link depth and orphan pages by enabling SEO managers to automatically and contextually add inbound links to priority pages. The tool allows users to select specific anchor texts for each link and carefully selects anchors that match the content of the page, ensuring contextually relevant linking. Additionally, the ease of integration through server-side API or client-side JavaScript makes it a versatile solution. This method has been demonstrated to significantly improve SERP positions, as shown in case studies with large-scale implementations. For more details on how Verbolia’s innovative tool can transform your website’s navigation and SEO, visit their <a href="https://www.verbolia.com/linking-engine/" target="_new" rel="noopener noreferrer nofollow">Linking Engine page</a>.</p>
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<p data-pm-slice="1 1 []">Here are the main benefits offered by the Verbolia Linking Engine</p>
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<li data-pm-slice="1 1 ["orderedList",{"start":1},"listItem",{}]"><strong>Fix uneven link distribution:</strong> the tool effectively addresses the common problem of uneven link equity distribution in large websites. By automating the process, it ensures a balanced spread of links, enhancing the SEO value of multiple pages.</li>
<li data-pm-slice="1 1 ["orderedList",{"start":1},"listItem",{}]"><strong>Stop neglecting priority pages:</strong> Verbolia’s tool focuses on ensuring that priority pages, often neglected in large-scale websites, receive adequate internal links. This boosts their visibility and authority, significantly improving their search engine rankings.</li>
<li data-pm-slice="1 1 ["orderedList",{"start":1},"listItem",{}]"><strong>Diverse anchor text usage:</strong> the Linking Engine allows for the selection of specific, contextually relevant links for pages where you wish to add links. This approach not only enhances the relevance of the linked pages but also contributes to a more natural and effective internal linking structure.</li>
<li data-pm-slice="1 1 ["orderedList",{"start":1},"listItem",{}]"><strong>Hassle-Free implementation:</strong> one of the key advantages of Verbolia’s Linking Engine is that it doesn’t require internal development resources or planning for code releases. Management of linking configurations is done directly within the Verbolia platform and the integration of links into the website is automated through a JavaScript tag or via the API. This makes it a hassle-free solution for enhancing your website’s internal linking.</li>
<li data-pm-slice="1 1 ["orderedList",{"start":1},"listItem",{}]"><strong>Customizable link management:</strong> the tool offers the ability to easily manage linking by configuring rules. This level of customization ensures that the linking strategy aligns perfectly with the specific needs and goals of your website.</li>
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<p>For more details, you can visit <a href="https://www.verbolia.com/linking-engine/" target="_new" rel="noopener noreferrer nofollow">Verbolia’s Linking Engine page</a> where you can also schedule a demo with one of Verbolia’s experts.</p>
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<h2 data-pm-slice="1 1 []">How To Automate Internal Links</h2>
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<li><strong>Identify poorly linked pages</strong>: the first step in automating internal links is to identify pages on your site that are poorly linked. This includes orphan pages or those with shallow depth. Use internal linking analysis tools to find these pages. When assessing pages, consider those as poorly ranked if they are deep within the site structure and have low PageRank. Pages deeper in the site structure, beyond a certain level, typically rank poorly because they are linked to less often and have less internal PageRank. Google tends to prioritize crawling URLs with a lower page depth. Therefore, identifying pages that are buried deep (e.g., beyond a depth of 5) can be a good starting point.</li>
<li><strong>Prioritize pages for improvement</strong>: once you’ve identified poorly linked pages, determine which ones are a priority. These could be pages that are not ranking well but target keywords with search volume and have relevant content or product offers. It can be useful to assign a ranking from 0 to 10 to each page, with pages ranked as 10 receiving the most popularity or inlinks within the website. This can help in identifying which pages need more internal links to improve their perceived importance and rankings.</li>
<li><strong>Assign anchors for identified priority pages</strong>: before creating rules for link placement, it’s important to assign appropriate anchor texts to the identified priority pages. Anchor texts should be descriptive and keyword-rich, providing context to both users and search engines. A good practice is to use a mix of phrase match anchors (about 60%), exact match anchors (around 30%), and partial match keywords or variations (about 10%). Avoid using generic anchor texts like “click here” or “read more”, as they don’t provide much context. It’s also crucial to ensure that the same anchor text is not used for different URLs on the same website, to avoid confusion for search engine crawlers.</li>
<li><strong>Create rules for link placement</strong>: after identifying pages that need improvement and selecting anchors, decide where on your website you want to link to these priority pages. This could be, for instance, all category pages. In this step, you should also define which HTML element of the page best describes what the page is about. This is often the Page Title or an H1 tag.</li>
<li><strong>Fine-tune Link Trigger Conditions</strong>: in this step, you should specify how Verbolia should select anchors and links to ensure contextually relevant linking. For instance, if H1 tags are the most descriptive elements of your pages, you can configure Verbolia to select the most suitable anchors and links based on the content of these H1 tags. This approach ensures that the links added to your site are contextually relevant and aligned with the specific content of each page. Additionally, Verbolia allows you to set multiple rules, enabling manual selection of links on certain pages or configuring exceptions where necessary. This level of customization ensures that your internal linking strategy is finely tuned to your site’s unique content and structure, enhancing both SEO performance and user experience.</li>
<li><strong>Design and Preview Link Placement</strong>: before fully implementing the new links, decide where links should be added in your page and visualize how they will appear on your site. This is important to ensure that the links fit naturally into your content and site layout.</li>
<li><strong>Implement and Monitor</strong>: finally, apply the changes and continuously monitor their impact. Use tools like Oncrawl and Botify to track improvements in page ranking and depth, and adjust your strategy as needed.</li>
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<p>By following these steps, you can efficiently automate the internal linking process on your website, addressing issues of page depth and improving the overall SEO performance of your key pages.</p>
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<h2 data-pm-slice="1 1 []">Challenges of Automating Internal Linking</h2>
<p>Be cautious: while automating internal linking for large websites can improve rankings of previously less-visible or inadequately linked pages, it also introduces a range of challenges that necessitate careful and strategic solutions. Below is a detailed overview of common issues you might encounter, accompanied by practical solutions for each:</p>
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<h3 data-pm-slice="1 1 []"><strong>Challenge 1: Orphaned Pages</strong></h3>
<p><strong>Orphaned pages</strong> are those without any internal links pointing to them, making them isolated and potentially unindexed by search engines.</p>
<p><strong>Solution:</strong> regular audits using SEO tools can identify these pages. Implementing systems that automatically link to new and existing content can prevent pages from becoming orphaned.</p>
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<h3 data-pm-slice="1 1 []"><strong>Challenge 2: Excessive Links on a Single Page</strong></h3>
<p>Having <strong>too many links on a page</strong> can dilute the value of each link and overwhelm users.</p>
<p><strong>Solution:</strong> use tools like Google Analytics to identify and remove unclicked links. Maintain a balance in the number of internal links, aiming for a moderate amount that enhances user experience and SEO value. A general rule of thumb for large websites is to keep the number of internal links on a single page below a few hundred.</p>
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<h3 data-pm-slice="1 1 []"><strong>Challenge 3: Improper Use of Redirects</strong></h3>
<p><strong>Redirect chains and loops</strong>, especially with temporary redirects, can slow down your website and confuse search bots.</p>
<p><strong>Solution:</strong> minimize the use of redirects, and if necessary, ensure they are direct to the final page. Regularly review all URLs with redirects and update them to target page URLs where possible.</p>
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<h3 data-pm-slice="1 1 []"><strong>Challenge 4: Ineffective Anchor Text Usage</strong></h3>
<p><strong>Using non-descriptive or irrelevant anchor texts</strong> can negatively impact user experience and SEO.</p>
<p><strong>Solution:</strong> ensure anchors are descriptive and relevant to the linked content. They should align with the target page’s content and contribute to its keyword relevance.</p>
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<h3 data-pm-slice="1 1 []"><strong>Challenge 5: Inadequate <a href="https://www.verbolia.com/3-tools-to-analyze-your-website-architecture/">Site Structure</a> and Navigation</strong></h3>
<p>A poorly structured website can result in <strong>navigational challenges</strong> and inefficient internal linking.</p>
<p><strong>Solution:</strong> structure your website logically, ensuring clear and intuitive navigation. Use breadcrumb navigation and categorize content appropriately to enhance both user experience and internal linking effectiveness.</p>
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<h3 data-pm-slice="1 1 []"><strong>Challenge 6: Misuse of Nofollow Attributes</strong></h3>
<p><strong>Incorrect use of nofollow attributes</strong> on internal links can lead to loss of PageRank and missed opportunities in guiding search bots.</p>
<p><strong>Solution:</strong> review nofollow links on your site and remove the tag where unnecessary, especially for internal links, to allow proper flow of internal linking juice.</p>
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<h3 data-pm-slice="1 1 []"><strong>Challenge 7: Deep Crawl Depth</strong></h3>
<p>Having important pages buried deep in the <a href="https://www.verbolia.com/how-to-structure-your-ecommerce-website-for-seo/">site structure</a> (<strong>more than 5 clicks from the homepage</strong>) can negatively affect SEO.</p>
<p><strong>Solution:</strong> rearrange your internal link architecture to ensure that important content is reachable within 3 to 5 clicks from the homepage.</p>
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<h3 data-pm-slice="1 1 []"><strong>Challenge 8: Pages with Insufficient Internal Links</strong></h3>
<p>Pages with <strong>only one or very few incoming internal links</strong> might be underutilized in terms of SEO and visibility.</p>
<p><strong>Solution:</strong> increase the number of relevant internal links pointing to these underlinked pages, enhancing their visibility and importance to search engines.</p>
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<h3 data-pm-slice="1 1 []"><strong>Challenge 9: Masked or Cloaked URLs</strong></h3>
<p><strong>Masked links</strong> can appear deceptive to users and are not recommended for SEO.</p>
<p><strong>Solution:</strong> be transparent with your URLs and ensure they accurately represent the destination page.</p>
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<h3 data-pm-slice="1 1 []"><strong>Challenge 10: Poor Balance of Internal and External Links</strong></h3>
<p>An imbalance between internal and external links can affect the overall effectiveness of your link strategy.</p>
<p><strong>Solution:</strong> maintain a healthy balance of internal and external links. Both types are valuable for providing a comprehensive resource to your readers and for SEO. A general rule of thumb is to have a mix that naturally complements the content. While there’s no fixed ratio, a practical approach is to ensure that external links are used judiciously, mainly when they add significant value or authority to the content. Internal links should be the majority, focusing on improving user navigation and SEO within your site. The key is to prioritize the user experience and content relevance over a strict numerical formula, adjusting as needed based on the specific context of each page.</p>
<p>In summary, while automating internal linking poses these challenges, they can be addressed through regular audits, proper use of SEO tools, and thoughtful implementation of linking strategies. The key is to balance automation with strategic oversight to maintain an effective, user-friendly, and SEO-friendly internal linking structure.</p>
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<h2 data-pm-slice="1 1 []">Automated Internal Links Case study</h2>
<h3>Automated Internal linking for a European Classified ad Giant</h3>
<p>This case study highlights the profound impact of automated internal linking on large-scale websites</p>
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<p data-pm-slice="1 1 []"><strong>Background</strong> the client, a major player in the European classified ads market, had a vast online presence with millions of pages. A significant portion of these pages suffered from poor internal linking, resulting in suboptimal search engine visibility and user engagement.</p>
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<p><strong>Approach</strong> our internal link automation strategy was multi-faceted, encompassing several key steps:</p>
<ol>
<li><strong>Identification of Poorly Linked Pages:</strong> we used internal linking tools to find pages with minimal internal links. From these, we identified priority pages based on the selection criteria like Monthly Search Volume (indicating potential search visibility), the number of relevant ads per page (showing conversion potential), and existing SERP rankings.</li>
<li><strong>Anchor Text Optimization:</strong> selected pages were equipped with descriptive anchor texts, enhancing their relevance and search engine understanding.</li>
<li><strong>Design and Implementation of Linking Blocks:</strong> we designed a linking block, which were then integrated across all indexable product listing pages. This included category pages, indexed filter pages, and search result pages. We chose to integrate the linking block below pagination.</li>
<li><strong>HTML Element Definition:</strong> we selected specific HTML elements that best describe the content and purpose of each page. These elements were then utilized to feed the Verbolia linking engine.</li>
<li><strong>Relevancy as a Key Criterion:</strong> focus was on ensuring relevancy between the page content and the injected links, maximizing contextual appropriateness.</li>
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<p><strong>Results</strong> The outcome of this initiative was analyzed by comparing Google SERP positions of all 100,000 pages, before and six months after the implementation:</p>
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<li><strong>Positive Movement:</strong> 29,309 pages showed improved rankings.</li>
<li><strong>Negative Movement:</strong> 8,548 pages experienced a drop in rankings.</li>
<li><strong>Stability:</strong> 63,010 pages maintained their positions.</li>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="530" width="1023" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2024/01/InternalLinkingChart.png" alt="Comparative SERP Position shifts: before and after Internal Linking Automation" srcset="https://www.verbolia.com/wp-content/uploads/2024/01/InternalLinkingChart.png 1023w, https://www.verbolia.com/wp-content/uploads/2024/01/InternalLinkingChart-300x155.png 300w, https://www.verbolia.com/wp-content/uploads/2024/01/InternalLinkingChart-768x398.png 768w" sizes="(max-width: 1023px) 100vw, 1023px" />
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<p data-pm-slice="1 3 []"><strong>Significant Findings:</strong></p>
<ul>
<li>The number of pages ranking first almost doubled post-implementation (from 6,891 to 12,118).</li>
<li>Across all ranking positions, there was a noticeable shift towards a higher percentage of pages ranking in the Top 3.</li>
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<p data-pm-slice="1 1 []"><strong>Conclusion</strong> this case study vividly illustrates the effectiveness of a well-planned and executed internal linking strategy, especially for large websites. By focusing on the right pages and optimizing linking strategies, the client not only improved their SERP positions but also enhanced the overall user experience on their platform. This approach serves as a testament to the power of internal linking in SEO and the benefits of automation in managing vast web structures.</p>
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<h2 data-pm-slice="1 1 []">Ready to automate your internal linking and boost your SEO?</h2>
<p>Ready to elevate your website’s SEO with automated internal link building? Discover the power of Verbolia’s Linking Engine, a tool designed to optimize your internal linking effortlessly. Experience firsthand how strategic automation can transform your site’s search engine performance and user engagement. Don’t miss this opportunity to revolutionize your website’s internal linking structure. Book a demo now and take the first step towards SEO excellence: <a href="https://www.verbolia.com/linking-engine/" target="_new" rel="noopener noreferrer nofollow">Experience Verbolia’s Linking Engine</a>.</p>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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</div></div><p>The post <a href="https://www.verbolia.com/internal-linking-automation-10-step-seo-guide/">Internal Linking Automation: The 10-Step SEO Guide</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>Best 10 Long-Tail Keywords Tools for eCommerce (2024)</title>
<link>https://www.verbolia.com/best-long-tail-keyword-research-tools/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Thu, 07 Dec 2023 07:39:32 +0000</pubDate>
<category><![CDATA[SEO tools]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=3068</guid>
<description><![CDATA[<p>Find the best 10 tools for eCommerce keywords in 2024. Boost your online visibility and success with these SEO solutions. Get ahead in the game – learn more now! </p>
<p>The post <a href="https://www.verbolia.com/best-long-tail-keyword-research-tools/">Best 10 Long-Tail Keywords Tools for eCommerce (2024)</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h6>Blog article</h6>
<h1 data-pm-slice="1 1 []">Best 10 Long-Tail Keywords Software for eCommerce (2024)</h1>
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<h2 data-pm-slice="1 1 []">What Are Long-Tail Keywords?</h2>
<p data-pm-slice="1 1 []">In eCommerce, <a href="https://www.verbolia.com/what-is-long-tail-seo/">long-tail keywords</a> represent all the different ways search engine users express their product needs and buying intentions.</p>
<p data-pm-slice="1 1 []">Each long-tail keyword reflects a specific type of intent – be it</p>
<p>– informational, where users are seeking guidance about products;</p>
<p>– navigational, where they are looking for a specific website or brand; or</p>
<p>– transactional, where the intent is to buy.</p>
<p>Unlike short-tail or search queries that refer to broad topics, long-tail keywords are more specific and often less competitive, yet effective in driving targeted traffic. This makes them invaluable for eCommerce sites.</p>
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<h3 data-pm-slice="1 1 []">Keyword research for eCommerce</h3>
<p>When you know what your audience searches for, you can focus your <a href="https://www.verbolia.com/how-do-i-find-relevant-keywords/">optimisation efforts around those keywords</a>. And since consumer demand is ever changing and product offerings evolve, so do the search terms used. Therefore, regular keyword research ensures you capture more demand opportunity, aligning your offerings with the latest search trends.</p>
<p>Keyword research can help you understand which content you should incorporate in your website. It also provides you with information on how to expand your category hierarchy.</p>
<p>Since <a href="https://www.verbolia.com/why-should-you-create-more-product-listing-pages/" target="_blank" rel="noopener noreferrer nofollow">research</a> shows that, in eCommerce, 70% of non-branded SEO traffic is landing on category pages, it’s important to have a deep category tree with many subcategories as this will make it easier for search engines to find indexed pages from your store that match with search terms.</p>
<p>Boost your eCommerce organic visibility: <a href="https://www.verbolia.com/why-should-you-create-more-product-listing-pages/">Why You Should Create More Category Pages</a>.</p>
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<h2 data-pm-slice="1 1 []">Why Are Long-Tail Keywords Important?</h2>
<p>Long-tail keywords, typically consisting of several words, offer a high degree of specificity. This specificity greatly benefits eCommerce websites and their potential customers.</p>
<p>With long-tail queries, online stores receive traffic that is more closely aligned with the products they sell, which will improve their ability to convert visitors to buyers.</p>
<p>Visitors are more likely to find the products they are looking for when they use long-tail search terms.</p>
<p>Take, for example, an eCommerce site specializing in outdoor gear. A user searching for:</p>
<p>“waterproof hiking backpacks under $100”</p>
<p>is already expressing a clear intent to purchase, as opposed to a more general search like:</p>
<p>“backpacks.”</p>
<p>The long-tail search not only directs the user straight to the relevant product or category, but also significantly increases the chance of a sale.</p>
<p>Long-tail keywords face less competition in search rankings than broader terms (short-tail). This reduced competition means it could be easier to rank higher in search results for these specific queries, driving targeted <a href="https://www.verbolia.com/tools/traffic-opportunity-tool-for-e-commerce/" target="_new" rel="noopener">traffic growth</a> and enhancing your <a href="https://www.verbolia.com/what-is-long-tail-seo/" target="_new" rel="noopener">long-tail SEO</a> strategy for your eCommerce site.</p>
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<h3 data-pm-slice="1 1 []">Long-Tail Keywords in eCommerce</h3>
<p>Long-tail keywords, often overlooked in favor of more popular terms, hold the potential to drive significant and relevant traffic to eCommerce sites. Their importance cannot be understated, as they bridge the gap between what customers are specifically looking for and the products that stores offer.</p>
<p>The main reasons why these keywords are overlooked in eCommerce is because creating pages or product content that is perfectly tailored for the different ways in which users use language to describe the products they search is difficult. It’s time consuming to make deep category hierarchies in modern eCommerce CMS’s, especially when product catalogs become large. The other reason is that it’s difficult to produce great, helpful content for the long-tail at scale.</p>
<p>The challenge of producing great, tailored content for long-tail keywords in eCommerce is further compounded by the dynamic nature of both product catalogs and consumer trends. On the supply side, eCommerce businesses frequently update their product offerings to stay competitive and meet market demands. This constant evolution of product catalogs means that the keywords relevant today might not be as pertinent tomorrow. As new products are added and others are discontinued, the associated long-tail keywords need to be continually identified, analyzed, and integrated into the site’s content strategy. This ongoing process requires significant resources in terms of time, technology, and manpower to ensure that the content remains relevant and effective.</p>
<p>On the demand side, consumer trends and search behaviors are equally fluid. The way consumers search for products online is influenced by many factors, including cultural trends, marketing campaigns, seasonal demands, and even global events. This results in a continuously shifting landscape of keywords and search terms. For an eCommerce business, keeping up with these changing trends is vital to remain visible and relevant in search results. However, the task of constantly monitoring and adapting to these shifts in consumer behavior can be overwhelming, especially for businesses with limited resources.</p>
<p>Balancing the ever-changing landscape of products and consumer trends poses a significant challenge for eCommerce sites striving to leverage long-tail keywords and their <a href="https://www.verbolia.com/top-ecommerce-seo-tips-to-improve-your-rankings-in-2022/">SEO eCommerce strategies</a> effectively.</p>
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<h3 data-pm-slice="1 1 []">Cheaper Pay Per Click (PPC) Advertising</h3>
<p>Long-tail keywords are typically longer, more precise, and consequently more affordable. These keyword phrases are used in PPC campaigns because of their low search volume and lower cost-per-clicks (CPCs). They’re more specific and attract highly targeted, purchase-ready customers. Using long-tail keywords allows for effective budget distribution in PPC campaigns since targeting high volume, short keywords can be relatively expensive. The reduced competition and lower CPC of long-tail keywords make them ideal for PPC, lowering the cost-per-click and cost-per-lead, and improving click-through rates and quality scores.</p>
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<h3 data-pm-slice="1 1 []">Lower competition</h3>
<p>Long-tail keywords have less competition because they are used in niche-specific searches with relatively low search volume. This means that these keywords are only used by particular groups of people, and not many businesses invest in them for their content or PPC campaigns. Long-tail keywords are easier to rank in organic searches and are valuable for paid search marketing campaigns. Their specificity results in only a few businesses targeting these keywords, which makes ranking easier in both organic and paid searches.</p>
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<h3 data-pm-slice="1 1 []">Targeted Traffic</h3>
<p>Long-tail keywords are more specific and are often used by people further down the conversion funnel. This specificity brings more targeted traffic to websites, which tends to convert better compared to traffic from shorter keywords. Long-tail keywords are more aligned with how users search online. While they may not bring as much traffic as popular keywords individually, collectively they account for a significant portion of online searches. The traffic drawn by long-tail keywords is more focused and committed, thereby improving the quality of visitors.</p>
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<h3 data-pm-slice="1 1 []">High Conversion</h3>
<p>Long-tail keywords typically have higher conversion rates due to their specificity. Users searching with these keywords are often further along in the buying cycle, indicating a clearer purchase intent. For instance, a keyword like “keto diet” is broad and attracts a general audience, whereas a long-tail variant like “keto diet meal plan for beginners” targets users with a specific need. Users in the final stages of the buying cycle are more likely to use <a href="https://www.verbolia.com/how-do-i-find-relevant-keywords/" target="_new" rel="noopener">relevant keywords</a> such as long-tail variants to find something specific and then make a purchase, leading to higher conversions for eCommerce websites.</p>
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<h2 data-pm-slice="1 1 []">Launch Pages Automatically with the Keyword Tool of Verbolia</h2>
<p>Verbolia’s technology revolutionizes SEO for eCommerce by automatically launching optimized pages from a keyword list. You can effortlessly <a href="https://www.verbolia.com/how-verbolia-works/" target="_blank" rel="noopener noreferrer nofollow">create thousands of pages automatically. </a>Each page is tailored to 1 specific search query with relevant products and content. It simplifies page management and allows to capitalize on new customer interests as they arise.</p>
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<h2 data-pm-slice="1 1 []">Top 10 Long-Tail Keyword Generator Tools For eCommerce (Free tools included)</h2>
<p>We’ll now explore 10 long-tail keyword software tools for eCommerce businesses. From free tools to premium offerings, each has unique features to boost your SEO strategy. If you’re looking for tools that go beyond keyword research, be sure to visit our in-depth guide on <a href="https://www.verbolia.com/enterprise-seo-tools/" target="_new" rel="noopener noreferrer nofollow">Enterprise SEO Tools</a>.</p>
<h3>Verbolia [Demo and trial for free]</h3>
<h4>How do I find long-tail keywords for eCommerce with Verbolia?</h4>
<p>Verbolia stands out as the only keyword research tool that identifies keywords based on your product catalog. It uses natural language processing algorithms to break down product titles and attributes into keyword combinations, providing a list of long-tail keywords. It even goes a step further by checking your current position in Google, adding Search Volume and more importantly, it avoids suggesting keywords with similar search intent so you don’t end up with duplicates. Try Verbolia’s <a href="https://www.verbolia.com/product/" target="_blank" rel="noopener noreferrer nofollow">SEO tool for ecommerce </a>for free (no credit card required).</p>
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<div style="position: relative; padding-bottom: calc(45.99609375% + 41px); height: 0;"><iframe src="https://demo.arcade.software/Du0EH1oKNd99xjCZmaGk?embed" title="Verbolia | Traffic opportunitites" frameborder="0" loading="lazy" webkitallowfullscreen mozallowfullscreen allowfullscreen style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;color-scheme: light;"></iframe></div>
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<p data-pm-slice="1 1 []"><a href="https://www.verbolia.com/tools/traffic-opportunity-tool-for-e-commerce/" target="_blank" rel="noopener noreferrer nofollow">Keyword opportunity tool for eCommerce</a></p>
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<h4 data-pm-slice="1 1 []">Features:</h4>
<ul>
<li>research based on your product catalog, not on seed keywords</li>
<li>includes search terms from your Google Analytcis and queries from your Google Search Console</li>
<li>real-time checking of SERP’s and Search Volume from Google Keyword Planner</li>
<li>build in deduplication</li>
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<h4 data-pm-slice="1 1 []">Built for:</h4>
<p>Large e-commerce players seeking keyword for which they are not yet ranking</p>
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<h3 data-pm-slice="1 1 []"><a href="https://ads.google.com/home/tools/keyword-planner/" rel="noopener noreferrer nofollow">Google Keyword Planner</a> [Free within Google Ads]</h3>
<h4>How do I find long-tail keywords with Google keyword planner?</h4>
<p>Google Keyword Planner offers comprehensive data directly from Google’s own search database. It’s particularly strong in providing insights into search volumes and competition levels. Enter up to 10 seed keywords and see what’s the average monthly search volume and how it changes over time. It also allows to lookup keyword ideas when you provide it with keywords or keyword phrases.</p>
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<h4 data-pm-slice="1 3 []">Features :</h4>
<ul>
<li>In-depth search volume data</li>
<li>Competition level insights</li>
<li>Direct integration with Google Ads</li>
</ul>
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<h4 data-pm-slice="1 1 []">Built for:</h4>
<p>Businesses of all sizes seeking data directly from Google</p>
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<h3 data-pm-slice="1 1 []"><a href="https://keywordseverywhere.com/" target="_new" rel="noopener noreferrer nofollow">Keywords Everywhere</a> [It was free]</h3>
<h4>How do I find long-tail keywords with Keywords Everywhere?</h4>
<p>Keywords Everywhere is unique for its browser extension format, providing keyword insights directly on your web browser. It excels in showing keyword data across multiple websites, offering a more holistic view of potential keywords.</p>
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<h4 data-pm-slice="1 3 []">Features:</h4>
<ul>
<li>Browser extension for real-time data</li>
<li>Keyword data across multiple sites</li>
<li>Volume, CPC, and competition data</li>
</ul>
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<h4 data-pm-slice="1 1 []">Built for:</h4>
<p>SEO professionals and digital marketers requiring real-time browser-based data.</p>
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<h3 data-pm-slice="1 1 []"><a href="https://longtailpro.com/">LongTailPro</a> [Starts at 8 USD]</h3>
<h4>How do I find long-tail keywords with LongTailPro?</h4>
<p>LongTailPro specializes in uncovering high-converting long-tail keywords with its targeted keyword research tools. It sets itself apart with its focus on profitability metrics and competitor analysis, offering a strategic edge in keyword selection.</p>
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<h4 data-pm-slice="1 3 []">Features :</h4>
<ul>
<li>Profitability-focused keyword research</li>
<li>Competitor analysis tools</li>
<li>Pricing starts at $8 USD</li>
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<h4 data-pm-slice="1 1 []">Built for:</h4>
<p>Small to medium-sized businesses focusing on profitability and niche markets.</p>
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<h3 data-pm-slice="1 1 []"><a href="https://answerthepublic.com/">Answer the Public</a> [Free credits/day]</h3>
<h4>How do I find long-tail keywords with Answer the Public?</h4>
<p>Answer the Public leverages search autocomplete data to generate a vast array of keyword ideas. It’s particularly effective for understanding customer questions and prepositions, providing a unique perspective on keyword research.</p>
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<h4 data-pm-slice="1 3 []">Features :</h4>
<ul>
<li>Search autocomplete data analysis</li>
<li>Question and preposition keyword ideas</li>
<li>Free credits available daily</li>
</ul>
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<h4 data-pm-slice="1 1 []">Built for:</h4>
<p>Content creators and marketers seeking insights into customer queries.</p>
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<h3 data-pm-slice="1 1 []"><a href="https://trends.google.com/trends/" target="_new" rel="noopener noreferrer nofollow">Google Trends</a> [Free 100%]</h3>
<h4>How do I find long-tail keywords with Google Trends?</h4>
<p>Google Trends excels in tracking keyword popularity over time and across regions. This tool is invaluable for tapping into current trends and seasonal keywords, offering a dynamic approach to keyword research.</p>
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<h4 data-pm-slice="1 3 []">Features :</h4>
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<li>Tracking of keyword trends over time</li>
<li>Regional trend analysis</li>
<li>100% Free</li>
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<h4 data-pm-slice="1 1 []">Built for:</h4>
<p>Marketers and businesses tracking current trends and seasonal keywords.</p>
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<h3 data-pm-slice="1 1 []"><a href="https://www.semrush.com/" target="_new" rel="noopener noreferrer nofollow">SEMRush</a> [Try it for free]</h3>
<h4>How do I find long-tail keywords with SEMRush?</h4>
<p>SEMRush stands out for its comprehensive suite of SEO tools, including advanced keyword research capabilities. It’s particularly effective for competitive analysis and tracking keyword rankings, making it a robust tool for in-depth SEO campaigns.</p>
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<h4 data-pm-slice="1 3 []">Features :</h4>
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<li>Advanced keyword research tools</li>
<li>Competitive analysis and ranking tracking</li>
<li>Free trial available</li>
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<h4 data-pm-slice="1 1 []">Built for:</h4>
<p>Comprehensive SEO campaigns and competitive analysis.</p>
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<h3 data-pm-slice="1 1 []"><a href="https://ahrefs.com/">Ahrefs</a> [Try for free]</h3>
<h4>How do I find long-tail keywords with Ahrefs ?</h4>
<p>Ahrefs is renowned for backlink analysis but also offers a keyword research tools. It differentiates itself by not only assessesing the ranking difficulty for a specific keyword but it also provides an estimate of the number of backlinks required to achieve a first-page ranking in search results.</p>
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<h4 data-pm-slice="1 3 []">Features :</h4>
<ul>
<li>Detailed keyword research and analysis</li>
<li>Estimation on backlink requirement per keyword to rank</li>
<li>Free trial available</li>
</ul>
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<h4 data-pm-slice="1 1 []">Built for:</h4>
<p>SEO professionals and businesses focusing on detailed keyword research.</p>
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<h3 data-pm-slice="1 1 []"><a href="https://www.keywordinsights.ai/" target="_new" rel="noopener noreferrer nofollow">Keywordinsights</a> [Starts at 1 USD]</h3>
<h4>How do I find long-tail keywords with Keywordinsights?</h4>
<p>Keywordinsights uses AI and SERP data to group similar keywords together and understand the search intent. Its affordability and focus on keyword clustering make it great offer for users seeking to save time and with a cleaned keyword list.</p>
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<h4 data-pm-slice="1 3 []">Features:</h4>
<ul>
<li>Generates thousands of related search terms from a single seed keyword</li>
<li>Keyword and search intent clustering</li>
<li>Starts at $1 USD</li>
</ul>
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<h4 data-pm-slice="1 1 []">Built for:</h4>
<p>Businesses leveraging AI-driven insights for nuanced keyword analysis.</p>
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<h3 data-pm-slice="1 1 []"><a href="https://lowfruits.io/">Lowfruits</a> [Try for free]</h3>
<h4>How do I find long-tail keywords with Lowfruits ?</h4>
<p>Lowfruits distinguishes itself with its focus on uncovering low-competition keywords. Its user-friendly interface and free trial make it accessible for those new to SEO, looking to identify easy wins in keyword optimization.</p>
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<h4 data-pm-slice="1 3 []">Features :</h4>
<ul>
<li>Identification of low-competition keywords</li>
<li>User-friendly interface</li>
<li>Free trial available</li>
</ul>
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<h4 data-pm-slice="1 1 []">Built for:</h4>
<p>Beginners and businesses looking for low-competition keyword opportunities.</p>
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<h2 data-pm-slice="1 1 []">How to Identify Long Tail Keywords</h2>
<h3>How to find long tail keywords using short-tail keywords</h3>
<p>Identifying long-tail keywords from short-tail ones is an art and science. Start by analyzing common short-tail keywords in your niche and then delve deeper into the specific queries and phrases your customers might use. Google’s “People Also Ask” or “Related Searches” sections are goldmines for discovering these longer, more specific phrases.</p>
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<p data-pm-slice="1 1 []">Amazon or eBay’s autocompletes can also reveal long-tail keywords you didn’t even think of. Just enter your long-tail keyword in the Amazon search box and Amazon will propose frequently used search terms based on your keyword. If you want to retrieve autocompletes for large keyword lists at a time, you can create python scripts to automate this or work with freelancers to build this. This can typcially be built for less than 150$.</p>
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<p data-pm-slice="1 1 []">Remember, the key is to understand the user’s intent and match it with specific, less competitive keywords that align with your product offerings.</p>
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<h3 data-pm-slice="1 1 []">eCommerce Search Intent</h3>
<p>Understanding search intent is crucial when using long-tail keywords in eCommerce. Each keyword reflects a unique user need – whether they are seeking information, looking to purchase, or comparing products. By aligning your page content with these intents, you enhance user experience and increase the likelihood of conversion. For instance, if a customer searches for “best lightweight summer hiking boots,” they’re likely in the comparison stage. Hence, the content could be a concise comparison article outlining the key features, pros, and cons of the top summer hiking boots, focusing on their weight, comfort, and suitability for warm-weather trails. This type of content that aligns with the search intent will make your site a valuable resource in their decision-making process.</p>
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<h2 data-pm-slice="1 1 []">How to Use Long-Tail Keywords in eCommerce</h2>
<p>There are 2 ways to incorporate long-tail keywords into eCommerce websites. The first approach involves embedding these keywords into your website’s existing content. For instance, include primary long-tail keywords on your Homepage, About Us, and Blog pages. The rest can be strategically placed on product detail pages and landing pages for promotions, ensuring they’re contextually relevant.</p>
<p>The second, more effective approach is dedicating a unique landing page for each long-tail keyword. Start by selecting long-tail keywords linked to a variety of relevant products, ideally a minimum of five. Validate the demand for these keywords using tools like Google Keyword Planner and ensure there’s no overlap in search intent. Each keyword should then have its own product listing page, adhering to SEO best practices: create SEO-friendly URLs (e.g., <a href="http://yourshop.com/green-cargo-pants" target="_blank" rel="noopener noreferrer nofollow">http://yourshop.com/green-cargo-pants</a>), include the long-tail keyword in your page title, H1 tag, and meta description, optimize page speed, and ensure mobile-friendly design.</p>
<p>Don’t forget to integrate these pages into your website. Add links to these specific long-tail keyword pages from relevant category or product detail pages. For example, link a page targeting “green cargo pants” from the Women’s Pants category.</p>
<p>This approach to create unique landing page for long-tail keyword is what Verbolia’s technology is built for. It allows to easily publish thousands of pages for a keyword list and has proven especially effective for eCommerce brands with established authority in the search engines.</p>
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<h2 data-pm-slice="1 1 []">The Best Long-Tail Keyword Usage Examples</h2>
<p>The use of long-tail keywords can significantly elevate your SEO strategy. For example, an online store selling organic skincare products could target keywords like “organic face cream for sensitive skin.” This specific phrase not only narrows down the audience to those specifically looking for organic and skin-type-specific products but also reduces competition.</p>
<p>Similarly, an electronics retailer could target “affordable wireless earbuds with noise cancellation,” catering to budget-conscious consumers seeking specific features. These examples demonstrate how long-tail keywords can be effectively used to attract a more targeted audience and meet specific customer needs.</p>
<h3>Finding e-commerce long-tail keyword</h3>
<p>To find long-tail keywords like “lightweight waterproof 4-person tent” instead of just “tents”, you can use tools like Amazon’s autocomplete feature. Follow these steps:</p>
<ol>
<li><strong>Start with a basic search term: </strong>Begin by entering a broad keyword related to your product category on Amazon’s search bar. For instance, start with a general term like “tent.”</li>
<li><strong>Observe the Autocomplete suggestions: </strong>As you type, Amazon will display a list of autocomplete suggestions. These are based on common searches by users. Pay attention to these suggestions as they reveal specific long-tail keywords that real customers are searching for.</li>
<li><strong>Refine your search: </strong>Start adding more descriptive terms to your basic search term. For example, after typing “tent,” begin adding qualifiers like “lightweight” or “waterproof.” Each addition narrows down the search and Amazon’s autocomplete will adjust to provide more specific suggestions.</li>
<li><strong>Identify specific features: </strong>Continue adding details that are relevant to your product. In this case, include the size aspect by typing “4-person.” Now, your search term in the Amazon search bar looks like “lightweight waterproof 4-person tent.”</li>
<li><strong>Analyze the results: </strong>The autocomplete suggestions will now display more targeted long-tail keywords. Choose the one that closely matches your product offering, in this case, “lightweight waterproof 4-person tent.”</li>
<li><strong>Use the long-tail keyword: </strong>Incorporate this long-tail keyword into your product listings, descriptions, and any related content on your eCommerce platform to attract customers who are specifically looking for this type of tent.</li>
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<p>By following this step-by-step approach, you can effectively use Amazon’s autocomplete feature to uncover specific long-tail keywords that your target audience’s is searching for.</p>
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<h3 data-pm-slice="1 1 []">Long-tail keywords in PPC campaigns</h3>
<p>Incorporating long-tail keywords into PPC campaigns can significantly improve their cost-effectiveness and targeting precision. These keywords, being more specific and less competitive, often result in lower cost-per-click rates and better targeting. For example, using “ergonomic wireless keyboard for small hands” rather than just “wireless keyboard” in a PPC ad for an office supplies store can attract a more defined audience, potentially increasing the ad’s click-through and conversion rates. This strategy ensures that your ads reach the right audience at a lower cost, maximizing the return on your ad spend.</p>
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<h3 data-pm-slice="1 1 []">Finding affiliate long-tail keywords</h3>
<p>For affiliate marketers, identifying effective long-tail keywords is essential for driving targeted traffic and improving conversion rates. Start by understanding the niche products you’re promoting and the specific needs or problems they address. Use keyword research tools to find phrases that potential buyers might use when looking for solutions or product recommendations. For example, if you’re an affiliate for fitness products, targeting a keyword like “best home workout equipment for small spaces” can attract users specifically looking for compact exercise solutions, making your content more relevant and likely to convert.</p>
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<h3 data-pm-slice="1 1 []">Finding long-tail keywords for blog posts</h3>
<p>When creating blog content, using long-tail keywords can attract a more engaged audience and improve your SEO. Start by understanding the topics that interest your audience and the specific questions they have. Use tools to uncover long-tail phrases related to these topics. For instance, a blog focusing on healthy eating might use a keyword like “easy vegan recipes for beginners on a budget.” This not only targets a specific audience but also aligns with the content, making it more likely to rank higher in search engine results and attract relevant traffic.</p>
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<h2 data-pm-slice="1 1 []">FAQs</h2>
<h3>What are long-tail keywords for Google?</h3>
<p>Long-tail keywords for Google are specific, often multi-word phrases with a clear intent, used by searchers to find precise information or products. They typically have lower search volumes but are highly targeted and can lead to better conversion rates.</p>
<h3>How do I find keywords for eCommerce?</h3>
<p>To find effective keywords for eCommerce, analyze internal searches from your website, use keyword research tools to find competitor keywords, use autocompletes from major marketplaces like Amazon or eBay, look up queries in Google Search Console for which you already generate SERP impressions, download Search terms from Google Ads or Google Merchant Center. Additionally, consider customer feedback and product reviews for more insights into the language and terms your customers use.</p>
<h3>How do I find long-tail keywords on Amazon?</h3>
<p>Utilize Amazon’s auto-suggest feature by starting with a broad keyword related to your product in the search bar and observing the suggested phrases. These suggestions are based on popular searches by Amazon users and can reveal valuable long-tail keywords specific to your niche.</p>
<h3>How do I add long tail keywords to my website?</h3>
<p>To add long-tail keywords, incorporate them into existing content on your site, such as home, about us, and product pages. For more impact, create dedicated landing pages for each keyword, ensuring they align with relevant products and adhere to SEO best practices. This approach is particularly effective for established eCommerce brands.</p>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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</div></div><p>The post <a href="https://www.verbolia.com/best-long-tail-keyword-research-tools/">Best 10 Long-Tail Keywords Tools for eCommerce (2024)</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>The Best 10 Enterprise SEO Tools & Platforms 2024</title>
<link>https://www.verbolia.com/enterprise-seo-tools/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Thu, 09 Nov 2023 09:58:14 +0000</pubDate>
<category><![CDATA[SEO tools]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=2834</guid>
<description><![CDATA[<p>Discover the top 10 best enterprise SEO tools and platforms for 2024. Get a comprehensive list of the leading solutions to improve online visibility and maximize success. Learn more now!</p>
<p>The post <a href="https://www.verbolia.com/enterprise-seo-tools/">The Best 10 Enterprise SEO Tools & Platforms 2024</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">7</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="1157" width="1748" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/10/How-to-structure-long-tail-keywords-in-an-e-commerce-site.png" alt="" srcset="https://www.verbolia.com/wp-content/uploads/2023/10/How-to-structure-long-tail-keywords-in-an-e-commerce-site.png 1748w, https://www.verbolia.com/wp-content/uploads/2023/10/How-to-structure-long-tail-keywords-in-an-e-commerce-site-300x199.png 300w, https://www.verbolia.com/wp-content/uploads/2023/10/How-to-structure-long-tail-keywords-in-an-e-commerce-site-1024x678.png 1024w, https://www.verbolia.com/wp-content/uploads/2023/10/How-to-structure-long-tail-keywords-in-an-e-commerce-site-768x508.png 768w, https://www.verbolia.com/wp-content/uploads/2023/10/How-to-structure-long-tail-keywords-in-an-e-commerce-site-1536x1017.png 1536w" sizes="(max-width: 1748px) 100vw, 1748px" />
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<p data-pm-slice="1 1 []">Enterprises often handle a lot of websites in many regions and languages, each with thousands of pages. Large and complex website architectures require tailored SEO tools.</p>
<p>With the right SEO tool stack, large companies can focus on organic growth.</p>
<p>In this article we bring you the best enterprise SEO tools to exponentially grow your organic traffic.</p>
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<div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div><div class="nectar-cta hover_color_rgba(255,255,255,0.01) text_hover_color_000000 alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit font_size_desktop_18px font_size_tablet_14px " data-color="extra-color-3" data-using-bg="true" data-display="block" data-style="underline" data-alignment="left" data-text-color="custom" ><p style="color: #000000;"> <span class="text"><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f50d.png" alt="🔍" class="wp-smiley" style="height: 1em; max-height: 1em;" /> See how we are accelerating SEO with our </span><span class="link_wrap" ><a class="link_text" style="border-color: #000000;" role="button" href="https://www.verbolia.com/how-verbolia-works/">Scalable SEO Content Tool</a></span></p></div><div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
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<h3 data-pm-slice="1 1 []"><strong>Enterprise SEO Tools for fast organic growth</strong></h3>
<p data-pm-slice="1 3 []">SEO Enterprise tools are specifically built to address fast growth. Enterprise SEO tools fall into several categories, each serving a unique purpose in the SEO strategy:</p>
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<li><a href="https://www.verbolia.com/product/" target="_blank" rel="noopener noreferrer nofollow"><u>Scalable SEO Content Creation</u></a> tools: which allow websites to increase exponentially their organic visibility by deploying thousands of pages in seconds.</li>
<li><a href="https://www.verbolia.com/how-to-do-keyword-research-for-an-ecommerce-website-in-2023/" target="_blank" rel="noopener noreferrer nofollow"><u>Keyword Research</u></a> Tools: identifying valuable keywords and providing data on search volume, competition, and trends.</li>
<li><a href="https://www.verbolia.com/the-technical-side-of-ecommerce-seo-a-step-by-step-guide/" target="_blank" rel="noopener noreferrer nofollow"><u>Technical SEO</u></a> Tools: analyzing website health, including site speed, security, and mobile optimization.</li>
<li>On-Page SEO Tools: assisting in optimization for the content on the pages, including metadata, images, and text formatting.</li>
<li>Off-Page SEO Tools: supporting strategies for building backlinks and online reputation.</li>
<li>Local SEO Tools: managing local listings and optimizing for local search environments.</li>
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<h2 data-pm-slice="1 1 []"><strong>What Are Enterprise SEO Tools?</strong></h2>
<p>An enterprise SEO tool is a software designed to work with large amounts of data and still deliver high performance results for organic growth.</p>
<p>Established online retail brands with <a href="https://www.verbolia.com/tools/traffic-opportunity-tool-for-e-commerce/" target="_blank" rel="noopener noreferrer nofollow"><u>large eCommerce websites</u></a> are a great example of organizations that need enterprise SEO tools to increase their visibility on Google.</p>
<p>Enterprise SEO tools’ best advantage is that they can <a href="https://www.verbolia.com/what-is-long-tail-seo/" target="_blank" rel="noopener noreferrer nofollow"><u>grow with the business</u></a>. This is crucial for large companies because they have to keep an eye on countless pages, keywords, and online marketing efforts all at once. Not all SEO tools can cope with growth.</p>
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<h2 data-pm-slice="1 1 []"><strong>Top 10 Enterprise SEO Tools</strong></h2>
<h3><a href="https://www.verbolia.com/" target="_blank" rel="noopener noreferrer nofollow"><strong><u>Verbolia</u></strong></a></h3>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="881" width="1898" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/11/verbolia.webp" alt="Verbolia tool screenshot" srcset="https://www.verbolia.com/wp-content/uploads/2023/11/verbolia.webp 1898w, https://www.verbolia.com/wp-content/uploads/2023/11/verbolia-300x139.webp 300w, https://www.verbolia.com/wp-content/uploads/2023/11/verbolia-1024x475.webp 1024w, https://www.verbolia.com/wp-content/uploads/2023/11/verbolia-768x356.webp 768w, https://www.verbolia.com/wp-content/uploads/2023/11/verbolia-1536x713.webp 1536w" sizes="(max-width: 1898px) 100vw, 1898px" />
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<h4 data-pm-slice="1 1 []"><strong>Best SEO Use Case:</strong></h4>
<p>It allows online retailers (eCommerce website) to grow their organic traffic at least 30%. This is achieved by a unique technology that allows publishing thousands of pages within seconds. Verbolia is the perfect definition of scalable SEO content.</p>
<h4><strong>Features:</strong></h4>
<p>Automated generation of optimized category pages for SEO, keyword opportunities finder, product recommendations.</p>
<h4><strong>Clients:</strong></h4>
<p>Large retail brands with a wide catalog (+3000 SKUs) that want to increase their organic traffic without heavy technical upgrades or implementations.</p>
<p>Current clients among others are <a href="https://www.verbolia.com/product/" target="_blank" rel="noopener noreferrer nofollow"><strong>Walmart.com</strong></a>, <a href="https://www.verbolia.com/product/" target="_blank" rel="noopener noreferrer nofollow"><strong>Decathlon.com</strong></a>, <a href="https://www.verbolia.com/product/" target="_blank" rel="noopener noreferrer nofollow"><strong>Boohoo.com</strong></a>.</p>
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<h3><strong>SE Ranking</strong></h3>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="745" width="1600" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/11/se-ranking-screenshot.webp" alt="SE ranking screenshot" srcset="https://www.verbolia.com/wp-content/uploads/2023/11/se-ranking-screenshot.webp 1600w, https://www.verbolia.com/wp-content/uploads/2023/11/se-ranking-screenshot-300x140.webp 300w, https://www.verbolia.com/wp-content/uploads/2023/11/se-ranking-screenshot-1024x477.webp 1024w, https://www.verbolia.com/wp-content/uploads/2023/11/se-ranking-screenshot-768x358.webp 768w, https://www.verbolia.com/wp-content/uploads/2023/11/se-ranking-screenshot-1536x715.webp 1536w, https://www.verbolia.com/wp-content/uploads/2023/11/se-ranking-screenshot-360x168.webp 360w" sizes="(max-width: 1600px) 100vw, 1600px" />
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<h4><strong>Best SEO Use Case:</strong></h4>
<p><a href="https://seranking.com/"><span style="font-weight: 400;">SE Ranking</span></a><span style="font-weight: 400;"> is a reliable SEO toolset with a wide range of premium-quality tools for different company sizes, including enterprises. It helps SEO professionals manage multiple projects, track rankings accurately, optimize websites, automate reporting, and manage huge datasets with API. </span></p>
<h4><strong>Features:</strong></h4>
<p><span style="font-weight: 400;">Rank tracking, keyword and competitive research, technical and on-page auditing, backlink checking and monitoring, content marketing, local marketing, scheduled reports, API, and other essential tools for every possible SEO task.</span></p>
<h4><strong>Clients:</strong></h4>
<p><span style="font-weight: 400;">Over 1 million SEO pros from small to large-scale businesses and agencies have already tried this platform. Among famous enterprise clients are Yamaha, Plarium, and Fujifilm.</span></p>
<h4><strong>Price:</strong></h4>
<p><span style="font-weight: 400;">Pricing plans start from $55/month. SE Ranking also offers customizable plans to its clients.</span></p>
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<h3 data-pm-slice="1 1 []"><a href="https://www.semrush.com/" target="_blank" rel="noopener noreferrer nofollow"><strong><u>Semrush</u></strong></a></h3>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="813" width="1024" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/11/semrush.webp" alt="semrush tool screenshot" srcset="https://www.verbolia.com/wp-content/uploads/2023/11/semrush.webp 1024w, https://www.verbolia.com/wp-content/uploads/2023/11/semrush-300x238.webp 300w, https://www.verbolia.com/wp-content/uploads/2023/11/semrush-768x610.webp 768w" sizes="(max-width: 1024px) 100vw, 1024px" />
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<h4><strong>Best SEO Use Case:</strong></h4>
<p>Semrush is versatile, offering solutions for multiple SEO aspects from keyword research to competitive analysis, making it suitable for comprehensive SEO planning.</p>
<h4><strong>Features:</strong></h4>
<p>Keyword research, competitor analysis, site audit, backlink analysis, and ranking tracking.</p>
<h4><strong>Clients:</strong></h4>
<p>Diverse client base, from small businesses to large enterprises and agencies.</p>
<h4><strong>Price:</strong></h4>
<p>Plans starting from $129.95/month.</p>
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<h3 data-pm-slice="1 1 []"><a href="https://www.botify.com/" target="_blank" rel="noopener noreferrer nofollow"><strong><u>Botify</u></strong></a></h3>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="1172" width="1939" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/11/botify.webp" alt="botify tool screenshot" srcset="https://www.verbolia.com/wp-content/uploads/2023/11/botify.webp 1939w, https://www.verbolia.com/wp-content/uploads/2023/11/botify-300x181.webp 300w, https://www.verbolia.com/wp-content/uploads/2023/11/botify-1024x619.webp 1024w, https://www.verbolia.com/wp-content/uploads/2023/11/botify-768x464.webp 768w, https://www.verbolia.com/wp-content/uploads/2023/11/botify-1536x928.webp 1536w" sizes="(max-width: 1939px) 100vw, 1939px" />
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<h4><strong>Best SEO Use Case:</strong></h4>
<p>Botify is designed for SEO stakeholders, streamlining collaboration between teams and emphasizing issues impacting website performance, ideal for multi-departmental coordination.</p>
<h4><strong>Features:</strong></h4>
<p>Advanced SEO crawling, log file analysis, SEO metrics dashboard, and keyword tracking.</p>
<h4><strong>Clients:</strong></h4>
<p>Suited for enterprises and e-commerce platforms requiring deep website crawls and technical insights.</p>
<h4><strong>Price:</strong></h4>
<p>Custom.</p>
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<h3 data-pm-slice="1 1 []"><a href="https://www.clearscope.io/" target="_blank" rel="noopener noreferrer nofollow"><strong><u>ClearScope</u></strong></a></h3>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="1414" width="2560" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/11/clearscope-scaled.webp" alt="clearscope tool screenshot" srcset="https://www.verbolia.com/wp-content/uploads/2023/11/clearscope-scaled.webp 2560w, https://www.verbolia.com/wp-content/uploads/2023/11/clearscope-300x166.webp 300w, https://www.verbolia.com/wp-content/uploads/2023/11/clearscope-1024x566.webp 1024w, https://www.verbolia.com/wp-content/uploads/2023/11/clearscope-768x424.webp 768w, https://www.verbolia.com/wp-content/uploads/2023/11/clearscope-1536x849.webp 1536w, https://www.verbolia.com/wp-content/uploads/2023/11/clearscope-2048x1131.webp 2048w" sizes="(max-width: 2560px) 100vw, 2560px" />
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<h4><strong>Best SEO Use Case:</strong></h4>
<p>ClearScope is beneficial for on-page SEO, focusing on content relevancy. It aids in refining web content to meet specific keyword criteria, enhancing relevance and readability.</p>
<h4><strong>Features:</strong></h4>
<p>AI-driven content recommendations, keyword research, content grading, and performance analytics.</p>
<h4><strong>Clients:</strong></h4>
<p>Content marketers and agencies requiring deep content analysis and optimization.</p>
<h4><strong>Price:</strong></h4>
<p>Starts at $170/month.</p>
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<h3 data-pm-slice="1 1 []"><a href="https://www.seoclarity.net/" target="_blank" rel="noopener noreferrer nofollow"><strong><u>SeoClarity</u></strong></a></h3>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="631" width="1920" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/11/seoClarity.webp" alt="seoclarity screenshot" srcset="https://www.verbolia.com/wp-content/uploads/2023/11/seoClarity.webp 1920w, https://www.verbolia.com/wp-content/uploads/2023/11/seoClarity-300x99.webp 300w, https://www.verbolia.com/wp-content/uploads/2023/11/seoClarity-1024x337.webp 1024w, https://www.verbolia.com/wp-content/uploads/2023/11/seoClarity-768x252.webp 768w, https://www.verbolia.com/wp-content/uploads/2023/11/seoClarity-1536x505.webp 1536w" sizes="(max-width: 1920px) 100vw, 1920px" />
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<h4 data-pm-slice="1 1 []"><strong>Best SEO Use Case:</strong></h4>
<p>Effective for managing large-scale SEO campaigns, with robust capabilities in deep analytics and data consolidation. It simplifies global ranking analysis for strategic content positioning.</p>
<h4><strong>Features:</strong></h4>
<p>Includes keyword research, rankings, on-page SEO analysis, competitor insights, and reporting.</p>
<h4><strong>Clients:</strong></h4>
<p>Brands demanding extensive SEO analysis across various departments and regions.</p>
<h4><strong>Price:</strong></h4>
<p>Custom (Based on specific client needs and modules required).</p>
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<h3 data-pm-slice="1 1 []"><a href="https://www.searchmetrics.com/" target="_blank" rel="noopener noreferrer nofollow"><strong><u>SearchMetrics</u></strong></a></h3>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="840" width="1395" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/11/search-metrics.webp" alt="search metrics screenshot" srcset="https://www.verbolia.com/wp-content/uploads/2023/11/search-metrics.webp 1395w, https://www.verbolia.com/wp-content/uploads/2023/11/search-metrics-300x181.webp 300w, https://www.verbolia.com/wp-content/uploads/2023/11/search-metrics-1024x617.webp 1024w, https://www.verbolia.com/wp-content/uploads/2023/11/search-metrics-768x462.webp 768w" sizes="(max-width: 1395px) 100vw, 1395px" />
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<h4 data-pm-slice="1 1 []"><strong>Best SEO Use Case:</strong></h4>
<p>SearchMetrics is proficient in competitive analysis and market insight, providing a comprehensive understanding of competitors’ strategies and highlighting opportunities for your own.</p>
<h4><strong>Features:</strong></h4>
<p>Content creation and optimization, backlink tracking, mobile SEO, social media analysis.</p>
<h4><strong>Clients:</strong></h4>
<p>Marketers and agencies seeking extensive SEO analytics and content alignment with SEO.</p>
<h4><strong>Price:</strong></h4>
<p>Custom.</p>
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<h3 data-pm-slice="1 1 []"><a href="https://www.marketmuse.com/" target="_blank" rel="noopener noreferrer nofollow"><strong><u>MarketMuse</u></strong></a></h3>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="828" width="1481" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/11/marketmuse.webp" alt="marketmuse screenshot" srcset="https://www.verbolia.com/wp-content/uploads/2023/11/marketmuse.webp 1481w, https://www.verbolia.com/wp-content/uploads/2023/11/marketmuse-300x168.webp 300w, https://www.verbolia.com/wp-content/uploads/2023/11/marketmuse-1024x572.webp 1024w, https://www.verbolia.com/wp-content/uploads/2023/11/marketmuse-768x429.webp 768w" sizes="(max-width: 1481px) 100vw, 1481px" />
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<h4 data-pm-slice="1 1 []"><strong>Best SEO Use Case:</strong></h4>
<p>MarketMuse is valuable for content optimization, employing AI to recommend content enhancements and identify gaps, assisting in the development of content that both engages the audience and performs well in search rankings.</p>
<h4><strong>Features:</strong></h4>
<p>AI-driven content research and planning, content optimization, competitive analysis, and content value tracking.</p>
<h4><strong>Clients:</strong></h4>
<p>Content-heavy enterprises and agencies focusing on strategic content planning.</p>
<h4><strong>Price:</strong></h4>
<p>Custom.</p>
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<h3 data-pm-slice="1 1 []"><a href="https://www.brightedge.com/" target="_blank" rel="noopener noreferrer nofollow"><strong><u>BrightEdge</u></strong></a></h3>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="608" width="1124" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/11/brightedge.webp" alt="Brightedge screenshot" srcset="https://www.verbolia.com/wp-content/uploads/2023/11/brightedge.webp 1124w, https://www.verbolia.com/wp-content/uploads/2023/11/brightedge-300x162.webp 300w, https://www.verbolia.com/wp-content/uploads/2023/11/brightedge-1024x554.webp 1024w, https://www.verbolia.com/wp-content/uploads/2023/11/brightedge-768x415.webp 768w" sizes="(max-width: 1124px) 100vw, 1124px" />
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<h4 data-pm-slice="1 1 []"><strong>Best SEO Use Case:</strong></h4>
<p>BrightEdge is advantageous for its real-time tracking and insights, useful in monitoring immediate changes in search rankings and quick adjustments in strategies.</p>
<h4><strong>Features:</strong></h4>
<p>SEO management, content performance marketing, SEO recommendations, and reporting.</p>
<h4><strong>Clients:</strong></h4>
<p>Large enterprises requiring integrated solutions for SEO with wider digital marketing efforts.</p>
<h4><strong>Price:</strong></h4>
<p>Custom.</p>
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<h3 data-pm-slice="1 1 []"><a href="https://majestic.com/" target="_blank" rel="noopener noreferrer nofollow"><strong><u>Majestic</u></strong></a></h3>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="796" width="1897" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/11/majestic.webp" alt="majestic screenshot" srcset="https://www.verbolia.com/wp-content/uploads/2023/11/majestic.webp 1897w, https://www.verbolia.com/wp-content/uploads/2023/11/majestic-300x126.webp 300w, https://www.verbolia.com/wp-content/uploads/2023/11/majestic-1024x430.webp 1024w, https://www.verbolia.com/wp-content/uploads/2023/11/majestic-768x322.webp 768w, https://www.verbolia.com/wp-content/uploads/2023/11/majestic-1536x645.webp 1536w" sizes="(max-width: 1897px) 100vw, 1897px" />
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<h4 data-pm-slice="1 1 []"><strong>Best SEO Use Case:</strong></h4>
<p>Majestic specializes in backlink analysis, offering extensive link data and helping in the cultivation of a strong, effective link building strategy.</p>
<h4><strong>Features:</strong></h4>
<p>Comprehensive backlink analysis, link building strategies, domain comparison.</p>
<h4><strong>Clients:</strong></h4>
<p>Businesses focusing on off-page SEO, particularly in building a robust backlink profile.</p>
<h4><strong>Price:</strong></h4>
<p>Plans range from $49.99/month to custom pricing.</p>
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<h3 data-pm-slice="1 1 []"><a href="https://www.conductor.com/" target="_blank" rel="noopener noreferrer nofollow"><strong><u>Conductor</u></strong></a></h3>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="947" width="1650" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/11/conductor.webp" alt="conductor screenshot" srcset="https://www.verbolia.com/wp-content/uploads/2023/11/conductor.webp 1650w, https://www.verbolia.com/wp-content/uploads/2023/11/conductor-300x172.webp 300w, https://www.verbolia.com/wp-content/uploads/2023/11/conductor-1024x588.webp 1024w, https://www.verbolia.com/wp-content/uploads/2023/11/conductor-768x441.webp 768w, https://www.verbolia.com/wp-content/uploads/2023/11/conductor-1536x882.webp 1536w" sizes="(max-width: 1650px) 100vw, 1650px" />
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<h4 data-pm-slice="1 1 []"><strong>Best SEO Use Case:</strong></h4>
<p>Conductor is notable for improving organic online presence. Its customer voice feature garners essential insights into audience preferences, guiding more precise content strategies.</p>
<h4><strong>Features:</strong></h4>
<p>Audience intent analysis, content performance tracking, competitor analysis, and strategic insights.</p>
<h4><strong>Clients:</strong></h4>
<p>Suitable for large-scale content marketers and SEO-focused agencies.</p>
<h4><strong>Price:</strong></h4>
<p>Custom.</p>
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<h3 data-pm-slice="1 1 []"><a href="https://netpeaksoftware.com/" target="_blank" rel="noopener noreferrer nofollow"><strong><u>Netpeak Spider</u></strong></a></h3>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="501" width="960" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/11/netspeak-spide.png" alt="netspeak spider" srcset="https://www.verbolia.com/wp-content/uploads/2023/11/netspeak-spide.png 960w, https://www.verbolia.com/wp-content/uploads/2023/11/netspeak-spide-300x157.png 300w, https://www.verbolia.com/wp-content/uploads/2023/11/netspeak-spide-768x401.png 768w" sizes="(max-width: 960px) 100vw, 960px" />
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<h4 data-pm-slice="1 1 []"><strong>Best SEO Use Case:</strong></h4>
<p>The go-to for technical SEO audits, capable of quickly identifying site errors, redirects, and blocked URLs, making it essential for website health checks.</p>
<h4><strong>Features:</strong></h4>
<p>SEO spider tool, site crawl, technical SEO audits, duplicate content detection, and site visualization.</p>
<h4><strong>Clients:</strong></h4>
<p>SEO agencies and businesses with a need for thorough technical website analysis.</p>
<h4><strong>Price:</strong></h4>
<p>Starts at $7/month.</p>
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<h3 data-pm-slice="1 1 []"><strong>Bonus Tool: </strong><a href="https://ahrefs.com/" target="_blank" rel="noopener noreferrer nofollow"><strong><u>Ahrefs</u></strong></a></h3>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="574" width="1400" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/11/ahref.webp" alt="Ahref screenshot" srcset="https://www.verbolia.com/wp-content/uploads/2023/11/ahref.webp 1400w, https://www.verbolia.com/wp-content/uploads/2023/11/ahref-300x123.webp 300w, https://www.verbolia.com/wp-content/uploads/2023/11/ahref-1024x420.webp 1024w, https://www.verbolia.com/wp-content/uploads/2023/11/ahref-768x315.webp 768w" sizes="(max-width: 1400px) 100vw, 1400px" />
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<h4 data-pm-slice="1 1 []"><strong>Best SEO Use Case:</strong></h4>
<p>Ahrefs excels in providing a detailed keyword, content, and backlink research, facilitating a more informed approach to SEO strategies.</p>
<h4><strong>Features:</strong></h4>
<p>Backlink monitoring, competitor analysis, keyword research, rank tracking, web monitoring.</p>
<h4><strong>Clients:</strong></h4>
<p>Suited for small to large businesses, SEO professionals, and digital marketers focused on link-building campaigns and competitive SEO strategies.</p>
<h4><strong>Price:</strong></h4>
<p>Plans starting from $89/month.</p>
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<h2 data-pm-slice="1 1 []"><strong>Enterprise SEO Software with Verbolia: Scalable SEO Content</strong></h2>
<p>At Verbolia, we specialize in optimizing <a href="https://www.verbolia.com/what-is-long-tail-seo/" target="_blank" rel="noopener noreferrer nofollow"><u>long-tail visibility</u></a> for large ecommerce websites. By analyzing your product catalog, Verbolia automatically identifies keywords for which you can improve SERP rankings by producing dedicated category pages.</p>
<p>The pages are seamlessly integrated on your domain with a reverse proxy and linked into your site’s structure with an intelligent widget, so search engines can find them.</p>
<p>What is its real effect? Let’s look at case studies of different businesses.</p>
<p><a href="https://www.verbolia.com/case-studies/" target="_blank" rel="noopener noreferrer nofollow"><u>Verbolia customers</u></a> typically experience a 30% uptick in organic traffic over a 9 to 12-month period post-implementation. Here are some examples:</p>
<h3><strong>Scalable Content for Fashion Industry – Case study</strong></h3>
<p>US-based fashion brand – medium brand authority (70K monthly brand searches) – 5.300 category pages created</p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="491" width="1395" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/11/Fashion_US_10-23-min.webp" alt="Verbolia Customer e-commerce Fashion US" srcset="https://www.verbolia.com/wp-content/uploads/2023/11/Fashion_US_10-23-min.webp 1395w, https://www.verbolia.com/wp-content/uploads/2023/11/Fashion_US_10-23-min-300x106.webp 300w, https://www.verbolia.com/wp-content/uploads/2023/11/Fashion_US_10-23-min-1024x360.webp 1024w, https://www.verbolia.com/wp-content/uploads/2023/11/Fashion_US_10-23-min-768x270.webp 768w" sizes="(max-width: 1395px) 100vw, 1395px" />
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<h3 data-pm-slice="1 1 []"><strong>Scalable Content for Retail industry – Case study</strong></h3>
<p>European retailer – high brand authority (900K monthly brand searches) – 11.000 category pages created</p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="506" width="1419" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/11/Retail_Europe_10-23-min.webp" alt="Verbolia Customer e-commerce Retail Europe" srcset="https://www.verbolia.com/wp-content/uploads/2023/11/Retail_Europe_10-23-min.webp 1419w, https://www.verbolia.com/wp-content/uploads/2023/11/Retail_Europe_10-23-min-300x107.webp 300w, https://www.verbolia.com/wp-content/uploads/2023/11/Retail_Europe_10-23-min-1024x365.webp 1024w, https://www.verbolia.com/wp-content/uploads/2023/11/Retail_Europe_10-23-min-768x274.webp 768w" sizes="(max-width: 1419px) 100vw, 1419px" />
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<h3 data-pm-slice="1 1 []"><strong>Scalable Content for Wholesale and Retail industry – Case study</strong></h3>
<p>European provider – medium brand authority (40K monthly brand searches) – 3.000 category pages created</p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="506" width="1419" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/11/Wholesale_Retail_Europe_10-23-min.webp" alt="Verbolia Customer e-commerce Wholesale and Retail Europe" srcset="https://www.verbolia.com/wp-content/uploads/2023/11/Wholesale_Retail_Europe_10-23-min.webp 1419w, https://www.verbolia.com/wp-content/uploads/2023/11/Wholesale_Retail_Europe_10-23-min-300x107.webp 300w, https://www.verbolia.com/wp-content/uploads/2023/11/Wholesale_Retail_Europe_10-23-min-1024x365.webp 1024w, https://www.verbolia.com/wp-content/uploads/2023/11/Wholesale_Retail_Europe_10-23-min-768x274.webp 768w" sizes="(max-width: 1419px) 100vw, 1419px" />
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<h3 data-pm-slice="1 1 []"><strong>Embracing Content Scalability with Verbolia</strong></h3>
<p>Verbolia’s solution embodies the essence of scalability. By automating the generation of SEO-optimized category pages, Verbolia enables big e-commerce websites to get broad, effective SEO without manually creating each page. This approach not only captures the <a href="https://www.verbolia.com/what-is-long-tail-seo/" target="_blank" rel="noopener noreferrer nofollow"><u>‘long-tail’ SEO</u></a> opportunities but also adapts to your adapting offer and the evolving market demand, thanks to its intelligent, automated learning capabilities.</p>
<p>By integrating solutions like Verbolia, businesses can substantially amplify their content’s reach, adapt to market trends and user behaviors, and solidify their domain authority — all while making efficient use of resources. In the world of e-commerce SEO, scalability isn’t just beneficial; it’s a necessity for sustainable growth and to keep up with competition.</p>
<h3><strong>Programmatic SEO is the future of scalable Digital Presence</strong></h3>
<p>The landscape of e-commerce marketing is undergoing a significant transformation with programmatic SEO, a change that has gained momentum over the past year due to breakthroughs in AI technology. Now, expanding your online store has become an automated process. This revolution isn’t just about speed; it’s about intelligent growth. AI doesn’t just create pages; it crafts them based on clear opportunities, understanding what shoppers are searching for, and ensuring your site provides the answers.</p>
<p>One key advancement is AI’s improved ability to comprehend search intent. It can now discern when different pages seem too similar and might compete for the same search terms. This means AI is effectively curating web content, knowing when to generate a new page and when it’s unnecessary, preventing the redundant, spam-like environment that once cluttered the digital space. Instead of indiscriminately adding pages, AI ensures that each one is purposeful and distinct, aligning with specific search queries and user needs.</p>
<p>This smart approach keeps you ahead in the ever-evolving trends, ensuring your online presence is expansive yet relevant. It takes away the manual burden, enabling your business to capture customers’ attention more efficiently and thrive in the bustling e-commerce universe.</p>
<h2><strong>How to Choose an Enterprise SEO tool?</strong></h2>
<h3><strong>Set up the right Enterprise SEO Strategy</strong></h3>
<p>Adopting an Enterprise SEO platform necessitates a <a href="https://www.verbolia.com/what-is-long-tail-seo/" target="_blank" rel="noopener noreferrer nofollow"><u>strategic approach</u></a>. The first step is setting up the right Enterprise SEO strategy. Companies need to identify their goals, ranging from improving site health to dominating SERPs globally. Understanding these objectives and defining your <a href="https://www.verbolia.com/how-to-calculate-seo-roi-on-your-ecommerce/" target="_blank" rel="noopener noreferrer nofollow"><u>ROI expectations with SEO</u></a> dictates the features SEO specialists require, such as advanced analytics, keyword optimization, or integration capabilities.</p>
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<div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div><div class="nectar-cta hover_color_rgba(255,255,255,0.01) text_hover_color_0a0a0a alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit font_size_desktop_18px font_size_tablet_14px " data-color="extra-color-3" data-using-bg="true" data-display="block" data-style="underline" data-alignment="left" data-text-color="custom" ><p style="color: #000000;"> <span class="text"><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f50d.png" alt="🔍" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Use our tool to find </span><span class="link_wrap" ><a class="link_text" style="border-color: #000000;" role="button" href="https://www.verbolia.com/tools/traffic-opportunity-tool-for-e-commerce/">organic growth opportunities for eCommerce</a></span></p></div><div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
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<h3 data-pm-slice="1 1 []"><strong>Compare Tools and Get Demos</strong></h3>
<p>Next, compare tools & get demos. Don’t take others’ words for it – try it for yourself. Demos will show their usability and performance of each SEO Tool. Ask questions based on your specific challenges to grow with SEO to see how the tool handles them. Aim to find something practical with good results.</p>
<h3><strong>Examine case studies on SEO</strong></h3>
<p>These are valuable resources for realizing the tool’s use and success in actual situations. Case studies can display how other companies have dealt with their SEO struggles as well as the part the tool played in that process. This assessment can enable you to predict the possible effects on your operations and results.</p>
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<div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div><div class="nectar-cta hover_color_rgba(255,255,255,0.01) text_hover_color_000000 alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit font_size_desktop_18px font_size_tablet_14px " data-color="extra-color-3" data-using-bg="true" data-display="block" data-style="underline" data-alignment="left" data-text-color="custom" ><p style="color: #000000;"> <span class="text"><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f50d.png" alt="🔍" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Check these SEO </span><span class="link_wrap" ><a class="link_text" style="border-color: #000000;" role="button" href="https://www.verbolia.com/case-studies/">case studies of exponential growth</a></span></p></div><div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
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<h3 data-pm-slice="1 1 []"><strong>Platform Reviews and Contract Conditions</strong></h3>
<p>Lastly, don’t skip over platform reviews and contract details. Research customer satisfaction and product reliability from third-party sites. Be clear on the agreement, scalability, support, and extra expenses. This will prevent surprises and make the SEO tool of your choice a reliable source for your organic growth.</p>
<p>Remember to pick an Enterprise SEO tool that will meet your present needs and have the vision for the growth of your business and changing business situations.</p>
<h2><strong>Why is enterprise SEO important?</strong></h2>
<p>Enterprise SEO is crucial because it directly impacts a business’s visibility and scalability in the competitive online market. For large corporations, it’s not just about maintaining an online presence but optimizing that presence across various regions, languages, and, most importantly, according to the ever-evolving search engine algorithms (Google makes an average of<a href="https://www.blog.google/products/search/how-we-keep-google-search-relevant-and-useful/" target="_blank" rel="noopener noreferrer nofollow"> <u>nine changes per day</u></a><u>)</u>. Without a robust enterprise SEO strategy, even businesses with quality offerings risk obscurity in the vast internet space.</p>
<p>Moreover, as enterprises expand globally, they encounter diverse market dynamics and audience behaviors. Specialized SEO tools are fundamental to understand these complexities and ensure content gets to the right people, following local search rules. This targeted strategy not only increases visibility online but drives quality traffic, making more conversions and offering higher returns.</p>
<p>Furthermore, enterprise-level competition requires data-driven decision-making. The insights derived from SEO tools equip businesses with critical market intelligence, from emerging trends to competitor strategies, aiding them in making informed decisions. This level of strategic planning is essential for enterprises to predict market shifts, adapt accordingly, and maintain an edge over their competition.</p>
<p>For businesses, especially in the e-commerce sector, increasing visibility in the search engine rankings is crucial. Discover insightful strategies to<a href="https://www.verbolia.com/top-ecommerce-seo-tips-to-improve-your-rankings-in-2022/" target="_blank" rel="noopener noreferrer nofollow"> <u>improve your eCommerce SEO rankings</u></a> and stay ahead.</p>
<h2><strong>Key Benefits of Using Enterprise SEO Tools</strong></h2>
<p>Understanding the benefits these tools offer is essential to dominate your market niche. Here’s how they make a difference:</p>
<h3><strong>1. Content optimization:</strong></h3>
<p>Enterprise SEO software enhance content optimization by scrutinizing existing content, highlighting improvement areas, and identifying content gaps. They suggest new pages, optimize keyword usage, and enhance readability for user engagement. Additionally, they recommend the removal of outdated or irrelevant content, ensuring the site’s quality and relevance. These tools also adjust structural elements for full SEO compliance, monitor user engagement metrics, and guide the creation of targeted, valuable content that resonates with audiences, leading to better visibility, engagement, and conversions.</p>
<h3><strong>2. Technical SEO:</strong></h3>
<p>The <a href="https://www.verbolia.com/the-technical-side-of-ecommerce-seo-a-step-by-step-guide/" target="_blank" rel="noopener noreferrer nofollow"><u>technical health of your website</u></a> is a crucial factor for search engine rankings because they directly impact the ability of search engine bots to access, crawl, and index the content on the site. Enterprise SEO tools conduct a thorough analysis of your site’s technical framework — from site speed to mobile-friendliness and SSL security. They identify and help rectify issues such as broken links, improper redirects, and crawling errors, ensuring search engines can index your site effectively. By streamlining these technical elements, these tools enhance the user experience, which is a key factor in search ranking algorithms.</p>
<h3><strong>3. Reporting and analytics</strong></h3>
<p>Analytics and reporting features in top enterprise SEO tools eliminate guesswork, enabling businesses to make decisions based on solid data. Through comprehensive dashboards and custom reports, businesses can measure the effectiveness of their SEO strategies. By tracking performance over time, they can see the direct results of their initiatives, helping them invest wisely in future SEO efforts. Moreover, understanding the financial impact of your SEO efforts is essential. Learn<a href="https://www.verbolia.com/how-to-calculate-seo-roi-on-your-ecommerce/" target="_blank" rel="noopener noreferrer nofollow"> <u>how to calculate eCommerce ROI</u></a> to ensure that your strategy is yielding profitable results.</p>
<h3><strong>4. Long-tail SEO</strong></h3>
<p>Capturing <a href="https://www.verbolia.com/how-to-do-keyword-research-for-an-ecommerce-website-in-2023/" target="_blank" rel="noopener noreferrer nofollow"><u>long-tail keywords</u></a> (longer, more specific keyword phrases) can be a game-changer in driving high-quality traffic to your site. These phrases have lower search competition and often pull in more qualified leads. Enterprise SEO platforms help find relevant long-tail opportunities for your business. They help include these phrases in your content or create optimized pages for better search visibility. This leads to more targeted traffic with increased conversion potential, usually from users close to making a purchase.</p>
<h2><strong>How Does Enterprise SEO Differ from Traditional SEO?</strong></h2>
<p>Enterprise SEO differs from traditional SEO primarily in <a href="https://www.verbolia.com/the-technical-side-of-ecommerce-seo-a-step-by-step-guide/" target="_blank" rel="noopener noreferrer nofollow"><u>scale, complexity, and strategic focus</u></a>. While both aim for higher search rankings, enterprise SEO deals with a larger, more intricate web presence, often spanning multiple websites across different regions and languages, necessitating sophisticated tools and strategies.</p>
<p>Traditional SEO focuses on optimizing individual pages and is often narrower in scope, ideal for small to medium-sized businesses. In contrast, enterprise SEO demands a deeper understanding of global market variations, including regional search engine preferences and compliance, language nuances, and cultural differences in search behavior. These intricacies require enterprise-level tools that offer comprehensive insights, competitive intelligence, and predictive analytics to maintain a brand’s prominence and strategic edge globally.</p>
<h2><strong>How Much Do Enterprise SEO Tools Cost?</strong></h2>
<p>The cost of enterprise SEO platforms can vary significantly, depending on the features, scalability, and customization they offer. Prices typically start from a few hundred dollars per month and can go up to several thousand for premium packages. Get a clearer understanding of<a href="https://www.verbolia.com/how-much-does-seo-cost/" target="_blank" rel="noopener noreferrer nofollow"> <u>SEO costs</u></a> to plan your budget effectively.</p>
<p>Most providers offer tiered pricing plans, allowing businesses to select a package that matches their requirements and budget constraints. These costs often reflect the tool’s ability to handle vast amounts of data, provide in-depth analytics, and integrate with other enterprise software systems.</p>
<p>Additionally, many vendors offer custom quotes as enterprise needs can be unique and may require more tailored solutions, including advanced security, multiple user access, and international SEO capabilities. It’s advisable to request detailed proposals and compare offerings from different vendors to understand the value and ROI before committing to a specific SEO tool.</p>
<p>Calculating the potential return on your investment is crucial when considering these tools. Utilize an<a href="https://www.verbolia.com/pricing/" target="_blank" rel="noopener noreferrer nofollow"> <u>enterprise SEO ROI calculator</u></a> to help assess the cost and potential returns of different SEO solutions.</p>
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<h2 data-pm-slice="1 1 []"><strong>FAQs</strong></h2>
<h3><strong>What is an enterprise SEO platform?</strong></h3>
<p>An enterprise SEO platforms are designed to facilitate large-scale SEO management. It’s made to handle high volumes of data and complexities associated with large websites with extensive content. These platforms offer advanced features such as global SEO management, detailed analytics, integration with existing business tools, automated reporting, and adaptive learning algorithms to improve search rankings and online visibility.</p>
<h3><strong>What is the difference between enterprise SEO and local SEO?</strong></h3>
<p>Enterprise SEO and local SEO serve different purposes. Enterprise SEO targets a broad, international audience and is ideal for large companies with complex websites offering numerous products or services. It’s about enhancing brand visibility and customer interaction on a grand scale, beyond geographical constraints.</p>
<p>In contrast, local SEO is perfect for smaller businesses focusing on a specific area. It emphasizes ranking in local search results, attracting nearby customers, and appearing in local directories. This approach is essential for businesses like local shops or restaurants, as it helps locals find them easily online.</p>
<p>Both are important: local SEO brings community-specific visibility, while enterprise SEO optimizes large-scale online presence and revenue. Each business must choose based on its size, scope, and customer base.</p>
<h3><strong>What are the benefits of enterprise SEO?</strong></h3>
<p>Enterprise SEO platforms are key for large businesses, simplifying complex needs. It boosts a company’s online presence across different branches and global markets, making sure the brand shows up in online searches everywhere. This special approach understands big businesses’ structures, helping them stand out against competitors, even in different regions or countries. It connects various parts of the business, ensuring the company’s message is clear worldwide. Enterprise SEO handles the tough work of managing big websites, creating uniform quality, safeguarding technical quality and supporting a company’s growth and customer reach on a large scale.</p>
<h3><strong>What is an enterprise content management system?</strong></h3>
<p>The best enterprise content management software systems (ECMS) serve as the backbone to manage large-scale online retail content efficiently. It organizes, stores, and retrieves product information, ensuring data consistency that enhances SEO potential. This system supports SEO strategies by ensuring product and category pages are optimized with relevant keywords, accurate descriptions, and high-quality images, boosting their rankings in search engine results. An ECMS simplifies the handling of dynamic e-commerce content, helping retailers keep up with market trends, customer preferences, and inventory updates, thereby sustaining an optimized, searchable, and competitive e-commerce platform.</p>
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<h3 class="awpa-title">About The Author</h3>
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<a href="https://www.verbolia.com/author/bart/"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=150&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=300&d=mm&r=g 2x' class='avatar avatar-150 photo' height='150' width='150' /></a>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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<p><strong>How can Verbolia help your e-commerce platform.</strong></p>
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</div></div><p>The post <a href="https://www.verbolia.com/enterprise-seo-tools/">The Best 10 Enterprise SEO Tools & Platforms 2024</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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