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<title>SEO strategy Archives - Verbolia</title>
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<title>Static vs dynamic internal linking: Which one should you use?</title>
<link>https://www.verbolia.com/static-vs-dynamic-internal-linking-which-one-should-you-use/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Mon, 07 Apr 2025 13:50:42 +0000</pubDate>
<category><![CDATA[Ecommerce]]></category>
<category><![CDATA[SEO strategy]]></category>
<category><![CDATA[Technical SEO]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=5927</guid>
<description><![CDATA[<p>Discover the benefits of static vs dynamic internal linking and how combining both can boost SEO, improve navigation, and scale your e-commerce strategy.</p>
<p>The post <a href="https://www.verbolia.com/static-vs-dynamic-internal-linking-which-one-should-you-use/">Static vs dynamic internal linking: Which one should you use?</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h1><span style="font-weight: 900;">Static vs dynamic internal linking: Which one should you use?</span></h1>
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<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">6</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<p><span style="font-weight: 400;">When it comes to optimizing your website for SEO and user experience, internal linking plays a crucial role. But as your product catalog grows, the question becomes: should you rely on static internal linking or switch to dynamic internal linking?</span></p>
<p><span style="font-weight: 400;">Let’s break down the difference, the benefits of each, and how to combine both strategies effectively for maximum SEO impact.</span></p>
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<h2 id="h-why-visitors-bounce-from-google-shopping-campaigns" class="wp-block-heading"><strong>What is static internal linking?</strong></h2>
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<p><b>Static internal linking</b><span style="font-weight: 400;"> involves manually placing links within your website—typically in navigation menus, footers, or on-page content. This approach gives you full control over anchor text and destination pages. It’s especially useful for:</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Homepages</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Top-level category pages often in the navigation bar menu</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Evergreen content</span></li>
</ul>
<p><span style="font-weight: 400;">However, static linking has limitations:</span></p>
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<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It’s time-consuming to maintain.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It doesn’t scale well with large catalogs.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Links can become outdated (e.g., after seasonal changes or product availability updates).</span></li>
</ul>
<p><span style="font-weight: 400;">For these reasons, static linking alone isn’t always the right solution, especially when there’s a risk of linking to empty or unpublished pages.</span></p>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading"><strong>Enter dynamic internal linking</strong></h2>
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<p><b>Dynamic internal linking</b><span style="font-weight: 400;"> uses rules or algorithms to automatically insert internal links across your website. It’s especially powerful for e-commerce and classified websites that deal with thousands or even millions of products that frequently change.</span></p>
<p><span style="font-weight: 400;">Why choose dynamic linking?</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It adapts automatically to inventory changes.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It scales seamlessly for large catalogs.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It prevents orphan pages, pages without internal links, which search engines struggle to discover.</span></li>
</ul>
<p><span style="font-weight: 400;">In short, dynamic internal linking improves both </span><b>SEO performance</b><span style="font-weight: 400;"> and </span><b>user navigation</b><span style="font-weight: 400;">, helping visitors and search engines find relevant content faster.</span></p>
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<h3 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading"><strong>Best practices for dynamic internal linking</strong></h3>
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<p><span style="font-weight: 400;">To get the most out of your dynamic linking setup, make sure to define smart rules:</span></p>
<ol style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><b>Don’t overdo it.</b><span style="font-weight: 400;"> Avoid adding too many links per page to prevent PageRank dilution.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Help search engines.</b><span style="font-weight: 400;"> Highlight pages that haven’t been crawled recently to boost indexation speed.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Prioritize for business impact.</b><span style="font-weight: 400;"> Link to products with the highest revenue or margin potential.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Use clear, relevant anchor text.</b><span style="font-weight: 400;"> Skip generic terms like “click here” or “see more”.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Ensure contextual relevance.</b><span style="font-weight: 400;"> Match links to content using advanced algorithms that consider semantic relevance.</span></li>
</ol>
<p><span style="font-weight: 400;">Advanced tools such as <a href="https://www.verbolia.com/solutions/linking-engine/">Vlink</a>, a dynamic internal linking solution developed by Verbolia, allow you to insert links based on contextual proximity.</span></p>
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<h3><strong>Real-world example: dynamic linking in action</strong></h3>
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<p><span style="font-weight: 400;">At Verbolia, </span><a href="https://www.verbolia.com/case-studies/pmg/"><span style="font-weight: 400;">we implemented a dynamic internal linking strategy for PMG</span></a><span style="font-weight: 400;">, a fast-growing pet marketplace operating in six countries. We connected thousands of long-tail keyword pages, outside their core navigation tree, using dynamic linking. PMG wanted to rank pages generated from internal searches that weren’t included in their navigation tree. Without incoming links, these pages remained invisible to Google.</span></p>
<p><span style="font-weight: 400;">We added a smart block of internal links on other listing pages, designed to appear only when relevant matches were found. Using this approach, we applied advanced rules to automatically promote newly created pages.</span></p>
<h4><span style="font-weight: 400;">The result?</span></h4>
<p><span style="font-weight: 400;">A 15% increase in organic traffic within just 6 months.</span></p>
<p><span style="font-weight: 400;">More recently, we applied the same methodology for </span><b>Leboncoin</b><span style="font-weight: 400;">, one of France’s largest classified websites </span><a href="https://www.verbolia.com/top-2024-e-commerce-sites-in-france-ranking-by-industry/"><span style="font-weight: 400;">according to a recent study from FEVAD</span></a><span style="font-weight: 400;">, to ensure their fast-changing inventory remains crawlable and indexable at scale.</span></p>
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<h2><strong>So… Static or dynamic? Why not both?</strong></h2>
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<p><span style="font-weight: 400;">The best approach combines the strengths of both:</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Use </span><b>static internal links</b><span style="font-weight: 400;"> for your core structure (homepage, key categories, main menu).</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Use </span><b>dynamic internal links</b><span style="font-weight: 400;"> for all other pages, especially product pages, filtered results, or long-tail landing pages.</span></li>
</ul>
<p><span style="font-weight: 400;">This hybrid strategy ensures that every page contributes to SEO performance and improves overall navigation and discoverability.</span></p>
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<h2><strong>Conclusion</strong></h2>
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<p><span style="font-weight: 400;">As websites grow more complex, </span><b>dynamic internal linking</b><span style="font-weight: 400;"> is no longer a luxury: it’s a necessity for scalable SEO. Whether you run a global e-commerce platform or a fast-moving classified site, leveraging the power of automated linking can unlock significant gains in visibility, traffic, and conversions.</span></p>
<p><span style="font-weight: 400;">Need help implementing a smart dynamic linking strategy?</span> <a href="https://www.verbolia.com/contact-us/"><span style="font-weight: 400;">Get in touch with us</span></a><span style="font-weight: 400;"> at Verbolia.</span></p>
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<h3 class="awpa-title">About The Author</h3>
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<a href="https://www.verbolia.com/author/bart/"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=150&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=300&d=mm&r=g 2x' class='avatar avatar-150 photo' height='150' width='150' /></a>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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</div></div><p>The post <a href="https://www.verbolia.com/static-vs-dynamic-internal-linking-which-one-should-you-use/">Static vs dynamic internal linking: Which one should you use?</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<item>
<title>Scaling long-tail SEO for e-commerce: indexing filters vs searchdexing</title>
<link>https://www.verbolia.com/long-tail-seo-for-e-commerce-indexing-filters-vs-searchdexing/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Wed, 26 Mar 2025 10:54:54 +0000</pubDate>
<category><![CDATA[Ecommerce]]></category>
<category><![CDATA[SEO strategy]]></category>
<category><![CDATA[Technical SEO]]></category>
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<description><![CDATA[<p>Learn how indexing filters and searchdexing can help you scale long-tail SEO traffic and boost performance for your e-commerce website.</p>
<p>The post <a href="https://www.verbolia.com/long-tail-seo-for-e-commerce-indexing-filters-vs-searchdexing/">Scaling long-tail SEO for e-commerce: indexing filters vs searchdexing</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h1><span style="font-weight: 900;">Scaling long-tail SEO for e-commerce: indexing filters vs searchdexing</span></h1>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">7</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<p><span style="font-weight: 400;">As an e-commerce business, your goal is clear: more organic traffic that actually converts. But once you’ve optimized your category pages and secured visibility for the most common product searches, what’s next? How do you scale your SEO efforts and tap into the wealth of long-tail traffic that can make all the difference?</span></p>
<p><span style="font-weight: 400;">The answer lies in long-tail SEO, a strategy focused on capturing highly specific, often less competitive search queries that show strong buying intent. But to truly leverage the potential of long-tail SEO, e-commerce businesses need to deploy the right techniques. Two primary strategies stand out: </span><strong>indexing filters</strong><span style="font-weight: 400;"> and </span><strong>searchdexing</strong><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">In this post, we’ll break down both techniques, their advantages and drawbacks, and explain how you can use them to scale your long-tail SEO strategy.</span></p>
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<h2 id="h-why-visitors-bounce-from-google-shopping-campaigns" class="wp-block-heading">What is long-tail seo and why does it matter?</h2>
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<p><span style="font-weight: 400;">Long-tail SEO refers to optimizing your website for highly specific search queries that are typically longer in length (usually 3-5 words or more). These queries are less competitive but often show a higher likelihood of conversion because they address very specific needs or desires. For example, instead of someone searching for “sneakers,” a long-tail search could be “adidas blue shoes for women”</span></p>
<p><span style="font-weight: 400;">While these queries may have lower search volume, the quality of the traffic is often much higher, as users are looking for exactly what you sell. However, capturing this traffic requires a different approach compared to ranking for general, high-volume keywords.</span></p>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading"><strong>Two strategies: Index filters vs searchdexing</strong></h2>
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<h3><span style="font-weight: 400;">Strategy 1: Indexing filters</span></h3>
<p><span style="font-weight: 400;">One of the simplest ways to generate long-tail traffic is through </span><b>indexing filters</b><span style="font-weight: 400;">. This strategy involves creating dedicated, SEO-friendly pages by indexing filtered product pages on your site. For example, if you sell shoes and have a filter for color, such as “red sneakers,” indexing that filter would create a page like yoursite.com/sneakers?color=red.</span></p>
<p><span style="font-weight: 400;">This technique works by allowing search engines to crawl and rank these filtered pages, enabling them to show up in search results for specific long-tail queries. But while indexing filters can help generate additional organic traffic, there are a few important considerations.</span></p>
<h4><span style="font-weight: 400;">Advantages of indexing filters:</span></h4>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><b>Easy to implement</b><span style="font-weight: 400;">: Creating filter-specific pages is relatively straightforward and can be implemented quickly on most e-commerce platforms.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Increased reach</b><span style="font-weight: 400;">: By allowing search engines to crawl filtered pages, you can capture traffic for a wide range of specific searches, increasing your visibility.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Highly relevant pages</b><span style="font-weight: 400;">: Filtered pages are typically highly relevant to specific user queries, which means they have a good chance of converting.</span></li>
</ul>
<h4><span style="font-weight: 400;">Drawbacks of indexing filters:</span></h4>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><b>Manual process</b><span style="font-weight: 400;">: Setting up and maintaining filter-specific pages can be time-consuming and requires ongoing attention, particularly if you have a large inventory with numerous filter options. You also need to carefully choose the relevant filter combinations for each category.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Duplicate content</b><span style="font-weight: 400;">: If you have several filters that overlap (e.g., “red running shoes” and “burgundy running shoes”), you may encounter <a href="https://www.verbolia.com/how-to-avoid-duplicate-content-on-your-ecommerce-site/">duplicate content issues</a>. This can negatively impact SEO if not managed properly.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Indexing empty pages due to seasonality: </b><span style="font-weight: 400;">Some pages are highly relevant only at specific times of the year (e.g., “red Christmas sweater”). However, once the season ends, it’s crucial to either unindex or redirect these pages to avoid serving empty content to Google crawlers, which could negatively impact your SEO.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Limitation to filter values:</b><span style="font-weight: 400;"> Indexing filters comes with an inherent limitation. It only allows known filter values to be indexed. For example, if you don’t have a “turquoise” filter, you won’t be able to generate a page for “turquoise long-sleeve t-shirt. </span></li>
<li style="font-weight: 400;" aria-level="1"><b>Manual internal linking: </b><span style="font-weight: 400;">Once you’ve ensured that Google can index the filtered pages, you’ll need to make sure they are properly linked together. However, doing this manually can be a challenge, especially as your site grows.</span></li>
</ul>
<h3><span style="font-weight: 400;">Strategy 2: Searchdexing</span></h3>
<p><span style="font-weight: 400;">While indexing filters is a good starting point, </span><b>searchdexing</b><span style="font-weight: 400;"> is the next step in truly scaling your long-tail SEO efforts. Searchdexing involves creating dedicated, indexable pages based on real user searches. These pages are generated on-demand, meaning they target specific, high-intent long-tail keywords (e.g., “adidas blue shoes for women”).</span></p>
<p><span style="font-weight: 400;">What makes searchdexing different is that it leverages advanced technology to automate the creation of these pages without the need for manual intervention. It creates pages dynamically based on actual searches, allowing for much broader coverage and greater scalability.</span></p>
<h4><span style="font-weight: 400;">Advantages of searchdexing:</span></h4>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><b>Automated scalability</b><span style="font-weight: 400;">: Once implemented, searchdexing technology automatically creates pages based on real user queries, allowing you to scale your SEO efforts without having to manually create new pages.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>High-intent traffic</b><span style="font-weight: 400;">: By targeting real user searches, searchdexing helps you capture highly relevant, high-converting traffic.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Internal link distribution</b><span style="font-weight: 400;">: Advanced technologies also automate the distribution of internal links to these pages, ensuring they get proper visibility and authority within your site.</span></li>
</ul>
<h4><span style="font-weight: 400;">Drawbacks of searchdexing:</span></h4>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><b>Limited to large e-commerce sites: </b><span style="font-weight: 400;">Since searchdexing targets highly specific search queries, it is most effective for large e-commerce sites with thousands of products and significant traffic (at least 100K monthly organic visits). Because each query often has a low monthly search volume (sometimes as little as 100 searches), success relies on ranking thousands of these pages while ensuring enough product availability to match user queries.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Requires a third-party tool: </b><span style="font-weight: 400;">Implementing searchdexing effectively requires specialized tools. It’s not a process that can be set up manually. Solutions like Vpage enable seamless implementation, allowing businesses to deploy searchdexing quickly and achieve an average organic traffic increase of 30% or more.</span></li>
</ul>
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<h2 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading">How to implement searchdexing and indexing filters for long-tail SEO</h2>
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<p><span style="font-weight: 400;">So, how can you take advantage of these strategies and use them to drive more organic traffic to your e-commerce site?</span></p>
<ol style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><b>Start with indexing filters</b><span style="font-weight: 400;">: Begin by creating filtered pages for your most common product categories. Look at filters like size, color, material, and other attributes that are relevant to your products, strategically combining filters to maximize search potential. Ensure that these pages are optimized for SEO by using relevant keywords and providing unique content on each page.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Scale with searchdexing</b><span style="font-weight: 400;">: Once you’ve mastered indexing filters, it’s time to scale up with searchdexing. <a href="https://www.verbolia.com/solutions/listing-pages-for-long-tail-keywords/">By leveraging technology to automatically generate pages based on real user searches</a>, you can quickly capture thousands of long-tail keyword opportunities without the manual effort involved in indexing filters.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Monitor and optimize: </b><span style="font-weight: 400;">Regardless of the technique you use, always track the performance of your pages. Analyze key metrics like organic traffic and conversion rates to identify top-performing pages. Use this data to refine your approach whether by adjusting filter combinations or fine-tuning the searchdexing algorithm.</span></li>
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<h2><b>Conclusion</b></h2>
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<p><span style="font-weight: 400;">Long-tail SEO offers one of the best opportunities for e-commerce businesses to increase organic traffic and drive conversions. By using strategies like indexing filters and searchdexing, you can position your site to capture high-intent, specific search queries that bring in targeted visitors who are ready to convert.</span></p>
<p><span style="font-weight: 400;">While indexing filters offer a simple starting point, searchdexing unlocks the full potential of long-tail SEO by automating the process and targeting a vast number of user searches. With the right tools and strategies in place, you can scale your SEO efforts and grow your e-commerce business faster than ever before.</span></p>
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<h3 class="awpa-title">About The Author</h3>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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</div></div><p>The post <a href="https://www.verbolia.com/long-tail-seo-for-e-commerce-indexing-filters-vs-searchdexing/">Scaling long-tail SEO for e-commerce: indexing filters vs searchdexing</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>Top 3 SEO secrets for large e-commerce</title>
<link>https://www.verbolia.com/top-3-seo-secrets-for-large-e-commerce/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Mon, 13 Jan 2025 14:05:00 +0000</pubDate>
<category><![CDATA[SEO strategy]]></category>
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<description><![CDATA[<p>Discover the top 3 SEO secrets for large e-commerce sites to boost your organic traffic and increase sales.</p>
<p>The post <a href="https://www.verbolia.com/top-3-seo-secrets-for-large-e-commerce/">Top 3 SEO secrets for large e-commerce</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h1><strong>Top 3 SEO secrets for large e-commerce</strong></h1>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: 7</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<p>Ever feel like your e-commerce site is getting lost in the vast sea of the internet? You’re not alone. In the competitive world of online retail, getting your products seen by the right customers can be a real challenge.<br />This is especially crucial for large e-commerce sites with extensive catalogs, where organic traffic can significantly impact revenue. Search engines are the gatekeepers to organic traffic, and understanding the top ranking factors for e-commerce SEO can help you increase your organic traffic and therefore increase organic sales.</p>
<p>Our CEO and co-founder, Pierre-Olivier Danhaive, aka, Pod, recently revealed his top 3 SEO success factors for large e-commerce sites according to common practices of industry leaders like Decathlon, Revolve, Walmart, Boohoo, …<br />So, let’s dive into Pod’s insights and discover how you can boost your e-commerce SEO!</p>
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<h2 id="h-why-visitors-bounce-from-google-shopping-campaigns" class="wp-block-heading">1. Relevant content</h2>
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<p><span style="font-weight: 400;">Think of your website as a treasure map. Your website visitors are the explorers, and your products are the buried treasure. Your job? Make that map as easy to follow as possible!</span></p>
<p><span style="font-weight: 400;">E-commerce SEO success depends on relevant content because search engines like Google want to provide the best answers to their users’ queries. In the industry of e-commerce sites, that often means showing them the most relevant product listing pages (PLPs).</span></p>
<h3><b>Why focus on PLPs?</b></h3>
<p><span style="font-weight: 400;">PLPs are the heart of your e-commerce site, </span><a href="https://www.verbolia.com/why-should-you-create-more-product-listing-pages/"><span style="font-weight: 400;">driving up to 70% of your SEO traffic</span></a><span style="font-weight: 400;">. They’re often the first impression a customer has of your brand, so make it count!</span></p>
<p><b>Pro tip:</b><span style="font-weight: 400;"> Keep your PLPs fresh and up-to-date! Make sure your products are in stock and reflect the latest trends.</span></p>
<div style="background-color: #dbf4dd; padding: 20px;">
<h4 id="h-blog-article-10-ways-to-decrease-your-ecommerce-bounce-rate-and-increase-your-conversions" class="wp-block-heading">Ebook – How to optimize your organic traffic with product listing pages?</h4>
<p>Discover actionable strategies to optimize your Product Listing Pages and boost your SEO traffic in our ebook.</p>
<p style="background-color: #000000; padding: 10px; color: #ffffff; display: inline; text-align: center;"><a style="text-decoration: none;" href="https://www.verbolia.com/ebooks/unlock-your-e-commerce-potential/">Download the ebook</a></p>
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<h3><b>What makes content relevant?</b></h3>
<p><span style="font-weight: 400;">To rank well, your pages must align closely with the intent of your visitors. When a user searches for a specific product or category, here is what you should pay attention on your PLPs:</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><b>Display products that match their search query.</b><span style="font-weight: 400;"> Your PLPs should perfectly match what your customer is searching for. </span></li>
<li style="font-weight: 400;" aria-level="1"><b>Provide all the juicy details:</b><span style="font-weight: 400;"> think captivating product descriptions, helpful reviews, and high-quality images.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Use keywords naturally throughout your page.</b><span style="font-weight: 400;"> </span></li>
</ul>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading">2. Engagement</h2>
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<p><span style="font-weight: 400;">Once a customer lands on your site, you want to keep them engaged. Think of it like throwing a party – you want your guests to stay and have fun!</span></p>
<p><span style="font-weight: 400;">Google uses engagement metrics (like time spent on page and bounce rate) to see how much people are enjoying your site.</span></p>
<h3><b>How to boost engagement?</b></h3>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><b>Speed things up!</b> <span style="font-weight: 400;">A slow website frustrates visitors and signals to Google that your site may not provide a positive user experience and therefore, no relevant answers.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Make it easy to navigate.</b><span style="font-weight: 400;"> Clear menus and a search bar are your best friends.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Use visuals wisely.</b> <span style="font-weight: 400;">High-quality images, videos, and interactive elements like 360-degree product views can captivate visitors.</span></li>
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<h3><b>The engagement-conversion connection</b></h3>
<p><span style="font-weight: 400;">Engagement isn’t just an SEO metric—it directly impacts conversions. The longer a visitor spends exploring your site, the more likely they are to make a purchase. By creating an engaging user experience, you’re not only improving your search rankings but also consequently boosting your bottom line.</span></p>
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<h2 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading"><strong>3. Internal linking</strong></h2>
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<p><span style="font-weight: 400;">It might not grab headlines, but <a href="https://www.verbolia.com/how-to-build-internal-linking-for-large-e-commerce-sites/">internal linking a powerful strategy for SEO</a>. For large e-commerce websites, ensuring that all pages are easily discoverable by search engines is essential.</span></p>
<h3><b>Why internal linking matters?</b></h3>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Improves crawlability: Internal links help search engine bots find and index your pages more effectively.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Boosts page authority: Linking to key pages distributes link equity across your site, signaling their importance to search engines.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Enhances user navigation: Thoughtful internal linking guides visitors to related products or categories, improving their experience and increasing the likelihood of a purchase.</span></li>
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<h3><b>Best practices for internal linking</b></h3>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><b>Use clear and descriptive anchor text</b> <span style="font-weight: 400;">that clearly indicates the linked page’s content</span><span style="font-weight: 400;">.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Broken links: </b><span style="font-weight: 400;">Regularly audit your site to identify and fix broken links.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Link to both high-priority and newly added pages</b><span style="font-weight: 400;"> to maintain a balanced structure.</span></li>
</ul>
<p><b>Pro tip:</b><span style="font-weight: 400;"> Avoid “orphan pages” – pages that aren’t linked to from anywhere else on your site. </span><span style="font-weight: 400;">These pages can harm your SEO performance by becoming invisible to search engines.</span></p>
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<h2><strong>Putting it all together</strong></h2>
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<p><span style="font-weight: 400;">To succeed in e-commerce SEO, it’s crucial to focus on the factors that matter most: relevance, engagement, and internal linking. By optimizing your PLPs, creating an engaging user experience, and ensuring your pages are well-connected, you can:</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Drive more organic traffic to your site.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Improve your search engine rankings.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Increase conversions and revenue.</span></li>
</ul>
<p><span style="font-weight: 400;">SEO is a journey, not a destination. By regularly analyzing your site’s performance and adapting to search engine algorithm updates, you can maintain your competitive advantage.</span></p>
<p><span style="font-weight: 400;">Start implementing these strategies today and watch your site’s performance soar!</span></p>
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<h3 class="awpa-title">About The Author</h3>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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<p><strong>How can Verbolia help your e-commerce platform.</strong></p>
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</div></div><p>The post <a href="https://www.verbolia.com/top-3-seo-secrets-for-large-e-commerce/">Top 3 SEO secrets for large e-commerce</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>What are the most effective SEO strategies for e-commerce website?</title>
<link>https://www.verbolia.com/most-effective-seo-strategies-for-e-commerce/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Mon, 20 Nov 2023 07:00:57 +0000</pubDate>
<category><![CDATA[Ecommerce]]></category>
<category><![CDATA[SEO strategy]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=2796</guid>
<description><![CDATA[<p> Strategically placing keywords in your page titles and URLs isn't just basic SEO—it's a game changer. Even subtle shifts can propel you ahead of your competition. Discover how.</p>
<p>The post <a href="https://www.verbolia.com/most-effective-seo-strategies-for-e-commerce/">What are the most effective SEO strategies for e-commerce website?</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h1>What are the most effective SEO strategies for optimizing an e-commerce website?</h1>
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<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">7</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<p>Here are the 3 main areas to focus on when it comes to e-commerce SEO:</p>
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<ul>
<li>Optimise your Category pages and your Product Detail pages</li>
<li>Build a Brand (probably the most important ranking factor)</li>
<li>Avoid hidden <a href="https://www.verbolia.com/how-to-identify-technical-issues-in-ecommerce-web-development/">technical issues</a></li>
</ul>
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<h2>Focus on Category and <a href="https://www.verbolia.com/ebooks/anatomy-of-a-perfect-product-page/">Product Detail pages</a></h2>
<p>Let’s start with why to zoom in on these 2 page types:</p>
<p>Google’s search algorithm is a tightly guarded secret. But Google’s <a href="https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf">quality raters guidelines </a>offer insights into what is seen as high-quality or low-quality pages. It’s written for Google’s human quality raters to evaluate if a webshop is qualitative or not. They are explicit on what information Google expects on each page type:</p>
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<ul>
<li>“<strong>the highest quality e-commerce Product Page</strong>” are pages where the main content (parts of the page that are unique to this URL and are not site-wide elements) should <strong>provide thorough and complete information</strong> that would fulfill a user’s need for understanding that product. The typical way to achieve this is to include exhaustive product descriptions, user reviews, features, benefits, usage instructions, images, videos, and other relevant details about the product.</li>
<li>“<strong>the highest quality eCommerce e-commerce Category Page</strong>” are pages where the purpouse of the page is to <strong>enable users to buy</strong>. They make it easier for users to find specific products or types of products by helping users narrowing down choices and provide high-level information. This can be achieved by offering lost of sorting and filter options and displaying ratings on the product tiles for example.</li>
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<p>It’s obvious that you will have 1 product detail page (pdp) per product. But how much category pages (plp) do you need? Well, as much as possible. In fact, at Verbolia we analysed Google Search Console data of 30 large retailers from different industries and checked on which page type they acquire their non-branded SEO traffic. The results were astonishing. Despite the fact that an ecommerce usually has about 95% pdp’s and 5% plp’s, <b>a whopping 70%! the non-branded SEO traffic is going to plp’s</b>. So make sure you create as much as possible. Ideally, you create one plp per long tail keyword for which you have the perfect offer.</p>
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<h2>Build a brand</h2>
<p>At Verbolia we work with more than 100 e-commerce brands and we’ve seen it over and over again. Creating perfectly optimised SEO pages on a new or unknown webshop <b>will not work</b>. On the contrary, mediocre pages on a strong brand get indexed within days and even rank fast. Search engines are allergic to spam, especially in important categories like e-commerce where money is in the game. Therefore you should earn their trust before they are willing to show your pages in the SERP’s. And search engines have lots of signals they can look at to evaluate your thrustworthyness:</p>
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<ul>
<li>Number of times your brand in searched in Google</li>
<li>Number of mentions of your brand on other websites</li>
<li>Social media activity</li>
<li>Public reviews on websites like Trustpilot</li>
<li>About us page</li>
<li>Google My Business account with a physical address and phone number</li>
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<h2>Avoid technical issues</h2>
<p>I haven’t seen any website in the past 15 years without technical problems. It’s just the nature of an ever evolving website with lots of teams (marketing, design, IT security, developers) making constant changes. These problems can range from not optimal for SEO to very critical and damaging for SEO. Some common issues are <a href="https://www.verbolia.com/how-to-avoid-duplicate-content/">duplicate pages</a>, <a href="https://www.verbolia.com/how-to-improve-page-speed-on-your-website/">slow load times</a>, poor optimization (uncompressed images, non-minified code, excessive use of large files), broken links, 404’s, SSL issues, website hacks and many more. Take a regular look at Google Search Console as it offers a direct window into how Google views your website and it reports issues. Next to that, do a regular full scrape of your website with a tool like Screaming Frog or Netpeak Spider. There is no easier way to detect issues as you’ll see in live what errors are encountered when scraping your website like a search engine bot would do.</p>
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<h2>Conclusion</h2>
<p>In sum, the cornerstones of robust e-commerce SEO are well-optimized product and category pages, a strong and trustworthy brand presence, and the vigilant resolution of technical issues. Together, these elements help businesses stand out in a crowded digital marketplace, ensuring visibility and credibility in search engine rankings. A strategic focus on these areas is essential for driving organic traffic and fostering online growth, making them the key to unlocking the full potential of e-commerce success.</p>
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<h3 class="awpa-title">About The Author</h3>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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</div></div><p>The post <a href="https://www.verbolia.com/most-effective-seo-strategies-for-e-commerce/">What are the most effective SEO strategies for e-commerce website?</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
]]></content:encoded>
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<title>How to structure long-tail keywords in an e-commerce site</title>
<link>https://www.verbolia.com/structure-long-tail-keywords-in-an-ecommerce-site/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Mon, 06 Nov 2023 07:00:33 +0000</pubDate>
<category><![CDATA[Ecommerce]]></category>
<category><![CDATA[SEO strategy]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=2692</guid>
<description><![CDATA[<p>Learn how to structure long-tail keywords for an e-commerce site! Find out how to organize and incorporate long-tail keywords into your website for improved search engine rankings.</p>
<p>The post <a href="https://www.verbolia.com/structure-long-tail-keywords-in-an-ecommerce-site/">How to structure long-tail keywords in an e-commerce site</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">7</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<p class="q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start">When you ask “how do I structure”, I assume you refer to the best way to organize and incorporate long-tail keywords into an e-commerce site.</p>
<p class="q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start">There are 2 approaches to this:</p>
<p class="q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start">1. Incorporate long-tail keywords within existing content<br />2. Dedicate one landing page for each long-tail keyword</p>
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<h2>Incorporate long-tail keywords within existing content</h2>
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<li class="q-relative">A few of your primary long-tail keywords on Homepage, About Us or Company Pages, Testimonial or Review Pages, Policy Pages (Return Policy, Shipping Policy, etc.)</li>
<li class="q-relative">Remainder of long-tail keywords distributed over relevant product detail pages, Testimonial or Review Pages and Landing Pages (for campaigns or promotions)</li>
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<h2>Dedicate one landing page for each long-tail keyword</h2>
<p>This is by far the approach that will maximize your SEO effectivity. The way to go about this is to:</p>
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<li class="q-relative">Find long-tail keywords for which you have a selection of relevant products (a minimum of 5 products is a good benchmark)</li>
<li class="q-relative">Validate the demand for your chosen long-tail keywords (Keyword Planner tool in Google Ads)</li>
<li class="q-relative">Make sure you don’t have keywords going after the same intent in your list. (ex: “green cargo pants” and “green pants cargo”)</li>
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<p>For each long-tail keyword, generate a dedicated product listing page. Some best practices to follow:</p>
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<li class="q-relative">URL’s should be SEO friendly (<span class="q-inline"><a class="q-box Link___StyledBox-t2xg9c-0 dFkjrQ puppeteer_test_link qu-cursor--pointer qu-hover--textDecoration--underline" title="yourshop.com" href="http://yourshop.com/green-cargo-pants" target="_blank" rel="nofollow noopener noreferrer">http://yourshop.com/green-cargo-pants</a></span>)</li>
<li class="q-relative">Page title, H1 and meta description should include long-tail keyword</li>
<li class="q-relative">Optimize page speed score</li>
<li class="q-relative">Mobile friendly design</li>
<li class="q-relative">Incorporation in your website: add links to these long-tail keyword pages from your Category pages and Product Detail pages. Don’t just distribute links randomly. Make sure your links are contextually relevant. Ex: you can add links to “green cargo pants” from the Women’s Pants Category page. You can’t add a link to “mint flavour energy drink”.</li>
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<p>Applying this method at scale is what French SEOs refer to as “<a href="https://www.redacteur.com/blog/definition-searchdexing/">Searchdexing</a>“. This approach works exceptionally well for well-established brands since Google considers them has having brand authority. If you have a new e-commerce store, don’t get your hopes up.</p>
<p>You manage an e-commerce for a website with strong authority and you want to create optimized landing pages for long-tail keywords at scale? <a href="https://www.verbolia.com/request-a-demo/">Contact us</a> for a demo and learn how to boost your long-tail SEO.</p>
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<h3 class="awpa-title">About The Author</h3>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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<p><strong>How can Verbolia help your e-commerce platform.</strong></p>
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</div></div><p>The post <a href="https://www.verbolia.com/structure-long-tail-keywords-in-an-ecommerce-site/">How to structure long-tail keywords in an e-commerce site</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>Why should you create more Product Listing Pages?</title>
<link>https://www.verbolia.com/why-should-you-create-more-product-listing-pages/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Thu, 31 Aug 2023 13:47:55 +0000</pubDate>
<category><![CDATA[SEO strategy]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=2391</guid>
<description><![CDATA[<p> Discover the power of Product Listing Pages (PLPs) for e-commerce SEO. Learn how to create specific PLPs to capture non-branded search traffic effectively and gain insights from European retailers' strategies.</p>
<p>The post <a href="https://www.verbolia.com/why-should-you-create-more-product-listing-pages/">Why should you create more Product Listing Pages?</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h1>Why should you create more Product Listing Pages?</h1>
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">11</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p><span style="font-weight: 400;">If you are an e-commerce manager, chances are high you already have traffic coming in through SEO. You might even know which search terms are driving this traffic and which are the best performing pages for SEO. But do you really understand why you are ranking for some search terms and not for others? </span></p>
<p><span style="font-weight: 400;">In this report, we’ll only talk about non-branded SEO traffic. These are the searches where users are looking for what you are selling without having specified who they want to buy it from. This traffic is what’s being fought for by you and your competitors and we’ll look at how some of the major e-commerce retailers in Europe are driving non-branded SEO traffic to their store today. By looking at what these big guys are doing, we can learn what you can do to get some of that traffic to your store.</span></p>
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<h2><strong>How are e-commerce sites built?</strong></h2>
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<p><span style="font-weight: 400;">A bit of theory on how e-commerce website architecture is needed to understand the big picture here. </span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Besides the homepage, an online store mainly has 2 types of pages that answer searches with a transactional intent. There are category or product listing pages (PLP’s) and product detail pages (PDP’s). Generally speaking, if an e-commerce store has 100 products it has about 5 categories. So for about every 20 products you usually have around 1 category. For example, for an e-commerce with 6.000 products, you’d expect it to have around 300 PLP’s or categories. </span></p>
<p><span style="font-weight: 400;">PDP’s are pages that describe one single product and all aspects of that product are described in detail. </span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">For search engines, this type of page answers a very specific search intent. Google or other search engines present this type of pages to their users if they assume it’s the best possible answer from all the pages of your website to satisfy the user request, meaning if the search word is very specific. </span></p>
<p><span style="font-weight: 400;">PLP’s on the other hand are collections of products. Google presents this type of pages if the search intent is less specific. The user isn’t looking for 1 product in particular. </span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Whenever the search intent isn’t detailed enough to have 1 single product as the best possible answer, a PLP will have a better chance to satisfy the user as it allows further refinement within the given result set.</span></p>
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<h2><strong>Don’t forget that search engines are bots</strong></h2>
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<p><span style="font-weight: 400;">Another interesting way to realise how search engines know what a page is about is by looking at how they interpret a page. In essence, search engines are robots. These bots will read the html of a page and execute JavaScript to then figure what the page is about. We like to use </span><a href="https://en.alyze.com"><span style="font-weight: 400;">alyze</span></a><span style="font-weight: 400;"> to get a view on how a robot like Google sees your page. This tool shows you which are the most occuring expressions found in a page and gives a weight depending on where these pieces of text occur. If a page has “red socks with black polka dots” in the page title and the H1, then chances are high Google classifies this page as a page to answer a search for “red socks with black polka dots”.</span></p>
<p><span style="font-weight: 400;">Example of the most occurring expressions on a PDP ranking for “red socks with black polka dots”. The most occurring expression is very specific.</span></p>
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<p><span style="font-weight: 400;">Example of the most occurring expressions on a PLP ranking for “red socks with black polka dots”. The most occurring expressions are not specific.</span></p>
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<h2><strong>Which data should you look at?</strong></h2>
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<p><span style="font-weight: 400;">Ok so we understand that an e-commerce has mostly 2 types of pages and that bots see PDP’s having long and specific expressions, while PLP’s mostly have broader expressions. We want to know which type of page is most often served by Google for transactional non-branded searches.</span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">In our research, we looked at various Top 100 retailers in Europe. For this purpose, Google Search Console (GSC) gives the most accurate answer to this as it’s the most reliable source to report on clicks for search terms and pages. GSC tells you how Google users found your website by showing you the search terms that resulted in SERP impressions for your site and clicks to your website. You can also see which page was served by Google per impression and per click. </span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">The downside of the GSC web portal is the search results report limitations of 1000 results. This means you can only export up to 1000 queries and pages. But by using the GSC API, you are able to retrieve all this data for every impression that occurred in the past 16 months. If you can’t code, you can use the Chrome extension </span><a href="https://workspace.google.com/marketplace/app/search_analytics_for_sheets/1035646374811"><span style="font-weight: 400;">Search Analytics for Sheets</span></a><span style="font-weight: 400;"> that can help you to get the data as well through that same API. We like to use it</span> <span style="font-weight: 400;">as it’s free (for up to 25.000 rows) and it allows you to easily get your hands on this data.</span></p>
<p><span style="font-weight: 400;">By requesting data grouped by query and pages and excluding the brand name from queries using filters, you get a view of all the pages that generated at least 1 impression. In our analysis, we then grouped the pages into 2 page types: PLP’s and PDP’s. This can be done by identifying URL patterns per page. If a PDP always contains “.html” for a given website for example, you can label it PLP and if not label it PLP. This can easily be achieved in Google sheets by working with a FIND formula like the example below</span></p>
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<p><span style="font-weight: 400;">=IF(ISERROR(FIND(</span><span style="font-weight: 400;">“<span style="color: #99cc00;">.html</span>“</span><span style="font-weight: 400;">,</span><span style="font-weight: 400; color: #ffcc00;">B2</span><span style="font-weight: 400;">))=</span><span style="font-weight: 400; color: #3366ff;">FALSE</span><span style="font-weight: 400;">,</span><span style="font-weight: 400;">“<span style="color: #99cc00;">ProductDetail</span>“</span><span style="font-weight: 400;">,</span><span style="font-weight: 400;">“<span style="color: #99cc00;">CategoryPage</span>“</span><span style="font-weight: 400;">)</span></p>
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<p><span style="font-weight: 400;">Of course, you need to make sure there are no other page types that also contain “.html” (like blog pages for example). Once the labelling is done you have everything you need to build your view on non-branded SEO traffic per page type.</span></p>
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<h2><strong>What do we see amongst large European retailers? </strong></h2>
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<p><span style="font-weight: 400;">We’ve analysed around 30 retailers from 8 different European countries and 8 different industries. Despite the fact that most of the pages of an e-commerce site are PDP pages (remember the 5% PLP vs 95% PDP general rule), what we see is that the small group of PLP pages represent 70% of the clicks made by search engine users.</span></p>
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<p><span style="font-weight: 400;">Wait a minute, does this mean that almost all of the non-branded SEO traffic is driven by PLP’s? Yes, you are reading this correctly! We have looked at several large European retailers and these results are consistently coming back. It does make sense if you think about how search engine users are expressing the way they search for products. Do you often express very specifically what you are searching for when looking for something to buy?</span></p>
<p><span style="font-weight: 400;">We analysed if this is the case across all industries and yes it is for most of them. The only 2 industries where we noticed that majority of the non-branded organic traffic is not coming from product listing pages are the Pharmacy and Cosmetics industry. This is probably because for these types of products, people search for specific products. </span></p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="710" width="1459" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/08/clicks-per-page-type-and-per-industry.webp" alt="clicks per page type and per industry" srcset="https://www.verbolia.com/wp-content/uploads/2023/08/clicks-per-page-type-and-per-industry.webp 1459w, https://www.verbolia.com/wp-content/uploads/2023/08/clicks-per-page-type-and-per-industry-300x146.webp 300w, https://www.verbolia.com/wp-content/uploads/2023/08/clicks-per-page-type-and-per-industry-1024x498.webp 1024w, https://www.verbolia.com/wp-content/uploads/2023/08/clicks-per-page-type-and-per-industry-768x374.webp 768w" sizes="(max-width: 1459px) 100vw, 1459px" />
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<p><span style="font-weight: 400;">Product listing pages bring in the bulk of the non-branded SEO traffic. Is this because PDP’s are more suited for queries with very few impressions? You would assume that the more specific the search intent, the less impressions it has. You would think that queries with a low number of impressions are dominated by PDP’s. That is true but only to a certain extent. </span></p>
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<p><span style="font-weight: 400;">When zooming in on some ecommerce players more specifically we see in the data that the share of clicks captured by PDP’s is highest for search terms with a low average monthly searches volume but still, almost 3 clicks out of 4 are sent to PLP’s for these stores.</span></p>
<p><span style="font-weight: 400;">What we also see is that Google likes to try out different pages from your website, especially if the query has a high amount of search volume. The more impressions a query has, the more freedom Google has to test which is the optimal page from your store to satisfy the user. This looks a lot like Google’s machine learning testing various pages from your site and evaluating which pages are satisfying the user query. For queries with a very high number of impressions, we see that Google tested more than 30 different pages for the retailers we analysed.</span></p>
<p><span style="font-weight: 400;">The graph below shows the average number of pages that Google uses per query. You can see for example that for queries with more than 5000 impressions, Google tries 9.14 different pages per query to see which page resonates best. </span></p>
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<h2><strong>How to create more PLP’s</strong></h2>
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<p><span style="font-weight: 400;">Ok so Google prefers PLP’s over PDP’s to answer searches for transactional non-branded queries. But which PLP’s should you create? One way to find this out is by looking at the distinct number of queries per page. When you sort your dataset by number of queries per page from high to low and, you will be surprised by the breadth of search terms for which Google decided that your page might be a great answer for a search. In fact, we see that some pages were being chosen by Google for more than 2000 different search terms. In the example of a French retailer below, you can see that 1 PLP page is ranking for many different search terms that each deserve their own PLP page.</span></p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="793" width="805" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/08/search-terms-ranking-for-the-same-url.webp" alt="URL ranking for different search terms" srcset="https://www.verbolia.com/wp-content/uploads/2023/08/search-terms-ranking-for-the-same-url.webp 805w, https://www.verbolia.com/wp-content/uploads/2023/08/search-terms-ranking-for-the-same-url-300x296.webp 300w, https://www.verbolia.com/wp-content/uploads/2023/08/search-terms-ranking-for-the-same-url-768x757.webp 768w, https://www.verbolia.com/wp-content/uploads/2023/08/search-terms-ranking-for-the-same-url-100x100.webp 100w" sizes="(max-width: 805px) 100vw, 805px" />
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<p><span style="font-weight: 400;">If you dig into these search terms, you realise that by creating more specific PLP’s, you would have a much better chance to rank higher because you would have a page that answers the search term in a more precise way than the page Google chose. By running over these searches, you can actually easily identify clusters of searches for which a new PLP would be the perfect answer to a user query. On average, for every page our research found that 10 different queries were answered. This tells us that in most cases the PLP’s aren’t specific enough to answer the user query.</span></p>
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<h2><strong>How much PLP’s or categories should I create? </strong></h2>
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<p>When deciding how many product categories (PLPs) to create for your online store, keep two key ideas in mind: “Collective Exhaustiveness” and “Unique User Intent.”</p>
<p><strong>1. Collective Exhaustiveness:</strong> this principle, originating from the fields of statistics and data analysis, ensures that all possible categories or product groupings are covered. In the context of eCommerce SEO, this means creating category pages for every conceivable group of products within your product catalog. These categories can range from broad classifications like “women’s jeans” to more specific ones like “high waisted skinny jeans for women.” The aim is to identify and categorize every distinct group of products, ensuring that each set has unique features differentiating it from others. This exhaustive categorization is essential for search engines. Each category should accurately describe a set of products, capturing the unique features that set them apart from other groups. This clarity helps search engines understand exactly which search intent the category page is targeting.</p>
<p><strong>2. Unique User Intent:</strong> this principle is about understanding and catering to the specific intentions behind user searches. In your category structure, it’s perfectly acceptable to have overlapping products per category, like “women’s jeans” and “high waisted skinny jeans for women,” as long as each category addresses a distinct user intent. However, avoid creating categories that are too similar, such as “high waisted jeans” and “high rise jeans.” In these cases, Google’s advanced language understanding capabilities can interpret these as targeting the same user intent, treating them as duplicate content.</p>
<p>To avoid this, evaluate the overlap in products between categories. A high degree of overlap usually indicates similar user intent. Additionally, check Google’s search results for each category. If there’s a significant overlap in the top results for different category searches, it suggests that Google views these queries as synonymous, which can harm your SEO efforts.</p>
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<h2><strong>Start creating more PLP’s now? </strong></h2>
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<p><span style="font-weight: 400;">Don’t wait any longer and deepdive in your GSC data. Get all the clicks and impression data grouped by queries and pages and find out which pages Google has chosen to answer which queries. You will very easily identify the new PLP pages that you should create in order to allow Google to have a better page from your store to answer queries. You can even see how many impressions these queries have and make an estimated guess on how many extra clicks you would capture if you could win a couple of positions in the search engine rankings by creating more specific PLP’s. </span></p>
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<h2><span style="font-weight: 400;"><strong>Does it work?</strong> </span></h2>
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<p><span style="font-weight: 400;">Yes for sure. At Verbolia we have built the technology to identify queries and create PLP pages at scale </span><b>and very importantly</b><span style="font-weight: 400;">, by making sure no pages are created that target the same search intent. Because of the process described above where Google tests different pages from your website in order to find the best possible page for a search, Google gradually promotes the new PLP’s in the rankings. This process takes time. What we see is that it takes more than 12 months before these new PLP’s have reached their full potential of gaining extra SEO traffic. </span></p>
<p><strong>Examples of daily SEO visits on product listing pages created by Verbolia</strong></p>
<p><span style="font-weight: 400;">Retail industry in Latin America – high brand authority (1M monthly brand searches). Still growing 7 months after launch.</span></p>
<p><span style="font-weight: 400;"><img decoding="async" class="aligncenter wp-image-2623 size-large" src="https://www.verbolia.com/wp-content/uploads/2023/08/Retail_Industry_LatinAmerica-min-1024x378.png" alt="" width="1024" height="378" srcset="https://www.verbolia.com/wp-content/uploads/2023/08/Retail_Industry_LatinAmerica-min-1024x378.png 1024w, https://www.verbolia.com/wp-content/uploads/2023/08/Retail_Industry_LatinAmerica-min-300x111.png 300w, https://www.verbolia.com/wp-content/uploads/2023/08/Retail_Industry_LatinAmerica-min-768x284.png 768w, https://www.verbolia.com/wp-content/uploads/2023/08/Retail_Industry_LatinAmerica-min.png 1434w" sizes="(max-width: 1024px) 100vw, 1024px" /></span></p>
<p><span style="font-weight: 400;">Fashion industry in United States – medium brand authority (70K monthly brand searches). Slow growth at start but still climbing 16 months after launch.</span></p>
<p><span style="font-weight: 400;"><img decoding="async" class="alignnone size-large wp-image-2629" src="https://www.verbolia.com/wp-content/uploads/2023/08/Fashion_Customer-min-1024x379.png" alt="Verbolia Fashion Customer United States" width="1024" height="379" srcset="https://www.verbolia.com/wp-content/uploads/2023/08/Fashion_Customer-min-1024x379.png 1024w, https://www.verbolia.com/wp-content/uploads/2023/08/Fashion_Customer-min-300x111.png 300w, https://www.verbolia.com/wp-content/uploads/2023/08/Fashion_Customer-min-768x285.png 768w, https://www.verbolia.com/wp-content/uploads/2023/08/Fashion_Customer-min.png 1433w" sizes="(max-width: 1024px) 100vw, 1024px" />Retail industry in Europe – high brand authority (900K monthly brand searches). Still growing 9 months after launch.</span></p>
<p><span style="font-weight: 400;"><img decoding="async" class="alignnone size-large wp-image-2626" src="https://www.verbolia.com/wp-content/uploads/2023/08/Retail_Customer2-min-1024x375.png" alt="Retail Customer in Europe" width="1024" height="375" srcset="https://www.verbolia.com/wp-content/uploads/2023/08/Retail_Customer2-min-1024x375.png 1024w, https://www.verbolia.com/wp-content/uploads/2023/08/Retail_Customer2-min-300x110.png 300w, https://www.verbolia.com/wp-content/uploads/2023/08/Retail_Customer2-min-768x281.png 768w, https://www.verbolia.com/wp-content/uploads/2023/08/Retail_Customer2-min.png 1448w" sizes="(max-width: 1024px) 100vw, 1024px" /></span></p>
<p><span style="font-weight: 400;">Pharmacy industry in Europe – medium to low brand authority (5K monthly brand searches). Still growing 4 months after launch.</span></p>
<p><span style="font-weight: 400;"><img decoding="async" class="alignnone size-large wp-image-2627" src="https://www.verbolia.com/wp-content/uploads/2023/08/Pharmacy_Customer-min-1024x379.png" alt="Verbolia Pharmacy Customer Europe" width="1024" height="379" srcset="https://www.verbolia.com/wp-content/uploads/2023/08/Pharmacy_Customer-min-1024x379.png 1024w, https://www.verbolia.com/wp-content/uploads/2023/08/Pharmacy_Customer-min-300x111.png 300w, https://www.verbolia.com/wp-content/uploads/2023/08/Pharmacy_Customer-min-768x285.png 768w, https://www.verbolia.com/wp-content/uploads/2023/08/Pharmacy_Customer-min.png 1433w" sizes="(max-width: 1024px) 100vw, 1024px" /></span></p>
<p><span style="font-weight: 400;">Jobs industry in Europe – high brand authority (400K monthly brand searches). Still growing 6 months after launch.</span></p>
<p><span style="font-weight: 400;"><img decoding="async" class="alignnone size-large wp-image-2628" src="https://www.verbolia.com/wp-content/uploads/2023/08/Jobs_Customer-min-1024x379.png" alt="Verbolia Jobs Customer" width="1024" height="379" srcset="https://www.verbolia.com/wp-content/uploads/2023/08/Jobs_Customer-min-1024x379.png 1024w, https://www.verbolia.com/wp-content/uploads/2023/08/Jobs_Customer-min-300x111.png 300w, https://www.verbolia.com/wp-content/uploads/2023/08/Jobs_Customer-min-768x285.png 768w, https://www.verbolia.com/wp-content/uploads/2023/08/Jobs_Customer-min.png 1433w" sizes="(max-width: 1024px) 100vw, 1024px" />Conclusion: you better start creating those new PLP’s right now. If you want to find out more about how Verbolia can help you create PLP’s at scale and capture more non-branded SEO traffic with transactional intent, </span><a href="https://www.verbolia.com/request-a-demo/"><span style="font-weight: 400;">schedule a demo here</span></a><span style="font-weight: 400;">.</span></p>
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<a href="https://www.verbolia.com/author/bart/"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=150&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=300&d=mm&r=g 2x' class='avatar avatar-150 photo' height='150' width='150' /></a>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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<title>How to handle empty category pages to preserve your SEO?</title>
<link>https://www.verbolia.com/how-to-handle-empty-category-pages-to-preserve-your-seo/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Wed, 23 Aug 2023 09:00:29 +0000</pubDate>
<category><![CDATA[Ecommerce]]></category>
<category><![CDATA[SEO strategy]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=2358</guid>
<description><![CDATA[<p>Empty category pages are a hidden problem for many online shops. Redirects are a precious tool that preserve the value of your pages in terms of both traffic and backlinks. Discover when and how implementing redirects.</p>
<p>The post <a href="https://www.verbolia.com/how-to-handle-empty-category-pages-to-preserve-your-seo/">How to handle empty category pages to preserve your SEO?</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h1><strong>How to handle empty category pages to preserve your SEO?</strong></h1>
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<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">6</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<p><span style="font-weight: 400;">Empty category pages are a hidden problem for many online shops. These pages might be empty because product offering fluctuates and sometimes products run out, new categories are set up too early, or there’s a tech glitch. But whatever the reason, they’re a headache for SEO. When users land on an empty page, they often leave annoyed, and search engines like Google notice this. Not only do these pages waste the search engine’s time, but your site may also be perceived as being of lower quality. In this blog, we’ll dive into why these empty pages are a big deal and how we can fix them to keep both visitors and search engines happy.</span></p>
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<h2><strong>Do NOT use no-index when category pages go empty</strong></h2>
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<p><span style="font-weight: 400;">Don’t simply slap a ‘noindex’ tag on pages that fall without products. Continuously toggling between ‘index’ and ‘noindex’ status creates inconsistency, which search engines don’t like.This flip-flopping can damage your website’s credibility and trustworthiness in the eyes of search engines. </span></p>
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<h2><strong>Handling Zero or Limited Product Pages</strong></h2>
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<p><span style="font-weight: 400;">Picture this: you’ve put all the effort into creating a perfect product listing page, only to find it displaying a sad “0 products found.” It’s like throwing a party with no music – a total letdown. But don’t worry, there are strategies to deal with this situation, and we’ve got you covered.</span></p>
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<h3><strong>Option 1: Fallback searches (only for non-indexable pages)</strong></h3>
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<p><span style="font-weight: 400;">Fallback searches come into play specifically for product listing pages that are not indexable by search engines, like empty search results pages. In such cases, instead of leaving the page empty, <a href="https://www.verbolia.com/the-power-of-fallback-search-in-ecommerce/">fallback searches</a> present users with related products without needing to reload or navigate away. This enhances the user’s experience, potentially reducing bounce rates. </span></p>
<p> </p>
<p><span style="font-weight: 400;">However, for pages that are indexable by search engines, you’d want to avoid showing a message like “0 results for your search but we found related products.” This can be misinterpreted by search engines as Soft 404’s, potentially harming your SEO.</span></p>
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<h3><strong>Option 2: The power of redirects</strong></h3>
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<p><span style="font-weight: 400;">Now, for pages that are indexable by search engines like category pages, redirects can act as your trusty guides in the vast realm of ecommerce, preserving the value of your pages in terms of both traffic and <a href="https://www.verbolia.com/link-building-tips-for-e-commerce-companies/">backlinks</a>. They’re like expert navigators leading your visitors and bots to new destinations when the path seems blocked.</span></p>
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<h2><strong>Redirects: your trusted navigators in the ecommerce seas</strong></h2>
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<p><span style="font-weight: 400;">Alright, let’s zoom in on redirections. When your visitors encounter a dead-end, these guides step in and direct them toward new horizons. There are two main types you need to know:</span></p>
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<h3><strong>301 Redirects (The permanent move)</strong></h3>
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<p><span style="font-weight: 400;">Think of a 301 redirect as a change of address card for search engines. It tells them, “Hey, our page has moved – and it’s a permanent move!” Imagine you had a page dedicated to “blue adidas shoes” but you’ve decided to stop selling adidas shoes altogether. A 301 redirect will effortlessly whisk your visitors away from the old page and lead them to your new “blue sneakers” section.</span></p>
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<h3><strong>302 Redirects (The temporary detour)</strong></h3>
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<p><span style="font-weight: 400;">Now, let’s say your zero-product situation is more of a short term thing than a permanent move. This is where the 302 redirect shines. It’s like waving a “Back in a Bit” sign on your virtual shelf. When visitors and bots are visiting a page for seasonal goodies like “home decor for Christmas,” a 302 redirect guides them to a similar page, ensuring they don’t leave empty-handed.</span></p>
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<h2><strong>Where should empty category pages redirect to?</strong></h2>
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<p><span style="font-weight: 400;">Imagine you’re at a mall, and you usually buy your favorite cookies from a certain store. One day, that store closes, but there’s a sign pointing you to their new location. You’d expect the new location to also sell your favorite cookies, right? Similarly, when you change the location (or URL) of a webpage, it’s best to direct your visitors to a similar page. If someone is looking for a page with special offers, redirect them to your new specials page. If you point them somewhere unrelated, like the homepage, it’s confusing and not helpful. In the online world, search engines, like Google, also get confused. They might not give your new page the same importance as the old one, leading to potential issues like a “soft 404” – which means they think the page doesn’t exist in the way it should.</span></p>
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<h2><strong>How Verbolia handles redirects of empty product listing pages</strong></h2>
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<p><span style="font-weight: 400;">First and foremost, we advise against launching a product listing page targeting specific keywords if it showcases fewer than 5 products. It’s essential to remember that product catalogs are dynamic, and the number of relevant products on a page can vary over time. For instance, starting with a category page displaying only 2 products risks that page eventually having no products at all.</span></p>
<p> </p>
<p><span style="font-weight: 400;">To address this, Verbolia has implemented a system where product listing pages with low inventory are temporarily redirected (using a 302 redirect) to a similar, relevant product page. The beauty of this is that as soon as the original page is repopulated with products, the redirection automatically ceases. For added flexibility, we empower our users by allowing them to modify both the type of redirection (switching from 302 to 301, for example) and its destination. This granular control ensures that, using the Verbolia platform, you dictate the redirection strategy and destination for each page you craft.</span></p>
<p> </p>
<p><span style="font-weight: 400;">So, fear not the empty shelves – with redirects as your guide, you’re in control of the shopping adventure. Here’s to happy redirecting, and may your online store always be bustling with content and satisfied shoppers!</span></p>
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<h3 class="awpa-title">About The Author</h3>
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<a href="https://www.verbolia.com/author/bart/"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=150&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=300&d=mm&r=g 2x' class='avatar avatar-150 photo' height='150' width='150' /></a>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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<div class="wp-block-post-author"><div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div><div class="wp-block-post-author__content"><p class="wp-block-post-author__name">Bart Verschueren</p></div></div><p>The post <a href="https://www.verbolia.com/how-to-handle-empty-category-pages-to-preserve-your-seo/">How to handle empty category pages to preserve your SEO?</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>How to Avoid Duplicate Content on Your Ecommerce Site</title>
<link>https://www.verbolia.com/how-to-avoid-duplicate-content-on-your-ecommerce-site/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Tue, 23 May 2023 08:02:35 +0000</pubDate>
<category><![CDATA[Ecommerce]]></category>
<category><![CDATA[SEO strategy]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=1831</guid>
<description><![CDATA[<p>Creating content is one of the most important components of building an ecommerce website. It’s through content that customers and prospects get to know who you are, see the available products and their descriptions, locate payment instructions, read blog posts, and more.</p>
<p>The post <a href="https://www.verbolia.com/how-to-avoid-duplicate-content-on-your-ecommerce-site/">How to Avoid Duplicate Content on Your Ecommerce Site</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h6>Blog article</h6>
<h1>How to Avoid Duplicate Content on Your Ecommerce Site</h1>
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">6</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<p>Creating content is one of the most important components of building an ecommerce website. It’s through content that customers and prospects get to know who you are, see the available products and their descriptions, locate payment instructions, read blog posts, and more.</p>
<p>The very success of your site’s search engine optimization (SEO) efforts is hinged on the quality of your content. Getting content right often means steering clear of some of the more common mistakes, such as unintentionally competing against your own pages with similar keywords, a problem that tools like the <a href="https://www.verbolia.com/tools/free-keyword-cannibalization-identifier/" target="_new" rel="noopener">Free Keyword Cannibalization Identifier</a> can help you navigate.</p>
<p>One of those mistakes is duplicate content.</p>
<p>In this article, we define duplicate content and examine the most effective ways of avoiding it</p>
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<h2>What is duplicate content in SEO?</h2>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="517" width="768" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/05/Untitled-design-8-1-768x517-1.jpg" alt="" srcset="https://www.verbolia.com/wp-content/uploads/2023/05/Untitled-design-8-1-768x517-1.jpg 768w, https://www.verbolia.com/wp-content/uploads/2023/05/Untitled-design-8-1-768x517-1-300x202.jpg 300w, https://www.verbolia.com/wp-content/uploads/2023/05/Untitled-design-8-1-768x517-1-600x403.jpg 600w, https://www.verbolia.com/wp-content/uploads/2023/05/Untitled-design-8-1-768x517-1-400x269.jpg 400w" sizes="(max-width: 768px) 100vw, 768px" />
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<p>Duplicate content occurs when part or all of one or more pages on a website appears on another page on your website or on a third-party site. Content duplication can significantly hamper the strength of your site’s SEO.</p>
<p>When Google’s search algorithm is determining what results to return for a specific search query, it will avoid showing any two results that contain identical or near-identical content.</p>
<p>It’s in the search engine’s best interest for users to see the most relevant yet unique results. So when your site has duplicate content, the affected pages risk being deprioritized or ignored completely in search results when Google determines which page is more likely to be the original.</p>
<p>Duplicate content is not entirely avoidable or wrong—and Google knows this. Duplicate content on different sites is not necessarily a problem—for example, if it’s <a href="https://searchengineland.com/syndicated-content-189097">syndicated content</a>.</p>
<p>If you are not familiar with syndicated content, think about the results when you last ran a Google Search on a news story you were interested in. You likely found virtually identical narration of the incident on multiple news sites.</p>
<p>Often, the original news story was done by major agencies such as Reuters or the Associated Press then published on numerous news sites. This is a classic example of content syndication and, if done correctly, does not attract duplicate content penalty.</p>
<p>Still, other than correctly done syndicated content, duplicate content will harm your site by causing search engines to ignore some of your pages or, in the worst case, your entire website.</p>
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<h2>How to avoid duplicate content</h2>
<p>So what happens when you realize your ecommerce site has duplicate content? Fortunately, most duplicate content issues <a href="https://www.verbolia.com/how-to-avoid-duplicate-content/">can be avoided</a> or resolved with relative ease as long as you know the technical errors responsible.</p>
<h3>1. 301 redirects</h3>
<p>For many websites, typing this <i>https://www.fictionalecommercesite.com</i> and this <i>https:// fictionalecommercesite.com</i> on your browser bar leads to the same page. In the background, it’s not that straightforward. Those two are actually distinct web addresses and can, therefore, be considered duplicates.</p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="493" width="768" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/05/301-redirect-768x493-1-1.png" alt="" srcset="https://www.verbolia.com/wp-content/uploads/2023/05/301-redirect-768x493-1-1.png 768w, https://www.verbolia.com/wp-content/uploads/2023/05/301-redirect-768x493-1-1-300x193.png 300w" sizes="(max-width: 768px) 100vw, 768px" />
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<p>To correct this, choose one version of URL for each page on your site as the main one, and then use<a href="https://support.google.com/webmasters/answer/93633?hl=en"> 301 redirects</a> to redirect all others to that one. Note that when you apply a 301 redirect, the status of your page will change to “Moved Permanently.”</p>
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<h3>2. Canonical tags</h3>
<p>Many people’s perception of web pages is distinct files stored on a web server. In the eyes of search engine crawlers, though, the same web page may be accessible via multiple URLs. Think about marketers who append parameters to a URL in order to make it easier to track inbound traffic by source or campaign. Google considers each URL as unique even when displaying content identical to the original URL.</p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="300" width="284" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/05/canonical1-768x812-1-284x300-1.png" alt="" />
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<p>If you have two pages that have the exact same content, use canonical tags to tell search engines which one is the original. <a href="https://www.verbolia.com/how-to-optimize-your-pages-with-canonical-urls/">Canonical tags</a> are page-level meta tags placed in the HTML header. They help the main page rank higher up in search results.</p>
<p>Note that canonical tags are also useful when you have similar pages targeting an identical keyword string. That way, Google knows which is the correct page to catalog.</p>
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<h3>3. Meta robots noindex</h3>
<p>These tags tell search engines not to index a given page but do not prohibit them from crawling it. Put differently, you’re telling Google not to take those links into consideration for ranking purposes. That way, you avoid being penalized for duplicate pages.</p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="186" width="786" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/05/Capture_meta-non-tags.png" alt="" srcset="https://www.verbolia.com/wp-content/uploads/2023/05/Capture_meta-non-tags.png 786w, https://www.verbolia.com/wp-content/uploads/2023/05/Capture_meta-non-tags-300x71.png 300w, https://www.verbolia.com/wp-content/uploads/2023/05/Capture_meta-non-tags-768x182.png 768w" sizes="(max-width: 786px) 100vw, 786px" />
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<p>Why should you allow search engines to still crawl the page? Because Google likes access to your entire site just to confirm that everything on your website is in order. In any case, users can still access these pages.</p>
<h2>Make the most of your ecommerce website with Verbolia</h2>
<p>Whereas most duplicate online content is not intentional, that doesn’t negate the potentially damaging effects it could have on an ecommerce site’s SEO. Duplicate content can affect your reputation and revenue.</p>
<p>Tackling your site’s duplicate content issues may feel like a lot, but the long-term pay-off for your ecommerce site makes it more than worth it. So stay attentive and always keep track of how Google views your site, especially after you add new content.</p>
<p>Ready to see what <a href="https://www.verbolia.com/">Verbolia</a> can do? Reach out to learn how we can help maximize your ecommerce website’s potential by publishing non-duplicate landing pages at scale.</p>
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<h3 class="awpa-title">About The Author</h3>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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<p><strong>How can Verbolia help your e-commerce platform.</strong></p>
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</div></div><p>The post <a href="https://www.verbolia.com/how-to-avoid-duplicate-content-on-your-ecommerce-site/">How to Avoid Duplicate Content on Your Ecommerce Site</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>How To Build Internal Linking For Large E-commerce Sites</title>
<link>https://www.verbolia.com/how-to-build-internal-linking-for-large-e-commerce-sites/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Fri, 12 May 2023 08:36:54 +0000</pubDate>
<category><![CDATA[SEO strategy]]></category>
<guid isPermaLink="false">https://verbolia.miniem.be/?p=1686</guid>
<description><![CDATA[<p>Building effective internal linking strategies for large ecommerce sites can significantly boost your SEO performance. In this blog post, we'll guide you through the essential steps and best practices to enhance your site's navigation and improve search engine visibility.</p>
<p>The post <a href="https://www.verbolia.com/how-to-build-internal-linking-for-large-e-commerce-sites/">How To Build Internal Linking For Large E-commerce Sites</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h6>Blog article</h6>
<h1>How To Build Internal Linking For Large E-commerce Sites</h1>
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<p>Internal linking is a powerful yet often neglected strategy for bolstering your ecommerce website’s SEO. It’s the practice of creating links between pages within a website, a pivotal SEO strategy for large e-commerce sites.</p>
<p>It not only aids in website navigation but also enhances the site’s SEO value by distributing page authority across different pages. This comprehensive guide starts with the basics of internal linking, explaining its significance in the vast structure of large websites. It then progresses to a deep dive into best practices tailored specifically for the complexities and scale of large e-commerce platforms, highlighting the key benefits and strategies to optimize internal linking for better user experience and search engine rankings.</p>
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<p>Now that we’ve clarified internal linking, let’s explore the dos and don’ts of building internal links on large e-commerce sites.</p>
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<h2>Internal Linking: Best Practices to Follow</h2>
<h3>List your site’s hub pages</h3>
<p>First, find and list your “hub pages.” These pages bring you the most traffic and often target broad, short-tail keywords instead of hyper-specific long-tail phrases.</p>
<p>In ecommerce, these are usually your category pages. For example, if you sell kitchenware, one of your hub pages might be your drinkware category.</p>
<h3>Build topic clusters</h3>
<p>Topic clusters are groups of pages and posts covering similar information that all internally link to each other.</p>
<p>Topic clusters generally start with the hub pages you identified earlier. From there, you’d link to other pages covering more specific topics:</p>
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<li>Start by linking these hub pages to your subcategories and products. Link internally here as much as possible—but <em>only </em>where it makes sense. Link back upward in these hierarchies as well.</li>
<li>Then, if you have relevant blog posts, you can link out to these from the subcategories and products. You should also link blog posts back to products and subcategories where it makes sense to do so.</li>
<li>And, of course, link relevant blog posts to each other wherever possible.</li>
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<p>Each of these “orbiting” pages would then internally link back to the hub page. Ultimately, you create a web of related content and products customers can move back and forth between with ease.</p>
<p>Search engines also understand your website more easily, pushing it higher in search results.</p>
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<h3>Use relevant anchor text</h3>
<p>The <strong>anchor text</strong>—the actual word or phrase linking to another page—matters.</p>
<p>Ideally, you want to use a keyword you’re targeting on the page you’re linking to.</p>
<p>For example, say you’re a fitness store, and one of your products is a foam roller. If you had an article discussing foam rolling, you could link to your foam roller product listing using “foam roller” as the anchor text.</p>
<p>However, don’t do exact-match anchor text if it doesn’t flow naturally. If “foam rolling” works better in your sentence, you can still link that to your foam roller product. In fact, longer-tail versions of your keyword might help more.</p>
<h3>Boost certain page rankings with authority page internal links</h3>
<p>Your authority pages are pages on your site with backlinks from authoritative websites. You can find out which of your pages have the most authority using various <a href="https://www.verbolia.com/3-tools-to-analyze-your-website-architecture/">SEO tools</a>.</p>
<p>Once you identify your authority pages, you can pass some of their authority to other pages for which you’d like to boost rankings via internal linking.</p>
<p>For example, if major industry blogs link to one of your blog posts, that could be one of your authority pages. You could work in natural mentions of your products or subcategories on your authority page, link to these other pages internally, and give them a boost in the search results.</p>
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<h2>Internal Linking: Common Mistakes to Avoid</h2>
<h3>Don’t orphan any pages</h3>
<p>Orphan pages are pages on your store that have no internal links pointing to them, nor do they link to other pages. These won’t show up high in the search results, even if the content is strong and SEO-optimized.</p>
<p>Additionally, they can waste “crawl budget.” See, web crawlers allocate a certain amount of “crawling” to every website. This is usually a problem if your orphan pages are duplicates of a real page of yours.</p>
<h3>Don’t put links in forms that require submissions</h3>
<p>Don’t put any links you want to be counted in submittable forms, such as contact forms or surveys. Search engine crawlers don’t attempt to submit the form to follow these links, so they won’t help your SEO.</p>
<h3>Don’t build a page with thousands of links</h3>
<p>Adding more internal links only helps your store’s SEO if they offer value.</p>
<p>Even then, search engines generally stop crawling links past the 150th on any page. Some pages may get by with more links, but stick to a maximum of 150 as a general rule.</p>
<h3>Don’t forget to update internal links regularly</h3>
<p>Links can turn into broken links when the URL is incorrect, if you delete the page the link is pointing to, or for a host of other reasons.</p>
<p>Broken links harm your SEO potential, as crawlers don’t find any useful information when following the link.</p>
<p>As for the customer, they’ll leave your site for a competitor’s if they can’t find the information they need due to a broken link. This increases your bounce rate, which subsequently harms SEO.</p>
<p>Audit your site regularly to find and fix these broken links. Point links to existing, functional pages to fix them if possible. If you can’t remove the broken link, you can at least redirect it to minimize SEO harm.</p>
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<h2>Leave your link optimization to Verbolia</h2>
<p>As your store grows in size, <a href="https://www.verbolia.com/linking-engine/">internal link optimization</a> takes an ever-increasing amount of time and focus—preventing you from scaling.</p>
<p>But with Verbolia, you can stop worrying about internal link management. Verbolia’s powerful algorithms routinely monitor search engine behavior using continuous log analysis, then automatically adjust internal links to make sure crawlers index your pages.</p>
<p>Your website will continue to rank high in the search results and bring you high-quality traffic—with little work on your part. <a href="https://www.verbolia.com/request-a-demo/">Schedule your free demo today</a> to see how it works.</p>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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<p><strong>How can Verbolia help your e-commerce platform.</strong></p>
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</div></div><p>The post <a href="https://www.verbolia.com/how-to-build-internal-linking-for-large-e-commerce-sites/">How To Build Internal Linking For Large E-commerce Sites</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>What Are Zero-Click Results and What Do They Mean for SEO?</title>
<link>https://www.verbolia.com/what-are-zero-click-results-and-what-do-they-mean-for-seo/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Fri, 12 May 2023 07:15:53 +0000</pubDate>
<category><![CDATA[SEO strategy]]></category>
<guid isPermaLink="false">https://verbolia.miniem.be/?p=1658</guid>
<description><![CDATA[<p>Zero-click results dominate many SERPs today, but what does this mean for your SEO strategy? Dive into our blog post to understand the concept of zero-click results and how to adapt your SEO efforts in this changing landscape</p>
<p>The post <a href="https://www.verbolia.com/what-are-zero-click-results-and-what-do-they-mean-for-seo/">What Are Zero-Click Results and What Do They Mean for SEO?</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p><a href="https://www.digitalcurrent.com/blog/half-of-google-searches-end-without-a-click/#:~:text=That's%20right.,competition%2C%20but%20also%20Google%20itself.&text=That%20fact%20that%20Google%20added,updates%20to%20better%20serve%20users.">Over half of Google searches</a> end up without a click to any of the search results.</p>
<p>This begs the question, why do people search for something without clicking on the results? And more importantly, how does that affect your website’s SEO rankings?</p>
<p>This post covers everything you need to know about zero-click results, what it means for your online store, and how you can leverage it to your advantage. If you’re looking to improve your store’s organic reach, consider professional <a href="https://meetanshi.com/shopify-seo-services.html?utm_source=Verbolia&utm_medium=Blog&utm_campaign=Zeroclickresults" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://meetanshi.com/shopify-seo-services.html?utm_source%3DVerbolia%26utm_medium%3DBlog%26utm_campaign%3DZeroclickresults&source=gmail&ust=1694607221988000&usg=AOvVaw0N9ojrhRj6MZbmPtMY2sZ9">Shopify SEO services</a> by Meetanshi. They’re some of the best guys we’ve worked with to consult for e-commerce SEO.</p>
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<h2>What are zero-click searches?</h2>
<p>The term zero-click results refers to any result that Google shows you without sending you to a specific website. For example, if you search for the age of your favorite celebrity, Google will present you with the answer without you having to click on a website.</p>
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<h2>Why do readers search for something but don’t click on the results?</h2>
<p>The main goal of Google is to improve user experience.</p>
<p>When Google introduced “position zero” back in 2019, its aim was to improve user experience so users wouldn’t have to click through multiple websites to find a simple answer.</p>
<p>For example, if you search, “How old is George Clooney?” you’d want the answer immediately. You wouldn’t want to click through several websites to find your answer.</p>
<p>Some other common zero-click result topics include:</p>
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<li aria-level="1">Locations near me</li>
<li aria-level="1">Recipes</li>
<li aria-level="1">Best equipment (phones, earphones, computers)</li>
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<h2>What does this mean for e-commerce websites relying on SEO?</h2>
<p>The rise in Google zero-click searches has presented new challenges for websites and SEO professionals. However, with a few simple changes to your SEO campaigns, you can start using zero-click results to your e-commerce website’s advantage.</p>
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<h3>Create long-form content</h3>
<p>Long-form content can’t be summarized within two or three sentences. So when you focus on deep articles, it increases the likelihood of readers clicking on your website.</p>
<p>For example, if you’re selling coffee online, instead of writing an article covering the top five coffee machines, write a deep post that covers everything a reader needs to know when looking for a good coffee machine.</p>
<p>It’s almost impossible for Google to summarize all of this information within a few sentences.</p>
<p>With long-form content, visitors are also likely to stay on your page for longer as they read your article, increasing the average reading time and improving SEO rankings.</p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="588" width="700" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/05/benefits-of-long-form-content-700x588-1.webp" alt="" srcset="https://www.verbolia.com/wp-content/uploads/2023/05/benefits-of-long-form-content-700x588-1.webp 700w, https://www.verbolia.com/wp-content/uploads/2023/05/benefits-of-long-form-content-700x588-1-300x252.webp 300w" sizes="(max-width: 700px) 100vw, 700px" />
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</div><div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div><div class="nectar-fancy-ul" data-list-icon="icon-salient-thin-line" data-animation="false" data-animation-delay="0" data-color="accent-color" data-spacing="default" data-alignment="left"> Some added benefits of long-form blog posts include:</p>
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<li aria-level="1">More visibility and <a href="https://medium.com/stronger-content/long-form-content-results-in-56-more-social-shares-93fd5cc3cf37#:~:text=Long%2Dform%20content%20results%20in%2056%25%20more%20social%20shares%20than,correlated%20with%20better%20backlink%20performance.">social shares</a></li>
<li aria-level="1"><a href="https://searchengineland.com/seo-user-science-behind-long-form-content-230721">Higher ranking</a> in Google search results</li>
<li aria-level="1">A position of authority</li>
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<h3>Optimize your content for snippets</h3>
<p>Although you’re creating in-depth content that can’t be summarized by Google, you still want to answer a few questions in your article that can rank for featured snippets.</p>
<p>For example, when writing a post about what to look for in a coffee machine, consider adding a few headings that answer related questions like:</p>
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<li>Which is better, an espresso machine or a french press?</li>
<li>How much does an espresso machine cost?</li>
<li>What are the best beans for an espresso machine?</li>
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<p>So when people type these questions into Google, there’s a higher likelihood that your website pops up as a zero-click result. When your website starts showing up for several different questions, people will see your site as an authoritative source.</p>
<p>You can appear in a featured snippet for a specific question even if you’d generally rank fourth or fifth. This is a great way to gain an edge over your competitors.</p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="450" width="780" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/05/Capture-zero-click.webp" alt="" srcset="https://www.verbolia.com/wp-content/uploads/2023/05/Capture-zero-click.webp 780w, https://www.verbolia.com/wp-content/uploads/2023/05/Capture-zero-click-300x173.webp 300w, https://www.verbolia.com/wp-content/uploads/2023/05/Capture-zero-click-768x443.webp 768w" sizes="(max-width: 780px) 100vw, 780px" />
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</div><div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div><div class="nectar-fancy-ul" data-list-icon="icon-salient-thin-line" data-animation="false" data-animation-delay="0" data-color="accent-color" data-spacing="default" data-alignment="left"> Here are some quick tips to help you rank for featured snippets:</p>
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<li aria-level="1">Click on the “People Also Asked” boxed to find popular questions to rank for</li>
<li aria-level="1">Aim to rank on the first page of Google by using 2,000+ word articles</li>
<li aria-level="1">Add a FAQ section to your article</li>
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<h3>Don’t focus on search volume</h3>
<p>When performing keyword research, don’t target a keyword simply because it has a high search volume. You have to look at the monthly search visits to see if it’s worth your time and money.</p>
<p>Using the example above, there’s no use ranking at the top of Google for the keyword “George Clooney age” if most people don’t click on the search results.</p>
<p>Instead, when conducting keyword research, look at search volume and website visits alongside other stats you’re already looking at, like keyword difficulty. If a specific keyword has a big difference between search volume and search visits, it might not be worth your time.</p>
<p>You want to rank for keywords that have a high possibility of users clicking through the search results.</p>
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<h3>Leverage zero-click results to increase traffic to your online store</h3>
<p>By understanding and optimizing your content for zero-click SEO results, you’ll gain an advantage over your competition since readers see your website as an authority site. It’s also relatively simple: Only rank for keywords that are worth it, write long-form content, and optimize your articles for featured snippets.</p>
<p>If you’re looking to leverage zero-click results to increase traffic to your e-commerce store, feel free to <a href="https://www.verbolia.com/request-a-demo/">schedule a demo</a>, and we’d be happy to help.</p>
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<h3 class="awpa-title">About The Author</h3>
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<a href="https://www.verbolia.com/author/bart/"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=150&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=300&d=mm&r=g 2x' class='avatar avatar-150 photo' height='150' width='150' /></a>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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</div></div><p>The post <a href="https://www.verbolia.com/what-are-zero-click-results-and-what-do-they-mean-for-seo/">What Are Zero-Click Results and What Do They Mean for SEO?</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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