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<title>Verbolia is heading to Shoptalk Europe 2025!</title>
<link>https://www.verbolia.com/verbolia-is-heading-to-shoptalk-europe-2025/</link>
<dc:creator><![CDATA[Florence Noblet]]></dc:creator>
<pubDate>Mon, 14 Apr 2025 11:55:59 +0000</pubDate>
<category><![CDATA[Ecommerce]]></category>
<category><![CDATA[Life at Verbolia]]></category>
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<description><![CDATA[<p>Join Verbolia at Shoptalk Europe 2025 in Barcelona from June 2-4. Apply for free tickets and up to €650 in travel and accommodation support!</p>
<p>The post <a href="https://www.verbolia.com/verbolia-is-heading-to-shoptalk-europe-2025/">Verbolia is heading to Shoptalk Europe 2025!</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h1>Verbolia is heading to Shoptalk Europe 2025!</h1>
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<p class="wp-block-post-author__name">Florence Noblet
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">3</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<p><span style="font-weight: 400;">After the success of </span><b>Shoptalk Europe 2024</b><span style="font-weight: 400;"> and </span><a href="https://www.verbolia.com/shoptalk-spring-2025-get-33-off-with-verbolia-promo-code/"><b>Shoptalk Spring</b></a><b> in Las Vegas</b><span style="font-weight: 400;">, we’re happy to announce that Verbolia is back for another round of insightful conversations in the e-commerce field. This time, we’re joining the </span><b>2025 edition of </b><a href="https://shoptalkeurope.com"><b>Shoptalk Europe</b></a><b> in Barcelona</b><span style="font-weight: 400;">, from </span><b>June 2–4</b><span style="font-weight: 400;">!</span></p>
<p><span style="font-weight: 400;">Come find us at <strong>booth D71</strong>, where we’ll be showcasing how Verbolia helps e-commerce businesses scale SEO and boost conversion strategies, all with ease.</span></p>
<p><span style="font-weight: 400;">Meet our solutions in action:</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><a href="https://www.verbolia.com/solutions/listing-pages-for-long-tail-keywords/">Vpage</a>: Automatically publish thousands of SEO-optimized pages targeting long-tail keywords</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><a href="https://www.verbolia.com/solutions/conversion-optimization/">Vmax</a>: Increase conversion rates on product pages with AI-powered personalization</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><a href="https://www.verbolia.com/solutions/linking-engine/">Vlink</a>: Implement smart internal linking at scale</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><a href="https://www.verbolia.com/solutions/product-recommendation/">Vmerch</a>: Set up product recommendations that drive results</span></li>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading">Apply for your free Shoptalk Europe ticket!</h2>
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<p><span style="font-weight: 400;">Shoptalk is offering free 3-day tickets to qualified retailers and consumer brands, plus up to €650 in travel and accommodation support!</span></p>
<p><span style="font-weight: 400;">Don’t miss the chance to join the biggest names in e-commerce this June in Barcelona.</span></p>
<p><span style="font-weight: 400;"> Apply now to see if you qualify: </span><a href="https://ste25-registration.personatech.com/form/initiate?fId=OTcwZTQwZmQtMTJjMi00YTAyLTgyMjQtMWJmZjE0YTNjYzEz&OTID=eb6d3526-f100-4ac3-b3dd-1ddb22301033&__hstc=82244425.282be509133c30158f0b9b62944eea9f.1739869503740.1744619726868.1744630714517.15&__hssc=82244425.7.1744630714517&__hsfp=4259959823&_gl=1*f38y5q*_gcl_au*NjAzODAyNTU1LjE3Mzk4Njk1MDM.*_ga*MTI0NDk5NTUxOC4xNzM5ODY5NTA0*_ga_QLXPSDKW97*MTc0NDYzMDcxNC4xOC4xLjE3NDQ2MzA4NzYuMC4wLjA."><span style="font-weight: 400;">Apply here</span></a></p>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading">Why you should meet Verbolia at Shoptalk</h2>
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<p>Whether you’re looking to:</p>
<ul style="padding-left: 50px;">
<li>Scale SEO across thousands of long-tail keywords</li>
<li>Improve conversion with smart user personalization</li>
<li>Setup dynamic internal linking that works</li>
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<p>…we’d love to connect and show you how Verbolia can support your growth.</p>
<p><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f517.png" alt="🔗" class="wp-smiley" style="height: 1em; max-height: 1em;" /> For more about the event and what to expect, check out the official site: <a href="https://shoptalkeurope.com/community">shoptalkeurope.com/community</a></p>
<p>See you in sunny Barcelona! <img src="https://s.w.org/images/core/emoji/15.1.0/72x72/2600.png" alt="☀" class="wp-smiley" style="height: 1em; max-height: 1em;" /></p>
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<a href="https://www.verbolia.com/author/florence/">Florence Noblet</a>
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<p><strong>How can Verbolia help your e-commerce platform.</strong></p>
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</div></div><p>The post <a href="https://www.verbolia.com/verbolia-is-heading-to-shoptalk-europe-2025/">Verbolia is heading to Shoptalk Europe 2025!</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>The must-have pages for long-tail SEO success e-commerce</title>
<link>https://www.verbolia.com/the-must-have-pages-for-long-tail-seo-success-e-commerce/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Thu, 27 Feb 2025 15:57:22 +0000</pubDate>
<category><![CDATA[Ecommerce]]></category>
<category><![CDATA[Life at Verbolia]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=5781</guid>
<description><![CDATA[<p>Discover the must-have page types for dominating long-tail SEO, including inspirational, informational and drive-to-store pages.</p>
<p>The post <a href="https://www.verbolia.com/the-must-have-pages-for-long-tail-seo-success-e-commerce/">The must-have pages for long-tail SEO success e-commerce</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h1><span style="font-weight: 900;">The must-have pages for long-tail SEO success e-commerce</span></h1>
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<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">11</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="800" width="1200" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2025/02/Must-have-templates-pages-e-commerce.webp" alt="4 types of pages for e-commerce SEO." srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Must-have-templates-pages-e-commerce.webp 1200w, https://www.verbolia.com/wp-content/uploads/2025/02/Must-have-templates-pages-e-commerce-300x200.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/02/Must-have-templates-pages-e-commerce-1024x683.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/02/Must-have-templates-pages-e-commerce-768x512.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Must-have-templates-pages-e-commerce-360x240.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/02/Must-have-templates-pages-e-commerce-900x600.webp 900w" sizes="(max-width: 1200px) 100vw, 1200px" />
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<p><span style="font-weight: 400;">Long-tail keywords are a goldmine for e-commerce SEO. They capture highly specific user intent, drive qualified traffic, and improve conversion rates. With <a href="https://www.verbolia.com/solutions/listing-pages-for-long-tail-keywords/">Vpage</a>, businesses can scale their SEO strategy by publishing thousands of pages optimized for long-tail queries. But to truly maximize visibility, large e-commerce sites must diversify the types of pages they create, matching them to different stages of the customer journey.</span></p>
<p><span style="font-weight: 400;">Discover the must-have page types for dominating long-tail SEO in this article. Be sure to read until the end, where we’ll show you how Vpage can automatically generate these pages for you!</span></p>
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<h2 id="h-why-visitors-bounce-from-google-shopping-campaigns" class="wp-block-heading">Must-have page types for dominating long-tail SEO</h2>
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<h3><span style="font-weight: 400;">1. Hybrid informational pages</span></h3>
<p><span style="font-weight: 400;">Blogs have long been a staple of SEO, but what if you could combine informative content included in a blog post with product listings? Hybrid informational pages do just that.</span></p>
<p><span style="font-weight: 400;">By integrating AI or manually generated content with relevant product recommendations, these pages serve users looking for educational content while also guiding them toward purchase. Aimed at educating users, these pages build authority and trust while subtly pushing users down the conversion funnel.</span></p>
<p><span style="font-weight: 400;">Example query and auto-generated page:</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Query: Best rated noise-canceling headphones</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Auto-generated page:</span></li>
</ul>
<p><img decoding="async" class=" wp-image-5782 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Informational-Headphones-203x300.webp" alt="Example of informational page with automated content." width="313" height="462" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Informational-Headphones-203x300.webp 203w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Informational-Headphones-693x1024.webp 693w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Informational-Headphones-768x1134.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Informational-Headphones-1040x1536.webp 1040w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Informational-Headphones-1387x2048.webp 1387w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Informational-Headphones-347x512.webp 347w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Informational-Headphones-scaled.webp 1734w" sizes="(max-width: 313px) 100vw, 313px" /></p>
<p><span style="font-weight: 400;">With this approach, a user searching for recommendations will land on a page that not only explains the features of top headphones but also directly links to the best-rated products. This strategy engages users at different stages, whether they are in the research phase or ready to buy.</span></p>
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<h4><span style="font-weight: 400;">Example of Nike.com</span></h4>
<p><span style="font-weight: 400;">Nike is leveraging informational pages to drive a significant volume of organic traffic. According to Similarweb data, informational pages make up 11% of the long-tail keywords Nike targets, acting as a key driver of organic traffic. When analyzing the clicks generated by these keywords, they account for millions of visits per year.</span></p>
<p style="text-align: center;"><span style="font-weight: 400;"><img decoding="async" class="alignnone wp-image-5868 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-all-keywords-300x197.webp" alt="Number of long-tail keywords targeted by Nike.com (according to Similarweb data)" width="615" height="404" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-all-keywords-300x197.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-all-keywords-1024x673.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-all-keywords-768x505.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-all-keywords-360x237.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-all-keywords.webp 1410w" sizes="(max-width: 615px) 100vw, 615px" /><em>Nike.com targets 1,217,421 long-tail keywords in total (data from Similarweb)</em></span></p>
<p style="text-align: center;"><span style="font-weight: 400;"><img decoding="async" class="alignnone wp-image-5867 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-informational-keywords-300x198.webp" alt="Number of long-tail keywords targeted by Nike.com on informational pages containing /a/ (according to Similarweb data)" width="615" height="406" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-informational-keywords-300x198.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-informational-keywords-1024x675.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-informational-keywords-768x506.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-informational-keywords-360x237.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/02/Nike.com-informational-keywords.webp 1409w" sizes="(max-width: 615px) 100vw, 615px" /></span><span style="font-weight: 400;"><em>Nike.com targets 135,068 long-tail keywords with informational pages (data from Similarweb)</em></span></p>
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<h3><span style="font-weight: 400;">2. Inspirational pages</span></h3>
<p><span style="font-weight: 400;">Some users aren’t ready to buy yet. They’re looking for ideas and inspiration. By creating inspiration-driven pages, e-commerce sites can attract users in the early stages of their journey and guide them toward purchase decisions. These pages provide ideas and inspiration, often through photo galleries, to engage users in the discovery phase.</span></p>
<p><span style="font-weight: 400;">Example query and auto-generated page:</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Query: Rooftop terrace ideas</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Auto-generated page:</span></li>
</ul>
<p><img decoding="async" class=" wp-image-5784 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Inspirational-Terrace-151x300.webp" alt="Example of inspirational page for e-commerce with automated content." width="293" height="582" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Inspirational-Terrace-151x300.webp 151w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Inspirational-Terrace-516x1024.webp 516w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Inspirational-Terrace-768x1523.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Inspirational-Terrace-775x1536.webp 775w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Inspirational-Terrace-1033x2048.webp 1033w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Inspirational-Terrace-258x512.webp 258w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Inspirational-Terrace-scaled.webp 1291w" sizes="(max-width: 293px) 100vw, 293px" /></p>
<p><span style="font-weight: 400;">These pages provide inspirational images while seamlessly integrating relevant product links. Consider adding social proof (e.g., user-generated content on social media) on these pages to further enhance engagement and trust.</span></p>
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<h4><span style="font-weight: 400;">Example of Ikea</span></h4>
<p><span style="font-weight: 400;">According to Similarweb data, Ikea targets around 1% of its long-tail keywords with inspirational pages under the /ideas/ section. Scaling this strategy across multiple page types can drive significant traffic to a website.</span></p>
<p style="text-align: center;"><img decoding="async" class="alignnone wp-image-5870 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-all-keywords-300x197.webp" alt="Number of long-tail keywords targeted by Ikea.com/us/en (according to Similarweb data)" width="615" height="404" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-all-keywords-300x197.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-all-keywords-1024x672.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-all-keywords-768x504.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-all-keywords-360x236.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-all-keywords.webp 1412w" sizes="(max-width: 615px) 100vw, 615px" /><span style="font-weight: 400;"><em>IKEA targets 655,740 long-tail keywords in total on the us-en website (data from Similarweb)</em></span></p>
<p id="h-blog-article-10-ways-to-decrease-your-ecommerce-bounce-rate-and-increase-your-conversions" class="wp-block-heading" style="text-align: center;"><img decoding="async" class="alignnone wp-image-5869 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-inspirational-keywords-300x196.webp" alt="Number of long-tail keywords targeted by Ikea.com on inspirational pages containing en/us/ideas/ (according to Similarweb data)" width="614" height="402" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-inspirational-keywords-300x196.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-inspirational-keywords-1024x670.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-inspirational-keywords-768x502.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-inspirational-keywords-360x235.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/02/Ikea-inspirational-keywords.webp 1408w" sizes="(max-width: 614px) 100vw, 614px" /><span style="font-weight: 400;"><em>IKEA targets 5,707 long-tail keywords with inspirational pages on the us-en website (data from Similarweb)</em></span></p>
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<h3><span style="font-weight: 400;">3. Drive-to-store pages</span></h3>
<p><span style="font-weight: 400;">For businesses with physical locations, local SEO is key. Drive-to-store pages target users searching for specific stores, product availability nearby or if you offer local services. These pages include essential details such as store locations, opening hours, and available stock.</span><span style="font-weight: 400;"> </span></p>
<p><span style="font-weight: 400;">Instead of having only one location page, with Vpage, you can publish hundreds of drive-to-store pages to match the user query.</span><span style="font-weight: 400;"> </span></p>
<p><span style="font-weight: 400;">Example queries and auto-generated page:</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Queries:</span>
<ul style="padding-left: 70px;">
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Toys shop in New York</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Children toys shop in New York</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Wooden toys shop in New York</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Toys shop in Mannathan</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Bike maintenance shop in Los Angeles</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Iphone screen replacement in New York</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">…</span></li>
</ul>
</li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Auto-generated page:</span></li>
</ul>
<p><img decoding="async" class=" wp-image-5783 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Drive-to-store-Toy-215x300.webp" alt="Example of drive-to-store page with automated content." width="328" height="458" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Drive-to-store-Toy-215x300.webp 215w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Drive-to-store-Toy-735x1024.webp 735w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Drive-to-store-Toy-768x1069.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Drive-to-store-Toy-1103x1536.webp 1103w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Drive-to-store-Toy-1471x2048.webp 1471w, https://www.verbolia.com/wp-content/uploads/2025/02/Desktop-PLP-Drive-to-store-Toy.webp 1473w" sizes="(max-width: 328px) 100vw, 328px" /></p>
<p><span style="font-weight: 400;">These pages not only enhance visibility in local search results but also help convert online searches into in-store visits.</span></p>
<h3><span style="font-weight: 400;">4. Buying-intent listing pages</span></h3>
<p><span style="font-weight: 400;">When users are actively searching for products to buy, they use transactional queries. Listing pages optimized for these searches ensure that e-commerce websites appear in front of high-intent shoppers.</span></p>
<p><span style="font-weight: 400;">Example query and auto-generated page:</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Query: bridal dresses for engagement party</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Auto-generated page:</span></li>
</ul>
<p><img decoding="async" class="alignnone wp-image-5787 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Example-listing-page-Revolve-with-vpage-220x300.png" alt="Example of listing page with automated content for e-commerce." width="335" height="456" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Example-listing-page-Revolve-with-vpage-220x300.png 220w, https://www.verbolia.com/wp-content/uploads/2025/02/Example-listing-page-Revolve-with-vpage-752x1024.png 752w, https://www.verbolia.com/wp-content/uploads/2025/02/Example-listing-page-Revolve-with-vpage-768x1046.png 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Example-listing-page-Revolve-with-vpage-1127x1536.png 1127w, https://www.verbolia.com/wp-content/uploads/2025/02/Example-listing-page-Revolve-with-vpage-360x491.png 360w, https://www.verbolia.com/wp-content/uploads/2025/02/Example-listing-page-Revolve-with-vpage.png 1368w" sizes="(max-width: 335px) 100vw, 335px" /></p>
<p><span style="font-weight: 400;">By structuring these pages effectively with SEO-friendly titles and metadata, optimized product descriptions, and internal linking, businesses can attract e-shoppers at the point of purchase. These pages should be cleanly designed with easy navigation to encourage conversions. </span></p>
<p>These product listing pages can generate significant additional traffic with highly qualified, purchase-ready visitors. For example, they contribute to <a href="https://www.verbolia.com/case-studies/revolve/">15% of REVOLVE’s unbranded organic traffic</a>.</p>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading">Keyword strategy</h2>
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<p><span style="font-weight: 400;">You can define rules to group queries by intent type, ensuring that the most appropriate pages are created for each. Here are some example recommendations:</span></p>
<h3><span style="font-weight: 400;">1. Hybrid informational pages</span></h3>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><strong>Product recommendations:</strong> <span style="font-weight: 400;">Use phrases like “best smart watch to practice sports” or “benefits of organic cotton clothing.”</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>In-depth articles:</strong><span style="font-weight: 400;"> Target keywords such as “comprehensive guide to DSLR cameras” or “understanding different types of coffee beans.”</span></li>
</ul>
<h3><span style="font-weight: 400;">2. Inspirational pages</span></h3>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><strong>“How-to” guides:</strong> <span style="font-weight: 400;">Craft content around “how to style a bohemian living room” or “how to choose the right running shoes.”</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Trend articles:</strong><span style="font-weight: 400;"> Focus on keywords like “latest home decor trends 2025” or “top fashion colors this season.</span></li>
</ul>
<h3><span style="font-weight: 400;">3. Drive-to-store pages</span></h3>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><strong>“Near me” searches:</strong> <span style="font-weight: 400;">Utilize phrases like “electronics store near me” or “furniture outlet in [City Name].”</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Local event promotions:</strong><span style="font-weight: 400;"> Include keywords such as “Black Friday deals in [City Name]” or “summer sale [Neighborhood].”</span></li>
</ul>
<h3><span style="font-weight: 400;">4. Listing pages</span></h3>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><strong>Product category + attributes:</strong><span style="font-weight: 400;"> Target combinations like “men’s waterproof hiking boots” or “4K ultra HD smart TVs.”</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>User intent phrases:</strong><span style="font-weight: 400;"> Incorporate terms such as “affordable laptops for students” or “eco-friendly kitchen appliances.”</span></li>
</ul>
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<h3 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading">How Vpage automates long-tail page publishing</h3>
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<p><span style="font-weight: 400;">Creating multiple page templates tailored to user queries can be highly effective but also time-consuming, especially for large e-commerce sites with thousands of pages. That’s where <a href="https://www.verbolia.com/solutions/listing-pages-for-long-tail-keywords/">Vpage</a> comes in. It automates the creation of long-tail pages, <a href="https://www.verbolia.com/solutions/listing-pages-for-long-tail-keywords/multi-layouts/">whether inspirational, drive-to-store, informational, or listing pages</a>, saving you significant time and effort by eliminating the need for manual page creation.</span></p>
<h3><span style="font-weight: 400;">Process of creating pages with Vpage</span></h3>
<p><span style="font-weight: 400;">Here’s how the process works:</span></p>
<h4><b>1. Define templates</b></h4>
<p><span style="font-weight: 400;">First, you’ll define a template for each page category (e.g., inspirational, drive-to-store, informational, or listing pages). Think of this template as a dynamic container with placeholders for various types of content. Once defined, you simply call these templates whenever needed depending on the query. The placeholders within the templates are automatically filled with the most relevant data from various sources, including contextual content, your product feed, and even real-time data via API integrations.</span></p>
<h4><b>2. Keyword identification</b></h4>
<p><span style="font-weight: 400;">Vpage starts by identifying long-tail keywords that are most relevant for each page type. These keywords could relate to user intent, such as “how-to” guides, location-based searches, or specific product queries.</span></p>
<h4><b>3. Content and product matching</b></h4>
<p><span style="font-weight: 400;">Vpage automatically populates the pages with contextual content, such as text or images that you’ve provided. Additionally, it selects the best products from your product feed, using AI to match the query with the products’ attributes (e.g., features, price, or category).</span></p>
<h3><span style="font-weight: 400;">Why it matters</span></h3>
<p><span style="font-weight: 400;">Automating the creation of long-tail SEO pages means you can scale your content strategy, reach more customers at different stages of their journey, and significantly improve your site’s search engine rankings, all without the need for constant manual effort. Whether you’re <a href="https://www.verbolia.com/solutions/listing-pages-for-long-tail-keywords/multi-layouts/">creating informational content, inspiration-driven pages, or localized drive-to-store pages</a>, Vpage ensures that every page is optimized for maximum visibility and conversion potential.</span></p>
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<h3 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading"><b>Grow your SEO long-tail revenue</b></h3>
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<p><span style="font-weight: 400;">By strategically incorporating these different page types, large e-commerce sites can significantly improve their organic reach, attract highly targeted traffic, and increase organic revenue. Whether your goal is to educate, inspire, guide users to stores, or capture buying intent, diversifying your page types is key to long-tail SEO success.</span></p>
<p><span style="font-weight: 400;">Are you ready to explore the full potential of Vpage for your SEO strategy? With Vpage, you can publish SEO-optimized pages in no time. <a href="https://www.verbolia.com/request-a-demo/">Let’s grow your search visibility together!</a></span></p>
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<a href="https://www.verbolia.com/author/bart/"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=150&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=300&d=mm&r=g 2x' class='avatar avatar-150 photo' height='150' width='150' /></a>
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<h4 class="awpa-display-name">
<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<div class="wp-post-author-meta-bio">
<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
</div>
<div class="wp-post-author-meta-more-posts">
<p class="awpa-more-posts square">
<a href="https://www.verbolia.com/author/bart/" class="awpa-more-posts">See author's posts</a>
</p>
</div>
<ul class="awpa-contact-info round">
<li class="awpa-linkedin-li">
<a href="https://be.linkedin.com/in/bartverschueren" class="awpa-linkedin awpa-icon-linkedin"></a>
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<p><strong>How can Verbolia help your e-commerce platform.</strong></p>
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<div id="fws_68132d51b3459" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
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</div></div><p>The post <a href="https://www.verbolia.com/the-must-have-pages-for-long-tail-seo-success-e-commerce/">The must-have pages for long-tail SEO success e-commerce</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>Verbolia is heading to the Retail Technology Show 2025 in London!</title>
<link>https://www.verbolia.com/verbolia-is-heading-to-the-retail-technology-show-2025-in-london/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Wed, 19 Feb 2025 08:44:07 +0000</pubDate>
<category><![CDATA[Ecommerce]]></category>
<category><![CDATA[Life at Verbolia]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=5767</guid>
<description><![CDATA[<p>Join Verbolia at the Retail Technology Show 2025 in London on April 2-3! Get your free ticket now and meet us at stand Q80!</p>
<p>The post <a href="https://www.verbolia.com/verbolia-is-heading-to-the-retail-technology-show-2025-in-london/">Verbolia is heading to the Retail Technology Show 2025 in London!</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
]]></description>
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<h1>Verbolia is heading to the Retail Technology Show 2025 in London!</h1>
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<div class="wp-block-post-author">
<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
<div class="wp-block-post-author__content">
<p class="wp-block-post-author__name">Bart Verschueren
</div>
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">3</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="800" width="1200" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2025/02/RTS2025.webp" alt="Verbolia is attending Retail Technology Show 2025 in London" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/RTS2025.webp 1200w, https://www.verbolia.com/wp-content/uploads/2025/02/RTS2025-300x200.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/02/RTS2025-1024x683.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/02/RTS2025-768x512.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/RTS2025-360x240.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/02/RTS2025-900x600.webp 900w" sizes="(max-width: 1200px) 100vw, 1200px" />
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<p>Verbolia will be attending the <a href="https://www.retailtechnologyshow.com/exhibitors/verbolia?&searchTerm=verbolia&searchgroup=libraryentry-exhibitors">Retail Technology Show</a> on April 2nd and 3rd, 2025, in London! This is one of the most exciting events in the retail and e-commerce industry, where leading innovators come together to showcase the latest tech solutions transforming the retail landscape. It’s the perfect place to explore innovative solutions, meet with industry leaders, and discover new ways to boost your business.</p>
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<h2 id="h-why-visitors-bounce-from-google-shopping-campaigns" class="wp-block-heading">What’s in it for you?</h2>
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<h3 class="p1">Explore Verbolia’s solutions</h3>
<p class="p1">At the event, we will be showcasing our four core solutions designed to boost e-commerce performance:</p>
<ul style="padding-left: 50px;">
<li class="p2"><span class="s1"><b>Vmax</b></span>: AI-powered personalization to boost product page conversions.</li>
<li class="p2"><span class="s1"><b>Vpage</b></span>: Scalable, SEO-optimized pages to target long-tail keywords.</li>
<li class="p2"><span class="s1"><b>Vlink</b></span>: A powerful internal linking strategy that elevates both SEO and UX.</li>
<li class="p2"><span class="s1"><b>Vmerch</b></span>: Smart product recommendations to increase average order value.</li>
</ul>
<p>Whether you’re looking to increase organic traffic, enhance product page conversions, or optimize internal linking strategies, we have the tools to boost your e-commerce performance! Verbolia will be showcasing at stand Q80. Come meet us at RTS2025!</p>
<h3 class="p3">Attend inspiring conferences</h3>
<p class="p1">The Retail Technology Show 2025 is more than just an exhibition. It’s packed with <span class="s1"><b>inspiring conferences</b></span> designed to give you insights into the latest trends and technologies in retail. Plan your agenda now to make the most of these sessions. <a href="https://www.retailtechnologyshow.com/2025-conference-programme">Access the full conference agenda for 2025</a> and get ready to be inspired!</p>
<h3 class="p3">Exclusive networking</h3>
<p class="p1">The event offers a unique opportunity to <span class="s1">network</span> with e-commerce professionals, thought leaders, and partners from around the world. It’s a perfect space to explore <span class="s1">new collaboration opportunities</span> and exchange ideas on how to elevate your business.</p>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading"><strong>Get your free ticket</strong></h2>
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<p class="p3">We’re excited to invite you to join us at this must-attend event! As a valued partner, we’re offering <span class="s1"><b>free tickets</b></span> to the Retail Technology Show. Simply click the link below to claim your tickets and join us in London:</p>
<p class="p3"><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f449.png" alt="👉" class="wp-smiley" style="height: 1em; max-height: 1em;" /> <a href="https://rfg.circdata.com/publish/RTS25?exhibitorid=f1253be3-6265-47df-8126-b22a00725985">Get Your Free Tickets Here</a></p>
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<h3 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading">Can’t make it to RTS2025?</h3>
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<p><span style="font-weight: 400;">No problem! You can still stay up-to-date on the latest retail trends and insights by following us on <a href="https://www.linkedin.com/company/verbolia/">LinkedIn</a>. We’ll be sharing key takeaways from RTS2025 and providing expert analysis on what it all means for the future of retail.</span></p>
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<h3 class="awpa-title">About The Author</h3>
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<div class="awpa-tab-content active" id="6_awpa-tab1">
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<a href="https://www.verbolia.com/author/bart/"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=150&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=300&d=mm&r=g 2x' class='avatar avatar-150 photo' height='150' width='150' /></a>
</div>
<div class="wp-post-author-meta awpa-author-block">
<h4 class="awpa-display-name">
<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
</h4>
<div class="wp-post-author-meta-bio">
<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
</div>
<div class="wp-post-author-meta-more-posts">
<p class="awpa-more-posts square">
<a href="https://www.verbolia.com/author/bart/" class="awpa-more-posts">See author's posts</a>
</p>
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<li class="awpa-linkedin-li">
<a href="https://be.linkedin.com/in/bartverschueren" class="awpa-linkedin awpa-icon-linkedin"></a>
</li>
</ul>
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<div class="vc_col-sm-8 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
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<p><strong>How can Verbolia help your e-commerce platform.</strong></p>
</div>
</div>
</div>
</div>
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<div class="vc_col-sm-4 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
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</div></div><p>The post <a href="https://www.verbolia.com/verbolia-is-heading-to-the-retail-technology-show-2025-in-london/">Verbolia is heading to the Retail Technology Show 2025 in London!</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>Shoptalk Spring 2025: Get 33% off with Verbolia promo code!</title>
<link>https://www.verbolia.com/shoptalk-spring-2025-get-33-off-with-verbolia-promo-code/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Wed, 05 Feb 2025 15:14:25 +0000</pubDate>
<category><![CDATA[Ecommerce]]></category>
<category><![CDATA[Life at Verbolia]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=5697</guid>
<description><![CDATA[<p>Join Verbolia at Shoptalk Spring 2025 in Las Vegas from March 25-27. Get a 33% discount on tickets with our promo code!</p>
<p>The post <a href="https://www.verbolia.com/shoptalk-spring-2025-get-33-off-with-verbolia-promo-code/">Shoptalk Spring 2025: Get 33% off with Verbolia promo code!</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h1>Shoptalk Spring 2025: Get 33% off with our promo code!</h1>
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<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">3</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="933" width="1400" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2025/02/Shoptalk-Spring-2025-Las-Vegas.webp" alt="" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Shoptalk-Spring-2025-Las-Vegas.webp 1400w, https://www.verbolia.com/wp-content/uploads/2025/02/Shoptalk-Spring-2025-Las-Vegas-300x200.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/02/Shoptalk-Spring-2025-Las-Vegas-1024x682.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/02/Shoptalk-Spring-2025-Las-Vegas-768x512.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Shoptalk-Spring-2025-Las-Vegas-360x240.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/02/Shoptalk-Spring-2025-Las-Vegas-900x600.webp 900w" sizes="(max-width: 1400px) 100vw, 1400px" />
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<p data-sourcepos="3:1-3:253"><a href="https://shoptalk.com/us"><span style="font-weight: 400;">Shoptalk Spring 2025</span></a><span style="font-weight: 400;"> is just around the corner, and it’s shaping up to be the biggest and most exciting event yet! Taking place at Mandalay Bay in Las Vegas from March 25-27, this is the must-attend event for anyone working in the retail sector. As an official partner of Shoptalk Spring, </span><a href="https://shoptalk.com/us/sponsors/verbolia"><span style="font-weight: 400;">Verbolia</span></a><span style="font-weight: 400;"> is happy to offer an exclusive promo code for 33% off!</span></p>
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<h2 id="h-why-visitors-bounce-from-google-shopping-campaigns" class="wp-block-heading"><strong>Why Shoptalk Spring is a must-attend</strong></h2>
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<p><span style="font-weight: 400;">Shoptalk is where the industry’s brightest minds, biggest brands, and most innovative startups converge to explore the future of retail. Here’s what you can expect:</span></p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><strong>World-class speakers:</strong><span style="font-weight: 400;"> Hear from inspiring leaders at companies like Amazon, Google, TikTok, and more. They’ll share their insights on the trends shaping the industry and the strategies that are driving success.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Trending technologies:</strong><span style="font-weight: 400;"> Discover the latest technologies that are transforming the retail landscape, from AI-powered personalization to immersive shopping experiences.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Networking:</strong><span style="font-weight: 400;"> Connect with 10,000+ retail professionals, including C-suite executives, investors, and entrepreneurs. Build relationships that can help you grow your business and advance your career.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Inspiration and ideas:</strong> Get inspired by innovative ideas, groundbreaking technologies, and success stories from across the retail industry.</li>
</ul>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading"><strong>Exclusive discount for Verbolia readers</strong></h2>
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<p class="p1"><span style="font-weight: 400;">We’ve partnered with Shoptalk to offer our readers an exclusive 33% discount on tickets! Simply use the code </span><b>RBVERBO923</b><span style="font-weight: 400;"> at checkout to claim your discount or </span><a href="https://stspring25-registration.personatech.com/code?cId=UkJWRVJCTzkyMw%3D%3D"><span style="font-weight: 400;">use our partner link here</span></a>.</p>
<h3 id="h-blog-article-10-ways-to-decrease-your-ecommerce-bounce-rate-and-increase-your-conversions" class="wp-block-heading"><img decoding="async" class="size-full wp-image-5714 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/promo-code-shoptalk-verbolia.png" alt="Promo code for Shoptalk Spring with Verbolia." width="300" height="250" /></h3>
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<h3 id="h-blog-article-10-ways-to-decrease-your-ecommerce-bounce-rate-and-increase-your-conversions" class="wp-block-heading">E-mail template – Convince your manager!</h3>
<p>Need help convincing your boss to invest in your professional development? We’ve got you covered! Use our free email template, customize it with your information, and make a compelling case for why attending Shoptalk Spring is a smart investment for your company.</p>
<p>Hey [Boss’s Name],</p>
<p>Hope you’re having a great week!</p>
<p>I’ve been looking into Shoptalk Spring 2025 in Vegas (March 25-27) https://shoptalk.com/us, and I think it could be a really valuable opportunity for us. It’s *the* event for retail innovation, and I believe it could spark some exciting projects for our [Your Department] team and [Company Name].</p>
<p>Here’s why I think Shoptalk Spring is worth considering:</p>
<ul style="padding-left: 50px;">
<li>Competitive Intelligence: With over 10,000 attendees, including many of our competitors, it’s a prime opportunity to get a sense of their focus, identify emerging trends, and ensure we stay ahead of the curve.</li>
<li>Enhanced Retail Strategies: Shoptalk offers targeted sessions on topics like customer experience, store optimization, and data analytics – all areas crucial to our retail success. These insights could be directly applicable to our current initiatives.</li>
<li>Networking & Partnerships: It’s a fantastic platform to connect with potential partners, suppliers, and industry experts. Building these relationships could open doors to new collaborations and opportunities.</li>
</ul>
<p>On top of all that, I found a 33% discount (code: RBVERBO923) on registration through Verbolia, which makes it even more budget-friendly.</p>
<p>I’d be happy to prepare a presentation outlining the key takeaways and how we can translate them into actionable strategies. Just let me know what you think!</p>
<p>Best,</p>
<p>[Your Name]
</p></div>
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<h2 id="h-why-you-need-vmax-for-your-google-shopping-campaigns" class="wp-block-heading">See you in Vegas (and participate in our $10K lottery)!</h2>
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<p>We’re excited to be a part of Shoptalk Spring 2025 and can’t wait to connect with you there. Stop by our booth (SS9) to say hello and learn more about how Verbolia is helping retailers create exceptional customer experiences.</p>
<p class="p1">An additional reason to visit us? We’re giving away $10,000 in prizes at our booth! Stop by for your chance to win, no purchase necessary.</p>
<p><img decoding="async" class="wp-image-5719 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/02/Lottery-10K-Shoptalk-Spring-Verbolia-300x71.png" alt="Verbolia lottery: $10K prizes at Shoptalk Spring 2025." width="1195" height="283" srcset="https://www.verbolia.com/wp-content/uploads/2025/02/Lottery-10K-Shoptalk-Spring-Verbolia-300x71.png 300w, https://www.verbolia.com/wp-content/uploads/2025/02/Lottery-10K-Shoptalk-Spring-Verbolia-1024x244.png 1024w, https://www.verbolia.com/wp-content/uploads/2025/02/Lottery-10K-Shoptalk-Spring-Verbolia-768x183.png 768w, https://www.verbolia.com/wp-content/uploads/2025/02/Lottery-10K-Shoptalk-Spring-Verbolia-360x86.png 360w, https://www.verbolia.com/wp-content/uploads/2025/02/Lottery-10K-Shoptalk-Spring-Verbolia.png 2000w" sizes="(max-width: 1195px) 100vw, 1195px" /></p>
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<h3 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading">Can’t make it to Vegas?</h3>
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<p><span style="font-weight: 400;">No problem! You can still stay up-to-date on the latest retail trends and insights by following us on <a href="https://www.linkedin.com/company/verbolia/">LinkedIn</a>. We’ll be sharing key takeaways from Shoptalk Spring and providing expert analysis on what it all means for the future of retail.</span></p>
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<h2>Verbolia at Shoptalk: expanding our US presence</h2>
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<p><span style="font-weight: 400;">Participating in Shoptalk Spring further solidifies our presence in the US retail market. Verbolia is already working with leading US brands like Samsonite, The Webster, Walmart, and Revolve, and we’re excited to connect with even more US retailers in Vegas.</span></p>
<div style="background-color: #dbf4dd; padding: 20px;">
<p><span style="font-weight: 400;"><img decoding="async" class="wp-image-5322 alignleft" src="https://www.verbolia.com/wp-content/uploads/2024/11/paul-revolve-testimonial-300x157.webp" alt="Paul Baterina, Head of SEO at Revolve explaining how Verbolia CMS transformed his approach to SEO." width="368" height="192" srcset="https://www.verbolia.com/wp-content/uploads/2024/11/paul-revolve-testimonial-300x157.webp 300w, https://www.verbolia.com/wp-content/uploads/2024/11/paul-revolve-testimonial-1024x535.webp 1024w, https://www.verbolia.com/wp-content/uploads/2024/11/paul-revolve-testimonial-768x401.webp 768w, https://www.verbolia.com/wp-content/uploads/2024/11/paul-revolve-testimonial-360x188.webp 360w, https://www.verbolia.com/wp-content/uploads/2024/11/paul-revolve-testimonial.webp 1200w" sizes="(max-width: 368px) 100vw, 368px" /></span></p>
<p><strong>“One of my favorite features of Verbolia is its <a href="https://www.verbolia.com/solutions/listing-pages-for-long-tail-keywords/">content management system</a>. We can create thousands of pages quickly.”</strong> – Paul Baterina, Head of SEO at Revolve</p>
<p><a href="https://www.verbolia.com/case-studies/revolve">Watch the video testimonial now!</a></p>
<p> </p>
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<p><span style="font-weight: 400;">We look forward to seeing you at Shoptalk Spring 2025 and discussing how Verbolia can help your retail business thrive!</span></p>
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<h3 class="awpa-title">About The Author</h3>
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<a href="https://www.verbolia.com/author/bart/"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=150&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=300&d=mm&r=g 2x' class='avatar avatar-150 photo' height='150' width='150' /></a>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<div class="wp-post-author-meta-bio">
<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
</div>
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<a href="https://www.verbolia.com/author/bart/" class="awpa-more-posts">See author's posts</a>
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<p><strong>How can Verbolia help your e-commerce platform.</strong></p>
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</div></div><p>The post <a href="https://www.verbolia.com/shoptalk-spring-2025-get-33-off-with-verbolia-promo-code/">Shoptalk Spring 2025: Get 33% off with Verbolia promo code!</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>Meet Verbolia at Tech for Retail 2024, stand A124!</title>
<link>https://www.verbolia.com/meet-verbolia-at-tech-for-retail-2024-stand-a124/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Wed, 20 Nov 2024 13:08:48 +0000</pubDate>
<category><![CDATA[Ecommerce]]></category>
<category><![CDATA[Life at Verbolia]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=5345</guid>
<description><![CDATA[<p>Verbolia will be attending Tech for Retail 2024 in Paris on 26-27 November. Don't miss this opportunity to meet!</p>
<p>The post <a href="https://www.verbolia.com/meet-verbolia-at-tech-for-retail-2024-stand-a124/">Meet Verbolia at Tech for Retail 2024, stand A124!</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
]]></description>
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<h1>Meet Verbolia at Tech for Retail 2024, stand A124!</h1>
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<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
<div class="wp-block-post-author__content">
<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">3</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="800" width="1200" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2024/11/Tech-for-retail-2024-Verbolia-stand-A124.webp" alt="Verbolia will be part of Tech for Retail 2024" srcset="https://www.verbolia.com/wp-content/uploads/2024/11/Tech-for-retail-2024-Verbolia-stand-A124.webp 1200w, https://www.verbolia.com/wp-content/uploads/2024/11/Tech-for-retail-2024-Verbolia-stand-A124-300x200.webp 300w, https://www.verbolia.com/wp-content/uploads/2024/11/Tech-for-retail-2024-Verbolia-stand-A124-1024x683.webp 1024w, https://www.verbolia.com/wp-content/uploads/2024/11/Tech-for-retail-2024-Verbolia-stand-A124-768x512.webp 768w, https://www.verbolia.com/wp-content/uploads/2024/11/Tech-for-retail-2024-Verbolia-stand-A124-360x240.webp 360w, https://www.verbolia.com/wp-content/uploads/2024/11/Tech-for-retail-2024-Verbolia-stand-A124-900x600.webp 900w" sizes="(max-width: 1200px) 100vw, 1200px" />
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<p class="p1">We’re happy to announce that Verbolia will be attending <a href="https://www.techforretail.com/en/"><b>Tech for Retail 2024</b></a>, a European trade show dedicated to retail innovation and technology. The event will take place in <b>Paris, Porte de Versailles</b>, on <b>November 26-27, 2024</b>.</p>
<p class="p1">If you’re a professional in the retail or e-commerce sector, this is your opportunity to explore innovative solutions designed to boost your business and stay ahead of the competition.</p>
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<h2 id="h-why-visitors-bounce-from-google-shopping-campaigns" class="wp-block-heading"><strong>About Tech for Retail</strong></h2>
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<p class="p3">Tech for Retail is the go-to event for decision-makers in retail and e-commerce, offering a space to connect with technology providers. This year, the event is expecting to welcome over <b>11,000 attendees</b>. You will discover:</p>
<ul style="padding-left: 50px;">
<li class="p4"><b>Exhibitors</b> specializing in technologies like AI, data analytics, supply chain management, and customer experience.</li>
<li class="p4"><b>Keynotes </b>from industry leaders discussing trends and the future of retail.</li>
<li class="p4"><b>Networking opportunities</b> to engage with professionals.</li>
</ul>
<p> </p>
<p class="p4">Whether you’re looking to discover new technological solutions, to meet peers in your field or to gain insights into the future of e-commerce, this event is a must-attend.</p>
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<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading">Meet Verbolia at Stand A124 during Tech for Retail 2024</h2>
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<p class="p1">At Verbolia, we developed a flexible suite of <b>SEO and CRO solutions for e-commerce brands. </b>Here is an overview of our solutions:</p>
<ul style="padding-left: 50px;">
<li style="font-weight: 400;" aria-level="1"><strong><a href="https://www.verbolia.com/listing-pages-for-long-tail-keywords/">Vpage</a>:</strong><span style="font-weight: 400;"> A CMS for e-commerce SEO that automates and scales the creation of SEO-optimized pages with ease.</span></li>
<li style="font-weight: 400;" aria-level="1"><a href="https://www.verbolia.com/vmax/"><strong>Vmax</strong></a>: Revolutionize conversion optimization with dynamic & personalized page transformations, ensuring higher engagement and sales.</li>
<li style="font-weight: 400;" aria-level="1"><a href="https://www.verbolia.com/linking-engine/"><strong>Vlink</strong></a>: Simplify internal linking strategies for better navigation and SEO.</li>
</ul>
<p class="p3">We’ll be showing how our technologies can help boost your e-commerce performance, increase organic traffic, improve conversion rates, and save valuable time and resources.</p>
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<h3 id="h-blog-article-10-ways-to-decrease-your-ecommerce-bounce-rate-and-increase-your-conversions" class="wp-block-heading">Testimonial – Decathlon is expanding Verbolia across 9 countries!</h3>
<p><!-- /wp:heading --></p>
<p>Curious about how Verbolia has impacted leading e-commerce brands? Watch the success story of Decathlon Group, who has been using Verbolia since 2021 to scale their organic traffic. In 2024, they expanded the solution to 8 additional countries to further boost their performance.</p>
<p><!-- /wp:paragraph --></p>
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<p style="background-color: #000000; padding: 10px; color: #ffffff; display: inline; text-align: center;"><a style="text-decoration: none;" href="https://www.verbolia.com/case-studies/decathlon-expanding-collaboration/">Watch testimonial</a></p>
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<h2 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading">Book a 1:1 slot with Verbolia</h2>
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<div class="wpb_wrapper">
<p>Tech for Retail 2024 is the unique occasion to meet in person and have a one-on-one discussion about the evolving world of e-commerce. Whether you’re looking to scale SEO, optimize conversions, or streamline internal linking, we’re here to help.</p>
<p>Want to dive deeper into how we can help your business grow? Book a personalized session with our experts during the event.</p>
<p class="p1"><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f449.png" alt="👉" class="wp-smiley" style="height: 1em; max-height: 1em;" /> <a href="https://meetings.hubspot.com/louis-duchene/tech-for-retail">Reserve your slot here</a></p>
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<div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
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<h2 id="h-why-you-need-vmax-for-your-google-shopping-campaigns" class="wp-block-heading"><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f39f.png" alt="🎟" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Get Your Free Tickets</h2>
</div>
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<div class="wpb_text_column wpb_content_element " >
<div class="wpb_wrapper">
<p>As a partner of Tech for Retail 2024, we’re happy to offer you free tickets to the event. Claim your free tickets <a href="https://event.techforretail.com/techforretail2024/fr/registration/purchase?discount=EXP-VERBOLIA&productid=6138fd7c-040e-ef11-96f5-000d3a29980a&qty=1">via this link</a>. Don’t miss the chance to explore the future of retail and meet industry leaders.</p>
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<h2>Let’s Connect</h2>
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<p><!-- /wp:heading --></p>
<p>We can’t wait to meet you in Paris at Stand A124! Whether you’re looking to scale your SEO, optimize conversions, or improve your internal linking strategy, we’re here to help.</p>
<p>See you soon at Tech for Retail 2024! <img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f31f.png" alt="🌟" class="wp-smiley" style="height: 1em; max-height: 1em;" /></p>
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<h3 class="awpa-title">About The Author</h3>
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<a href="https://www.verbolia.com/author/bart/"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=150&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=300&d=mm&r=g 2x' class='avatar avatar-150 photo' height='150' width='150' /></a>
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<div class="wp-post-author-meta awpa-author-block">
<h4 class="awpa-display-name">
<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
</h4>
<div class="wp-post-author-meta-bio">
<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
</div>
<div class="wp-post-author-meta-more-posts">
<p class="awpa-more-posts square">
<a href="https://www.verbolia.com/author/bart/" class="awpa-more-posts">See author's posts</a>
</p>
</div>
<ul class="awpa-contact-info round">
<li class="awpa-linkedin-li">
<a href="https://be.linkedin.com/in/bartverschueren" class="awpa-linkedin awpa-icon-linkedin"></a>
</li>
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</div>
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<div id="fws_68132d51c6986" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle bottom_margin_-12pct translate_y_-27px translate_y_phone_0px" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
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<div id="fws_68132d51c6b34" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle vc_custom_1680694565627" style=""><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12 left">
<div class="vc_col-sm-8 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
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<p><strong>How can Verbolia help your e-commerce platform.</strong></p>
</div>
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<div class="vc_col-sm-4 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
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<a class="nectar-button large regular accent-color regular-button button-float-right" role="button" style="" href="/request-a-demo/" data-color-override="false" data-hover-color-override="false" data-hover-text-color-override="#fff"><span>Request a demo</span></a>
</div>
</div>
</div>
</div></div>
</div>
</div>
</div>
</div></div>
<div id="fws_68132d51c6ec6" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
<div class="vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
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</div></div><p>The post <a href="https://www.verbolia.com/meet-verbolia-at-tech-for-retail-2024-stand-a124/">Meet Verbolia at Tech for Retail 2024, stand A124!</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<item>
<title>Driving E-Commerce success with AI and SEO: Insights from Verbolia’s E-Commerce Technology Consultant</title>
<link>https://www.verbolia.com/driving-ecommerce-success-with-ai-and-seo-at-verbolia/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Thu, 23 May 2024 07:01:42 +0000</pubDate>
<category><![CDATA[Life at Verbolia]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=4642</guid>
<description><![CDATA[<p>Discover how Verbolia's innovative integration of AI and SEO is revolutionizing e-commerce. Gain insights from our E-Commerce Technology Consultant Sara on driving digital success and enhancing online visibility.</p>
<p>The post <a href="https://www.verbolia.com/driving-ecommerce-success-with-ai-and-seo-at-verbolia/">Driving E-Commerce success with AI and SEO: Insights from Verbolia’s E-Commerce Technology Consultant</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
]]></description>
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<h1>Driving E-Commerce success with AI and SEO: Insights from Verbolia’s E-Commerce Technology Consultant</h1>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p>Welcome to our latest interview, where we delve into the journeys and insights of the professionals behind Verbolia’s innovative e-commerce solutions. Today, we’re speaking with Sara, our E-Commerce Technology Consultant, who has been pivotal in leveraging artificial intelligence and SEO to transform digital commerce landscapes across Iberia and Latin America. Join us as we explore the blend of technology and strategy that drives success in the competitive world of e-commerce.</p>
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<h2><strong>Q1: Can you start by telling us a little about your professional background and what led you to join Verbolia as an E-Commerce Technology Consultant?</strong></h2>
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<p><span style="font-weight: 400;">My academic background in Marketing and Advertising is complemented by specialized studies in Artificial Intelligence, aligning perfectly with Verbolia’s cutting-edge e-commerce technologies. My global experiences, spanning four different countries, have enriched my understanding of international markets, making Verbolia an ideal place to apply my comprehensive skills. The company’s innovative approach to SEO and Paid Acquisition, combined with my passion for AI and its applications in e-commerce, drove me to join the team, where I could influence the digital commerce landscape significantly.</span></p>
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<h2><strong>Q2: Since joining Verbolia, what have been your primary responsibilities as an E-Commerce Technology Consultant?</strong></h2>
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<p><span style="font-weight: 400;">As an E-Commerce Technology Consultant for Iberia and Latin America, I am responsible for guiding e-commerce companies through their digital growth journeys. My role involves advising on Verbolia’s cutting-edge technologies like Vmax and SEO Optimized Page Creator and what they can bring in terms of additonal organic traffic and how they can improve the conversion rates of their Google Shopping and Facebook Ad campaigns. I focus on understanding each client’s unique challenges and goals, ensuring that our solutions align with their strategic objectives.</span></p>
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<h2><strong>Q3: Can you describe a typical day at work? What are the main tasks and interactions you handle daily?</strong></h2>
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<p><span style="font-weight: 400;">My days are dynamic and filled with varied activities that all aim to maximize our partners’ online potential. Most of my day is spent in consultation with companies looking for boosting their e-commerce, showing them how technology increased the organic visibility and improved conversion rates of other major e-commerce brands, followed by collaborative sessions with our tech teams to tailor our solutions effectively.</span></p>
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<h2><strong>Q4: How do you approach building relationships with new clients? Could you share an example of how you successfully onboarded a new client?</strong></h2>
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<p><span style="font-weight: 400;">One recent example of effectively building a new client relationship involved a company that was experiencing difficulties with their conversion rates and was not previously aware of our solutions. They were particularly impressed by the ‘wow effect’ of our technology, which modifies product detail page designs at page load. They were specifically impressed with the ability of our technology to capture visitor feedback and use this to iterate on design changes in order to continiously improve conversion rates. This led them to sign on as a new client, captivated by how Verbolia’s technologies could potentially transform their e-commerce performance. While it’s too early to measure the quantitative impact of our solutions on their business, the initial feedback has been extremely positive, and they appreciate the tailored approach and potential benefits our technologies offer.</span></p>
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<h2><strong>Q5: Verbolia specializes in SEO and Paid Acquisition. How do these services integrate into your discussions and strategies with clients?</strong></h2>
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<p><span style="font-weight: 400;">In client interactions, I emphasize the symbiotic relationship between SEO and Paid Acquisition. Building listing pages optimized for the long-tail of search contribute to higher conversion rates. Lowering bounce rates of visitors landing on your pages not only make users stay longer and buy more, they also provide Google with positive engagement signals that improve your rankings. I use specific examples of pages we can build based on product catalogs to find long-tail keywords to enhance organic traffic and to illustrate the benefits of our integrated approach.</span></p>
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<h2><strong>Q6: How has your role at Verbolia contributed to your professional growth?</strong></h2>
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<p><span style="font-weight: 400;">Verbolia has been instrumental in my professional development, particularly in enhancing my expertise in AI and SaaS applications within e-commerce. The role has not only deepened my technical knowledge but also refined my strategic planning and client engagement skills, making me a more effective and insightful consultant.</span></p>
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<h2><strong>Q7: Looking ahead, what are your goals for the next year at Verbolia, and how do you plan to achieve them?</strong></h2>
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<p><span style="font-weight: 400;">Over the next year, I aim to further develop my expertise in AI-driven e-commerce strategies. I plan to achieve this by engaging more deeply with our tech teams and staying ahead of industry trends through continuous learning and professional development. My goal is to leverage these insights to drive even more innovative solutions for our clients.</span></p>
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<p>We thank Sara for sharing her valuable insights and experiences with us today. Her journey at Verbolia highlights the profound impact of integrating AI with e-commerce strategies, serving as an inspiration for both current and aspiring digital commerce professionals. Stay tuned to our blog for more in-depth discussions with the experts at Verbolia, as we continue to explore the cutting-edge of digital marketing and e-commerce innovation.</p>
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<h3 class="awpa-title">About The Author</h3>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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<p><strong>How can Verbolia help your e-commerce platform.</strong></p>
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</div></div><p>The post <a href="https://www.verbolia.com/driving-ecommerce-success-with-ai-and-seo-at-verbolia/">Driving E-Commerce success with AI and SEO: Insights from Verbolia’s E-Commerce Technology Consultant</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>Charting Success: The Evolution of Customer Success at Verbolia</title>
<link>https://www.verbolia.com/the-evolution-of-customer-success/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Fri, 12 Apr 2024 07:00:54 +0000</pubDate>
<category><![CDATA[Life at Verbolia]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=4081</guid>
<description><![CDATA[<p>Explore the insights from Verbolia's Customer Success Director, Robin, on driving customer success in e-commerce. Learn about their journey, strategies for client engagement, and the future of customer success at Verbolia in this exclusive interview.</p>
<p>The post <a href="https://www.verbolia.com/the-evolution-of-customer-success/">Charting Success: The Evolution of Customer Success at Verbolia</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h1>Charting Success: The Evolution of Customer Success at Verbolia</h1>
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<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">8</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="428" width="428" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/04/verbolia-robin.webp" alt="" srcset="https://www.verbolia.com/wp-content/uploads/2023/04/verbolia-robin.webp 428w, https://www.verbolia.com/wp-content/uploads/2023/04/verbolia-robin-300x300.webp 300w, https://www.verbolia.com/wp-content/uploads/2023/04/verbolia-robin-150x150.webp 150w, https://www.verbolia.com/wp-content/uploads/2023/04/verbolia-robin-100x100.webp 100w, https://www.verbolia.com/wp-content/uploads/2023/04/verbolia-robin-140x140.webp 140w, https://www.verbolia.com/wp-content/uploads/2023/04/verbolia-robin-350x350.webp 350w" sizes="(max-width: 428px) 100vw, 428px" />
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<p>Welcome to the latest feature on our blog, where we dive deep into the journeys and insights of those who pave the way for success in our dynamic industry. Today, we are thrilled to present an exclusive interview with our very own Customer Success Director at Verbolia. With a career marked by significant achievements and a passion for driving customer success, Robin shares with us the evolution of their role, the strategies that have led to remarkable customer outcomes, and the vision that propels our team forward. From the early days of setting the foundation for a customer-centric culture to embracing the challenges of a rapidly growing tech landscape, Robin’s journey is a testament to the power of dedication, innovation, and a relentless pursuit of excellence.</p>
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<h2><strong>Q1:</strong> Can you tell us about your journey to becoming the Customer Success Director at Verbolia?</h2>
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<p>In July 2021, just two weeks after becoming a father for the first time, I joined Verbolia as the first official Customer Success Manager (CSM).</p>
<p>Before my arrival, Bart and Aurore managed CSM duties alongside their primary roles in product and marketing. I quickly took on the full spectrum of customer activities, creating more efficient processes and standardizing operations.</p>
<p>As Verbolia’s business rapidly grew, and I demonstrated resilience and consistently achieved success for our customers, the company’s leadership entrusted me with the role of Head of Customer Success in January 2022. This position came with the responsibility of developing a scalable Customer Success department.</p>
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<h2><strong>Q2:</strong> How do you measure success in your role, and what metrics are most important for your team?</h2>
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<p>Our team’s success is intrinsically linked to the success of our customers. Our mission is simple yet profound: “making our customers successful, whatever it takes”, by helping them achieve their desired outcomes with the Verbolia solution. This commitment involves proactive engagement, being ever-ready to offer support, share knowledge, and take decisive action.</p>
<p>Our guiding metric is Net Revenue Retention (NRR), a key performance indicator that measures our effectiveness in retaining and expanding our customer base – crucial for the vitality of any SaaS or subscription-based enterprise.</p>
<p>On a personal note, I am deeply committed to nurturing a culture of trust, open dialogue, and energetic enthusiasm within our team. Making certain that every team member feels empowered, valued, and motivated is my daily guide.</p>
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<h2><strong>Q3:</strong> Can you share some effective tactics for engaging with customers to ensure they are maximizing the value from Verbolia’s solutions?</h2>
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<p>Continuous improvement is not merely a principle but a daily practice in our customer engagement approach.</p>
<p>From day one we ensure that our customers are fully briefed on the setup and onboarding processes through detailed comprehensive materials and a dedicated kick-off call. During the onboarding phase, we maintain a rhythm of regular check-ins and offer the option of a temporary or permanent chat channel for instant communication. Once the Verbolia solution is up and running, we conduct in-depth onboarding calls with all stakeholders, explaining the functionalities of the Verbolia App and, when possible, recording these sessions for future reference.</p>
<p>Our strategy goes beyond the initial setup, including periodic reviews and performance insights to reinforce our role as trusted advisors and assist our customers in maximizing the use of our solution. We firmly believe – and have seen proof – that customers who actively engage with our Verbolia App experience the greatest benefits, thanks to the diverse functionalities our solution provides.</p>
<p>Moreover, as CSMs, we are also seen as sparring partners, ready to discuss any topic to improve our customers’ outcomes.</p>
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<h2><strong>Q4:</strong> What are some of the biggest challenges you face in your role, and how do you overcome them?</h2>
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<p>Owning the customer lifecycle end-to-end places us in a unique but challenging position, requiring a multifaceted skillset to effectively serve diverse customer needs: from onboarding and solution adoption to technical support and growth. Our role also involves acting as liaisons with our IT team, contributing insights to further refine the Verbolia solution.</p>
<p>Of course, being at the center of the web most of the time is highly energizing. It positions us to make a significant difference, especially when customers encounter obstacles in achieving their goals, even if these are not directly linked to the Verbolia solution.</p>
<p>The key to overcoming obstacles lies in maintaining a positive mindset, underpinned by my team’s endless “Yes we can” attitude, which energizes us to transform challenges into opportunities.</p>
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<p>Cultivating a culture of learning and growth begins with adopting the right mindset – being eager, collaborative, and perpetually curious.</p>
<p>By prioritizing transparency in communication, we make it possible for all team members to have unrestricted access to information and knowledge.<span class="Apple-converted-space"> </span></p>
<p>My direct involvement in projects and change management initiatives serves not only to keep me connected to the pulse of our operations but also to inspire and lead by example in our journey of continuous growth and improvement, striving for excellence in every aspect of our work.</p>
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<h2><strong>Q6: </strong>Are there any tools or technologies that you find indispensable for your work?</h2>
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<p>The rise of Artificial Intelligence in our professional landscape is something I embrace with open arms. I truly believe in the synergy between AI’s capabilities and human intuition.</p>
<p>While we have not yet incorporated AI into our direct customer interactions within the CSM realm, though this may change in the future, it plays a crucial role in our daily operations, especially in our technical environment.</p>
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<h2><strong>Q7: </strong>How do you see the role of customer success evolving as Verbolia continues to grow and introduce new technologies?</h2>
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<p>As Verbolia expands and integrates new technologies, the customer success role is set for evolution. Our current model focuses on a highly personalized, high-touch approach, offering direct one-on-one relationships with our customers. However, we recognize the need to develop standardized, automated processes that improve our ability to serve our customers effectively without compromising the personal touch that sets us apart.</p>
<p>Our vision for the future is filled with initiatives that build on this foundation. Imagine ‘Verbolia office hours,’ weekly conference calls where customers can engage with us on specific topics related to our solutions. Envision an annual ‘Verbolia event’ that facilitates networking and knowledge sharing among customers, showcasing how they leverage Verbolia to maximize their success. Additionally, we’re considering launching platforms for communication and forums that offer valuable insights, learnings, and best practices in SEO and SEA for the e-commerce landscape, further empowering our clients.</p>
<p>Our aim is to challenge the status quo in e-commerce software. For our Customer Success team, this means continuously evolving, being creative, and innovative, while staying focused and building on our foundations. It’s a delicate balance, but by staying committed to our mission of ‘making our customers successful, whatever it takes,’ we believe we’re on the path to creating something truly impactful that we can all take pride in. As Verbolia grows, our strategies and initiatives will also evolve, ready to face the future’s challenges and opportunities with confidence.</p>
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<p>As our conversation with Robin comes to a close, we’re left with a rich tapestry of strategies, insights, and forward-thinking ideas that not only highlight the importance of customer success in today’s competitive environment but also underline the core values that drive Verbolia. The journey from the first Customer Success Manager to the Customer Success Director offers an inspiring blueprint for building and nurturing relationships that lead to sustained growth and success. As Verbolia continues to evolve and embrace new challenges, the principles of innovation, customer engagement, and continuous improvement remain at the heart of everything we do. We are excited to embark on this journey with our team, our customers, and our community, confident that together, we will achieve extraordinary things. Stay tuned for more insights and stories from the forefront of our industry, as we continue to explore what makes Verbolia a leader in e-commerce solutions.</p>
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<h3 class="awpa-title">About The Author</h3>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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<p><strong>How can Verbolia help your e-commerce platform.</strong></p>
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</div></div><p>The post <a href="https://www.verbolia.com/the-evolution-of-customer-success/">Charting Success: The Evolution of Customer Success at Verbolia</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>Empowering Growth: Alejandro’s Journey to Elevate E-commerce SEO at Verbolia</title>
<link>https://www.verbolia.com/empowering-growth-alejandros-journey-to-elevate-ecommerce-seo/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Fri, 15 Mar 2024 07:00:25 +0000</pubDate>
<category><![CDATA[Life at Verbolia]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=3453</guid>
<description><![CDATA[<p>Discover Alejandro's insights and strategies in our interview as he joins Verbolia's Customer Success team, bringing innovative SEO solutions to enhance e-commerce growth and success.</p>
<p>The post <a href="https://www.verbolia.com/empowering-growth-alejandros-journey-to-elevate-ecommerce-seo/">Empowering Growth: Alejandro’s Journey to Elevate E-commerce SEO at Verbolia</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h1>Empowering Growth: Alejandro’s Journey to Elevate E-commerce SEO at Verbolia</h1>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">8</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="2560" width="2560" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2024/02/alejandro-scaled.webp" alt="Alejandro" srcset="https://www.verbolia.com/wp-content/uploads/2024/02/alejandro-scaled.webp 2560w, https://www.verbolia.com/wp-content/uploads/2024/02/alejandro-300x300.webp 300w, https://www.verbolia.com/wp-content/uploads/2024/02/alejandro-1024x1024.webp 1024w, https://www.verbolia.com/wp-content/uploads/2024/02/alejandro-150x150.webp 150w, https://www.verbolia.com/wp-content/uploads/2024/02/alejandro-768x768.webp 768w, https://www.verbolia.com/wp-content/uploads/2024/02/alejandro-1536x1536.webp 1536w, https://www.verbolia.com/wp-content/uploads/2024/02/alejandro-2048x2048.webp 2048w, https://www.verbolia.com/wp-content/uploads/2024/02/alejandro-100x100.webp 100w, https://www.verbolia.com/wp-content/uploads/2024/02/alejandro-140x140.webp 140w, https://www.verbolia.com/wp-content/uploads/2024/02/alejandro-500x500.webp 500w, https://www.verbolia.com/wp-content/uploads/2024/02/alejandro-350x350.webp 350w, https://www.verbolia.com/wp-content/uploads/2024/02/alejandro-1000x1000.webp 1000w, https://www.verbolia.com/wp-content/uploads/2024/02/alejandro-800x800.webp 800w" sizes="(max-width: 2560px) 100vw, 2560px" />
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<p>Meet Alejandro, our newest addition to the Customer Success team at Verbolia, a company renowned for its cutting-edge SEO optimization software for e-commerce. Alejandro brings a vibrant energy and a keen understanding of our mission to empower clients with growth opportunities through strategic SEO practices. With a background rich in consulting and market expansion, Alejandro is poised to deepen our client relationships and explore new horizons, especially in Spanish-speaking markets. In this insightful interview, he shares his excitement about joining Verbolia, his perspectives on our unique approach to SEO, and his vision for enhancing customer experiences. Join us as Alejandro outlines the path ahead for Verbolia and our clients, underlining our commitment to not just success, but to fostering meaningful, long-term partnerships.</p>
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<h2><strong>Q1: With a week under your belt, what aspect of Verbolia’s mission excites you the most as the newest member of the Customer Success team?</strong></h2>
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<p>The prospect of consulting and identifying growth opportunities for our clients really excites me. It’s not just about being a part of the Customer Success team; it’s about the broader impact we can have by understanding their challenges and finding solutions. I’m looking forward to engaging deeply with our clients to uncover these opportunities and drive their growth.</p>
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<h2><strong>Q2: Verbolia stands at the forefront of SEO optimization for e-commerce. From your perspective, how does this focus on SEO innovation set Verbolia apart in the market?</strong></h2>
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<p>What sets Verbolia apart is our proactive approach to SEO. Many companies rely on guesswork or basic keyword research tools, which can be hit or miss. Verbolia goes beyond this by identifying untapped opportunities and directly creating high-quality, relevant content. This not only saves our clients time but significantly enhances their chances of success by connecting them with their target audience more effectively.</p>
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<h2><strong>Q3: Can you talk about a success story that has already impressed you at Verbolia?</strong></h2>
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<p>While I’m still familiarizing myself with the specifics of our clients’ journeys, the results speak volumes. For instance, learning that a leading client now receives 40% of their traffic through Verbolia’s efforts is incredibly impressive. It’s these kinds of success stories that I’m eager to dive deeper into, to truly understand the transformation our clients undergo.</p>
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<h2><strong>Q4: As someone fresh in the Customer Success role, what unique perspective do you bring to Verbolia, and how do you see it benefiting our clients?</strong></h2>
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<p>My role opens up new markets for Verbolia, especially in Spanish-speaking regions. My background in expanding businesses into new territories and understanding the SEO challenges they face gives me a unique perspective. This experience will be invaluable in helping our clients navigate and succeed in these markets, particularly for those looking to expand into Latin America.</p>
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<h2><strong>Q5: Looking ahead, what are some key goals you have set for yourself and your team in enhancing customer experiences and outcomes with Verbolia?</strong></h2>
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<p>Building closer relationships with our clients is a primary goal. I aim to position our team not just as support, but as partners in our clients’ success. This means being proactive in solving their problems and being seen as trusted advisors. Ensuring new clients receive the same level of support and expertise is crucial for maintaining strong customer relationships and fostering trust in our capabilities.</p>
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<h2><strong>Q6: Finally, for businesses on the fence about adopting Verbolia’s platform, what would you say is the key differentiator that makes Verbolia a must-have for e-commerce success?</strong></h2>
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<p>The key differentiator is our comprehensive approach to SEO. Tailoring pages for every keyword is very time consuming and requires resources, not just for content but also for more technical things such as back-linking and page experience and structure, and with the increasing use of AI is almost impossible to keep up with the competition in terms of content creation. This makes it inefficient and risky, as you can spend more creating less and without even knowing if it will even work as you expect.. Verbolia not only identifies the best opportunities but also provides the content and strategy to capitalize on them. Our platform offers a holistic solution to SEO challenges, including internal linking and content creation, supported by a roadmap of innovative solutions designed to ensure continuous growth and success in the competitive e-commerce landscape.</p>
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<p>As Alejandro embarks on his journey with Verbolia, his fresh perspective and ambitious goals underscore our collective commitment to elevating the e-commerce landscape through SEO optimization. His enthusiasm for creating impactful solutions and fostering client growth shines a light on the path forward for Verbolia and its clients. Alejandro’s vision for deepened client relationships and expanded market presence heralds an exciting chapter of innovation and success. Join us in welcoming Alejandro to the Verbolia family, where together, we redefine the future of e-commerce SEO.</p>
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<a href="https://www.verbolia.com/author/bart/"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=150&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=300&d=mm&r=g 2x' class='avatar avatar-150 photo' height='150' width='150' /></a>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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<a href="https://www.verbolia.com/author/bart/" class="awpa-more-posts">See author's posts</a>
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<p><strong>How can Verbolia help your e-commerce platform.</strong></p>
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</div></div><p>The post <a href="https://www.verbolia.com/empowering-growth-alejandros-journey-to-elevate-ecommerce-seo/">Empowering Growth: Alejandro’s Journey to Elevate E-commerce SEO at Verbolia</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>Inside the Mind of Innovation: A Conversation with Verbolia’s Product Manager, Aurore</title>
<link>https://www.verbolia.com/seo-mind-of-innovation/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Fri, 23 Feb 2024 07:00:37 +0000</pubDate>
<category><![CDATA[Life at Verbolia]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=3217</guid>
<description><![CDATA[<p>Explore the world of product management through our exclusive interview with Aurore, the innovative Product Manager at Verbolia. Gain insights into her unique approach to e-commerce solutions, the journey of product development, and the importance of user-centric design. Discover the inspiring story behind Verbolia's latest features and Aurore's passion for technology.</p>
<p>The post <a href="https://www.verbolia.com/seo-mind-of-innovation/">Inside the Mind of Innovation: A Conversation with Verbolia’s Product Manager, Aurore</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h1><strong>Inside the Mind of Innovation: A Conversation with Verbolia’s Product Manager, Aurore</strong></h1>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">8</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="428" width="428" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/04/verbolia-aurore.webp" alt="" srcset="https://www.verbolia.com/wp-content/uploads/2023/04/verbolia-aurore.webp 428w, https://www.verbolia.com/wp-content/uploads/2023/04/verbolia-aurore-300x300.webp 300w, https://www.verbolia.com/wp-content/uploads/2023/04/verbolia-aurore-150x150.webp 150w, https://www.verbolia.com/wp-content/uploads/2023/04/verbolia-aurore-100x100.webp 100w, https://www.verbolia.com/wp-content/uploads/2023/04/verbolia-aurore-140x140.webp 140w, https://www.verbolia.com/wp-content/uploads/2023/04/verbolia-aurore-350x350.webp 350w" sizes="(max-width: 428px) 100vw, 428px" />
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<p>Welcome to our latest feature on the Verbolia blog, where we delve into the minds behind our innovative products. Today, we’re excited to present an exclusive interview with Aurore, our esteemed Product Manager. Aurore has been a pivotal force in shaping the direction of Verbolia’s product development, bringing both creativity and technical expertise to the table. In this insightful conversation, she shares her unique hobbies, the intricacies of managing a product from concept to launch, and the adaptable approach required in a dynamic tech environment. Join us as we explore the journey of a product manager in the ever-evolving world of e-commerce technology.</p>
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<h2><b>Q1: Could you share a hobby or passion of yours that most people might not expect a Product Manager to be interested in?</b></h2>
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<p>I play a lot of board games, which may seem less serious compared to the field of product management. It’s a nice way for me to spend quality time with friends and family. With the diversity of games available, there’s the perfect fit for every mood.</p>
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<h2><b>Q2: Can you tell us about your approach to a feature or product you’ve managed, from its inception to its launch?</b></h2>
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<p>We’re about to launch a new feature called merchandising. The idea originated from users’ requests for more flexibility in managing products on Verbolia pages. Initially, I discussed with Pierre-Olivier to determine our objectives. Then, I prepared the wireframes and collaborated with our designer to transform them into mockups. After hashing out the technical details with the IT team, I worked closely with the developers throughout the development phase, focusing on rigorous testing to ensure the feature functions flawlessly.</p>
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<h2><b>Q3: If you had to describe your approach to product management, what would it be?</b></h2>
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<p>My approach to product management is flexible, which is particularly important in a small company like Verbolia. We don’t adhere to a rigid roadmap, and priorities can shift from one day to the next. The evolution of new features from their initial conception to final release involves continuous adaptation, both in design and functionality.</p>
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<h2><b>Q4: If you could transform into a user of your own product for a day, what would you hope to experience or discover?</b></h2>
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<p>It would be interesting to experience our platform from an external perspective. When you’re constantly involved in its development, gaining a fresh viewpoint can be challenging. I’m curious about the user experience – is our product intuitive? Are there features that require more explanation? While creating multiple pages, I’d appreciate having numerous customization options – like arranging products to my preference and adding content effortlessly. Ultimately, I’d like to have all the necessary tools to create the perfect pages without needing to rely on the IT team.</p>
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<h2><b>Q5: Reflecting on your journey at Verbolia, could you share a particularly challenging moment and how you turned it into an opportunity for growth or innovation?</b></h2>
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<p>Introducing new features always poses a challenge. Take, for instance, our product recommendations module, developed as a standalone feature. This presented an opportunity to reimagine the overall user experience and opened doors for growth, as the module could appeal to new customers who might not have been interested in our core solution initially.</p>
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<h2><b>Q6: If you were to write a letter to your past self on the day you started as a Product Manager at Verbolia, what advice or words of wisdom would you include?</b></h2>
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<p>Keep it simple! Focus on prioritizing the end user’s core needs instead of overcomplicating things. Extra options that are not essential can end up being barely used, yet they require significant development time from the IT team. It’s more effective to concentrate on refining your main product or feature, ensuring it works perfectly and is easy for users to understand.</p>
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<p>Our conversation with Aurore offers a rare glimpse into the multifaceted role of a Product Manager in the fast-paced world of e-commerce solutions. Her experiences at Verbolia highlight the importance of flexibility, user-centric design, and continuous innovation in the realm of product development. Aurore’s journey is a testament to the fact that behind every successful product lies a team of dedicated individuals, driven by passion and a commitment to excellence. We thank Aurore for her candid insights and look forward to seeing where her leadership and vision will take Verbolia next.</p>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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</div></div><p>The post <a href="https://www.verbolia.com/seo-mind-of-innovation/">Inside the Mind of Innovation: A Conversation with Verbolia’s Product Manager, Aurore</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>In Conversation with Eric Haeken, CCO of Verbolia: Pioneering SEO and E-commerce Solutions</title>
<link>https://www.verbolia.com/pioneering-seo-and-e-commerce-solutions/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Tue, 16 Jan 2024 07:00:59 +0000</pubDate>
<category><![CDATA[Life at Verbolia]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=3198</guid>
<description><![CDATA[<p>Explore an in-depth interview with Eric Haeken, CCO of Verbolia, as he discusses his career journey, leadership style, and how Verbolia's unique SEO software is transforming the e-commerce industry. Gain insights into the strategies and success stories behind their innovative approach.</p>
<p>The post <a href="https://www.verbolia.com/pioneering-seo-and-e-commerce-solutions/">In Conversation with Eric Haeken, CCO of Verbolia: Pioneering SEO and E-commerce Solutions</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h1><strong>In Conversation with Eric Haeken, CCO of Verbolia: Pioneering SEO and E-commerce Solutions</strong></h1>
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<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">8</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="701" width="701" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2023/09/New-Project-1.webp" alt="Eric" srcset="https://www.verbolia.com/wp-content/uploads/2023/09/New-Project-1.webp 701w, https://www.verbolia.com/wp-content/uploads/2023/09/New-Project-1-300x300.webp 300w, https://www.verbolia.com/wp-content/uploads/2023/09/New-Project-1-150x150.webp 150w, https://www.verbolia.com/wp-content/uploads/2023/09/New-Project-1-100x100.webp 100w, https://www.verbolia.com/wp-content/uploads/2023/09/New-Project-1-140x140.webp 140w, https://www.verbolia.com/wp-content/uploads/2023/09/New-Project-1-500x500.webp 500w, https://www.verbolia.com/wp-content/uploads/2023/09/New-Project-1-350x350.webp 350w" sizes="(max-width: 701px) 100vw, 701px" />
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<p>In an expansive interview, Eric Haeken, the Chief Commercial Officer of Verbolia, shares his insightful journey, leadership philosophy, and the innovative strategies that give Verbolia its competitive edge in the e-commerce and SEO market. Here’s a deep dive into his thoughts and experiences:</p>
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<h2><b>Q1: Could you tell us about the pivotal moments in your career that led you to your current role as CCO at Verbolia?</b></h2>
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<p>Before joining Verbolia, I spent over a decade in sales and business development at a tech-focused company, where I climbed the ranks from business development to managing director. This experience, involving the successful establishment of various tech companies in new markets, provided me with a comprehensive understanding of sales, business development, and team management. My subsequent two-year tenure at Verbolia, where I spearheaded market expansions from the ground up, gave me insight into the company’s potential. This experience was instrumental in my decision to take on the role of CCO at Verbolia.</p>
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<h2><b>Q2: How has your leadership style evolved since becoming CCO, and what unique approach do you bring to Verbolia’s team?</b></h2>
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<p>My leadership style has evolved towards fostering trust and autonomy. I believe in empowering our team to deliver their best without micromanaging them. At Verbolia, we have a team of seasoned professionals who thrive under freedom and minimal guidance. My role is to ensure they have the necessary tools, training, and support. Our niche market allows us to focus more on conveying our unique value to stakeholders rather than engaging in direct competition. This approach is about effectively communicating our message and demonstrating the significant value our technology brings to day-to-day operations.</p>
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<h2><b>Q3: What aspect of Verbolia’s software or strategy gives it an edge in the market?</b></h2>
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<p>Verbolia’s uniqueness lies in the scarcity of competitors offering similar services. Major companies like Amazon and bol.com have developed technologies akin to ours, but for companies not ranking at the top, our software offers a competitive edge without requiring massive investments. Our ability to compete with top players using long-tail SEO keywords is a testament to the uniqueness and effectiveness of our technology.</p>
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<h2><b>Q4: Can you share a success story where Verbolia significantly impacted a client’s growth?</b></h2>
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<p>One of our earliest clients, a major retail company in Chile, experienced substantial growth with our solutions. Over time, we observed that about 50% of their traffic was generated through Verbolia. My role involved guiding them from showing initial interest to fully committing to our services, and it’s been rewarding to see them as a satisfied customer for over two years now.</p>
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<h2><b>Q5: How is Verbolia disrupting the traditional SEO and e-commerce market?</b></h2>
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<p>Verbolia is making significant strides in areas often overlooked by traditional SEO strategies, particularly in long-tail SEO. We demonstrate our value by significantly increasing non-branded SEO for our clients, often outperforming the returns from paid channels like Google Shopping or AdWords by tenfold or more. Our focus is on showing companies the untapped potential in optimizing for long-term search options, which yields substantial benefits.</p>
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<h2><b>Q6: What motivates you to innovate and lead within Verbolia, and how does it impact your role as CCO?</b></h2>
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<p>My motivation stems from my experiences in the tech industry, where I’ve seen many companies fail to deliver on their promises. At Verbolia, it’s different. We not only meet but often exceed our clients’ expectations. This drives me to push for success with Verbolia, as we genuinely add value to our customers’ businesses. Building long-term relationships with our clients fuels my enthusiasm and dedication to keep innovating and leading Verbolia to new heights.</p>
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<p>Eric Haeken’s insights reveal a deep commitment to innovation, effective leadership, and strategic foresight at Verbolia. His journey and vision as CCO highlight a future-forward approach in reshaping the e-commerce and SEO landscape, bringing unique value and growth to their clients.</p>
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<a href="https://www.verbolia.com/author/bart/"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=150&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=300&d=mm&r=g 2x' class='avatar avatar-150 photo' height='150' width='150' /></a>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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<a href="https://www.verbolia.com/author/bart/" class="awpa-more-posts">See author's posts</a>
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<a href="https://be.linkedin.com/in/bartverschueren" class="awpa-linkedin awpa-icon-linkedin"></a>
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<p><strong>How can Verbolia help your e-commerce platform.</strong></p>
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<a class="nectar-button large regular accent-color regular-button button-float-right" role="button" style="" href="/request-a-demo/" data-color-override="false" data-hover-color-override="false" data-hover-text-color-override="#fff"><span>Request a demo</span></a>
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<div id="fws_68132d51e2ff7" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
<div class="vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
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</div></div><p>The post <a href="https://www.verbolia.com/pioneering-seo-and-e-commerce-solutions/">In Conversation with Eric Haeken, CCO of Verbolia: Pioneering SEO and E-commerce Solutions</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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