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<title>Keyword research Archives - Verbolia</title>
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<description>Find Keywords, launch Pages, boost Traffic</description>
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<title>Keyword Research for Ecommerce</title>
<link>https://www.verbolia.com/keyword-research-for-ecommerce/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Wed, 24 May 2023 07:49:41 +0000</pubDate>
<category><![CDATA[Ecommerce]]></category>
<category><![CDATA[Keyword research]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=1808</guid>
<description><![CDATA[<p>Unlocking the power of search engine optimization (SEO) is a game-changer for any ecommerce business. Among the myriad of SEO strategies, one stands out as essential: keyword research. But how do you navigate this seemingly complex process?</p>
<p>The post <a href="https://www.verbolia.com/keyword-research-for-ecommerce/">Keyword Research for Ecommerce</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h6>Blog article</h6>
<h1>Keyword Research for Ecommerce</h1>
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<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&d=mm&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p> </p>
<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">10</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<h2><strong>The Ultimate Guide to Keyword Research for Ecommerce: Boost Your Online Success</strong></h2>
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<p><span style="font-weight: 400;">Unlocking the power of search engine optimization (SEO) is a game-changer for any ecommerce business. Among the myriad of SEO strategies, one stands out as essential: keyword research. But how do you navigate this seemingly complex process? Buckle up, because we’re about to embark on a journey into the world of ecommerce keyword research.</span></p>
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<h3><strong>The Importance of Keyword Research</strong></h3>
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<p><span style="font-weight: 400;">Keyword research is the backbone of any successful SEO strategy. It’s like the compass that points your ecommerce business in the right direction, ensuring you attract the right audience, boost your organic traffic, and ultimately, increase your sales. The process involves identifying popular words and phrases that people enter into search engines, especially long-tail keywords.</span></p>
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<p><em><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f50d.png" alt="🔍" class="wp-smiley" style="height: 1em; max-height: 1em;" /> <span style="color: #ff9900;">Did you know? These long-tail keywords make up a staggering 95% of all search queries! They’re pivotal in optimizing your content, product listings, and webpages. A vital nugget to remember when you’re fine-tuning your SEO strategy! </span><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f680.png" alt="🚀" class="wp-smiley" style="height: 1em; max-height: 1em;" /></em></p>
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<h3><strong>How to pinpoint the most appropriate keywords for the products you sell?</strong></h3>
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<p><span style="font-weight: 400;">E-commerce managers need to identify keywords that accurately represent their products and that potential customers are likely to use in search queries. </span></p>
<p><span style="font-weight: 400;">Think of yourself as a detective, analyzing your product catalog for clues. These clues lie within your product names, descriptions, attributes, and categories. The keywords could be hiding anywhere – in the “size,” “color,” “brand,” or “occasion” attributes of your products.</span></p>
<p><span style="font-weight: 400;">For instance, if you’re selling dresses, your clues might lead to long-tail keywords like “red summer maxi dresses,” “women’s green hoodies,” or “evening dresses for prom.” If shoes are your thing, you might stumble upon “women’s white sneakers,” “men’s black boots size 30,” or “kids’ sandals for summer.”</span></p>
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<p><span style="font-weight: 400;">These <a href="https://www.verbolia.com/webinars/boost-your-e-commerce-revenue-through-long-tail-seo-and-personalization/">long-tail keywords</a> are incredibly important because they indicate a clear user intent. When users search for such specific phrases, they usually have a clear idea of what they want. As a result, if they find a website that offers exactly what they’re looking for, they’re more likely to convert. In fact, a study by Conductor found that long-tail keywords convert 2.5x higher than visitors who searched on head terms.</span></p>
<p><span style="font-weight: 400;">Once you’ve uncovered potential keywords, the next step is to see if they’re popular among searchers. Tools like Google Keyword Planner, Ahrefs, SEMrush, Moz, and Ubersuggest can help you gauge the monthly search volume. </span></p>
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</div><div class="iwithtext"><div class="iwt-icon"> <i class="icon-default-style fa fa-chevron-up accent-color"></i> </div><div class="iwt-text"> <img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f4f8.png" alt="📸" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Moz’s keyword explorer </div><div class="clear"></div></div><div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
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<p><span style="font-weight: 400;">While these tools are useful, remember they aren’t infallible – particularly when it comes to long-tail keywords. These highly-specific phrases typically have lower search volumes and can be tricky to measure accurately. However, even a hint of search volume can signal that your keyword is in demand. So, don’t overlook these potential gold mines – your competitors probably are!</span></p>
<p><span style="font-weight: 400;">Digging a bit deeper, tools like Google Search Console and Bing Webmaster can shed light on the search terms already driving traffic to your site. Google Analytics, particularly the Search Term report (under Behaviour > Search Terms), can also reveal how users are seeking out your products. For those using Google Ads, peek into which keywords are triggering your Shopping Ads or Ad campaigns for additional insights.</span></p>
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</div><div class="iwithtext"><div class="iwt-icon"> <i class="icon-default-style fa fa-chevron-up accent-color"></i> </div><div class="iwt-text"> <img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f4f8.png" alt="📸" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Example of a search term report in Google Analytics </div><div class="clear"></div></div><div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
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<p><span style="font-weight: 400;">But how can you tell if a keyword is likely to lead to a transaction or merely provide information? To determine if Google considers a keyword as transactional or informational, you can check the Google result for your given keyword and look at who is ranking in the Top 10 positions. If online stores, product pages, or shopping ads dominate the results, the keyword likely has transactional intent. Conversely, if blog posts, articles, or how-to guides feature prominently, the keyword is likely informational.</span></p>
<p><span style="font-weight: 400;">Moreover, this analysis can alert you to competitors targeting your potential keywords. If a competitor is doing well with a certain keyword, don’t be afraid to play detective again. Investigate what’s working for them by examining their page title, product title, product description, and the way the page is linked within their site.</span></p>
<p><span style="font-weight: 400;">To sum up, the goal is to unearth long-tail keywords that:</span></p>
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<li><span style="font-weight: 400;">Accurately represent your products</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Attract a fair number of searches, even if not frequently</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Are considered by Google as transactional</span></li>
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<h3><strong>How often should you dive into keyword research?</strong></h3>
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<p><span style="font-weight: 400;">Regular keyword research is essential for staying up-to-date with changing trends. We see two factors that influence your keyword research frequency:</span></p>
<p><span style="font-weight: 400;"><strong>Demand side:</strong> your customers’ tastes and needs are as changeable as the weather. As their preferences morph, fresh opportunities to target new keywords crop up. Let’s say you run an online clothing store targeted towards millennial women. Over time, you notice that your customers’ preferences are shifting toward more sustainable and eco-friendly materials. To stay competitive and address this trend, you conduct keyword research and find that terms like “sustainable clothing,” “eco-friendly apparel,” and “ethical fashion” are gaining popularity. </span></p>
<p><span style="font-weight: 400;">Tools like Google Analytics’ Search Term report can be a treasure trove of potential keywords. It’s like a window into your users’ minds, showing you what they actually type when searching for products on your site.</span></p>
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<p><span style="font-weight: 400;">And don’t forget the power of Amazon autocomplete. This feature provides a sneak peek into the phrases and queries used by users on the world’s largest marketplace. Our trick for digging into this goldmine? Create a script that feeds your Google Analytics search terms into Amazon’s search bar and voila! You can see the specific terms users add to your keywords. Don’t worry if coding isn’t your thing – freelancers from platforms like Upwork can help you create such scripts for under $100.</span></p>
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<p><span style="font-weight: 400;"><strong>Supply side:</strong> as your product range expands and evolves, so should your keywords. For example, if your electronics store starts selling smart home devices, you need to conduct keyword research to uncover relevant terms for these new offerings. You might find “smart home devices,” “voice-controlled speakers,” and “smart security cameras” are the sought-after keywords in this niche.</span></p>
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<p><span style="font-weight: 400;">As a rule of thumb, it’s a good idea to conduct keyword research at least every quarter, or whenever you add a significant number of new products. This keeps your e-commerce website in sync with current trends and well-optimized for search engines.</span></p>
<p><span style="font-weight: 400;">Remember, regular keyword research is like a compass, helping you navigate the ever-changing seas of e-commerce. So, keep exploring, keep discovering, and stay ahead of the game!</span></p>
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<h3><strong>Keyword Difficulty: An Essential Consideration or a Mere Distraction?</strong></h3>
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<p><span style="font-weight: 400;">Keyword Difficulty (KD) is a common metric in SEO, reflecting the estimated difficulty to rank organically for a specific keyword. KD scores range from 0 to 100, with higher scores indicating tougher competition. The score primarily depends on the number and quality of websites currently ranking for that keyword.</span></p>
<p><span style="font-weight: 400;">However, rather than getting entangled in KD scores, it’s more beneficial to focus on these three key considerations:</span></p>
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<li><span style="font-weight: 400;"><strong>Relevance:</strong> the first question to ask is, can you create a relevant page for the high KD keyword? If you can deliver a page that matches the user’s search intent perfectly, then don’t hesitate to proceed.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Search Volume:</strong> it’s vital to ensure that there’s sufficient search volume for your high KD keyword. In other words, verify that users are indeed searching for the page your keyword aims to rank for.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Existing Content:</strong> before creating a new page, review your existing content. If you already have a page that could rank for the high KD keyword with some tweaking, then it may be more effective to optimize what you already have.</span></li>
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<p><span style="font-weight: 400;">In summary, don’t let KD scores deter you. Focus instead on relevance, search volume, and making the most of your existing content.</span> </div><div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
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<h3><strong>Examples of Ecommerce Keyword Research</strong></h3>
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<p><span style="font-weight: 400;">To illustrate the process, let’s assume you run an online store selling eco-friendly products. After conducting keyword research, you might identify the following keywords with their respective average monthly search volumes:</span></p>
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<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f30d.png" alt="🌍" class="wp-smiley" style="height: 1em; max-height: 1em;" /><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f9f4.png" alt="🧴" class="wp-smiley" style="height: 1em; max-height: 1em;" /> “Reusable water bottle” (33,100 searches per month, low difficulty, transactional intent) </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f30e.png" alt="🌎" class="wp-smiley" style="height: 1em; max-height: 1em;" /><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/2705.png" alt="✅" class="wp-smiley" style="height: 1em; max-height: 1em;" /> “Benefits of eco-friendly products” (1,300 searches per month, low difficulty, informational intent) </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f331.png" alt="🌱" class="wp-smiley" style="height: 1em; max-height: 1em;" /><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f455.png" alt="👕" class="wp-smiley" style="height: 1em; max-height: 1em;" /> “Organic cotton clothing” (12,100 searches per month, medium difficulty, transactional intent) </span></li>
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<p><span style="font-weight: 400;">By targeting these keywords, you can create content that appeals to your target audience, drives organic traffic, and ultimately boosts conversions.</span> </div><div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
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<h3><strong>How to do keyword research for e-commerce?</strong></h3>
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<p>Keyword research in SEO traditionally starts with a basic term called a “seed keyword.” Tools like Google Keyword Planner or Moz take this seed keyword and generate related terms. This approach is excellent for finding keywords closely linked to the original one, which helps expand the semantic reach of <b>existing pages</b> and enhances the overall SEO strategy.</p>
<p>For e-commerce websites, it’s crucial to strategically map out keywords. This involves diving into your product catalog and identifying every unique product group and the specific user intents they target. By doing so, you can create <b>new category pages</b>, each dedicated to answering a single, specific user search. This method is particularly effective as <a href="https://www.verbolia.com/why-should-you-create-more-product-listing-pages/" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://www.verbolia.com/why-should-you-create-more-product-listing-pages/&source=gmail&ust=1699949488025000&usg=AOvVaw2qJ41VoCPDEdoJXrb0mBWp">search engines favor category pages</a>, which offer users a range of product choices and tend to be more stable than individual product pages. Category pages are less affected by stock fluctuations, reducing the likelihood of page issues like redirections or errors. This approach, focusing on “Comprehensive Category Coverage” and “Distinct Search Intent,” ensures that each category page addresses a unique user need, avoiding overlap and redundancy.</p>
<p><a href="https://www.verbolia.com/tools/traffic-opportunity-tool-for-e-commerce/" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://www.verbolia.com/tools/traffic-opportunity-tool-for-e-commerce/&source=gmail&ust=1699949488025000&usg=AOvVaw06Yvh5QhlGUukd0O91x6ee">Verbolia’s keyword research tool</a> aligns perfectly with this strategy. It starts with your product catalog, breaking down product titles and attributes into keywords. This tool goes a step further by enriching your keyword list with terms from various sources, like internal searches, Google Search Console, and competitor keywords. It checks if you have the right products for these keywords and if there’s sufficient market demand. After removing any duplicate user intents, you’re left with a comprehensive list of keywords for creating dedicated category pages, enhancing your chances of ranking for non-branded, long-tail SEO traffic. This method not only streamlines the process of page creation but also ensures that your pages are optimized to attract the right audience.</p>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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</div></div><p>The post <a href="https://www.verbolia.com/keyword-research-for-ecommerce/">Keyword Research for Ecommerce</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>How to do keyword research for an ecommerce website in 2023</title>
<link>https://www.verbolia.com/how-to-do-keyword-research-for-an-ecommerce-website-in-2023/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Tue, 14 Feb 2023 09:22:10 +0000</pubDate>
<category><![CDATA[Keyword research]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=2108</guid>
<description><![CDATA[<p>Effective keyword research is vital because online shopping has become big business. According to some estimates, eCommerce sales accounted for 14.1% of retail purchases globally in 2022. And by 2024, this number is expected to grow to 22%.Therefore, every marketer must understand how to perform keyword research in 2022.</p>
<p>The post <a href="https://www.verbolia.com/how-to-do-keyword-research-for-an-ecommerce-website-in-2023/">How to do keyword research for an ecommerce website in 2023</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h6>Blog article</h6>
<h1>How to do Keyword Research for an Ecommerce Website in 2023</h1>
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<h3><strong>The Importance of Keyword Research</strong></h3>
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<p>Effective keyword research is vital because online shopping has become big business. According to some estimates, eCommerce sales accounted for <a href="https://optinmonster.com/online-shopping-statistics/">14.1% of retail purchases</a> globally in 2022. And by 2024, this number is expected to grow<a href="https://www.statista.com/topics/871/online-shopping/#dossierKeyfigures"> to 22%</a>.Therefore, every marketer must understand how to perform keyword research in 2023.</p>
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<p>Keywords are the driving mechanism behind online growth. So, if you want your eCommerce site to grow and attract customers, keyword research is paramount.</p>
<p> </p>
<p>So you might be wondering how to conduct keyword research for your online store. Well, this post covers everything you need to know on how to do keyword research for SEO in 2023.</p>
<p> </p>
<h2>Study and understand your niche</h2>
<p>Understanding your topic and niche is important when building a profitable <a href="https://www.verbolia.com/is-my-ecommerce-website-optimized-for-search-engines-bots/">eCommerce website</a>. Doing a dive deep into your prospect niche can provide valuable, out-of-the-box insight.</p>
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<p>It helps discover underserved needs within the market that you can exploit to your advantage.</p>
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<p>This type of study can also find unique angles and provide ideas for SEO and marketing strategies you might otherwise not have thought about.</p>
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<p>But it doesn’t have to be difficult. You can understand your niche simply:</p>
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<li aria-level="1">Talking to existing customers</li>
<li aria-level="1">Putting yourself in customer’s shoes and thinking from their perspective</li>
<li aria-level="1">Engaging with online communities and forums that discuss topics relevant to your eCommerce niche</li>
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<h2>Discover monthly search volume and keyword difficulty</h2>
<p>Certain keywords, especially those deemed as high value, tend to be more competitive. These keywords are in demand because many competitors are optimizing for the same phrase. As a result, they have high keyword difficulty, which usually means only authority websites are able to rank for them.</p>
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<p>Another reason why keywords are difficult is that they are popular phrases. But their popularity is an indication that the competition space is crowded. And usually, these keywords have a high search volume.</p>
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<p>Search volume, which is the number of people searching for that keyword, is a key indicator of commercial viability. Therefore, in addition to looking out for keyword difficulty, you should also consider monthly search volume when deciding to use a keyword.</p>
<p> </p>
<p>But don’t worry if you don’t know how to find a keyword that’s not too popular or competitive.</p>
<p> </p>
<p>If you’re just starting out, it’s best to avoid keywords with high difficulty ratings. Instead, target keywords with lower levels of difficulty, then build from there. One way to achieve this is by choosing terms that are synonymous but have lower competition.</p>
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<p>Do this using long-tail keywords. Long-tail keywords are generic terms usually consisting of about three to five words. It enables you to sidestep the keyword difficulty challenge by allowing you to still attract high quality traffic. It gives you the ability to target niche demographics.</p>
<p> </p>
<p>High-quality traffic, in turn, is more likely to lead to conversions and reduce <a href="https://www.verbolia.com/what-are-zero-click-results-and-what-do-they-mean-for-seo/">zero-click results</a>.</p>
<p> </p>
<h2>Perform comprehensive search engine research</h2>
<p>Search engines like Google provide a goldmine of information for marketers. It’s the ideal place to start because that’s where people go online to search for things, signaling their purchase intent.</p>
<p> </p>
<p>Search engines give you the opportunity to learn what people want, so you can understand how to address their needs.</p>
<p> </p>
<p>In addition to understanding customers, you can learn a lot about your competitors. As a result, they help place you in a better position to know who you’re competing against, and the products and services they offer.</p>
<p>Search engines like Google also offer contextual information to help you understand what type of terms people type to communicate what they are looking for. For example, Google’s autocomplete feature provides hints to the search terms previously used by people seeking the same information.</p>
<p> </p>
<h2>Create a list of relevant topics</h2>
<p>Based on the niche and goals you’ve established for your eCommerce site, use the insights gathered from search engine research to create a list of relevant topics. These topics should be related to the product or service you offer.</p>
<p> </p>
<h2>Gather a list of seed keywords</h2>
<p>Once you’ve generated a list of topics related to your brand, create effective buyer personas. Break these topics down into keywords that your buyer personas are likely to search for.</p>
<p>Use phrases that have high user intent by selecting semantic keywords. Semantic keywords are alternate phrases that are related to the original keyword. Search algorithms place a high premium on semantic keywords because they provide content with more nuance, value, depth, and tend to sound more natural to the reader.</p>
<p>You can also find ranking keywords for your eCommerce website via Google Search Console. Just navigate to the performance report to see all your ranking queries. Below are some of the highest ranking seed keywords for Verbolia.</p>
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<h2>Comprehensive keyword research made easy</h2>
<p>Performing keyword research can be a challenging and time-consuming task. But with diligence and patience, the results are rewarding for your eCommerce website. You’ll notice an increase in website traffic, email subscribers, and customers.</p>
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<p>If you need help with conducting keyword research for your eCommerce store, feel free to sign up for a <a href="https://www.verbolia.com/request-a-demo/">Verbolia Live Demo</a>.</p>
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<h3 class="awpa-title">About The Author</h3>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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</div></div><p>The post <a href="https://www.verbolia.com/how-to-do-keyword-research-for-an-ecommerce-website-in-2023/">How to do keyword research for an ecommerce website in 2023</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<title>How Do I Find Relevant Keywords?</title>
<link>https://www.verbolia.com/how-do-i-find-relevant-keywords/</link>
<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
<pubDate>Sun, 08 Jan 2023 13:30:25 +0000</pubDate>
<category><![CDATA[Keyword research]]></category>
<guid isPermaLink="false">https://www.verbolia.com/?p=1973</guid>
<description><![CDATA[<p>So you have a great website design. You also have the perfect products, structure, and content. But what about those fabled and relevant keywords we always talk about?</p>
<p>The post <a href="https://www.verbolia.com/how-do-i-find-relevant-keywords/">How Do I Find Relevant Keywords?</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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<h6>Blog article</h6>
<h1 style="text-align: left;">How do I find relevant keywords?</h1>
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<p class="wp-block-post-author__name">Bart Verschueren
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<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: </span><span class="yoast-reading-time__reading-time">7</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
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<p>So you have a great website design. You also have the perfect products, structure, and content. But what about those fabled and relevant keywords we always talk about?</p>
<p>In this article, we will reveal:</p>
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<li>Basics about keywords and <strong>keyword research </strong></li>
<li>When in doubt, how to choose your <strong>main keyword</strong></li>
<li>How to convert visitors into buyers with the help of exact match long-tail keywords</li>
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<h2><strong>What are keywords and why are keywords important?</strong></h2>
<p>Keywords are the gateway from your landing pages to Google’s SERPs (search engine result pages). Every landing page should have a <strong>clear focus </strong>and<strong> theme embodied</strong> by the <strong>primary keyword. </strong></p>
<p>A primary keyword is the <strong>most important keyword on the page.</strong> It should be prominently shown in the most important places on the web page such as the<strong> page title</strong> and the <strong>H1</strong>. You should also try to scatter it numerous times throughout your page content.</p>
<p>What we are trying to achieve here, is to make the theme of the page clear to Google. Let’s say we have developed an amazing soap to clean kitchens with, and we have created a product page for it—so what should the primary keyword be? Should it be the names of the chemicals used in the soap or should it contain variations of soap, kitchen and cleaning?</p>
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<h2><strong>About keyword research</strong></h2>
<p>Now that we have agreed on the keywords, we still need to decide exactly what they should be. This is where<strong> keyword research</strong> comes in.</p>
<p>It makes sense to use the <strong>same language as your target audience</strong>. If instead of “soap for the kitchen” people simply use “dish soap”, that should be your main keyword.</p>
<p>However, in practice, it’s not that simple. To find this perfect primary keyword, we need to use some <strong>helpful tools</strong>. Some of the popular ones include Google’s keyword planner, SEMrush, Ahrefs, MOZ Keyword Explorer, Ubersuggest and keywordtool.io. At Verbolia, we’ve also developed custom tools to find keywords specific for the industry most of our clients are situated in. This allows us to find keywords that the popular tools won’t find.</p>
<p>We mainly use keyword research tools to find the following 3 things:</p>
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<li><strong>Find new keyword suggestions</strong>: similar keywords or synonyms you could rank for</li>
<li><strong>Monthly search volume</strong>: how many times per month users search for a given keyword</li>
<li><strong>Keyword difficulty</strong>: how hard it is to rank for the given keyword</li>
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<p>The overall goal is to determine <strong>relevant keywords with a solid search volume and low difficulty</strong>. It is possible to rank for competitive keywords, but you will need many SEO factors to work to your advantage. Some of those factors are <strong>high domain authority</strong> and <strong>good website traffic</strong>—and that’s not something you get overnight.</p>
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<h2><strong>SEO keyword research in practice: choosing the right one</strong></h2>
<p>In our simplified example, we are going to check what queries people use to search for “kitchen soap.”</p>
<p>We might find that “kitchen soap” has 200 searches per month. But then, thanks to the keyword suggestions, we see that “dish soap” has 500 searches per month.</p>
<p>It seems like a no brainer, right?</p>
<p>Well, there are a couple more things we need to make sure of before we choose our golden keyword.</p>
<p>First, <strong>relevancy </strong>is of the utmost importance. If our product isn’t “dish soap”, then there is no reason to optimize for it.</p>
<p>Ranking number 1 for that term will only send irrelevant traffic to our webpage.</p>
<p>Now you’re probably wondering: but traffic is something we’re looking for, aren’t we?</p>
<p>That’s right. However, the <strong>conversion numbers</strong> would be abysmal. Google will quickly realize that the landing page is not a relevant result for “dish soap” and will ultimately drop our ranking.</p>
<p>In short, if you cannot decide between 2 keyword variations, always choose the most relevant one.</p>
<p>Traffic is great, eventually, but <strong>conversion is better</strong>. It’s better to have a 5% conversion rate on 200 searches per month rather than 0.01% on 500 searches.</p>
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<h2><strong>What else is there to know? Long-tail keywords!</strong></h2>
<p>The concept of <strong>short-tail vs <a href="https://www.verbolia.com/what-is-long-tail-seo/">long-tail keywords</a></strong> isn’t new, but is certainly growing in importance.</p>
<p>So what do we mean by short tail (top tail) and long tail?</p>
<p>Well, these terms represent roughly how focused a <strong>query </strong>is. A very broad query such as “car” is considered a top tail and bears a high search volume.</p>
<p>On the other hand, long-tail queries look more like this: “red ford F150 model 2015”. There will be far less search volume on this one, but be assured that whoever types it in is interested in that particular model.</p>
<p>So, in contrast to the top-tail query, it’s clear that there is more specific information in long-tail queries. That means we can better assume intent behind a long-tail keyword.</p>
<p>In addition, long-tail keywords account for a <a href="https://neilpatel.com/blog/long-tail-keywords-seo/#:~:text=Long%2Dtail%20keywords%20account%20for,one%20piece%20of%20the%20puzzle.">large part of all web searches</a>. It is estimated that <strong>70% of search queries are made with long tail keywords </strong>and 15% are unique and never been searched before. The conversion is in the vast majority better than with short tail keywords.</p>
<p>In the case of cars, when someone is looking for a specific model, year and color, there’s a chance that this person is looking to buy one. Or at least there is more chance than if someone merely types in “car”, which, in that case suggests that they might just be looking for general information about cars.</p>
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<h2>How can I use long-tail keywords?</h2>
<p>Long-tail keywords can be used in various ways. Usually, finding long-tail queries means that your users are searching for those <strong>specific terms </strong>or asking themselves those particular questions.</p>
<p>In our “car” example, you might need to build a “car” category page and list all your cars for sale there.</p>
<p>But what if you have a couple of hundred cars for sale?</p>
<p>Maybe you always have several red ford F150 for sale. In that case, it might be smart to create a separate page about your “red ford f150” for sale. In that way, Google will have a chance to direct users to your specific page rather than your more generic “car” page.</p>
<p>When searching for keywords, however, it is important to be careful to duplicate or overly similar keywords. For example you could find “red ford fiestas” and “red for fiesta” during your keyword research. Both reflect the same search intention.</p>
<p>Another useful tactic to take advantage of long-tail keywords is to find <strong>frequently asked questions</strong> around your type of product and implement them on your landing page.</p>
<p>For example, you want to create your “car” page and you realize that many people are asking the question “what is the most environmentally friendly fuel for cars?”.</p>
<p>It might be a good idea to add this long-tail query on your page and answer it directly when collating your content.</p>
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<h2><strong>Conclusion</strong></h2>
<p>When you search for keywords, consider what your page is really about.</p>
<p>Figure out what you think is the <strong>most relevant keyword for your page</strong> and test your idea with tools, finding keyword suggestions and search volumes.</p>
<p>Then, choose the most relevant keyword with the highest search volume and add it in strategic places on your webpage.</p>
<p>Finally, don’t forget about long-tail queries.</p>
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<h3 class="awpa-title">About The Author</h3>
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<a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
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<p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
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</div></div><p>The post <a href="https://www.verbolia.com/how-do-i-find-relevant-keywords/">How Do I Find Relevant Keywords?</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
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