<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>AI in SEO Archives - Verbolia</title>
	<atom:link href="https://www.verbolia.com/category/ai-in-seo/feed/" rel="self" type="application/rss+xml" />
	<link>https://www.verbolia.com/category/ai-in-seo/</link>
	<description>Find Keywords, launch Pages, boost Traffic</description>
	<lastBuildDate>Wed, 11 Jun 2025 13:31:12 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	

<image>
	<url>https://www.verbolia.com/wp-content/uploads/2023/05/favicon.svg</url>
	<title>AI in SEO Archives - Verbolia</title>
	<link>https://www.verbolia.com/category/ai-in-seo/</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>How Google Overview AI changes SEO for e-commerce brands</title>
		<link>https://www.verbolia.com/how-google-overview-ai-changes-seo-for-e-commerce-brands/</link>
		
		<dc:creator><![CDATA[Bart Verschueren]]></dc:creator>
		<pubDate>Wed, 11 Jun 2025 12:43:05 +0000</pubDate>
				<category><![CDATA[AI in SEO]]></category>
		<guid isPermaLink="false">https://www.verbolia.com/?p=6052</guid>

					<description><![CDATA[<p>Discover how Google AI Overview changes SEO for e-commerce. Learn how to adapt your strategy, protect traffic, and stay visible in AI-driven search results.</p>
<p>The post <a href="https://www.verbolia.com/how-google-overview-ai-changes-seo-for-e-commerce-brands/">How Google Overview AI changes SEO for e-commerce brands</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
]]></description>
										<content:encoded><![CDATA[
		<div id="fws_684eb4a52104f"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row top-level"  style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop"  style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p class="ai-optimize-380 ai-optimize-introduction">
	</div>
</div>




			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_684eb4a5218d9"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row  bottom_margin_phone_0px"  style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop"  style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
	<div class="wpb_raw_code wpb_raw_html wpb_content_element" >
		<div class="wpb_wrapper">
			<nav aria-label="breadcrumbs">
            <div class="breadcrumb-container theme1">
                <ol>
                    <li><a title="Verbolia" href="#"><span>Verbolia</span></a><span class="separator">»</span></li>
    <li><a title="Verbolia" href="https://www.verbolia.com"><span>Verbolia</span></a><span class="separator">»</span></li>
    <li><a title="category" href="#"><span>category</span></a><span class="separator">»</span></li>
    <li><a title="AI in SEO" href="https://www.verbolia.com/category/ai-in-seo/"><span>AI in SEO</span></a><span class="separator">»</span></li>
                    </ol>
            </div>
        </nav>    <script type="application/ld+json">
        {
            "@context": "http://schema.org",
            "@type": "BreadcrumbList",
            "itemListElement": [
                 {
                            "@type": "ListItem",
                            "position": 1,
                            "item": {
                                "@id": "#",
                                "name": "Verbolia"
                            }
                        }
                        ,                 {
                            "@type": "ListItem",
                            "position": 2,
                            "item": {
                                "@id": "https://www.verbolia.com",
                                "name": "Verbolia"
                            }
                        }
                        ,                 {
                            "@type": "ListItem",
                            "position": 3,
                            "item": {
                                "@id": "#",
                                "name": "category"
                            }
                        }
                        ,                 {
                            "@type": "ListItem",
                            "position": 4,
                            "item": {
                                "@id": "https://www.verbolia.com/category/ai-in-seo/",
                                "name": "AI in SEO"
                            }
                        }
                                                    ]
        }
    </script>
    <style type="text/css">
        .breadcrumb-container {
            font-size: 13px;
        }

        .breadcrumb-container ul {
            margin: 0;
            padding: 0;
        }

        .breadcrumb-container li {
            box-sizing: unset;
            display: inline-block;
            margin: 0;
            padding: 0;
        }

        .breadcrumb-container li a {
            box-sizing: unset;
            padding: 0 10px;
        }

        .breadcrumb-container {
            padding: 0px;
            margin: 0px;
                    }

        .breadcrumb-container li a {
            color: #000000 !important;
                    }

        .breadcrumb-container li .separator {
            color: #000000 !important;
                    }

        .breadcrumb-container li:last-child .separator {
            display: none;
        }
    </style>
    <style type="text/css">
        .breadcrumb-container.theme1 li {
            margin: 0;
            padding: 0;
        }
        .breadcrumb-container.theme1 a {
            background: ;
            display: inline-block;
            margin: 0 5px;
            padding: 5px 10px;
            text-decoration: none;
        }
    </style>
        <style type="text/css">
        ol, ul {
    margin-left: -14px;
}    </style>
    <script>
            </script>

		</div>
	</div>

			</div> 
		</div>
	</div> 
</div></div>
		<div id="content"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row  top_margin_-4pct"  style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop"  style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div style="" class="vc_col-sm-12 blog-background-white wpb_column column_container vc_column_container col padding-5-percent inherit_tablet no-extra-padding_phone " data-using-bg="true" data-padding-pos="all" data-has-bg-color="true" data-bg-color="#fafafa" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" ><div class="column-bg-overlay-wrap column-bg-layer" data-bg-animation="none"><div class="column-bg-overlay" style="opacity: 1; background-color: #fafafa;"></div></div>
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h1 class="ai-optimize-381">How Google Overview AI changes SEO for e-commerce brands</h1>
<p class="ai-optimize-382">
	</div>
</div>




<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<div class="wp-block-post-author">
<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=48&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
<div class="wp-block-post-author__content">
<p class="wp-block-post-author__name">Bart Verschueren
</div>
</div>
<p class="yoast-reading-time__wrapper ai-optimize-383"><span class="yoast-reading-time__descriptive-text">Estimated reading time: 4</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
<p class="ai-optimize-384">
	</div>
</div>



<div class="img-with-aniamtion-wrap " data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="none" >
      <div class="inner">
        <div class="hover-wrap"> 
          <div class="hover-wrap-inner">
            <img fetchpriority="high" decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="800" width="1200" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2025/06/How-Google-ai-overview-is-changing-SEO-example.webp" alt="How Google AI Overview is changing SEO?" srcset="https://www.verbolia.com/wp-content/uploads/2025/06/How-Google-ai-overview-is-changing-SEO-example.webp 1200w, https://www.verbolia.com/wp-content/uploads/2025/06/How-Google-ai-overview-is-changing-SEO-example-300x200.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/06/How-Google-ai-overview-is-changing-SEO-example-1024x683.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/06/How-Google-ai-overview-is-changing-SEO-example-768x512.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/06/How-Google-ai-overview-is-changing-SEO-example-360x240.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/06/How-Google-ai-overview-is-changing-SEO-example-900x600.webp 900w" sizes="(max-width: 1200px) 100vw, 1200px" />
          </div>
        </div>
      </div>
    </div><div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p class="ai-optimize-385">In May 2024, Google rolled out AI Overviews (formerly known as Search Generative Experience, or SGE), a game-changing feature that’s transforming how users interact with search and how brands drive traffic. In May 2025, it was recently expanded to +200 countries.</p>
<p class="ai-optimize-386">While AI Overviews promise faster, smarter answers for users, they also introduce new SEO challenges, especially for e-commerce websites that rely heavily on organic visibility.</p>
<p class="ai-optimize-387">So, what exactly is Google’s AI Overview, how accurate is it, and how will it affect your e-commerce SEO strategy?</p>
<p class="ai-optimize-388">Let’s break it down.</p>
<p class="ai-optimize-389">
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2 id="h-why-visitors-bounce-from-google-shopping-campaigns" class="wp-block-heading ai-optimize-390">What is Google AI Overview?</h2>
<p class="ai-optimize-391">
	</div>
</div>




<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p class="ai-optimize-123 ai-optimize-introduction">Google’s AI Overview uses generative AI (powered by Gemini) to create short, summary-style answers pulled from multiple sources across the web. These AI answers appear at the very top of the search results, above ads and organic listings, and include links for deeper reading.</p>
<p><img decoding="async" class="wp-image-6053 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/06/Example-of-google-ai-overview-results-300x199.webp" alt="Example of Google AI Overview results." width="562" height="373" srcset="https://www.verbolia.com/wp-content/uploads/2025/06/Example-of-google-ai-overview-results-300x199.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/06/Example-of-google-ai-overview-results-1024x678.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/06/Example-of-google-ai-overview-results-768x509.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/06/Example-of-google-ai-overview-results-360x239.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/06/Example-of-google-ai-overview-results.webp 1286w" sizes="(max-width: 562px) 100vw, 562px" /></p>
<p class="ai-optimize-392">Think of it like a supercharged featured snippet, but instead of citing a single source, it blends multiple perspectives into one concise block.</p>
<p class="ai-optimize-393">As of June 2025, AI Overviews are live in over 120 countries, including the US, UK, France, and Belgium. Unlike its early testing phase, users no longer need to opt in, the experience is now integrated directly into the standard search flow.</p>
<p class="ai-optimize-394">
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading ai-optimize-395">How accurate is Google’s AI Overview?</h2>
<p class="ai-optimize-396">
	</div>
</div>




<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p class="ai-optimize-397">One of the biggest concerns around AI-generated answers is accuracy. So far, the results have been mixed:</p>
<ul style="padding-left: 50px;">
<li class="ai-optimize-398">Contextually accurate in most cases, especially for general or well-established topics.</li>
<li class="ai-optimize-399">Risk of outdated or misinterpreted information, especially for nuanced or fast-changing content.</li>
<li class="ai-optimize-400">Lack of source clarity: While Google does cite sources, the AI summary may not accurately reflect each source’s original nuance or intent.</li>
</ul>
<p class="ai-optimize-401">For brands, this means you may appear in an AI overview but not in the way you want. Even worse, your competitors might be featured more prominently even if your content is stronger.</p>
<p class="ai-optimize-402">
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading ai-optimize-306">What is the impact of AI Overview on SEO performance?</h2>
<p class="ai-optimize-403">
	</div>
</div>




<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h3 class="ai-optimize-381"><span style="font-weight: 400;">Declining click-through rates (CTR)</span></h3>
<p class="ai-optimize-382"><span style="font-weight: 400;">Recent studies reveal a clear trend: when AI Overviews appear, clicks drop.</span></p>
<ul style="padding-left: 50px;">
<li class="ai-optimize-383" style="font-weight: 400;" aria-level="1"><a href="https://www.amsive.com/insights/seo/google-ai-overviews-new-research-reveals-how-to-navigate-click-drop-off/"><span style="font-weight: 400;">Amsive</span></a><span style="font-weight: 400;"> found a 15.49% average CTR drop for keywords triggering AI Overviews</span></li>
<li class="ai-optimize-384" style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">For pages ranked below position 3, CTR dropped by 27.04%</span></li>
</ul>
<p class="ai-optimize-385"><span style="font-weight: 400;">Why? Because users often get their answer without needing to click.</span></p>
<h3 class="ai-optimize-386"><span style="font-weight: 400;">Zero-click searches are rising</span></h3>
<p class="ai-optimize-387"><span style="font-weight: 400;">This is a direct consequence. More AI answers = fewer clicks = </span><a href="https://www.verbolia.com/what-are-zero-click-results-and-what-do-they-mean-for-seo/"><span style="font-weight: 400;">more zero-click searches</span></a><span style="font-weight: 400;">.</span></p>
<ul style="padding-left: 50px;">
<li class="ai-optimize-388" style="font-weight: 400;" aria-level="1"><a href="https://www.semrush.com/blog/semrush-ai-overviews-study/"><span style="font-weight: 400;">According to Semrush</span></a><span style="font-weight: 400;">, AI Overviews appear in 13.14% of queries as of March 2025</span></li>
<li class="ai-optimize-389" style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">That’s more than double what it was in January (6.49%) </span></li>
</ul>
<p class="ai-optimize-390"><span style="font-weight: 400;">And this trend isn’t slowing down.</span></p>
<p class="ai-optimize-404">
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading ai-optimize-452">How Google AI Overview changes SEO for e-commerce?</h2>
<p class="ai-optimize-405">
	</div>
</div>




<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h3 class="ai-optimize-207"><span style="font-weight: 400;">Informational queries are at risk for SEO</span></h3>
<p class="ai-optimize-208"><span style="font-weight: 400;">AI Overviews are primarily triggered by informational queries, like:</span></p>
<ul style="padding-left: 50px;">
<li class="ai-optimize-209" style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">“best hiking shoes for flat feet”</span></li>
<li class="ai-optimize-210" style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">“how to clean white sneakers”</span></li>
<li class="ai-optimize-211" style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">“sustainable brands for winter jackets”</span></li>
</ul>
<p class="ai-optimize-212"><span style="font-weight: 400;">These are precisely the types of queries e-commerce SEO teams use to attract top-of-funnel traffic. That traffic may now go to AI summaries instead of clicking on your blog post or buying guide.</span></p>
<p class="ai-optimize-213"><span style="font-weight: 400;">Transactional queries like “buy Nike Air Max 97 size 42” are less affected, for now. But as Google improves, it could blur the line between informational and commercial intent.</span></p>
<h3 class="ai-optimize-214"><span style="font-weight: 400;">AI Overviews appear above paid ads, in top result in SERP</span></h3>
<p class="ai-optimize-215"><span style="font-weight: 400;">Even if you’re investing in SEA or Shopping ads, AI Overviews now sit at the very top of the SERP.</span></p>
<p class="ai-optimize-216"><span style="font-weight: 400;">This new layout reorders the SERP hierarchy:</span></p>
<ol style="padding-left: 50px;">
<li class="ai-optimize-217"><span style="font-weight: 400;">AI-generated answer (Google AI Overview)</span></li>
<li class="ai-optimize-218"><span style="font-weight: 400;">Sponsored results</span></li>
<li class="ai-optimize-219"><span style="font-weight: 400;">Organic listings</span></li>
</ol>
<p class="ai-optimize-220"><span style="font-weight: 400;">This means fewer clicks for both paid and organic content, even if your site is ranking well or spending heavily on Google Shopping.</span></p>
<p class="ai-optimize-406">
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading ai-optimize-527">How can e-commerce brands optimize for Google AI Overview?</h2>
<p class="ai-optimize-407">
	</div>
</div>




<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p class="ai-optimize-408"><span style="font-weight: 400;">Google AI Overview is here to stay and it’s built on the same rules SEO experts have followed for years. But adapting is key. Here’s how to future-proof your strategy:</span></p>
<h3 class="ai-optimize-409"><span style="font-weight: 400;">Focus on topical expertise</span></h3>
<p class="ai-optimize-410"><span style="font-weight: 400;">AI Overviews prioritize content that shows real-world experience and niche authority.</span></p>
<ul style="padding-left: 50px;">
<li class="ai-optimize-411" style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Use expert voices, customer quotes, or user-generated content</span></li>
<li class="ai-optimize-412" style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Build content clusters, not one-off posts</span></li>
<li class="ai-optimize-413" style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Cover your topic comprehensively, across multiple pages</span></li>
</ul>
<h3 class="ai-optimize-414"><span style="font-weight: 400;">Optimize for inclusion</span></h3>
<p class="ai-optimize-415"><span style="font-weight: 400;">Even if users don’t click, being cited builds visibility and trust.</span></p>
<ul style="padding-left: 50px;">
<li class="ai-optimize-416" style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Add a summary paragraph under each H1 for clarity</span></li>
<li class="ai-optimize-417" style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Use short, clear sections that AI can easily extract</span></li>
<li class="ai-optimize-418" style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Structure your content to answer questions quickly</span></li>
</ul>
<h3 class="ai-optimize-419"><span style="font-weight: 400;">Leverage structured data</span></h3>
<p class="ai-optimize-420"><span style="font-weight: 400;">Structured data helps Google (and its AI) better understand your content.</span></p>
<ul style="padding-left: 50px;">
<li class="ai-optimize-421" style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Use JSON-LD schema for product, article, FAQ, and HowTo pages</span></li>
<li class="ai-optimize-422" style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Prioritize clear formats Google can parse and present in Overviews</span></li>
</ul>
<p class="ai-optimize-423"><span style="font-weight: 400;">Structure data improves chances of being featured both in AI and classic search features.</span></p>
<h3 class="ai-optimize-424"><span style="font-weight: 400;">Target more long-tail transactional keywords</span></h3>
<p class="ai-optimize-425"><span style="font-weight: 400;">If informational space is shrinking, double down on mid-to-bottom funnel queries that drive sales. Think “black leather boots size 39 UK” instead of “winter footwear trends”. </span></p>
<p class="ai-optimize-426"><span style="font-weight: 400;">These keywords may have lower volume but much higher conversion rates.</span></p>
<p class="ai-optimize-427"><span style="font-weight: 400;">At Verbolia, we’ve developed Vpage, a solution that identifies and creates thousands of SEO-optimized long-tail pages automatically. It leverages large language models (LLMs), product feeds, internal search data, and Google Search Console, helping you scale SEO efficiently without sacrificing quality.</span></p>
<p class="ai-optimize-428">
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2 class="ai-optimize-534">What’s the difference between AI Mode and AI Overviews?</h2>
<p class="ai-optimize-429">
	</div>
</div>




<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p class="ai-optimize-535">AI Mode and AI Overviews are both features in Google Search, but they serve different purposes. AI Overviews give you quick, AI-generated summaries at the top of your search results, great for getting a fast answer without clicking around. AI Mode, on the other hand, turns your search into a conversation, letting you ask follow-up questions and dig deeper into a topic.</p>
<p class="ai-optimize-535">While AI Overviews are automatic and show up for many queries, AI Mode is something you opt into and interact with more directly.</p>
<p class="ai-optimize-535">Think of AI Overview as a shortcut to useful info, and AI Mode as your space to explore ideas and ask “what if?” questions.</p>
<p class="ai-optimize-430">
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2 class="ai-optimize-538">Final thoughts</h2>
<p class="ai-optimize-431">
	</div>
</div>




<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p class="ai-optimize-699"><span style="font-weight: 400;">Google AI Overviews are the biggest shift in SEO since featured snippets.</span></p>
<p class="ai-optimize-700"><span style="font-weight: 400;">For e-commerce brands, they’re both a threat to the status quo and an opportunity to evolve smarter strategies.</span></p>
<p class="ai-optimize-701"><span style="font-weight: 400;">By focusing on topical depth, clear summaries, structured data, and transactional keywords, you can still win, even when AI takes the top of the page.</span></p>
<h3 class="ai-optimize-702"><span style="font-weight: 400;">Future of search: How Verbolia can help e-commerce brands?</span></h3>
<p class="ai-optimize-703"><span style="font-weight: 400;">At Verbolia, we help e-commerce companies adapt to the new SEO landscape with:</span></p>
<ul style="padding-left: 50px;">
<li class="ai-optimize-704" style="font-weight: 400;" aria-level="1"><a href="https://www.verbolia.com/solutions/listing-pages-for-long-tail-keywords/"><span style="font-weight: 400;">Vpage</span></a><span style="font-weight: 400;">: CMS to publish pages optimized for bots (Google, AI Overview, ChatGPT, Perplexity, …)</span></li>
<li class="ai-optimize-705" style="font-weight: 400;" aria-level="1"><a href="https://www.verbolia.com/solutions/linking-engine/"><span style="font-weight: 400;">Vlink</span></a><span style="font-weight: 400;">: Dynamic internal linking</span></li>
</ul>
<p class="ai-optimize-706"><span style="font-weight: 400;">Let’s talk about how we can help you grow in the AI era. <a href="https://www.verbolia.com/request-a-demo/">Contact us to get started</a>.</span></p>
<p class="ai-optimize-432">
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
	<div class="wpb_raw_code wpb_raw_html wpb_content_element" >
		<div class="wpb_wrapper">
			        <h3 class="awpa-title">About The Author</h3>
                        <div class="wp-post-author-wrap wp-post-author-shortcode left">
                                                                <div class="awpa-tab-content active" id="6_awpa-tab1">
                                    <div class="wp-post-author">
            <div class="awpa-img awpa-author-block square">
                <a href="https://www.verbolia.com/author/bart/"><img alt='' src='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=150&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/983e0278bc2a136866f4e29fda38638eddeb2c44cb98e35bf07973f9f9967a18?s=300&#038;d=mm&#038;r=g 2x' class='avatar avatar-150 photo' height='150' width='150' /></a>
               
               
            </div>
            <div class="wp-post-author-meta awpa-author-block">
                <h4 class="awpa-display-name">
                    <a href="https://www.verbolia.com/author/bart/">Bart Verschueren</a>
                    
                </h4>
                

                
                <div class="wp-post-author-meta-bio">
                    <p>Bart is the co-founder of Verbolia, a software company that helps large ecommerce businesses increase their SEO traffic. With over 15 years of SEO expertise, he has contributed to the growth of major ecommerce websites through his work at eBay and Vente-Privee, as well as by founding eRowz, a successful product aggregator.</p>
                </div>
                <div class="wp-post-author-meta-more-posts">
                    <p class="awpa-more-posts square">
                        <a href="https://www.verbolia.com/author/bart/" class="awpa-more-posts">See author&#039;s posts</a>
                    </p>
                </div>
                                    <ul class="awpa-contact-info round">
                                                    
                                <li class="awpa-linkedin-li">
                                    <a href="https://be.linkedin.com/in/bartverschueren" class="awpa-linkedin awpa-icon-linkedin"></a>
                                </li>
                                                                                                                                                                                        </ul>
                            </div>
        </div>

                                </div>
                                                            </div>
                
		</div>
	</div>

			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_684eb4a525205"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle  bottom_margin_-12pct translate_y_-27px translate_y_phone_0px"  style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop"  style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div id="fws_684eb4a52a3d0" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle vc_custom_1680694565627"  style=""><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12  left">
	<div  class="vc_col-sm-8 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone "   data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
		<div class="wpb_wrapper">
			<div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p><strong>How can Verbolia help your e-commerce platform.</strong></p>
	</div>
</div>




		</div> 
	</div>
	</div> 

	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone "   data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
		<div class="wpb_wrapper">
			<a class="nectar-button large regular accent-color  regular-button button-float-right"  role="button" style=""  href="/request-a-demo/" data-color-override="false" data-hover-color-override="false" data-hover-text-color-override="#fff"><span>Request a demo</span></a>
		</div> 
	</div>
	</div> 
</div></div>
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_684eb4a52ae8c"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row"  style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop"  style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_684eb4a52b151"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row"  style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop"  style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
			</div>
</div>




			</div> 
		</div>
	</div> 
</div></div>
<p>The post <a href="https://www.verbolia.com/how-google-overview-ai-changes-seo-for-e-commerce-brands/">How Google Overview AI changes SEO for e-commerce brands</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>SEO in the Age of AI: Why It’s More Alive Than Ever</title>
		<link>https://www.verbolia.com/seo-in-the-age-of-ai-why-its-more-alive-than-ever/</link>
		
		<dc:creator><![CDATA[Robin De Troch]]></dc:creator>
		<pubDate>Fri, 06 Jun 2025 13:04:48 +0000</pubDate>
				<category><![CDATA[AI in SEO]]></category>
		<guid isPermaLink="false">https://www.verbolia.com/?p=6040</guid>

					<description><![CDATA[<p>SEO is no longer just about Google Rankings, it’s about being the source LLMs rely on. And guess what? The fundamentals still win.</p>
<p>The post <a href="https://www.verbolia.com/seo-in-the-age-of-ai-why-its-more-alive-than-ever/">SEO in the Age of AI: Why It’s More Alive Than Ever</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
]]></description>
										<content:encoded><![CDATA[
		<div id="fws_684eb4a52eb99"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row  bottom_margin_phone_0px"  style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop"  style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
	<div class="wpb_raw_code wpb_raw_html wpb_content_element" >
		<div class="wpb_wrapper">
			<nav aria-label="breadcrumbs">
            <div class="breadcrumb-container theme1">
                <ol>
                    <li><a title="Verbolia" href="#"><span>Verbolia</span></a><span class="separator">»</span></li>
    <li><a title="Verbolia" href="https://www.verbolia.com"><span>Verbolia</span></a><span class="separator">»</span></li>
    <li><a title="category" href="#"><span>category</span></a><span class="separator">»</span></li>
    <li><a title="AI in SEO" href="https://www.verbolia.com/category/ai-in-seo/"><span>AI in SEO</span></a><span class="separator">»</span></li>
                    </ol>
            </div>
        </nav>    <script type="application/ld+json">
        {
            "@context": "http://schema.org",
            "@type": "BreadcrumbList",
            "itemListElement": [
                 {
                            "@type": "ListItem",
                            "position": 1,
                            "item": {
                                "@id": "#",
                                "name": "Verbolia"
                            }
                        }
                        ,                 {
                            "@type": "ListItem",
                            "position": 2,
                            "item": {
                                "@id": "https://www.verbolia.com",
                                "name": "Verbolia"
                            }
                        }
                        ,                 {
                            "@type": "ListItem",
                            "position": 3,
                            "item": {
                                "@id": "#",
                                "name": "category"
                            }
                        }
                        ,                 {
                            "@type": "ListItem",
                            "position": 4,
                            "item": {
                                "@id": "https://www.verbolia.com/category/ai-in-seo/",
                                "name": "AI in SEO"
                            }
                        }
                                                    ]
        }
    </script>
    <style type="text/css">
        .breadcrumb-container {
            font-size: 13px;
        }

        .breadcrumb-container ul {
            margin: 0;
            padding: 0;
        }

        .breadcrumb-container li {
            box-sizing: unset;
            display: inline-block;
            margin: 0;
            padding: 0;
        }

        .breadcrumb-container li a {
            box-sizing: unset;
            padding: 0 10px;
        }

        .breadcrumb-container {
            padding: 0px;
            margin: 0px;
                    }

        .breadcrumb-container li a {
            color: #000000 !important;
                    }

        .breadcrumb-container li .separator {
            color: #000000 !important;
                    }

        .breadcrumb-container li:last-child .separator {
            display: none;
        }
    </style>
    <style type="text/css">
        .breadcrumb-container.theme1 li {
            margin: 0;
            padding: 0;
        }
        .breadcrumb-container.theme1 a {
            background: ;
            display: inline-block;
            margin: 0 5px;
            padding: 5px 10px;
            text-decoration: none;
        }
    </style>
        <style type="text/css">
        ol, ul {
    margin-left: -14px;
}    </style>
    <script>
            </script>

		</div>
	</div>

			</div> 
		</div>
	</div> 
</div></div>
		<div id="content"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row  top_margin_-4pct"  style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop"  style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div style="" class="vc_col-sm-12 blog-background-white wpb_column column_container vc_column_container col padding-5-percent inherit_tablet no-extra-padding_phone " data-using-bg="true" data-padding-pos="all" data-has-bg-color="true" data-bg-color="#fafafa" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" ><div class="column-bg-overlay-wrap column-bg-layer" data-bg-animation="none"><div class="column-bg-overlay" style="opacity: 1; background-color: #fafafa;"></div></div>
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h1>SEO in the Age of AI: Why It’s More Alive Than Ever</h1>
	</div>
</div>




<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<div class="wp-block-post-author">
<div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/b5fe61623c3a061669080b72fa74f8b16966d136de67f4f2323dd0fe4502a3d5?s=48&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/b5fe61623c3a061669080b72fa74f8b16966d136de67f4f2323dd0fe4502a3d5?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' /></div>
<div class="wp-block-post-author__content">
<p class="wp-block-post-author__name">Robin De Troch
</div>
</div>
<p class="yoast-reading-time__wrapper"><span class="yoast-reading-time__descriptive-text">Estimated reading time: 4</span><span class="yoast-reading-time__time-unit"> minutes</span></p>
	</div>
</div>



<div class="img-with-aniamtion-wrap " data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="none" >
      <div class="inner">
        <div class="hover-wrap"> 
          <div class="hover-wrap-inner">
            <img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="627" width="1200" data-animation="none" src="https://www.verbolia.com/wp-content/uploads/2025/06/SEO-in-the-Age-of-AI-chatgpt-perplexity-gemini-google.webp" alt="SEO in the age of AI with ChatGPT, Perplexity, Gemini, ..." srcset="https://www.verbolia.com/wp-content/uploads/2025/06/SEO-in-the-Age-of-AI-chatgpt-perplexity-gemini-google.webp 1200w, https://www.verbolia.com/wp-content/uploads/2025/06/SEO-in-the-Age-of-AI-chatgpt-perplexity-gemini-google-300x157.webp 300w, https://www.verbolia.com/wp-content/uploads/2025/06/SEO-in-the-Age-of-AI-chatgpt-perplexity-gemini-google-1024x535.webp 1024w, https://www.verbolia.com/wp-content/uploads/2025/06/SEO-in-the-Age-of-AI-chatgpt-perplexity-gemini-google-768x401.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/06/SEO-in-the-Age-of-AI-chatgpt-perplexity-gemini-google-360x188.webp 360w" sizes="(max-width: 1200px) 100vw, 1200px" />
          </div>
        </div>
      </div>
    </div><div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p>From Yahoo and Altavista to Google domination, and now ChatGPT and AI-driven search ~ SEO has never been more relevant.</p>
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h3 id="h-why-visitors-bounce-from-google-shopping-campaigns" class="wp-block-heading"><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f4a1.png" alt="💡" class="wp-smiley" style="height: 1em; max-height: 1em;" /> TL;DR</h3>
	</div>
</div>




<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p>SEO never really went away. But with the rise of AI, LLMs, and conversational search, it’s having a full-on renaissance. It’s no longer just about Google Rankings, it’s about being the source LLMs rely on. And guess what? The fundamentals still win.</p>
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2 id="h-how-vmax-revolutionizes-google-shopping-campaigns" class="wp-block-heading"><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f680.png" alt="🚀" class="wp-smiley" style="height: 1em; max-height: 1em;" /> The Roots: Yahoo, Altavista &amp; DMOZ</h2>
	</div>
</div>




<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p>Let’s rewind. In the early days, SEO meant optimizing websites for search engines like Yahoo, Altavista, Lycos, and the legendary DMOZ directory. The internet was smaller, slower, and way more chaotic. Ranking higher often just meant stuffing your page with keywords and hoping the bots would bite. It was like throwing spaghetti at the wall and seeing what stuck.<br />Then came Google. And everything changed.</p>
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading"><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f3af.png" alt="🎯" class="wp-smiley" style="height: 1em; max-height: 1em;" /> The Golden Age of Google: Chasing That #1 Spot</h2>
	</div>
</div>




<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p>As Google rose to dominance, SEO morphed into something more focused, more competitive, and more intense. Suddenly, we weren’t just optimizing for any search engine. We were optimizing for the search engine.</p>
<p>This was the age of “GRO”: Google Ranking Optimization. Everyone wanted to be on Page 1, Position 1. Tactics ranged from clever to downright shady. Remember keyword cloaking? Link farms? Spinning articles? The early 2000s were a digital Wild West. Black hat SEO thrived…until it didn’t.</p>
<p>As Google got smarter, so did SEOs. What was once considered black hat turned white hat. Some even argue the grey zone never really left. But the savvy SEOs adapted, embraced algorithm changes, and mastered the art of doing the right things for the right reasons. Not just for rankings, but for real users.</p>
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading"><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f916.png" alt="🤖" class="wp-smiley" style="height: 1em; max-height: 1em;" /> The AI Era: Search Starts Over</h2>
	</div>
</div>




<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p>And now here we are. In the era of AI, LLMs, and conversational search. Platforms like ChatGPT, Perplexity, Gemini, and other AI-powered assistants are changing how people find information. It’s not just about “Googling” anymore. People are querying differently. They expect answers, not just links.</p>
<p>Yet while the interface and interaction modes have changed, the core idea of SEO remains critical. Only now, we’re optimizing for a different kind of engine.</p>
<p>And let’s be clear: while user-first content is important, I still firmly believe you need to optimize for bots first. SEO has always been about understanding how machines interpret content, structure, and signals. And in the era of AI, that understanding matters even more. Clean, structured, crawlable content is what fuels these LLMs and powers quality results.</p>
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2 id="h-the-results-lower-bounce-rates-higher-conversions-and-improved-roas" class="wp-block-heading"><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f4cc.png" alt="📌" class="wp-smiley" style="height: 1em; max-height: 1em;" /> What Still Works (and Works Better Than Ever)</h2>
	</div>
</div>




<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p>In this new landscape, it’s the fundamentals that shine:</p>
<ul style="padding-left: 50px;">
<li><strong>On-page SEO:</strong> Clear structure, compelling content, and semantic relevance.</li>
<li><strong>Technical SEO:</strong> Fast-loading pages, proper indexing, schema, canonical tags, and accessibility.</li>
<li><strong>Content quality:</strong> Writing that makes sense to users, but is also semantically rich for algorithms.</li>
<li><strong>Experience:</strong> UX, Core Web Vitals, and mobile-first design.</li>
</ul>
<p>You don’t need to overthink it. Just use common sense, and make things understandable for both humans and bots.</p>
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2><b><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f389.png" alt="🎉" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Why This Is Fun (Again)</b></h2>
	</div>
</div>




<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p><span style="font-weight: 400;">What makes this moment thrilling is that we’re back to uncharted territory, just like the early days. New SERPs. New channels. New behaviors. And with AI constantly reshaping how and where search happens, we get to learn and evolve all over again.</span></p>
<p><span style="font-weight: 400;">SEO didn’t die. It leveled up.</span></p>
<p><span style="font-weight: 400;">It transformed; and now it’s more alive, dynamic, and essential than ever before.</span></p>
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2><b><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f6e0.png" alt="🛠" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Verbolia Was Built for This</b></h2>
	</div>
</div>




<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p><span style="font-weight: 400;">At Verbolia, we’ve quietly been preparing for this moment for 7 years.</span></p>
<p><span style="font-weight: 400;">Our scalable, high-performance, perfectly optimized pages (generated via <a href="https://www.verbolia.com/solutions/listing-pages-for-long-tail-keywords/">our solution Vpage</a>) have always focused on doing the fundamentals right.</span></p>
<p><span style="font-weight: 400;">And now? Now, AI is validating what we’ve been doing all along.</span></p>
<p><span style="font-weight: 400;"><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f449.png" alt="👉" class="wp-smiley" style="height: 1em; max-height: 1em;" /> We did the analysis: our customers’ pages are showing up in LLM answers to transactional and conversational queries, as trusted sources. Why? Because the structure, content, and speed of their Vpages align perfectly with how AI models evaluate relevance.</span></p>
<p style="text-align: center;"><img decoding="async" class=" wp-image-6046 aligncenter" src="https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-Perplexity-ranking-vpage-240x300.webp" alt="" width="350" height="438" srcset="https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-Perplexity-ranking-vpage-240x300.webp 240w, https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-Perplexity-ranking-vpage-819x1024.webp 819w, https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-Perplexity-ranking-vpage-768x960.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-Perplexity-ranking-vpage-360x450.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-Perplexity-ranking-vpage.webp 1080w" sizes="(max-width: 350px) 100vw, 350px" /></p>
<p style="text-align: center;"><em>Example of transactional query for CHANEL on Perplexity.</em></p>
<p style="text-align: center;"><img decoding="async" class="alignnone wp-image-6047" src="https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-Google-AI-Mode-ranking-vpage-240x300.webp" alt="" width="350" height="438" srcset="https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-Google-AI-Mode-ranking-vpage-240x300.webp 240w, https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-Google-AI-Mode-ranking-vpage-819x1024.webp 819w, https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-Google-AI-Mode-ranking-vpage-768x960.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-Google-AI-Mode-ranking-vpage-360x450.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-Google-AI-Mode-ranking-vpage.webp 1080w" sizes="(max-width: 350px) 100vw, 350px" /></p>
<p style="text-align: center;"><em>Example of transactional query for PrettyLittleThing on Google AI Mode.</em></p>
<p style="text-align: center;"><img decoding="async" class="alignnone wp-image-6048" src="https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-ChatGPT-ranking-vpage-240x300.webp" alt="" width="350" height="438" srcset="https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-ChatGPT-ranking-vpage-240x300.webp 240w, https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-ChatGPT-ranking-vpage-819x1024.webp 819w, https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-ChatGPT-ranking-vpage-768x960.webp 768w, https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-ChatGPT-ranking-vpage-360x450.webp 360w, https://www.verbolia.com/wp-content/uploads/2025/06/Example-query-ChatGPT-ranking-vpage.webp 1080w" sizes="(max-width: 350px) 100vw, 350px" /></p>
<p style="text-align: center;"><em>Example of transactional query for Decathlon on ChatGPT.</em></p>
<p><span style="font-weight: 400;">We weren’t adapting to the future. We were already building it.</span></p>
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h3><img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f4ac.png" alt="💬" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Let’s Discuss</h3>
	</div>
</div>




<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p><span style="font-weight: 400;">What do you think about this new era of SEO? Are you seeing your content in AI results? How are you adapting your strategy?</span></p>
	</div>
</div>




	<div class="wpb_raw_code wpb_raw_html wpb_content_element" >
		<div class="wpb_wrapper">
			        <h3 class="awpa-title">About The Author</h3>
                        <div class="wp-post-author-wrap wp-post-author-shortcode left">
                                                                <div class="awpa-tab-content active" id="22_awpa-tab1">
                                    <div class="wp-post-author">
            <div class="awpa-img awpa-author-block square">
                <a href="https://www.verbolia.com/author/robin/"><img alt='' src='https://secure.gravatar.com/avatar/b5fe61623c3a061669080b72fa74f8b16966d136de67f4f2323dd0fe4502a3d5?s=150&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/b5fe61623c3a061669080b72fa74f8b16966d136de67f4f2323dd0fe4502a3d5?s=300&#038;d=mm&#038;r=g 2x' class='avatar avatar-150 photo' height='150' width='150' /></a>
               
               
            </div>
            <div class="wp-post-author-meta awpa-author-block">
                <h4 class="awpa-display-name">
                    <a href="https://www.verbolia.com/author/robin/">Robin De Troch</a>
                    
                </h4>
                

                
                <div class="wp-post-author-meta-bio">
                    <p>Robin De Troch has a diverse background in customer success, revenue management, and project management. With experience at companies such as Verbolia, Veepee, Thomas Cook, Orange, and bpost, Robin has demonstrated expertise in driving retention, growth, and customer experience.</p>
                </div>
                <div class="wp-post-author-meta-more-posts">
                    <p class="awpa-more-posts square">
                        <a href="https://www.verbolia.com/author/robin/" class="awpa-more-posts">See author&#039;s posts</a>
                    </p>
                </div>
                                    <ul class="awpa-contact-info round">
                                                    
                                <li class="awpa-linkedin-li">
                                    <a href="https://www.linkedin.com/in/rdetroch/" class="awpa-linkedin awpa-icon-linkedin"></a>
                                </li>
                                                                                                                                                                                        </ul>
                            </div>
        </div>

                                </div>
                                                            </div>
                
		</div>
	</div>

			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_684eb4a531507"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle  bottom_margin_-12pct translate_y_-27px translate_y_phone_0px"  style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop"  style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div id="fws_684eb4a531734" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle vc_custom_1680694565627"  style=""><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12  left">
	<div  class="vc_col-sm-8 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone "   data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
		<div class="wpb_wrapper">
			<div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p><strong>How can Verbolia help your e-commerce platform.</strong></p>
	</div>
</div>




		</div> 
	</div>
	</div> 

	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone "   data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
		<div class="wpb_wrapper">
			<a class="nectar-button large regular accent-color  regular-button button-float-right"  role="button" style=""  href="/request-a-demo/" data-color-override="false" data-hover-color-override="false" data-hover-text-color-override="#fff"><span>Request a demo</span></a>
		</div> 
	</div>
	</div> 
</div></div>
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_684eb4a531d3f"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row"  style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop"  style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
			</div> 
		</div>
	</div> 
</div></div><p>The post <a href="https://www.verbolia.com/seo-in-the-age-of-ai-why-its-more-alive-than-ever/">SEO in the Age of AI: Why It’s More Alive Than Ever</a> appeared first on <a href="https://www.verbolia.com">Verbolia</a>.</p>
]]></content:encoded>
					
		
		
			</item>
	</channel>
</rss>